Rebirth of the Almighty Internet Celebrity

Chapter 88 The God of Merchant and the God of Song

"Once this song created by Director Liang is hung on the second issue of 'Xiaoliang Jianfang', the free two or three minutes of the second video is equivalent to a short video. This 'short video' can be borrowed Your song has become popular. On the Internet, it has created a more popular heat than the 'water army' pouring water."

Wu Xia said excitedly: "The free broadcast part of the second phase of 'Xiaoliang Jianfang' is very popular, and the paid part will definitely attract more attention. This can definitely increase the number of paying groups."

Wu Xia was really optimistic.

She's not the type to say compliments easily.

When he was an executive of major companies, Wu Xia had seen countless successful marketing cases.

Sometimes it is just a simple internet slang, but it happens to become a smash hit buzzword.

For example, a guy in the south recorded a video after falling out of love. When talking about his feelings, he said that he was "uncomfortable and wanted to cry". Because his Mandarin was not up to standard, he said "blue thin shiitake mushrooms", which can be done in a few words It quickly became popular all over the Internet.The young people of that year seemed to be out of date without quoting these four words.It feels like young people who have never experienced this kind of "black history".

Another female teacher wrote a short one-sentence resignation letter—"The world is big, and I want to see it."As a result, it became popular again on the Internet.It became an Internet buzzword that was popular all over the country that year.

The results of it?
The female teacher didn't travel anywhere, and found someone to marry and have children... Such a result was collectively ignored by netizens.

For another example, in a family of a first-line celebrity, her husband cheated on the celebrity.On the Wife Star official account, there is a sentence "do it and cherish it", and it quickly became popular all over the Internet.

Netizens seem to see a lot of philosophy of life from it.

The results of it?
The wife celebrity who stated that she wanted to "do it and cherish it" finally chose to divorce.Netizens also chose to ignore such a result.

……

Sometimes the Internet is very difficult to catch fire, because you have worked hard to manage it for several years, and the things you manage may still be cold and deserted, and no one cares about them;
Sometimes the Internet is easy to get popular, because you just say something unintentionally, and it will be spread to you all over the country immediately, and it will be quoted by hundreds of millions of people. The popularity is like the speed of flu spread.

Relatively speaking, with the popularity of songs, this kind of thing is more predictable.

Wu Xia is used to seeing all kinds of cases where one song becomes a god.

The big company she worked in before, the entertainment industry involved in the business is not limited to film and television works.That big company has also signed the top five contestants in the "draft show".

After signing, spend a lot of money to produce a music album for the "signed artist".

There are examples of being popular, and there are examples of failure...

Combining so many cases, the success without exception is that the album "picked up" one or two good songs; the failure without exception, the entire album is full of rubbish songs.

Therefore, in terms of appreciating songs, Wu Xia can be said to have extremely rich experience.

The song "created" by Chairman Liang Tengliang is not only qualified as the title song of a best-selling album, it is even called the "Divine Comedy".

What is meant by a "Divine Comedy" is a song that will not be outdated for at least a few years, and can also leave a strong mark in the history of music.

As the general manager of the company, with such a "Divine Comedy" in hand, Wu Xia immediately gained a lot of confidence.

What confidence?

Of course, it was the company's investment in the "Xiaoliang Building" series of videos, a project that had been underestimated, and Wu Xia suddenly had strong confidence in success.

It's not that I firmly believe that Liang Teng can make "House Construction Video" the best documentary at an Oscar level.Of course Director Liang will shoot better than all of them. After all, he puts more enthusiasm into this "house building video" than anyone else, and his requirements are higher than everyone else's.

Wu Xia started from a very realistic point of view, and felt that it didn't matter whether there were paying viewers or not after the "Xiaoliang Building a House" video was shot.

As long as Liang Teng can create two or three "Divine Comedies" like the one he sang just now during the filming of hundreds or thousands of episodes of "Little Liang Builds a House", Wu Xia will have full confidence to sell the songs at a good price with his connections.

It's not that if there is no "connection", no one will want this song.As long as it is a really good song, the record company is rushing to ask for it.

It's just that Wu Xia, who is well-versed and well-connected, came forward. Originally, ordinary people could sell a "Divine Comedy" for 200 million, but Wu Xia was confident that it would sell for 500 million.

It's not just that the family background is strong, so that others will pay more for their face.

The reason is quite simple.

