Super Scrap King
Chapter 134 Store Promotion Method
Chapter 134 Store Promotion Method
Standing in the repair shop that was about to be completed, Xu Pin opened his mouth indistinctly: Is this really an electrical and electronic repair shop?
It doesn't matter if you are full of ultra-fashionable and avant-garde sci-fi, the sci-fi is also mixed with an extremely artistic atmosphere!
Is it necessary to make such an artistic and dreamy container for dry cleaning liquid and other products?It's not selling art!Needless to say, this container must be my sister's handwriting!
Looking at the other wall, there is a super-sized monitor embedded on the wall, and I don’t know what it is used for; there is a fan-shaped booth at the two corners of the front door.The booth is stepped, and each step is about 40cm high and 60cm deep.What is this for?Do catwalk show ah?
Seeing this booth, it is inevitable to find that the floor height of this store is not right?Why is it suddenly so tall?
After thinking about it again, the height of the first floor of a general store is more than four meters.Some users do not need to be too high, and the extra space is separated when making the ceiling.This was the case with the former clothing store owner.
Now when Xu Fei and the others renovate, they knock down the ceiling and make full use of the original space.No wonder the whole store looks much more spacious and atmospheric!
Xu Pin's eyes fell on the innermost wall.There are three more doors on the innermost wall.These three doors should be the doors of three independent studios.
The whole store is more than 150 square meters, divided into two parts: the front is the sales hall and the electrical showroom, and the back is three independent studios.A repair room, an office, and a small warehouse.
Perhaps because of the full use of the storey height, although the storefront is divided into two parts, it does not feel cramped at all.
The style of the entire store is sometimes artistic and sometimes sci-fi; the ceiling lamps or wall lamps in the store are also strangely shaped and bright, illuminating the store like daytime.
All in all, the final effect of the whole store is modern, fashionable, avant-garde, and yet bright and atmospheric.
From the sensory effect to the materials used, it seems that the cost is not low!Have you told them about the renovation budget?
"How is it? Are you satisfied?" Xu Fei smiled and walked to Xu Pin's side, with an expression of "I'll beat you if you're not satisfied".
"How much did the decoration cost?" Xu Pin pointed at the core without fear of death.
"Including the electronic display outside the store, the final total cost is 8.23 yuan!" Xu Fei said with a smile, "You said the budget was 10 yuan!"
"Wow! Not bad, not bad! Very good! I'm very satisfied!" Xu Pin immediately raised his finger and gave him full praise without hesitation.
"Yeah, this is the crystallization of the wisdom of the four of us!" Xu Fei's face was full of arrogance.
"So, this, this, what are they used for?" Xu Pin asked, pointing to the display, booth and so on.
Xu Fei pointed to the huge monitor, "This is basically the most expensive prop in our store. The liquid crystal monitor with 3D projection effect and wireless induction is a second-hand product that Ding Chang helped us find. Anyway, we have refurbishment fluid and The repairman doesn’t care if it’s old or new, does he? In the future, we’ll leave all our product demos to it!”
"Those two booths are used to display electrical appliances. One is for repair, and the other is for repair and delivery. After the decoration is completed, we will also install several touch-screen inquiry machines and trading machines. To At that time, customers can directly inquire about our products, or their electrical appliance maintenance information, etc., and can also pay for products directly on the inquiry machine.”
"Hmm!" Xu Pin touched his chin and pondered, "Then, the center of the hall seems a bit empty, is there any arrangement?"
"Yes! We are going to set up a computer table and put a few computers on it. Some electrical appliances for maintenance are available immediately, so that the waiting guests can use the Internet to pass the time."
"Oh!" Xu Pin continued to meditate.To be honest, Xu Pin's original intention of opening this store was to repay Wu Hanyu.With Wu Hanyu's maintenance technology and his own products, there shouldn't be much problem in supporting such a store.
However, judging from Xu Pin's current concept and thinking, it would be a pity if this store is only positioned as electrical repair and product retail.
