Dashi Shenhao

Chapter 294 An Important Magic Weapon

Entering the medical industry has always been Qin Shuai's long-standing ideal.

There are actually two members in the club, and the family is involved in the medical business.

Moreover, they all entered from the perspective of the Internet.

A family bought a website called 'Old Doctor', which mainly focuses on Internet consultation.

In his same field, he is the biggest and the strongest.

The other company is engaged in intelligent medical treatment.

The so-called intelligence is actually not complicated to say. It is similar to how Ele.me dispatches orders to delivery people. The core is actually to improve the efficiency of medical services and increase the income of doctors.

But, Qin Shuai felt that neither of these two methods might last too long.

It's not that it's useless, it's because of their way of thinking, or they are still limited to medical matters.

Take the "Old Doctor" as an example. From consultation to online consultation, it is nothing more than a communication tool for doctors and patients to communicate with each other.

Useful, at least to a large extent, can solve the problem of difficulty in seeing a doctor.

However, if the hospital does this by itself, then their only result is a dead end.

There is no other possibility.

Qin Shuai has been in contact with the medical industry for so long and his own thinking.

What he wants to do is similar to the classified circle of friends that has been sorted out by knowledge.

"You said, is it possible for this to develop?" Shao Weidong asked suspiciously.

"Of course, this is actually similar to transferring the core of medical conference marketing to the Internet." Qin Shuai replied, paused, and then continued: "You know this industry much better than me. Now medical marketing, Especially in the marketing of prescription drugs, the only thing that can be done is academic conferences, and these academic conferences are over as soon as they are held, and the results of the conferences cannot be preserved at all.

What I want to do now is to transfer the original core of the conference to the Internet. "

Shao Weidong thought for a while, and asked again with some hesitation: "You mean, similar to an academic conference video website?"

Qin Shuai shook his head immediately, "No, that kind is meaningless, not that kind."

"What is that?" Shao Weidong was even more confused.

Qin Shuai thought about it for himself, and he felt that he had to give an example to make Shao Weidong Qin Chu.

"Just take the cardiovascular field you are familiar with. For the treatment of high blood pressure, there are products from different companies for routine drugs, such as calcium ion antagonists; ACEIs; ARBs; β-blockers; diuretics, etc. .

Each drug, at an academic conference sponsored by a certain brand, usually talks about the advantages of its own products.

For example, amlodipine, it..."

"Yes, indeed, it is very comprehensive." Shao Weidong nodded, surprised at Qin Shuai's homework.

It is not easy for a layman to explain this clearly.

"Look, in fact, the same patient can actually use other company's products, right?"

"Yes." Shao Weidong nodded again.

"The specific medicine that the doctor will prescribe is actually based on habit. Except for the adaptive symptoms that are evidence-based, even if it is evidence-based, not all doctors will prescribe medicines to patients in this way. Bar."

"Yes, it still has something to do with habits." Shao Weidong deeply agreed, but that's all he could say.

After all, this is a human society, and sometimes, there are other things at play.

"Actually, companies want to pass on their academic information to prescribers or pre-prescribers through the mouths of experts. This is the real core of conference marketing as I understand it.

I have read a lot of books recently, all of which are about cardiovascular, and the authors are all different people, but I found that there is not much difference between them when it comes to discussing a certain issue. "

"That's not true. Except for some therapeutic research papers, that kind of book basically borrows some here and there. It's normal."

Shao Weidong shook his head, there was nothing he could do about it.

After all, for the assessment, a book must be published.

As for domestic doctors, it is good enough to have time to sleep.

Publish a book?

Let's make do.

"So, what I'm telling you is actually a circle similar to expressing therapeutic opinions. Of course, these circles are established under a standardized system."

"Still don't quite understand."

Shao Weidong was not to be blamed for this, because it was very difficult for Qin Shuai to let a medical expert whose mind was full of cardiovascular treatment understand Internet things.

However, it doesn't matter if you don't understand the Internet, as long as you understand examples.

"Let me give you an example. For example, you and some experts at the same level have divided cardiovascular treatment into three fields, and under each field, there are some subdivided entries.

For example, the entry of ACEI antihypertensive drugs can be one. "

"and then?"

"Then, I will invite experts to create a series of discussions under this entry and add expert comments.

Then, here comes the important point. If the company wants this entry to be seen by more doctors in the cardiovascular field, they can spend money to push this entry into the news circle of other doctors. I initially called it "treatment" Dynamic' such a page.Specifically, it can be booked when the organization preparatory meeting is held at that time. "

When Qin Shuai said this, Shao Weidong understood that in this way, a complete closed loop was formed, with doctors, experts, and investment enterprises.

It's a good thing, worth doing, but it doesn't make Shao Weidong put this thing in the first place.

Well, it's not that high of a priority.

However, when Qin Shuai announced his next function, Shao Weidong felt that this matter must be done in a big way.

It doesn't get much better than this.

"Secondly, what I want to do is knowledge management, by affiliating with an association or foundation, forming an expert committee, and then letting the committee's internal meetings to subdivide knowledge points in a certain field.

After subdivision, experts will lead a team to fill in the entries.

Of course, you can't do it with a big expert like you, but doesn't every department have many attending doctors or interns, let them fill it.

After they're filled, it's up to an expert to do the review.

After reviewing the successful content, it can be published as a consensus.

You think, if dozens of experts in the field of cardiovascular treatment jointly publish a consensus on cardiovascular treatment, how valuable it would be. "

Before Shao Weidong could speak, Qin Shuai added another dimension.

"Moreover, this consensus can be revised by voting.

When a knowledge point falls behind and there is a new knowledge point that can replace it, an expert meeting can be held again to discuss and decide.

For example, changing one knowledge point into two, or merging two into one, is decided by the meeting.

In doing so, a major work relationship problem is resolved. "

Shao Weidong didn't speak, but his excited eyes betrayed his pretended calm.

Yes, it is a work relationship issue.

This is the software, no, the most important magic weapon for unity of this expert organization.

(End of this chapter)