Wu Xia knew more "buyers".

So many "buyers" who can speak up have formed healthy competition, and naturally "Divine Comedy" can be sold at a higher price.

And to be honest, the water in the entertainment industry is deep.Without connections and contacts, even if you have "Divine Comedy" in hand, you may not be able to sell 200 to [-] million.

There are many factors that lead to this situation.For example, you think it is "Divine Comedy", but the buyer doesn't;
For another example, both parties are optimistic that there is a market for songs, but there may still be disagreements about how big the market is-this leads to inconsistencies in the pricing of songs between the two parties, and they cannot reach an agreement, which eventually breaks down;

For another example, if you don't see the top executives of a big entertainment company, the one responsible for negotiating with you may be just a small head of the copyright department.Middle-level personnel in this kind of company are highly mobile and are most likely to become greedy.Maybe he implicitly hints at the transfer of your interests, and if you don't realize it, it may also lead to the failure of the transaction;
Another example is that large companies are more cautious in spending a lot of money to buy singles, fearing that they will be held accountable if there is a problem with the investment.At this time, a large company may propose to make a film of your song, and go to the campus or somewhere for a small-scale audition to see how the audience responds.

You may not be able to accept such harsh conditions as a seller...

In short, it is too difficult to successfully sell a single at a high price when there is no network or connections.

As a senior person in the industry, if Wu Xia handles the "Divine Comedy" transaction, there will be no such troublesome problems.It can also be sold at a high price.

A "Divine Comedy" sold for a sky-high price of 500 million. Although it is rare, this song composed by Liang Teng is also rare and excellent!
When Wu Xia was in a large company, he saw two songs that sold for sky-high prices.She felt that those two songs were not as good as Liang Teng's.

Of course, the creators are all professional songwriters who have had good cooperation with big companies.This is also a plus.must admit.

Wu Xia's requirements are not high: as long as Liang Teng can guarantee to create two "Divine Comedies" every year, it will be considered as overfulfilling the task.

Afterwards, she let him spend the company's funds wherever he wanted to shoot a "house building video".

It doesn't matter if it's a high-quality film or a trash, even if it's 360 five days a year, one issue of "Xiao Liang Jian Fang" is filmed every day, and after the filming is uploaded, it will become a corner where no one cares about it, that's okay.

Just relying on selling two "Divine Comedies" to make a profit of 1000 million a year is enough for Director Liang to toss about.

Shooting a "house building video" is a big investment in building a villa in the early stage.After this part of the investment is completed, how much will the remaining video shooting cost?
At most, it is the salary expenses of hiring a cameraman and some related staff, which is the bulk.

Excluding the large investment in the early stage, the investment in shooting house construction videos in a year is only hundreds of thousands to millions.

Compared with the tens of millions of income from selling songs a year, the little money invested in Jianfang Video is just a drizzle.

Even if Liang Teng "runs out of inspiration" this year and can't create a "Divine Comedy", just relying on the Divine Comedy that the company has obtained now, it can guarantee that shooting the "Housing Video" this year will not be a loss.

What if Mr. Liang has another "explosion of inspiration" next year?

Created seven or eight divine comedies a year.Doesn't the company think it's too big?

Everything is possible.

A pessimist sees only a dark outlook.

Optimists can see an infinitely bright future.

After Wu Xia accidentally learned that Liang Teng had the talent to create the "Divine Comedy", he completely changed his mind.

The objection to the company's long-term operation of the "Xiaoliang House Construction" project has changed.

Not only did he not oppose it, but he also suddenly became a staunch supporter of "Xiaoliang Jianfang".

For nothing else, she has nothing to do with whether the house building video is good or bad, nor is the rate of return good or bad. As long as "Xiaoliang Jianfang" can trigger Liang Teng's inspiration and desire to create "Divine Comedy", everything will be worth it.

Originally, the songs created by Mr. Liang were all thought out in order to improve the quality of the "house building video".

The platform of housing construction videos cannot be cut off.

If Liang Teng could read minds and see what Wu Xia was thinking at the moment, he would definitely vomit three liters of blood and feel extremely depressed.

He did everything possible to keep the house building video project at a loss.

Wu Xia actually discovered that the exclusive music of "Housing Video" can be sold for money, such an economic growth point.

Isn't this against him? !
And do it hard.

Once Wu Xia's big plan is implemented and succeeds, the annual income of over ten million will be secure.