If you think about the sales channels today, people want to buy dry cleaning liquid, they can go to hotels, dry cleaners, electric car shops, or online.It seems that there are many channels, but according to people's normal shopping habits, these are actually not normal channels!
The normal shopping channels should be stores, supermarkets, or specialty stores!
It is not easy to manage your own cleaning fluids in small shops; you have to pay a high entrance fee to enter a large supermarket, which is not necessary.The rest is the specialty store.The variety of your own products will soon be enriched, and it is just right to open a specialty store!
In this way, it is also a good choice to concurrently operate electrical repairs and combine them to attract each other's popularity!
The plan has been decided, Xu Pin said to his sister: "The new store needs to do some promotional activities, right? How about, let's do some activities to benefit the people?"
"Benefit activities?" Xu Fei was full of doubts.
"It's too wasteful to put a few computers for the entertainment of customers! Why don't we create a game for customs clearance. The content of the game is divided into adult version and student version.
The adult version is to pass knowledge and answer questions, similar to some TV variety shows.Every time you pass a level, there is a corresponding reward.These rewards are our products.Pass a level to reward a bottle.The final prize is the 200ml bottle.Strive to send out a few more bottles every day.
The student version is based on the knowledge of various subjects, so that children can win prizes while reviewing the knowledge they have learned!It's more interesting than playing computer games, parents should be willing to cooperate!It would be even better if there are parents and children participating in the game together!You can also set up another parent-child award!
In addition, the game can also adopt a points system, which can be played many times.When the specified points are accumulated, you can also win corresponding rewards.
The questions don't have to be too difficult, but it's easy to make everyone feel that it's easy to win prizes!Our purpose is to give away free discounts to attract popularity!Who wouldn't want something for free?Maybe it won't be long before most people in Binhai will know that there is a specialty store for our products in the city! "
"This is a way to attract popularity for a long time at a low cost, but how do we spread the word about our event? Isn't it too slow to spread word of mouth?" Xu Fei frowned.
"Isn't there an online SMS platform?" Xu Pin laughed, "Pay the money and leave it to them to handle it, and the maintenance is fast and efficient! Afterwards, we will put the live video of the game on the Internet, maybe it will attract more people. People from other cities come to challenge us! Maybe even attract news media to advertise with us for free!"
"Great idea! My little brother's brain is brilliant! Then leave it to Ding Chang!" Xu Fei clapped her palms and smiled, "I'll contact him right away!"
"How about Latin Chang's joining?" Xu Pin asked by the way.
"The nest has been built, can Feng not come?" Xu Fei giggled, "After Aunt Jian's shop was finished, I forced a bottle of 200ml dry cleaning liquid for him as a reward! So these days He was very busy, probably because he felt that what he paid was not worth such a high reward! He is a real person!"
"Well, if we play a game of answering questions and clearing the game, he will have to hand over the heavy responsibility of setting the questions! I should talk to him about the salary!" Xu Pin laughed.
"Not only him, but the five marketing elites you selected for the final interview, can I arrange an interview this afternoon?" Xu Fei asked with a smile.
"Okay!" Xu Pin nodded, "Other employees in the store, when do you plan to start work?"
"The accountant will come tomorrow! The manager of the warehouse is waiting for your notification." Xu Fei said, "The repairman and the delivery man will be late, anyway, there is nothing to repair, and there is nothing to pick up and deliver. The truck has no time to buy it yet!"
Xu Pin thought for a while: "The warehouse manager will go to work tomorrow! In addition, there is no need to buy a truck, I will directly transfer one from the daily chemical factory! Also, I have asked Mu Zhenghua to buy two new trucks, one for the truck. You use it, give one to Brother Hanyu!"
"Adding three cars in a row, won't our repair shop be over budget?" Xu Fei was surprised.
Xu Pin laughed, his sister also accepted the budget?
"The two new cars are not just for the repair shop, so they are not counted in the repair shop's account!" Xu Pin laughed, "And, our repair shop is no longer a shop, but a regular company!"
Just as he was talking, a car horn sounded from the door of the store, and Wu Hanyu came back.
