The richest man starts from a street stall

Chapter 36 Inquiry, please start the show!
In the past few days, Chen Shi went to supermarkets and small shops to observe the sales of candies, biscuits, and dried fruits, and bought some candies at the same time.

Take candy as an example, there are four major types, milk candy, hard candy, soft candy and halva.

Each kind of sugar, if subdivided, I don’t know how many flavors there are, such as corn, mango, apple, banana, grape, curry, spicy. There are many kinds and varieties.

There is only what you can't think of, and there is nothing you can't do.

The retail price is cheap, only seven yuan a catty, needless to say about the brand, and I can’t find it on the Internet. Most of them are made by small companies or even small workshops.

As for the taste, Chen Shi also tasted some bulk fructose, some of which felt nothing and could be eaten.

But most of them have a very strong flavor, and there is probably little or no white sugar, and most of them are saccharin.

The retail price of white sugar is more than four yuan, how much white sugar can be expected from these fructose?

Fragrances, pigments, preservatives and other ingredients are mostly present, and it is good to hope that heavy metals do not exceed the standard.

Some families buy this kind of low-priced bulk fructose, but they don’t eat it at home.

If you buy good candy, it costs 30 yuan per catty, and you will get 200 yuan if you send a few catties. Which one does not leave a few relatives for the New Year? In this way, the cost of fructose alone is not low.

Of course, the customs are different in each place, and it is not necessary to send fructose, or not to send so much.

The price of high-grade fructose is as high as 60 yuan per catty. The quality, taste and packaging are of course excellent.

This kind of candy is not sold in small shops, only in big supermarkets, but not many people buy it.

Most citizens buy candy at a price range of 20 to 30 yuan per catty, which is also a price acceptable to the public.

The price is low, the quality of the food cannot be guaranteed, and my family dare not eat it.

Also in the past two days, Chen Shi's roommates had a toothache after tasting candy. On average, each of them could not eat three catties of candy.

Chen Shi also asked to rate each candy.

Sometimes, happiness can also be troublesome.

Chen Shi didn't dare to buy low-quality fructose to sell. Most of the people who ate the most fructose during the Chinese New Year were children.

Chen Shi aimed at mid-range fructose, with a retail price of 30 yuan per catty.

Of course, a high price does not necessarily guarantee that the food will be fine. Chen Shi needs to select carefully and choose a brand with a good reputation.

Dove, Abes, Little White Rabbit, Li Fuji, Jacques, etc. are all famous candy brands in Huaguo.

The annual output value of these brand manufacturers is no less than 5 million yuan.

If you want to purchase from the original manufacturer, it is very difficult. If you buy more than [-] yuan at a time, you may not even bother with Chen Shi.

The best thing to do is to purchase from the provincial office. In fact, the price is not much different from the ex-factory price.

However, if you purchase from provincial and municipal agents, you will definitely be exploited.

Chen Shi found the customer service numbers from the official websites of each brand, inquired one by one, and got the contact information of each office or provincial salesperson.

Not every company has offices in every province, and the cost of manpower and material resources is extremely high.

The Jacques company that Chen Shi asked about has four large factories and 28 companies.

Coincidentally, in the southwest region, there is a large factory in the provincial capital, with an annual output of more than 1 tons of various foods.

This company has many sub-brands such as Jacques V9, Jacques DIDADI Toffee, Jacques Yiya Xylitol, Jacques Vanilla Throat Lozenges, etc., focusing on the research and development, production and sales of candy, chocolate, jelly, candied fruit, snacks, and snacks .

Chen Shi plans to sell for ten days, and needs about 50 tons of candy and biscuits, and the cost is estimated to be between 130 million and 200 million.

Chen Shi didn't have that much money to purchase so many candies and biscuits at once.

He currently only has a deposit of 17 yuan. If he sells small commodities for two more days, he can save up to 18 yuan. In addition to the platform loans he can borrow, he can take out 21 yuan.

If a college student can take out 20 yuan, he will be overwhelmed with complacency, and his mind will not know where to go, such as cars, student luxury suits, girls and so on.

However, for Chen Shi, he may only be able to sell a day's worth of candy purchases, and hidden worries lurk in his heart.

He does not have a physical store, and it is his first transaction with a supplier, and the first payment of tens of percent does not exist, and the supplier will not believe him.

If Chen Shi misses a physical store worth hundreds of thousands, he can get at least half of the down payment and reduce the pressure on funds.

However, there is no problem with paying in full, but it is a little troublesome.

After careful consideration, Chen Shi budgeted his needs and funds.

Looking at the phone number written down on the table, he picked up his mobile phone and first called the sales staff of Jacques Benedictine Province, a sales manager named Fang Jian.

After a few beeps, in less than ten seconds, someone answered the phone.

"Mr. Fang, hello! My surname is Chen." When Chen Shi heard the other party answer the phone, he directly reported his family name, speaking slowly on purpose.

He didn't report Chen Shi, but only reported his surname as Chen. Speaking of which, it was Chen Shi's habit of answering phone calls from unknown leaders in his previous life.

There is a big difference between reporting the full name and only the surname.

The listener quickly understood the former, and felt that the latter was very long-winded and ambiguous, so it was enough to just say the full name, and it had to be guessed.

