After getting Shidi at the start

Chapter 244 Double Happiness
Because of the excellent performance at the box office, everyone in the production team worked harder in publicity. After all, regardless of money or not, this will be the most beautiful part of their resumes.

Although domestic movies have already started to rot in the past few years, but not every actor has a resume with more than one billion and a box office champion in a certain schedule.

Not to mention Li Mingji, a rookie in the film industry, Ni Yuan, Yuan Qian, Li Dong, and Pei Mingde are all well-known and familiar to the audience, but they don't have much appeal, let alone attract investors. , They even need this resume more than Li Mingji.

Of course, as the protagonist, Li Mingji must be indispensable for this, and many people will even attribute this to his popularity.

As for the unsatisfactory pre-sale, who will pay attention to that?
This kind of publicity is definitely effective, but it's hard to say how effective it is.

But they can't do more with this movie. After all, everyone who should know knows it, and those who don't know may not get tickets to him... Well, it should still be possible to watch it of.

In short, talking is better than nothing. For the creators, it is always an opportunity to let the movie and themselves have more news and the audience's vision.

Although Li Mingji didn't feel very good about running around like this and disrupting the rhythm of life, but since he chose to take this path, he naturally had to bear it.

Not to mention now, even in the past, actors don't just act in a play and finish their work. When it's time to do publicity, they still have to do it, not to mention that it's not just for the movie, but also for themselves.

At the scene of several meet and greets, Li Mingji is still the one who attracts the most attention. There is no way, there are many fans everywhere, and the noise is loud, and there are special support.

Not to mention, from time to time, there will be fans of rich women who will give away things on the spot.

The most effective thing about his promotion is that he attracted many of his fans to go to the cinema to watch the movie.

Originally, this movie was not very popular with female fans because of its genre, and female fans would in turn affect some male audiences.

So why with the participation of Li Mingji, the initial pre-sale is still not very good, the subject matter is really very influential.

Especially in the same period, there were animated films such as "Green Bamboo Carving" that focused on love, and "Sunshine Sisters" such female-oriented films adapted from Smecta, not to mention the new work of director Chen Da. It is eye-catching, and it is more pleasing than the theme of "Beautiful Clothes and Embroidered Brightness".

So sometimes fans are like a bright mirror in their hearts, knowing what the works of the idols they support are like, and sometimes supporting is purely for making money, but it is unnecessary to spend time watching.

Of course, this is for those bad movies, and "Jin Yi" is another matter that is limited by the subject matter.

But now Li Mingji is here to run the promotion in person. In order to see him more, many fans want to go to the scene to watch the film, and the crew deliberately did not reveal the itinerary, just to let them guess. If they meet, it is good luck. There is no way to go there.

This really triggered a wave of movie watching among fans. Although the momentum of "Jinyi" has picked up at this time, this small wave has not had such a big impact, but it can be regarded as a contribution to the goal of the movie breaking one billion. up.

After all, there can be tens of millions in one day, and tens of millions in ten days.

In the past, the crew, including Director Lu and others, did not dare to think that this movie could break one billion, including Li Mingji.

After all, the original version in the previous life seemed to have difficulty even breaking [-] million.

But now the facts are there. With the passing of each day, one billion is no longer an unattainable goal, and it can even be said to be in the pocket in advance.

Of course, during this period of time, in order to publicize and build momentum, Lu Xing also tried his best to break his brain. Not only did various platforms actively promote it, but he also personally participated in the design of promotional albums and movie viewing rewards.

The road show is only a small part of it, and the appearance of peripheral products such as the photos of the actors in the play is another big killer move.

Of course, this involves the portrait rights of the actors, so they must share some of the benefits.

To Li Mingji, this is of course nothing. After all, those photos are already taken. Anyway, they don’t need extra effort, they can still get money, and they can also play a role in publicity to increase the box office. No matter what you think It's all good for yourself.

And when he was running the road show, the latest episode of "Creation 2022" had already been aired, because the relationship between Li Mingji's appearance in this episode gave "Jinyi" another boost.

Li Mingji's look is so popular that many fans are asking for wallpapers.

Moreover, the program group also gave him face. He actively and passively cueed to "Jinyi" many times in the program, but was retained by the program group, although the program group may also want to gain popularity.

After all, I'm sorry for the box office champion, but variety shows are actually even smaller.

In any case, these bits and pieces, corners and corners, gathered together, is also a wave of huge traffic, and then caused another wave of movie-watching fever that is similar to the phenomenon today.

Of course, it is still far from a real phenomenon, especially in this relatively flat schedule, it is difficult to set off a real huge wave.

After all, it's the end of the year, and many people will be busier before the holiday, but they don't have so much time.

Because the Spring Festival is relatively close, everyone's holiday will be much later, so the movie market will be much deserted for the time being.

This also restricts "Jinyi" from going further. It is not bad to be able to get more than 5000 million box office per day on weekdays. Although the cumulative box office has reached 7000 million on the tenth day, it is far from the first place in the same period. There is only a box office gap of more than 7000 million.

It should be very difficult to go further in the future. One billion is safe, and there is no suspense in the first schedule, but it will be difficult if there are more, because the decline will be even worse later.

But with this achievement and this trend, everyone is already very satisfied.

And when the film was playing triumphant songs and Li Mingji was also busy in the gap between recording variety shows and rushing to the ticket warehouses in various cities with the crew, he received another good news.

"Didn't they say nothing before, why suddenly?" Li Mingji was still a little surprised when he received the contract.

It wasn't until Brother Wang explained it that he understood.

According to what Wang said, in fact, when "Bodyguard" was on the air, those brand owners were already shaken.

And now that "Beautiful Clothes and Embroidered Brightness" is showing, it seems to increase their bargaining chips.

Li Mingji has proven his worth time and time again. In this case, if they don't hurry up, they will only be preempted by others.

For this sense of smell, those high-end brands that are used to marketing are not bad at all.

This time, the brand that took the initiative to hook up with Li Mingji was Tianjiao, a well-known foreign luxury brand that fell into hesitation after putting forward conditions on their side.

After all, it is a high-end brand, so you still need to be reserved. Because of Li Mingji's request, naturally, you didn't put your face down to cooperate.

Of course, it's not because they have a guilty conscience. Brother Wang mentioned to Li Mingji that their past history is relatively clean, but they are more proud and unwilling to make concessions.

But now, seeing Li Mingji's enthusiasm, if they don't know how to come and play, they will be blind to the previous marketing methods.

(End of this chapter)