Chapter 52
"Hey, have any of you seen a half-meter-tall little golden man?"

"I heard that the most common goddess of celebration is 15 pieces, and the crystal limited edition is 35 pieces..."

"As for this?"

"Please put the price on the public screen!"

"I almost forgot, this is Jinbao Street, the most prosperous commercial place in Beijing, next to Aston Martin...Lamborghini...Ferrari...Porsche...Bentley..."

"Of course the most awesome one is right in front of you, right?"

"Go, go in and see!"

Ding Xu continued to walk in, came to a transparent curtain wall, pointed to the huge RR on it and said, "What is a luxury brand?"

"The details are the devil. The light on one side and double-sided light transmission are all costing more than [-] yuan!"

"Look here again. Guess how many air-conditioning controllers are needed in the [-]-square-meter exhibition hall?"

When Fat Tiger's camera turned around, there were twenty or thirty of them densely packed!

"It's called details!"

"Let every customer who comes in the door experience the most noble and comfortable feeling no matter where they stand!"

Liu Wei secretly praised him beside him, this kid is smart!

Walking to the center of the exhibition hall, Ding Xu raised his head, motioned the camera to go up and said, "It is said that sitting in a Rolls-Royce can see the top of the starry sky, right?"

"Can you still make a wish when you meet a shooting star?"

"Which of you has ever seen such a big starry sky!"

Walking to the background wall, he stroked the lines on it with his hands and said, "Three artists were specially invited from Italy, have you seen my hands?"

"Does it feel the same texture?"

"That's right, I drew it up little by little with my hands!"

"This is called private customization!"

The more Liu Wei looked at it, the more he appreciated it. I have to say that this kid is very smart. He didn't boast about the so-called brand positioning. Instead, he let people experience the beauty of the brand's details bit by bit. This is the direction of high-level publicity.

"Come on, let's sit down and feel it."

Ding Xu sat on the Italian leather sofa, looked at the latest white Ghost three meters away, and showed it: "This is the new Ghost, look at this sexy streamline, and I will ask you if you are tempted!"

"Do you want to buy it, buy it, buy it?"

"600 million credit card or cash?"

When he came to the display cabinet, there were several handbags inside, and he said with a smile, "Does anyone wonder that Rolls-Royce still has bags?"

"Ask if Hermès also claims to be the Rolls-Royce in the bag?"

"right?"

"Didn't we say last time that the most powerful luxury brand is called matching?"

"Today, Brother Xu will show you how much a Rolls-Royce with a top model costs!"

When he came to a mysterious cabin, there was a huge display screen in front of him. Various interior leather materials and colorful custom-made paint surfaces were displayed on the wall. Ding Xu opened his hands and said, "This is called rowing!"

"Glasses from Maybach, customized iPhone from Bentley, umbrella from Rolls-Royce." Ding Xu first picked up a long black umbrella and showed it to the camera: "Little accessories like luxury cars always make people talk about it, don't they?" ?”

"For example, the goddess of celebration is actually not pure gold, but 24K gold-plated, and this sterling silver umbrella, which is rumored to be [-] yuan on the Internet, is actually made of aluminum alloy with chrome plating and polishing."

"Of course it doesn't matter if it's sterling silver or not. Guess how much this umbrella sells alone?"

"Take fifty thousand!"

Liu Wei appeared in person, turned on the computer, and asked, "Which one do you want to watch today?"

"Does it need to be said?" Ding Xu said domineeringly: "It must be a phantom!"

"Extended!"

"These are all the paint finishes that can be customized. Of course, if you have special requirements, we will try our best to meet them."

Liu Wei introduced various exquisite car paints to the camera, looked at Ding Xu in amazement, and suddenly found a green one, and couldn't help asking: "This is it?"

"We call it forgiveness color!" Liu Wei laughed: "The new specific color, Shudu sold a Yaoying last month, you only need 24 to own it."

Ding Xu was also drunk, and I don't know what it feels like to drive a green Rolls Royce on the street!
"These are the interiors. The leather is all sourced from the alpine plains of Europe. The rich living environment of the cattle is the basis for quality assurance. More than [-] farmers serve us exclusively."

Liu Wei's tone was full of confidence, and the European emperor's temperament rushed to his face and said: "100% pure blood Simmental cattle grow in mild and humid areas. In this environment, the leather will not dry out. At the same time, these larger cattle Larger sizes of leather can be produced to cover the entire seat.”

While talking, he took out a few pieces to let Ding Xu feel, and explained: "Cowhide is similar to human skin. If you don't drink enough water, eat junk food often, and lie in the sun all day, your skin will be damaged. wrong?"

"So from the beginning, quality is our main pursuit. Every piece of leather has been strictly inspected for defects, and only the best leather will be shipped to Goodwood."

"A Rolls-Royce needs to use twelve pieces of full A-grade leather. The raw materials must be frozen to minus 10 degrees in a specially controlled room, then quickly heated to 100 degrees, and then returned to minus 10 degrees."

"The process runs continuously for ten days, 24 hours a day. As long as it passes the test, we are sure that it can meet the Rolls-Royce standard!"

While talking, he rubbed the leather vigorously, and showed: "Everything is just so that when you sit in our car, there will be no noise at the moment, and the seat can perfectly bear your noble body."

If it weren't for facing the camera, Ding Xu would have applauded directly.

"Of course, you can choose any leather color as you like. It is no exaggeration to say that this is one of our proud patents."

"It sounds simple, but it's actually very difficult. You have to consider the appearance at different angles and in different lights, because the color may change according to different viewing angles."

"Please move here to see how our embroidery work is?"

Ding Xu came to another wall and looked at the colorful and exquisite embroidery. If it’s not the first time I’ve seen this thing, Porsche got a three thousand?
Look at Rolls-Royce again to understand a sentence deeply:

People compare people to death, shop around and throw away!
"This is a special edition of Mysore Ghost Extended by a customer." Liu Wei took out a lifelike head of a tiger and said, "For the tiger pattern on the leather headrest, we hope to try to create a three-dimensional effect instead of a flat image. image."

"So a lot of R&D was done on the direction of the stitches, and as you move back and forth, the light bounces off the embroidery in different directions, and when the light hits the tiger's head and nose, the rest of it remains in shadow."

"Each tiger headrest needs 25000 stitches to achieve this effect, and you can choose from crocodile skin, ostrich skin to the finest silk as long as you want!"

(End of this chapter)

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