Dashi Shenhao

Chapter 122 Why Don't You Advertise

It's over, it's over.

Qin Shuai devoted himself to intense study again.

It's not that the university courses are so busy, but that he is learning all kinds of entrepreneurial knowledge.

In the process of learning, he also had his own ideas.

The first target set is non-entity product companies.

The investment in physical products is too great, and with the little money I have now, I can’t even buy a complete set of equipment.

If you have money in the future, if you have more money, you will invest in entities.

Now, it must be an asset-light model.

Choose one with less investment to produce some general daily necessities, cosmetics and gifts?
For example, the popular circle of friends mask?Nicotine replacement cigarettes?
Regardless of whether it is illegal or not, that thing is basically a lie.

And to tell the truth, even if you try your best, you won't earn much money.

Therefore, Qin Shuai's choice focuses on the communication industry where advertising or activities are the main means of monetization.

Doing your own self-media is a choice, but no matter how big the self-media is, the actual volume is still too small.

We media platform?
Maybe there is still a chance to start 15 years ago, don't think about it now.

After all, no matter how you play content, there are only a few common forms.

Videos, short videos, articles, Q&As, nothing...

play games?
Also looking for Uncle Da to endorse?

How much is 10 yuan in one second?

Well, is that a long-term business?

After much deliberation, Qin Shuai felt that anything he could think of so far would not be a big deal.

At least not up to the kind of request in his heart.

Since there was no good direction, Qin Shuai simply bought all kinds of books and gnawed madly.

At first, the reading speed was very slow.

But after watching it, it suddenly became very fast.

If you describe the speed of reading as a man's strength.

Start reading, the speed is like his own extraordinary strength.

Later, the speed was like the advertisements for intractable diseases in andrology that often appeared on various telephone poles.

Well, one of them.

It's not because he has learned a lot and has a deeper understanding.

It's not that the previous books are more difficult than the latter.

Instead, he discovered that after reading a lot of books, as long as they belong to the same category, the core of the book is basically the same.

At most, it's just another word.

Meaning, still the same.

Anyway, at least in Qin Shuai's personal opinion, if these books were in accordance with the thesis standard, they would not pass the plagiarism check.

Very occasionally, one or two different perspectives on an issue can be seen.

November's Community Festival is finally about to begin.

As early as a week ago, Qin Shuai distributed a circle of activity brochures according to the company directory.

In fact, it is not a big problem whether to send or not.

Because it's an established event.

It is impossible for the school to engage in bidding for sponsorship like a TV station.

Basically it's first come first served.

If there are companies that want to join, then help them design some links that they can participate in.

In short, the actual situation is that although the activity is much larger than the previous club recruitment, it is indeed easier to operate.

Qin Shuai put down his book, took a drink from the cup on the table, walked to the computer and opened the mailbox.

He is going to see if the company has sent the latest list of participating leaders.

As a result, the first article saw a "Project Bidding Document".

What is this?
After clicking on it, it really has nothing to do with school affairs.

The recipient of the email is Manager Sun Ye of First Pharmaceutical, and the text is——

I am Lin Zifeng from Tianji Med Pharmaceutical Communication Co., Ltd., the attachment is the industry resources owned by our company and the annual marketing plan, please check.

Very simple mail.

Qin Shuai clicked on the attachment and found that it was a list. The list was not very complicated. It contained number, name, position, hospital, and department.

In addition, there is an attachment, which is a PPT.

After Qin Shuai opened it.

Ok,
It's hard to say.

Content, all kinds of reference research and evidence-based data.

Of course, it has its own products, as well as competitors' benchmark products.

Strength and weakness can be seen at a glance.

The final point is which department to vigorously promote and what activities to do.

Yes, only activities.

Ads have none.

This made Qin Shuai very curious, why not do some advertising?
"What are you looking at?" Zhang Mengmeng came over in her pajamas and asked with an orange in her hand.

"I just received an email today. It must have been sent by mistake. A marketing service company made a marketing plan for First Pharmaceutical." Qin Shuai replied.

"Oh..." Zhang Mengmeng obviously lacked interest when he heard Qin Shuai say this.

"But it's quite strange. There are many activities, such as department meetings, anniversary celebrations, and series of academic meetings, but there are no advertisements."

"Didn't you get involved with the sponsoring company of the school recently? Isn't there a pharmaceutical company in it? Call and ask for a consultation, isn't it over?"

"That's right."

After saying that, Qin Shuai took out his mobile phone, found the contact and broadcast it.

"Hello, hello."

"Hello, is this Manager Guo Chengyun of Hongchang Pharmaceutical?"

"Yes, I am, who are you?"

"I'm Qin Shuai, director of the External Relations Department of the Nanyang University Student Union. Is it convenient for you to speak?"

After asking this question, Guo Chengyun's impression of Qin Shuai went up even higher. Very few people of this age would call and ask, "It's not convenient for you to speak."

Qin Shuai didn't realize this at first.

But the learning content is too complicated recently, and there happens to be a book that teaches how to make phone calls.

"It's convenient, do you want to talk about the community festival?"

"No, no, I have a personal problem. I really can't find anyone to consult. After thinking about it, I only know you in the pharmaceutical industry, so I take the liberty to bother you."

"That's it, okay, you say."

"I recently read some marketing cases related to the pharmaceutical industry on the Internet. There are many methods in it, but I found that they are basically meetings, but there is no means of advertising, so I am confused."

"The ones you saw were all RX products, right?"

"RX?"

"RX is a prescription drug. This type of product cannot be advertised in mass media, but only in some professional media."

Having said that, Qin Shuai understands that it's not that they don't go online, but that they go on another media channel.

"Generally speaking, the advertisements of pharmaceutical companies will be fixed to the professional media of the target department, and the bidding for media placement and market bidding are two different things.

So if you look at those pharmaceutical marketing plans, basically the means of final realization are meetings.

This may be related to the particularity of medicine. "

Doesn't the particularity mean that it cannot be communicated in the mass media?

Guo Chengyun seemed to know what Qin Shuai was thinking, and then said: "Let me put it simply, because although the ultimate users of medicines are patients, the actual target of sales is doctors.

Doctors are a special group, basically a growth model of mentoring.

When a director or deputy director leads students, he will pass on his diagnosis and treatment and medication habits.

Therefore, as a company, influencing the doctors at the top is actually the best marketing tool. "

(End of this chapter)