I couldn't guess which leader it was, so I panicked, and my momentum dropped.

However, if you report your full name first, you will feel that you will be inferior to introducing yourself to the leader during the negotiation.

"Hello, Mr. Chen." The other party was taken aback for a moment, and replied in a flat tone.

"Mr. Fang, it's like this. Our company is a foreign trade company, and I also own several small supermarkets. I want to purchase some candy series for export and domestic sales."

"Oh, Mr. Chen, your company is really powerful, and you can find candies for export. Our Jacques is top-notch in candy. May I ask how much demand does Mr. Chen have?"

This person is really smart, he hits the point straight, he doesn't care what kind of company you have, how many supermarkets you have, he doesn't know, if you only buy a hundred catties, you don't bother to care.

Chen Shi covered the phone and smiled, but he didn't laugh out loud. Then he turned his head and pointed at the microphone of the phone and replied, "I need [-] tons next month. How about the supply speed?"

Chen Shi was a little worried. It was almost the new year, and some companies planned production according to the sales situation of previous years. His actual demand was 50 tons. If it was in recent years, workers would be on vacation.

However, there are still more than 20 days before the Spring Festival, and the factory holiday is not so fast. If it is after the [-]th year, maybe the factory will be on holiday.

"How many?
One hundred tons? "

A slightly surprised voice came over.

"Well, one hundred tons, 10 kilograms!
Candies, jellies and bakery products (biscuits), are there any discounts?

I am making an inquiry, and several big brands are asking for quotations, and I need an accurate answer. "

"hiss!"

"Mr. Chen, your quantity is no problem. Our company's annual output is tens of thousands of tons or hundreds of tons. It's not a problem.

The price is easy to say, as you know, there is no standard reference price for the product of candy, and it is impossible to distinguish between 20 yuan and 25 yuan. "The tone became more polite.

One hundred tons, the quantity is huge, or the monthly demand?

The annual output of the Southwest Branch is [-] tons, and one hundred tons accounts for one percent. If the annual demand is several hundred tons, this is a super big customer.

In the large supermarkets in this province, there are generally company sales staff who have done sales or bids. The general small supermarkets or stores are not the battlegrounds for sales staff, and the results have not been much.

"We, Jacques, are currently the largest professional candy and chocolate manufacturer in China. The factory was established in 93 and has a history of more than 20 years. We have won the Huaguo Famous Trademark, Huaguo Famous Brand, Huaguo Famous Brand, and Huaguo Famous Brand. The highest honor for national products and brands such as national inspection-free products.”

Chen Shi didn't interrupt him to introduce his company. Hearing the endless talk for nearly 3 minutes, it felt like he was memorizing the company profile.

"Mr. Chen, look, it's convenient for me to visit your company. Let's have a face-to-face interview. Sometimes I can't make it through the phone."

to my company?

I have a bullshit company, not even a store.

Chen Shi thought for a while, and replied: "I'll come to your company, and take a look at the products by the way, you can add my WeChat account, which is the mobile phone number, send me the location, and I will go and have a look when I have time in the next few days. "

"Hey, that's fine. I don't know which candy company Mr. Chen has been to?"

"For now, it's just Little White Rabbit and Li Fuji. I want to ask a few more." Chen Shi replied directly, putting some pressure on the other party.

"Hey, Mr. Chen, you should ask more. Little White Rabbit's, I heard that the quality is not very good. According to online reports, the toffee contains too much saccharin."

Chen Shi heard that Mr. Fang deliberately slandered other competing brands, which is a common trick of their sales staff, and replied calmly: "Well, Mr. Fang, let's do this for now, hang up first."

After finishing speaking, he hung up the phone directly.

After hanging up the phone, Chen Shi quickly received an application to add someone on the WeChat account, "Jacques Food Company Fang Jian", he directly agreed, and made a name note by the way.

After passing, the WeChat account received a letter soon.

"Mr. Chen, hello, I hope to take good care of Jacques, and look forward to your arrival!"

Then sent a location, as well as the company's product introduction.

Chen Shi replied "OK" and read the product introduction, which is more detailed than the official website.

Next, Chen Shi consulted with the salesmen of other brands and selected one or two.

In fact, there is no price reference for candy. After some consultation, plus my own market research in the past few days, I can probably get the gross profit of candy.

For example, ultra-low-end candies that retail for 8 yuan have a wholesale price of around 6 yuan, with a gross profit of more than 30.00%.

For mid-end candy, the gross profit will be higher, 40.00%. If the factory price can be obtained, the gross profit can reach 50.00%.

Of course, if you buy 20 yuan a catty and sell 41 catties, or even 50 yuan, you can still sell it, and the gross profit can exceed 100%.

From the candy packaging, it is difficult to distinguish between mid-range candies and high-end candies.

The purchase is 15 yuan a catty, and the bulk is sold for 30 yuan a catty. If it is well packaged, it can be sold for 50 yuan a catty.

If it is a Chinese New Year gift, the external packaging is extremely important.

If you eat at home, you must pay attention to taste and quality.

As for which brand to choose, Chen Shi probably had a judgment in his mind, and he wanted to have a look after the exam.

(End of this chapter)