(End of this chapter)
Standing in the repair shop that was about to be completed, Xu Pin opened his mouth indistinctly: Is this really an electrical and electronic repair shop?
It doesn't matter if you are full of ultra-fashionable and avant-garde sci-fi, the sci-fi is also mixed with an extremely artistic atmosphere!
Is it necessary to make such an artistic and dreamy container for dry cleaning liquid and other products?It's not selling art!Needless to say, this container must be my sister's handwriting!
Looking at the other wall, there is a super-sized monitor embedded on the wall, and I don’t know what it is used for; there is a fan-shaped booth at the two corners of the front door.The booth is stepped, and each step is about 40cm high and 60cm deep.What is this for?Do catwalk show ah?
Seeing this booth, it is inevitable to find that the floor height of this store is not right?Why is it suddenly so tall?
After thinking about it again, the height of the first floor of a general store is more than four meters.Some users do not need to be too high, and the extra space is separated when making the ceiling.This was the case with the former clothing store owner.
Now when Xu Fei and the others renovate, they knock down the ceiling and make full use of the original space.No wonder the whole store looks much more spacious and atmospheric!
Xu Pin's eyes fell on the innermost wall.There are three more doors on the innermost wall.These three doors should be the doors of three independent studios.
The whole store is more than 150 square meters, divided into two parts: the front is the sales hall and the electrical showroom, and the back is three independent studios.A repair room, an office, and a small warehouse.
Perhaps because of the full use of the storey height, although the storefront is divided into two parts, it does not feel cramped at all.
The style of the entire store is sometimes artistic and sometimes sci-fi; the ceiling lamps or wall lamps in the store are also strangely shaped and bright, illuminating the store like daytime.
All in all, the final effect of the whole store is modern, fashionable, avant-garde, and yet bright and atmospheric.
From the sensory effect to the materials used, it seems that the cost is not low!Have you told them about the renovation budget?
"How is it? Are you satisfied?" Xu Fei smiled and walked to Xu Pin's side, with an expression of "I'll beat you if you're not satisfied".
"How much did the decoration cost?" Xu Pin pointed at the core without fear of death.
"Including the electronic display outside the store, the final total cost is 8.23 yuan!" Xu Fei said with a smile, "You said the budget was 10 yuan!"
"Wow! Not bad, not bad! Very good! I'm very satisfied!" Xu Pin immediately raised his finger and gave him full praise without hesitation.
"Yeah, this is the crystallization of the wisdom of the four of us!" Xu Fei's face was full of arrogance.
"So, this, this, what are they used for?" Xu Pin asked, pointing to the display, booth and so on.
Xu Fei pointed to the huge monitor, "This is basically the most expensive prop in our store. The liquid crystal monitor with 3D projection effect and wireless induction is a second-hand product that Ding Chang helped us find. Anyway, we have refurbishment fluid and The repairman doesn’t care if it’s old or new, does he? In the future, we’ll leave all our product demos to it!”
"Those two booths are used to display electrical appliances. One is for repair, and the other is for repair and delivery. After the decoration is completed, we will also install several touch-screen inquiry machines and trading machines. To At that time, customers can directly inquire about our products, or their electrical appliance maintenance information, etc., and can also pay for products directly on the inquiry machine.”
"Hmm!" Xu Pin touched his chin and pondered, "Then, the center of the hall seems a bit empty, is there any arrangement?"
"Yes! We are going to set up a computer table and put a few computers on it. Some electrical appliances for maintenance are available immediately, so that the waiting guests can use the Internet to pass the time."
"Oh!" Xu Pin continued to meditate.To be honest, Xu Pin's original intention of opening this store was to repay Wu Hanyu.With Wu Hanyu's maintenance technology and his own products, there shouldn't be much problem in supporting such a store.
However, judging from Xu Pin's current concept and thinking, it would be a pity if this store is only positioned as electrical repair and product retail.
