After getting Shidi at the start

Chapter 238
And on this night, another good news came——

"... Originally, the theaters did not agree, but last night's screening made them raise our expectations a lot, so they will arrange a test for us tonight. It will start at ten o'clock, and all the films will be released together! No. Clicking on the screening is the official full release!"

Lu Xing couldn't hide the excitement in his words, this is indeed good news to be happy about.

It can even be said that this is the best news for them before the box office success of the premiere.

Of course, according to the rules, this kind of thing is actually a bit of a breach of contract, and I don't know how they will operate it.

But this kind of thing is simply that the people don't raise officials and don't investigate.

Besides, the impact of withdrawing those films that have reached the end of the stage and are not competitive is actually not big.

And these days, the theater is the master, even if they know it, they don't dare to provoke others casually.

Warriors like the kind who dare to go directly to the streaming media and then be blocked by theaters are still a minority after all.

To put it bluntly, theaters want to make money, and everything is about money. No matter it is box-office stealing, "sinister soldiers crossing the border", or trolls, they only care about profits, and they will support whoever can give them the most benefits.

So if "Jin Yi Xiu Ming" can really break out of the tight encirclement by relying on word of mouth, it will be a matter of course to increase the number of films in the future.

Li Mingji was naturally very happy to hear the news, but he was worried: "Will the other filmmakers have any opinions?"

When the film is released, it is not only the problem of the film itself, but also the scheduling of films in theaters will directly affect the box office. Attacks from opponents will also affect the box office to varying degrees.

In fact, if you look carefully, you can find that on the eve of the release, it is often the time when the navy is the most active, and the smarter navy will not just blindly black, there is also a kind of black called advanced black, such as flattery and so on. means.

If some people, under the banner of supporting "Brilliant Clothes and Embroidery", blow it up as a unique martial arts blockbuster in history, this will naturally arouse the disgust of passers-by, and passers-by will not care whether it is someone deliberately doing something, it will naturally be regarded as It is the navy of "Jinyi" who is blowing.

In fact, this kind of method is not only seen when the movie is released, but can be seen everywhere in the entertainment industry. For example, "Leading figures in the Chinese music scene" are high-level gangsters who grab their feet, but this kind of praise is favored by the master. Both sides believed it—of course, they might have been flattering themselves in the first place.

The final result is undoubtedly that it can only make its popularity worse and worse, making most of the audience more and more disgusted with it, and then there will be an incident of "I have a child" and the collapse of the character, directly It was the straw that broke the camel's back.

It's a pity that if the early marketing is done well, there will be fools who will be deceived, and the result will become "the whole world is oppressing me, and I will be the enemy of the whole world for the sake of cutting".

When this kind of thinking becomes the mainstream among fans, unless it is directly illegal and publicly criticized by the official, then such an artist is really hard to defeat.

Just like the ones who often sang "XXX must be confused" in the previous life, they didn't fail in the end, and the endorsements and performances never stopped.

Of course, the influence must be influential, and no one is stupid enough to choose the most difficult path on purpose, so with these "lessons learned from the past", Li Mingji definitely does not want to embark on their old path, so he can only say that he has done well. At the same time as yourself, try to manage your fans as much as possible.

In fact, as long as the company works a little harder in this regard, most of the fans can be restrained. As for such a small group, they can't make any big waves at all.

And when there is no problem with my own side, the opponent can't find a reason, and it is difficult to make a big fuss, and there is no loss or impact if I do some small things to disgust people.

"Hey..." Hearing Li Mingji's worry, Lu Xing snickered and said, "Maybe it's because the effects of our screenings have put pressure on them. This evening, we temporarily added two screenings, one for that movie. Animated film called "Green Bamboo Carving" is still ahead of ours.

"The other one is 'Sisters of the Times', which is said to be adapted from a female youth film by Smecta, and the scale of their screenings is no different from ours. They all do things themselves, How can you have an opinion?
"It's not that I don't want to do other movies, it's that I haven't had time to adjust it, maybe the copy has not been completed or something. And the theater will definitely find a way to get it done, don't worry."

As for Director Chen's new film, I don't know if he was too confident and didn't panic at all. He still wanted to continue to create a sense of mystery. So far, except for two specious trailers, not even a teaser has been released.

Generally speaking, this kind of situation is very likely to be a bad movie, especially the theme of magic realism, which sounds a bit thankless.

But since it is the work of a major commercial director, the possibility of an explosion is not ruled out.

After finishing the news, Lu Xing naturally hung up the phone, and he had to make some arrangements later.

It's not that it's over now. Although the post-release work will be gone, Lu Xing still has a studio after all. After finishing the director's work, he has other things to be busy with.

What's more, this movie has to be watched and monitored at all times, so as not to accidentally mess up something in the middle.

Although the market has been regulated a lot now, and many things should be unlikely to happen, but the heart of prevention is indispensable, and we still need to prevent some small actions.

This night was destined to be a sleepless night. Even Li Mingji paid more and more attention to the screening situation there after ten o'clock, and asked Brother Wang and Xiaoguang to pay attention to the news at any time.

"According to the current 19% film schedule, the total box office of New Year's Day premieres in previous years is between 8000 million and 1000 million. If calculated based on [-] million, that is [-] million box office. A single show should have more than [-] million. .

"And this is considered a midnight show, and it's a temporary start. Many viewers don't know it yet, so it may be tens of millions, or it may be only a few million..."

"Is there any specific data currently?"

"How can it come out so quickly, the tickets are probably sold out by this point."

At this moment, Xiaoguang suddenly asked: "Hey, how much is our pre-sale, which is tomorrow's pre-sale?"

"At present, there are only more than 5000 million. This figure is not very good, but it is not bad."

In fact, this figure is still a bit worse than Li Mingji's psychological expectations.

And it's not just him, Brother Wang and the others also feel that there is something missing. After all, with his top status, even if he has not proven his box office appeal, such data can even be said to be a hit.

Perhaps it can also explain that the purchasing power of fans is not directly proportional to the box office appeal.

Especially the box office of the premiere, no matter how rich fans are, they can't just buy dozens of shows, right?

Weiheng Entertainment had thought about helping to buy some box office, but it was also rejected by Li Mingji.

It's not how confident he is, but he wants to see what kind of standard this movie can achieve in the most realistic situation.

Of course, if the final result is really slap in the face, then he has nothing to say, he can only admit that the world is impermanent, and then bear the result.

That is to say, during this waiting, the last screening before the public screening was finally over, and then the screening ended, exactly at zero o'clock, and the official premiere was seamlessly connected.

(End of this chapter)