NBA villain

Chapter 333 Signature sneakers - Generation YD

Yang Di leapt to the brightest star on the West Coast.

In addition to him, Kobe Bryant is also in hot form. In the second game of the season, in the game against the Denver Nuggets, Kobe scored 38 points, 8 rebounds and 5 assists. Scored 41 points, ranking first in the league.

Since the beginning of the season, these two people have been the most explosive. In addition, Arenas in the East is currently averaging 36 points per game, ranking in the forefront of the scoring list.

It was last season's scoring champion Allen Iverson who only scored 24 points, and he didn't show a particularly hot state from the beginning.

The general manager of Nike who is in charge of sneaker advertising operations can't sit still. The NBA is full of news about these people, especially Yang Di, who has created a wave of enthusiasm throughout China, and the limelight has been completely overshadowed during this period of time. After all, Yao Ming is only the Rockets' second-in-command now.

The day after defeating the Jazz, Trevor Edward and Bill Duffy came to San Francisco and found Yang Di.

"This is the manager of Nike, Trevor Edward." When Bill Duffy introduced Yang Di, Yang Di looked at the old man curiously.

I was amazed in my heart, this old man looks to be 60 years old, but he still looks hale and hearty. In China, if he is this age, he should be sitting in the office, and he even came out to run business by himself.

As if seeing Yang Di's doubts, Trevor spoke to Yang Di sincerely.

"Yang, our company has never paid enough attention to your contract before, including the signed contract, which is only a second-level contract, not the top signature sneaker contract."

When Yang Di heard it, he felt a little angry, but at the same time, he also had a good impression of this frank old man.

The old man continued: "Your performance is amazing. In fact, in the contract last season, as long as you won the rebounding and blocking shots, we will automatically convert the contract into a signed exclusive sneaker contract."

"Yes, what about the signature sneakers?" Yang Di spread his hands, saying that he had never seen the so-called customization.

"In the summer, the company arranged for Nash, James and you to carry out the commercial contract of the China trip at the same time. In fact, the research on sneakers has already begun, but I think this is not enough." Trevor smiled at Yang Di and continued. Said: "We hope you can also participate in the design of sneakers."

"Ok?"

Yang Di turned to look at Bill Duffy.

Bill Duffy coughed lightly, and then said: "Yang, don't listen to his nonsense. In fact, the design of the sneakers is almost finished. The only thing that needs to be solved is a color matching problem. Let you participate in the design. It’s nothing more than letting the sneakers bear the name you designed, and then the commercial value will be greatly improved.”

The old man Trevor was punctured by Bill Duffy, and he laughed dryly twice. In fact, he didn't intend to hide it from Yang Di, after all, sitting next to him was the top three top agents in the league.

Yang Di also laughed, "I just said, what does it mean to ask me to design, I don't know anything about it."

"Then if you choose sneakers?"

"I'm usually random. After playing a few games, I can wear whichever pair of sneakers I feel comfortable with. It doesn't matter what special sneakers are." Yang Di told the truth that he really doesn't have high requirements for sneakers.

As soon as such words came out, Trevor showed surprise on his face, and then said to Yang Di seriously: "Yang, I think you should pay more attention to this point."

"The ankles and insteps of inside players need more protection, because if you are not sure, you will be stepped on inside, your confrontation is more intense, and the loss is higher. Only a pair of sneakers that really suit you can protect your feet. Feet, your feet are as important as your hands, and that's a basketball player's asset."

Yang Di thought in his heart that he has a system, even if the meniscus is torn, he can recover stronger than before, but he still felt warm when he heard Trevor's sincere concern and reminder, and couldn't help but say "thank you".

Then old man Trevor turned on his laptop.

On the computer, the picture of the first generation of sneakers designed by Nike for Yang Di appeared on the desktop. After Trevor opened it, the pair of sneakers appeared in front of Yang Di from all angles.

The sneaker name is "YD No. [-]."

On the side, there are flying YD artistic fonts printed on the surface of the sneakers. Yang Di glanced at it and felt very upset, because the abbreviation of his name is also a very classic Chinese abbreviation, which makes him feel awkward no matter how he looks at it.

The characteristic of the sneakers is that only the left-footed sneakers are printed with YD. Nike has observed that Yang Di usually takes off with his left foot, and the probability of taking off with his right foot is only a little over 30%.

The air cushion is still the most popular full palm Zoom Air air cushion, the lightweight Phylon is used as the midsole, and the full palm TPU receiving plate makes the YD generation have excellent performance.At the same time, the upper design is covered with plastic braid, and the shoe cover is made of hard fiber. Its own toughness can prevent the upper from being exaggeratedly deformed, which not only protects the instep, but also avoids the risk of injury.

Yang Di thought for a while, and chose a black color scheme for the left upper, a classic bright red tongue, and red lettering, a simple two-color match, and bright yellow for details, such as shoelaces. , which means bright sneakers.

The overall color matching is fairly coordinated.

Trevor gave a suggestion, "Generally, we don't recommend using yellow for the combination of red and black. After all, yellow is not as bright as red, and it is not as low-key as black."

"What color is that?"

"You can do it the other way around, and if you use red for the upper and yellow for the laces, it will complement each other."

Yang Di tried it half-believingly, and Bill Duffy clicked the mouse quickly. After debugging, the overall color of the sneakers was much brighter.

"With such red shoes, you should step on fire." Yang Di said casually.

Unexpectedly, Trevor's eyes suddenly lit up, "This suggestion is very good!"

Bill Duffy also thought that Yang Di's proposal was great, but he was good at mixing colors, but he was not good at painting.

Trevor said: "I'll ask the design department to change it later. Anyway, the overall style is two, right, one is red and the other is black."

"Yes, the same color as the Warriors' jersey." Yang Di said with a smile.

"Then you have to add a pair of white shoes." Trevor obviously also watched the game, knowing that the Warriors still have a white home jersey.

In fact, all NBA teams will have a white home jersey, which is also stipulated by the league.

(End of this chapter)