Gastronomy God

Chapter 216 Business Analysis
Wang Hongtao has been working in Rizhao Hotel for nearly ten years. He has experienced both big and small storms. He has never seen any kind of company, but he really doesn't understand the revenue capability of Magic Kitchen.

In the past ten years, Rizhao Hotel has grown and developed along with the domestic hotel industry, and has seized the historical opportunity and opportunity to become a first-class hotel in China, accounting for nearly 55% of the high-end hotel market, and earning nearly 500% of the annual profit. Reached [-] billion scale.

As for Shenchu ​​Xiaodian, as a new company, it can develop into 33 physical stores in just half a year, with a monthly profit of 33 billion. Who can believe this?

What makes Wang Hongtao even more creepy is that the restaurant is based on the catering industry and has a first-class dining experience service. Once the owner of the restaurant starts to think about opening a hotel, the hotel industry will tremble.

The Chef's Shop has an advantage that other hotels do not have, including unique food.

In any other place, it is impossible to taste the exclusive delicacies in Shenchu ​​Xiaodian.

Because for the time being, Cheng Xin has only passed on the core cooking skills he has learned to the master chefs in the branch of Shenchu ​​Xiaodian, so that they can make food that makes customers drool.

The chefs outside the store have no way to know how the delicious food of Shenchu ​​Xiaodian is made.

Most of the delicacies on the market are assembly line products.

Take mapo tofu as an example. Many years ago, a master chef made a spicy tofu that most people find delicious. The chef named this spicy tofu Mapo tofu.

Later generations followed the cooking method of this master chef, learned the master's mapo tofu recipe, and passed down this taste.

Few people will think about it, is the mapo tofu the best if the master cooks it this way?

Isn't there a more perfect way?Can't I create a mapo tofu that tastes better than my predecessors?
Unfortunately, for various reasons, no one has ever done such a thing.

Until Cheng Xin's arrival completely changed everything.

When Cheng Xin combined the memories and experiences of ten master chefs about cooking, together with the complete collection of illustrated books of Sichuan chefs in his mind, Cheng Xin completely understood cooking from the "Tao" and enlightened the Tao.

Cheng Xin began to improve the recipes of various dishes that were circulated in the market before, and improved the dishes developed by the old chefs in the past to make them more delicious.

The dishes sold in the Shenchu ​​store taste better than those outside. The reason is that Cheng Xin has improved the cooking methods of these dishes to make them more delicious.

Cheng Xin has uploaded some improved home cooking methods to his P station account, so that more food lovers can make delicious dishes at home.

Such a founder, with his own team of master chefs, once he starts the hotel business, will be a dimensionality reduction blow to the people in the original hotel company.

If Cheng Xin wants to do the hotel business in the future, how can these big hotel companies compete with Cheng Xin's Magic Kitchen Hotel?
Wang Hongtao only felt chills for a while.

For the experience of staying in a five-star hotel, you only need to spend money on the decoration and home furnishing.

As for catering services, chefs are needed, and the taste of the dishes made by each chef is not a little bit different.

The dishes made by master chefs are already delicious enough, but Cheng Xin and the master chefs he trained, using new and more scientific and authentic recipes, will only make the dishes more delicious.

In this regard, other hotels are not comparable.

The summary is that the Magic Kitchen Hotel has an advantage that other hotels cannot catch up with, chef talents.

If he was a customer, Wang Hongtao felt that he would definitely choose the magic kitchen shop.

Back then, Wang Hongtao, who was active in his thoughts and had a strong associative ability, thought of this, and his back was drenched.

Based on such an analysis, no matter it is the Rizhao Hotel, the Parity Hotel, or the Kyushu Hotel, they will all lose in front of the Divine Kitchen Hotel.

If a big hotel wants to compare with a newly opened hotel, the remaining advantages may be its location and popularity
But for a new hotel, with sufficient funds, it is not easy to equalize these two advantages.

Realizing the critical situation, Wang Hongtao thought about it for two nights, and felt that joining the other two big hotels to resist the Magic Kitchen Hotel might be the only way.

With their large size, comprehensive coverage, and good service, the three major hotels can make customers across the country feel the convenience of staying.

In the north, customers have Rizhao hotels to choose from.

In the south, there are cheap hotels, Kyushu hotels.

The three major hotels have one card, and the benefits and consumption are interoperable.

With such great convenience, most of the wealthy people across the country will still choose to stay in the three major hotels, rather than the magic hotel with delicious food.

Taking a step back, even if rich people choose the God's Kitchen Hotel, the number of the God's Kitchen Hotel cannot be many, and the number of wealthy people serving them is limited.

As long as the three major hotel alliances capture more than 80% of the rich people's hotel consumption from home, it will be a success.

Wang Hongtao learned through various channels of information that Cheng Xin, the owner of Shenchu ​​Xiaodian, is a person who strives for excellence, and will not authorize other shops casually to open franchise stores of Shenchu ​​Xiaodian.

All the branches of Shenchu ​​Xiaodian are self-operated, and all chefs are dispatched from the headquarters.

If Cheng Xin were to operate a hotel, then the idea should be the same.

What Cheng Xin wants is a boutique hotel, and each store will provide the best service to provide customers with the best service, instead of blindly expanding and opening franchise stores.

If Cheng Xin runs a hotel through franchise stores, it will only ruin his reputation and brand.

Wang Hongtao believed that Cheng Xin was a smart person, and he would not engage in such a stupid method of quickly expanding the hotel by franchising stores, but the service quality level declined rapidly.

Based on such an analysis, even if Cheng Xin is working as a chef hotel, there is nothing too worrisome.

Just do it, as long as your own hotel can make money and the profit is not greatly affected, this result is still acceptable.

Wang Hongtao no longer thinks about it anymore, he has already fully utilized his value as a general manager, and prepared for the company's rainy days. Before Cheng Xin started the hotel business, he combined his own hotel with two other big hotels to form a high-end hotel A unified phenomenon.

The profits of the three hotels are divided according to market share, and a consensus has been reached at this moment.

In fact, everyone makes more money if they are unified.

The card that was issued in one hotel before cannot be used in other hotels. Consumers often look at the price and find the nearest hotel with the best location to check in. Consumers will not think about applying for a card.

The hotels these consumers stay in are not necessarily the hotels of the three major hotels, but may also be the most famous hotels in the local area. The three major hotels will not be able to earn the money of these customers.

Now that the three major hotels have joined forces, the value of the card is reflected.

With one card, the portability is greatly improved when traveling across the country, and many people who did not apply for a card before can earn money.

New entrants are like catfish, stimulating those old companies in the industry to start reforming, innovating and seeking changes.

Changed companies can often reap unexpected profits.

Enterprises that are not sensitive enough to the emergence of new players in the industry will be eliminated in a short period of time.

Magic Kitchen will let more people in the industry realize its power little by little in the future.

(End of this chapter)