The "system" counted the tens of millions of income from selling songs as the company's profit. Liang Teng really didn't know who to cry to! ?
Wu Xia is now like "the god of business possessed", suddenly throwing away the level of small troubles, and rising to the level of trading with tens of millions of funds.She is beginning to be qualified to say "set a small goal first and make it [-] million".

But Liang Teng is now facing Principal Li, still thinking about using several million to buy the "small business" of the former site of "Liwu Village Primary School".

The gap in realm between him and Wu Xia is really a bit big!

At this moment, Liang Teng was still kept in the dark about Wu Xia's long-term plans.This can be regarded as a kind of "ignorance is bliss".

If you really want to know that the land of more than 200 million yuan that I have worked so hard to get is not guaranteed, it is not as much as Wu Xia selling a song for him. I wonder how Liang Teng will feel?

What's even more ridiculous is that Liang Teng's mind is full of that "Divine Comedy".

If you want to "create", you can do it anytime, anywhere.

Of course Wu Xia would not rashly tell Liang Teng about the plan of "selling songs" to generate income for the company.

It's not that I want to hide it from him, but I don't want to affect Liang Teng's creation of the Divine Comedy because of side details.

Haven't some artists summed it up?

Creating for money is completely different from creating purely for interest and to produce high-quality goods, and the final achievements are completely different.

What happened this time was completely different from the incident where Wu Xia asked Song Changxin to edit the first issue of "Little Liang Building a House" behind Liang Teng's back.

To put it simply, it is just taking one of your singles and trying to see if it can be sold at a sky-high price.

The songs written by Liang Dong are also played there.If he couldn't sell it, Liang Teng didn't lose a dime.

If you are lucky enough to sell at a sky-high price, then the company will not have to worry about money for a long time to come.Running the company has become much easier.

Such a good thing is delivered to the door, it is estimated that Liang Dong will not refuse.

Even if his head is twitched, he refuses to accept such a good thing, and he is determined not to sell the song, then he just doesn't sign a "transfer agreement" with the buyer.After all, selling songs requires his signature authorization...

In short, this time, all decisions are firmly in Liang Dong's hands.

This is completely different in nature from the first phase of "Xiaoliang Building a House" released in the name of the company last time.

There is no possibility of operation without Liang Teng's consent.

So this time, Wu Xia was not worried at all that he would offend the big boss and suffer his baptism of anger again.

Of course, just to be on the safe side, it is still necessary to test Liang Dong's attitude towards "selling songs".

It doesn't take much work either.

Thinking of this, Wu Xia had ulterior motives, and praised Liang Teng's songwriting talent.

He praised Liang Teng like a spring breeze, so he was very unhappy.

The beautiful subordinate said sincerely, "I didn't realize that Mr. Liang had such a shocking songwriting talent before, and it was hidden so deeply."

Liang Teng murmured to himself, "I didn't realize that Mr. Wu has such a shocking talent for flattering before, and you have hidden it so deeply!"
Could it be that this is "location determinism"?
Perhaps, I didn't know that Miss Wu flattered her so much one day, it was because Wu Xia hadn't become his subordinate at that time.

When a subordinate does not flatter the big boss, he is not a qualified subordinate!

Liang Teng misunderstood.

Wu Xia sent a lot of compliments without any money, praising him for his talent in songwriting, it was a foreshadowing for the next words.

"Director Liang, you can't bury your creative talent in music."

When the topic changed, Wu Xia finally revealed his true intentions.

"I have a very good girlfriend. She is currently shooting a movie with a huge investment. The movie is about to be completed. But there is still a theme song that satisfies her and can firmly capture the hearts of the audience. She is now asking for Song, also found my way. I just don’t know where to find a suitable song for her. Now that I know Liang Dong is a great songwriter, it’s right to ask Liang Dong to help me with this matter. I don’t know Liang Dong. not interested?"

Liang Teng is full of "Divine Comedy", although he did not create it originally, but in today's world, he is the only one who holds these "resources".So there is absolutely no concern of infringement.

Liang Teng was very calm in the face of Wu Xia's proposal.

In Wu Xia's eyes, this is the demeanor of a peak master who "has a well-thought-out plan".

Looking at it makes people full of confidence, sincerely convinced, and yearning for it.

