Shenhao UP Lord

Chapter 71
"In my opinion, the car area at station B is still like a wasteland, but it also shows that this is a blue ocean, and there is a lot of room for imagination."

Ali said seriously: "This is also the reason why I go all out. Although there are not many particularly outstanding marketing cases, some car brands have already made attempts, and many cross-border games are worth thinking about."

Ding Xu nodded. There are not many successful cases of official brand promotion. The most active one is Lynk & Co. Its positioning is a trendy brand.

I'm Ling Keji, the kind that's just like a fake (*ω)"

Followed by Wuling, as a national god car, there is a special god car team to shoot the show, and you can even find the once popular shoulder shaking dance.It is quite rare for a private enterprise to have such an avant-garde marketing vision, and it is commendable that it can put down its arrogance and play with users of station B.

Of course, compared with traditional car companies, new car manufacturers are more like a new UP owner.Not long ago, Xiaopeng P7 was launched, and it has a lot of interactions with station B, and it can be regarded as the most fun and magical one.

"Do you know that Bilibili actually has an advertising area?" Ali said with a smile, "Many times I run out of inspiration and go there to find ideas."

"Either it wins in the plot, or it wins in the brain hole. It may be funny or it may be touching. Nowadays, young people do not reject brand advertisements. The key is whether the content is interesting or not."

As a young man, Ding Xu naturally understands that each generation has its own memories of the times. Generation Z prefers animation. As a native of the Internet, stubbornness is not only a code but also a culture.

Thinking of this, I couldn't help but say: "Cross-border, break the circle, be real!"

"Especially true, with the advanced Internet today, any flaws will be picked up by those who care, so..."

"That's right!" Ali said with a thumbs up: "Heroes see the same thing."

"It's not easy to cross the border, and it's even harder to break through the circle. Most of the time it depends on luck, so truth is the kingly way for us to emerge from the media."

Ding Xu smiled. In his opinion, station B is a creative platform, but it is not driven by content, but by ecology.

The first thing Bilibili needs to do is to maintain the ecology well, so members need to answer questions for screening. The barrage pays attention to etiquette and has a reporting mechanism, and concentrates on rectifying a large number of marketing accounts.

Setting up an interactive mechanism of likes + coins + favorites is more credible than pure playback volume and can better reflect user preferences.Under the rules of users voting with their feet, we encourage more high-quality product creation.

There are no advertisements for watching videos at station B. If fans of station B are asked to go to other video websites, they must first watch a 60-second advertisement forcibly, and there is a high probability that they will turn their faces and leave.

This also poses a new challenge to advertisers who hold money for sale. What kind of content can not only explain the brand characteristics and product points, but also make the users of station B not repelled, but also accept it?
Rough advertising rotation is ineffective, so you need to make a stylized video for station B.

However, it may be easy to go astray if the brand dominates. It is better to clarify the division of labor and directly cooperate with the UP owner who matches the tonality.Because UP masters are more aware of the likes and dislikes of young people, it is easier to be friends with young people.

Traditional video content, such as cars, car reviews, and comparison shopping guides, may be applicable to vertical platforms such as Autohome or Dianchedi. If they are directly put on station B, there is a high probability that they will be wrong.

Because users look at cars, they still prefer vertical platforms.Their core is the model library, and a series of content, diversion, and clue promotion around the model library.In the eyes of OEMs, the clue conversion effect also looks more direct.

What's more, are most users of station B really looking at the car?

How can you embarrass the big long legs next to you?
"We media want to have a good meal, after all, it depends on the face of the sponsor's father. The sad thing is that many old guys don't understand creativity and imagination, and they refuse to learn to let go of their bodies. In the end..."

Ali said depressedly: "Hey!"

Ding Xu shook his head, whether the product is good or not, and to what extent, the brand must put down its figure first.After all, being a friend requires heart and soul, talking about some real things, and showing some emotional content.

Are fans stupid?

Nowadays, young people are actually very sensitive. Is it right that you can tell at a glance if you just have a bad meal in the water video?
The average age of members is only 20 years old. Will they immediately be converted into direct users who buy cars?

Therefore, the commercialization of station B is mainly concentrated in the fields of games, peripherals, digital and fast-moving consumer goods, while the automobile field...

This is futures, and the bet is three to five years later!

When these users start to accumulate wealth and enter the period of intensive car purchase, will they think of the platforms and brands that have always been with them?
Will you remember the values ​​that were subtly conveyed by those car brand content that were distracting, interesting, or informative?

And will those brands with a bad history in Bilibili be rejected by the users of Bilibili?
This is the necessity for the brand to plan in advance at station B, and do everything possible to participate in the circle of friends at station B as soon as possible, make friends with users, and accompany them to grow. This emotional investment is a sure-fire deal for the future and a sure profit.

It was about the same time, followed Ali's team to go out on location, and everyone came to a closed road section, and Ding Xu saw today's protagonist.

DEMON!

demon!

"A monster that accelerates to 2.8 kilometers in [-] seconds!" Ali touched the red paint, and introduced to Ding Xu with excitement: "I have been looking for this car for a long time, and today I finally have the opportunity to drive a beast with [-] horses!"

Ding Xu felt the passion of the other party. In all fairness, he is far from having such passion for cars, and this may be the biggest difference.

Standing silently by the side, Fat Hu ran to exchange experiences with other photographers, watching the Alibaba team operate various details, and stealing lessons from others.

Today's protagonist is not only a demon, but also a legendary Porsche GTR. After introducing the details, Ali started racing and put the two magic cars together to compete.

result?

The GTR was pressed to the ground and rubbed desperately!
"It's so cool!"

Ali walked out of the car door, shouting with excitement, and made no secret of his impulse through the camera, allowing fans to fully understand his mood at this moment.

"It's a straight-line beast!"

"Ali has driven so many sports cars, and in all fairness, this devil is the absolute king in accelerating from [-] kilometers!"

"none of them!"

"This is the purest American muscle car!"

"Violence!"

"brutal!"

"Wild!"

"Abandon all elegant and luxurious aesthetics!"

"Everything for one purpose!"

"Faster!"

Looking at Ali, Ding Xu finally understood the gap between himself and real players, not only professionally, but also the irrepressible love and impulse in his heart. He deeply understood a sentence:

Do one line and love one line!
(End of this chapter)