Start from the Almighty UP Master

Chapter 53 Business Cooperation
On the way back to school, even Tao Shuyou, who had been active all day, was a little tired.

The interest in the car is far less than when I came.

He quietly listened to the chatting of several people, and soon fell asleep leaning on Gu Yunlang's shoulder.

Gu Yunlang lowered the volume subconsciously, seeing that the face on his shoulders was squeezed into two layers, he smiled lightly and shook his head slightly.

Back at school, Gu Yunlang sent Tao Shuyou back to the dormitory as usual, and then hurried to the men's dormitory.

Now that the shooting location has been selected, it is necessary to write down the schedule for the preliminary layout of the shooting location.

Of course, the top priority is still to make money.

The rest of the shooting location, the tools for the shooting process, board and lodging, post-production, etc., all of which cost nothing.

Back in the dormitory, all three of them looked like they were dying.

Sitting in front of the computer, Gu Yunlang began to sort and screen the merchants who actively sought business cooperation.

Although this step will be taken sooner or later, Gu Yunlang still does not want to affect fans' viewing experience of his works because of advertisements.

I have to say, maybe the update frequency is too low. In order to let Gu Yunlang add more updates, some fans even privately asked Gu Yunlang to accept some advertisements, which is commonly known as "Qiafan", hoping to increase Gu Yunlang's update frequency.

And those private letters seeking business cooperation have already reached an agreement with Station A. As a third party, Station A can guarantee the self-interests of both parties. Similar to the MCN in the previous life, it is only for the purpose of not leaking resources and protecting the rights and interests of UP. The website itself built this bridge connecting UP and merchants, which saved Gu Yunlang a lot of trouble.

Up's business cooperation is basically product promotion, in other words, advertising.

There are roughly two types of advertising, custom video and placement, and occasionally some links are promoted, but they are all in the minority.

As a merchant, since you spend money to recruit people to promote your products, you naturally hope that up can directly make a special video for the product as a promotion.

Of course, due to the difficulty and the fact that it is not easy for fans to accept such a video, the quotation of this cooperation method is naturally the highest. Taking the example of 20 fans in Gu Yunlang's animation area, the promotion quotation of a customized video is about 4 -8 yuan. At the same time, there are corresponding requirements for the number of views and comments.

As for the placement of advertisements, it is divided into hard wide placement and soft wide placement.

Hard advertising is the most direct way to directly present product information and value concepts to the audience.

Ruanguang combines the scene atmosphere and connects the works with the product content.

This form of advertisement can minimize the impact on video quality, and it is also easier for viewers to accept.Correspondingly, the focus on products is less, and the quotations of merchants will naturally be lower, but they can also reach about 2 to 5.

As the division with the largest number of fans in station A, the animation zone is also the most difficult to increase fans. The quotation is slightly higher than other divisions, but the corresponding products that can be promoted in the animation zone are also much less.

However, there are not many products in the animation area that have clearly expressed their cooperation intentions.

Regardless of cooperation or not, Gu Yunlang took the lead in collecting the content that the other party needed to promote.

There are various products, such as electric toothbrushes, watch razors, shoes and bags, and even Durex si...
Digital technology products are the most, but the prices are generally lower.

The second is electronic products, computer peripherals and the like.
After browsing briefly, Gu Yunlang eliminated many nonsensical products, and finally only a watch and a camera were left.

Although these two products are somewhat incompatible with the animation area, compared to other products, the advertisements for these two products are the easiest to do.

Now that he has decided to accept commercial cooperation, Gu Yunlang directly plans to accept a custom advertisement, which not only offers a high price, but also can be separated from his own work, so that fans will not be disgusted.

The most important thing is that Gu Yunlang used to be an animation editor, so he couldn't cut pictures from various animations to serve as his own advertising content.

After thinking about it, it is safer to customize an advertisement.

Added the camera to the micro-chat, Gu Yunlang first introduced himself, and then told the other party his thoughts.

······
Seeing Gu Yunlang's reply, Zhang Yi was a little dazed.

When he first sent out the olive branch, he had already known the up master of 'My son is not a pigeon'.

After watching the other party's three works, even a person like him who doesn't pay much attention to anime is a little shocked.

Whether it is animation or movies and TV series, it is actually a process of storytelling, but in different ways.

Gu Yunlang, on the other hand, told two wonderful stories through mixed animations.

At the same time, what surprised him even more was the huge traffic brought by the other party's works.

The three works have nearly 4000 million views, even if they are placed in those top streams, it is not an easy task.

But Gu Yunlang did it as a rookie.

Departments like them that do product promotion in the company pay the most attention to the exposure of the product, and the reason why they are looking for an up master to cooperate is nothing more than the fan base of the other party.

Find an advertising company to make an advertisement for this product, not to mention the investment in later promotion advertisements, the cost of customized advertisements alone is a huge figure.

Finding up and online celebrities for promotion requires small investment, quick results, and concentrated influence, which is much more cost-effective than investing millions in traditional advertising.

Zhang Yi tentatively said: "Customizing advertisements requires certain professional abilities, and our requirements for this aspect may be higher..."

Although I know that the other party has a good level of editing, it is definitely not enough to advertise only by editing.

On the other side of the screen, seeing the other party's reply, Gu Yunlang was stunned for a moment, but after thinking about it, he felt that there was nothing wrong with it.

Naturally, it is impossible for him to show his face in a customized advertisement, briefly introduce the product, and then just give him a few compliments.

Instead, it requires both unique creativity and outstanding product features.

Gu Yunlang said that he studied online media, but he didn't learn much about advertising.

However, he still has his own advantage, that is creativity.

After thinking about it, he typed: "Well, I'll make the work first, and it won't be too late for you to read it!"

With the guarantee of station A, he is not worried that the other party will plagiarize ideas or something.

Sure enough, Zhang Yi agreed to Gu Yunlang's proposal even though he didn't think so when he received the reply.

At the same time, I asked for Gu Yunlang's delivery address, and sent a copy of the trial product to it.

He planned to wait until Gu Yunlang made the first draft, show dissatisfaction, and reject the other party twice more, so that it would be convenient for him to lower the price.

Gu Yunlang didn't think too much, he just switched out of the system

"Host: Gu Yunlang"

"Age: 19"

"Fans (whole network): 249642"

"Reputation value (whole network): 2077312"

"Skills: editing skills (beginner), guitar playing (beginner), cooking (beginner), driving (beginner), basketball (beginner)"

"Mission: Famous 1. Expand the platform"

"Mission 1: Famous 1"

"Mission content: Accumulate 100 million fans at Station A"

"Task Rewards: 1. Three lucky draw qualifications 2. Open the prestige store system"

"Task 2: Expand the platform"

"Task content: Accumulatively publish effective content on five platforms"

"Mission Reward: Qualification for a Lucky Draw"

　In the last few chapters, I have written some self-media business cooperation and so on. I have no experience in it. Basically, I searched the information and searched for information and made it up in my head. Knowledgeable book friends may be able to see my amateur level at a glance.Please correct me if you encounter something wrong or unreasonable, and forgive me a lot.

　　
　
(End of this chapter)