Shenhao UP Lord

Chapter 283 New Poses for Cutting Leeks
Zhao Xiaoyun, a stock analyst whose career was flourishing in 97, made a decision: leave his old company, Huaxia Securities, and start his own business.

The man who would later be called the first Zhuang Tuo did not realize that this move would unexpectedly change the lives of the two disciples.And they will become sensational figures in the financial and entertainment circles respectively in the future.

Before resigning from Huaxia, Zhao Xiaoyun recommended to the company Wang Yawei, a subordinate who had been with him for two years, to take over his position. In the same year, he founded Oriental Trend Investment Consulting Company and personally recruited a student named Li Fei from the Research Institute of the Ministry of Finance.

Ten years later, Wang Yawei achieved a net growth rate of 226% by betting on the restructuring of state-owned enterprises, ranking first among all types of funds in China that year, a full 2 percentage points higher than No.35. I don't know.

Li Fei, on the other hand, quietly embarked on another path: taking her family with her to establish the artist management company Shi Fengjun.

In 09, Li Fei launched the idol trainee project TF Family, and selected Wang Junkai, who was only 12 years old, to join the TF Family.Li Fei, who used to wear plaid shirts and talk about the world of the stock market, has transformed into the manager and behind-the-scenes boss of the idol boy group TFBOYS.

The old scythe, forged by the ups and downs of A-shares, has since begun to reduce the dimensionality of the idol industry.

In the first few years when TFBOYS became popular, fans who were worried about the three little ones would often send milk from all over the country and set up various life service teams.Fans with sufficient financial conditions will spend hundreds of thousands of custom-made high-end clothes for their idols [2].As they came of age, concerned fans started mailing razors again.

In the domestic patriarchal society where women experience widowed parenting, and many benefits need to be realized through sons, the interaction mechanism of young male idols and female fans in the cultivation system can be said to directly hit social pain points.

Therefore, it is not difficult to understand why there is an arms race among fans on idol birthdays?
It is obviously impossible for groupies to be as low-intelligent as the criticism from the outside world. This kind of collective subconsciousness is essentially a product of idol addiction.The key behind it is the massive openness of the idol industry to participation.

Select underage idol trainees to leave enough space for future growth; and then use the high-frequency interaction of social media to attribute idol achievements to fans, so that fans can participate in the growth of idols as much as possible.

This kind of routine makes star chasing somewhat similar to stock trading: fans who want to limit the limit as soon as they buy can find instant feedback from the idol's thanks and daily interactions.

Fans of value investing witness their idols achieve one achievement after another. When they grow into a big bull stock, they will inevitably be further bound by themselves after being moved, just like every time Moutai Pien Tze Huang hits a new high, it will drive Dan Binlin The sales of garden products are the same.

However, after walking in the rivers and lakes for a long time, it is inevitable that you will encounter a limit.

But in some corners of the Internet, some fans still couldn't hide their disappointment: this should have been a daily limit.

If the idea of ​​"cultivation" is still relatively "long-term investment", then "draft" is obviously more "chasing ups and downs". The "draft department" idol group uses variety shows to centralize and digitize their participation and sense of accomplishment.

Whether an idol can debut in a group among many competitors depends entirely on the number of votes in the popularity vote, and the votes are indirectly linked to money.

Fans have become the deciders of idol career destiny, at least they think so.

In this model, fans’ love and rewards are visualized through the data of program rankings, and star chasing becomes an online game of krypton gold: the more money is spent on tickets, the more likely the idol you admire will debut with a high ranking.

The success of 900 million SMS votes to send Li Yuchun to debut is the first voice of the domestic talent show; and the launch of the variety show "Creation 18" in 101 brought the improved gameplay to the public, completely igniting the fanaticism of show fans.

However, man-made big bull stocks through variety shows also means that the threshold of fans is raised, and the limited value-added space directly leads to some cases where the formation of a group is the peak.

But for investors, the ups and downs of a single draft idol group are not important: since the life cycle is short and the penetration rate is low, they should desperately increase the unit price and repurchase rate.

The openness of idol groups to participation has greatly enriched the business model and imagination of the idol industry.Before this, selling albums, peripherals and concert tickets was almost the only To C way for idols to make money. If they really wanted to make money, they had to do To B: accept endorsements and sell advertisements.

However, talent show variety shows in recent years can easily attract young people to invest hundreds of millions of dollars.

Show fans are engaged in a money fight with no upper limit behind the scenes: only the idol students with the top 11 support points can make their debut in a group, and every time you buy a box of co-branded milk from the title sponsor Mengniu, you can get additional support points.

The factors that determine an idol's debut are no longer professional judges or personal artistic attainments, but the upper limit of fans' purchasing power.They were not satisfied with their krypton gold, and began to shout and build momentum: money is the confidence and can give him a future.

The monetization logic behind it is a continuation of the addiction symptoms of idol groups: after fans are allowed to participate, as long as fans experience the feeling of building a big bull stock by themselves, they are willing to pay for any link in the middle.

"Participation" and "feedback" are the two key words behind it.Selling tickets for variety shows that everyone can participate in and have the most direct feedback is naturally popular in the market: as long as there is enough money, idols can stand on a bigger stage.

One to two to go, Mengniu won numb!
Part of the idol materials and fan interactions used to satisfy fans’ “short-term return on investment” are separated and sold as membership rights at a price of 298 yuan per year.

Another monetization idea is to transform the original model and pierce the ceiling.

Behind the increasing popularity of this phenomenon, it also stems from the transformation of the two major factors of participation and feedback.In recent years, the concept of "data-only theory" conveyed by the idol industry has not only made the "achievements" of idols more clear, but also made it more operable for "fans to change the fate of idols".

When it comes to album sales, fans invest a lot of real money, and they can immediately see the idol's happy news one after another, and they also have tools to show their influence to the outside world.

As for how many people have heard the song, and whether the king wears clothes, these details are not so important.

After all, the idol industry has a short cycle and a narrow audience, so it can only capture the maximum value from each fan, that is, to increase the unit price and repurchase rate of large customers.Not having handed down works may be a bad thing for artists, but it is a good thing for entertainment companies. It is difficult to create works, but it is much easier to build characters according to fans' preferences.

In this case, the idol industry has also entered a new era.

In the arena of idol groups this year, a new way that is different from the "cultivation system" and "draft system" is rarely born.

When it comes to star chasing, it is usually considered the home of young women.But with the popularity of the virtual girl group A-SOUL under Lehua, the situation has quietly changed.

The so-called virtual idol refers to a group of actors who perform on stage with two-dimensional virtual images by means of motion capture, force feedback and other equipment, that is, cloakers.

(End of this chapter)