If you think about the sales channels today, people want to buy dry cleaning liquid, they can go to hotels, dry cleaners, electric car shops, or online.It seems that there are many channels, but according to people's normal shopping habits, these are actually not normal channels!
The normal shopping channels should be stores, supermarkets, or specialty stores!
It is not easy to manage your own cleaning fluids in small shops; you have to pay a high entrance fee to enter a large supermarket, which is not necessary.The rest is the specialty store.The variety of your own products will soon be enriched, and it is just right to open a specialty store!
In this way, it is also a good choice to concurrently operate electrical repairs and combine them to attract each other's popularity!
The plan has been decided, Xu Pin said to his sister: "The new store needs to do some promotional activities, right? How about, let's do some activities to benefit the people?"
"Benefit activities?" Xu Fei was full of doubts.
"It's too wasteful to put a few computers for the entertainment of customers! Why don't we create a game for customs clearance. The content of the game is divided into adult version and student version.
The adult version is to pass knowledge and answer questions, similar to some TV variety shows.Every time you pass a level, there is a corresponding reward.These rewards are our products.Pass a level to reward a bottle.The final prize is the 200ml bottle.Strive to send out a few more bottles every day.
The student version is based on the knowledge of various subjects, so that children can win prizes while reviewing the knowledge they have learned!It's more interesting than playing computer games, parents should be willing to cooperate!It would be even better if there are parents and children participating in the game together!You can also set up another parent-child award!
In addition, the game can also adopt a points system, which can be played many times.When the specified points are accumulated, you can also win corresponding rewards.
The questions don't have to be too difficult, but it's easy to make everyone feel that it's easy to win prizes!Our purpose is to give away free discounts to attract popularity!Who wouldn't want something for free?Maybe it won't be long before most people in Binhai will know that there is a specialty store for our products in the city! "
"This is a way to attract popularity for a long time at a low cost, but how do we spread the word about our event? Isn't it too slow to spread word of mouth?" Xu Fei frowned.
"Isn't there an online SMS platform?" Xu Pin laughed, "Pay the money and leave it to them to handle it, and the maintenance is fast and efficient! Afterwards, we will put the live video of the game on the Internet, maybe it will attract more people. People from other cities come to challenge us! Maybe even attract news media to advertise with us for free!"
"Great idea! My little brother's brain is brilliant! Then leave it to Ding Chang!" Xu Fei clapped her palms and smiled, "I'll contact him right away!"
"How about Latin Chang's joining?" Xu Pin asked by the way.
"The nest has been built, can Feng not come?" Xu Fei giggled, "After Aunt Jian's shop was finished, I forced a bottle of 200ml dry cleaning liquid for him as a reward! So these days He was very busy, probably because he felt that what he paid was not worth such a high reward! He is a real person!"
"Well, if we play a game of answering questions and clearing the game, he will have to hand over the heavy responsibility of setting the questions! I should talk to him about the salary!" Xu Pin laughed.
"Not only him, but the five marketing elites you selected for the final interview, can I arrange an interview this afternoon?" Xu Fei asked with a smile.
"Okay!" Xu Pin nodded, "Other employees in the store, when do you plan to start work?"
"The accountant will come tomorrow! The manager of the warehouse is waiting for your notification." Xu Fei said, "The repairman and the delivery man will be late, anyway, there is nothing to repair, and there is nothing to pick up and deliver. The truck has no time to buy it yet!"
Xu Pin thought for a while: "The warehouse manager will go to work tomorrow! In addition, there is no need to buy a truck, I will directly transfer one from the daily chemical factory! Also, I have asked Mu Zhenghua to buy two new trucks, one for the truck. You use it, give one to Brother Hanyu!"
"Adding three cars in a row, won't our repair shop be over budget?" Xu Fei was surprised.
Xu Pin laughed, his sister also accepted the budget?
"The two new cars are not just for the repair shop, so they are not counted in the repair shop's account!" Xu Pin laughed, "And, our repair shop is no longer a shop, but a regular company!"
Just as he was talking, a car horn sounded from the door of the store, and Wu Hanyu came back.
(End of this chapter)
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