Dashi Shenhao

Chapter 256 Investing in You After Graduation

When the dishes are ready, Bi Xuewen will arrive.

After a brief exchange of pleasantries, the two began to chat.

Because they didn't drive, they asked for a bottle of white wine.

Shabu-shabu must be served with white wine.

Beer drinkers are rubbish.

While chatting, the topic of midlife crisis came up.

Bi Xuewen plans to start a business while working. As for the industry, he chose the advertising industry.

The reason for choosing such an industry is actually to realize the resources in hand.

Since the reform and opening up, various industries have been changing with each passing day, but the advertising industry, after a period of development, has become a bottleneck.

It's not that there is no development.

From Qin Shuai's point of view, this industry should have gone awry.

In other words, the environment determines that it will go astray.

The specific logic is actually very simple.

What the practitioners of Party A require is to look at Niubi and have new ideas.

Party B set off with this goal in mind.

Of course, when starting out, even when diving, if someone can think of a better way, it will not make this industry become the way it is now where quick money is the first.

Humans can't be blamed for this either.

After all, with 1 point of effort and 1 point of investment, you can earn 100 yuan.

Who will use 10 points of effort and 10 points of investment to earn that 100.

So today, there is basically no difference between big advertising companies and small advertising companies.

If there is a difference, it may be the difference in distribution channels.

But, then again, which party A hasn't ordered any distribution channels yet.

After all, for the channel, they have always had a common name - the gold master's father.

Big companies, looking for a big advertising company, is ultimately to save worry and not mess things up.

Other than that, there are no advantages.

"It can only be said that it is a matter of earning pocket money." Qin Shuai defined Bi Xuewen's thinking.

"Earn pocket money?" Bi Xuewen didn't realize it for a while.

Qin Shuai nodded and said, "Yes, you opened an advertising company. To put it bluntly, the initial business was to take over cases from Guangdong Automobile Group.

If it expands in the later stage, it will also dig out people with customers and let them bring business.

But there is a problem here.

Poaching people is expensive.

It's not a big deal.

The point is that when there are more people, the management cost will explode.

It is true that if you set up a team of hundreds of people, it is not as profitable as a team of dozens of people.

Isn't that what you said yourself before? "

"It can't be helped." Bi Xuewen shook his head, "After all, advertising companies have almost no marginal benefits, and what they do is just one case and one hard-earned money."

"Not necessarily. In fact, I think that if you really want to be a company, it's better to be a platform."

"platform?"

Bi Xuewen didn't take Qin Shuai's words seriously.

This word is already rotten.

The time should be ten years ago.

The domestic pursuit of new vocabulary and new concepts is always endless.

Take the platform as an example.

At the hottest time, whenever there is a project, they will say that they are building a platform.

Even a vegetable seller in a community dares to say that they are a community vegetable service platform.

"Yes, platform. Although the word is a bit silly, it is most appropriate to call it a platform that actually carries content and is suitable for advertising monetization."

"Tell me?" Bi Xuewen suddenly became interested.

"That's right, remember the last time we talked about DSP?"

Bi Xuewen nodded, of course he remembered.

It seems that the last time I talked about this matter with Qin Shuai, it was also at a shabu-shabu restaurant.

"I went back and thought about it a lot. The reason why DSP has problems is because they have gone the old way in choosing channels."

Bi Xuewen really didn't understand this time, "What old ways did you go?"

"Take the same old path as traditional advertising companies."

"Say it straight, don't go around the corner." Bi Xuewen pointed to Qin Shuai's wine glass, and said, "One big punishment."

Qin Shuai picked up his cup and took a sip.

After putting down his glass, he said: "Party A's advertising, except for places that only need a name, actually hopes to increase sales through advertising, right."

Bi Xuewen nodded.

"But there is a process to drive the desire to shop."

After a pause, Qin Shuai continued: "If we divide the shopping process and shopping desire in the simplest way..."

Qin Shuai talked a lot.

It roughly means that the process of a customer's friendliness to a certain brand is first meeting, acquaintance, acquaintance, no distinction between you and me, and negative distance.

Then the place where the desire to shop occurs, usually in a specific environment.

For example, for those who want to learn the piano, it is good to promote the purchase of the brands and products brought out by reading the recommendations of the great gods in Zhihu, or when evaluating them.

Then he went on to explain.

Thousands of words turned into one sentence.

Your company should not give all advertising expenses to channels.

Some of the money should go to the creators of these 'knowledge'.

After all, they actually lead to more purchases than nonsensical or ostentatious ads.

Bi Xuewen became excited while chatting.

I have to pull Qin Shuai to start a business together.

Just do the platform Qin Shuai said.

Qin Shuai rejected Bi Xuewen directly.

The reason is also very simple.

As a student, you still have to focus on your studies first.

In this regard, Bi Xuewen also supports it.

For him, it doesn't matter if he does it two years earlier or later.

Anyway, there are definitely very few people who can think so deeply, not to mention none.

Of course, there are two things to say about this matter.

The content of the same exchange, if told to other people, is likely to be misinterpreted or ignored.

After all, although this matter is logically correct, it faces temptations of one kind or another in the process.

As a veteran in the workplace, Bi Xuewen knew that in this matter, he had to invest his own money and produce results before he could introduce investors.

Otherwise, if early investors come in, they will definitely lead the project astray.

What they want is not how long your business can have in the future.

In the short term, data, listing, and cashing out are the codes of conduct that people rely on in the industry.

After eating, the two of them just got drunk.

Well, after all, one bottle of white per person.

That is--

A pound.

"I'm telling you, brother, you are the best young man I've ever seen." Bi Xuewen put his arm around Qin Shuai's shoulder and said danglingly.

"So-so, just an ordinary person." Qin Shuai said, and took a drink break.

"When you graduate, I will invest in you to build that 'platform'."

Until this time, Bi Xuewen never forgot to give himself a vote of affection.

"We'll talk about it later." Qin Shuai replied casually.

The idea in his heart is very simple.

You invest in me?I'm afraid I'm thinking too much.

Not to mention after I graduated, but just now, my net worth is many times that of yours.

This is the end of thinking about it.

Said, no.

hurt feelings.

Of course, Qin Shuai didn't dislike Bi Xuewen's words.

After all, for any ordinary college student, Bi Xuewen's words would be regarded as the kind he favored.

nothing wrong...

Qin Shuai stopped the car, helped Bi Xuewen into the car, and walked home by himself.

When you get home, take a shower and go to bed.

In the middle of the night, she was woken up by Zhang Mengmeng.

Then the next day, Zhang Mengmeng decisively skipped class.

Because, so tired...

(End of this chapter)