Wu Xia asked for a song for her best friend, and emphasized that it was asking for a theme song for a big-budget movie that was about to wrap up. How could the compensation for writing a song be so low?

Not only will it not be less, but there is a high probability that it will give you a higher price than expected.

However, Liang Teng became addicted to pretending to be an expert, and felt that he should not act too eagerly.

As soon as I heard that there was an opportunity to make money, I couldn't wait to agree.That was too out of style.

Liang Teng then looked very tall, frowning, showing a rather impatient expression.

Liang Teng waved his hands, and said with a sigh of relief: "Oh, now shooting high-quality videos is my ambition and joy. Writing songs is just a part of adding luster to video creation, and it's a small way. You can bother with these small things Me, it really shouldn't have affected my way of creating high-quality videos!"

After frowning for a while, he spoke again: "Don't your best friend know how to offer a high price reward, like a talent show, to organize a nationwide song contest?"

When Liang Teng sang high-profile, Wu Xia couldn't help but burst out in his heart: "Sure enough! Director Liang really doesn't want to take the 'road to get rich by selling songs'. Although this songwriting business can make quick money, but with Director Liang His field of vision has already passed the stage of creating for money. Now only the ideal high-quality goods can completely arouse his interest in creation.”

Liang Teng pretends to be a superior person, pretending to be just a mediocre success, and his acting skills can be described as clumsy.

But Wu Xia was in the middle of the game, and was extremely worried that Liang Teng would refuse to sell the song. The so-called "concern leads to chaos", he was fooled by his superb acting skills.

Wu Xia hurriedly defended the director of her best friend: "She had considered the idea of ​​'the theme song for the whole people'. However, one was too late, and second, writing songs is a very professional thing after all. Unlike singing, if you are familiar with it, All the people can hum a few words in a decent way. Even if it is true that the whole people are asking for songs, it is actually people in the music creation circle who are competing. After thinking about it carefully, my best friend decided not to go to the whole people to collect the theme song.”

Having said that, Wu Xia looked at Liang Teng nervously.

I was deeply afraid that Liang Teng would eventually decline to write a song.

"That's it! That's it!"

Next, staged a "turn around".Liang Teng turned around and said, "For your sake, I'll write a theme song for your best friend. So that you don't have to deal with her. But let's talk about it first, let's not make an example!"

He nodded and agreed to write a song.

Wu Xia didn't believe the words "don't make an example".

Can pretend not to hear.

As long as Director Liang doesn't refuse to sell songs from the bottom of his heart, Wu Xia doesn't have to worry about being unable to persuade him to sell the background song prepared for "Xiao Liang Jianfang".

That song is an out-and-out "Divine Comedy".

Although it was true that her best friend asked for a theme song for a movie, and Liang Dong also agreed to write a song for her best friend, Wu Xia didn't focus on this.

Throwing this matter out is only tentative.

After all, Wu Xia didn't quite believe that if Liang Dong agreed to write the theme song for a movie, he could really create another "Divine Comedy".

"Divine Comedy" is so easy to get, it will not be called "Divine Comedy".

Wu Xia was even worried that Liang Teng went to write the theme song for her best friend's movie, but in the end it didn't meet her best friend's expectations, and she wouldn't be hired, how embarrassing it would be.

That's it!That's it!
Sure enough, the theme song of the movie that Director Liang rushed out was a little less "shocking". As long as it is not too bad, Wu Xia should also ask her director best friend to adopt it.

Her best friend will always give her face.

After finally getting Liang Dong to agree to sell the song, the "Divine Comedy" he created before is very hopeful for sale.This is the business.

Whether or not other movies such as Girlfriends are popular, the quality of the theme song is not the point.

Wu Xia's inner world was overwhelmed and tossed endlessly.Liang Teng couldn't see it.

After all, he is not a real expert, facing this way of selling songs to earn some "private money", the temptation is not insignificant.

I can earn some extra money, and I don't suffer from many "systems".

Liang Teng is also worried that "changes will happen if it is too late", and hopes that this matter will be implemented as soon as possible.

Liang Teng then asked Wu Xia straightforwardly: "Tell me, what kind of movie is your director best friend directing? After knowing the content of the movie, Dagang, I can help her write an appropriate song." theme song."

"Oh!"

Wu Xia froze for a moment before recovering.

Liang Dong's resolute attitude shocked her.

Thinking about it carefully, it is indeed such a work attitude that makes it possible to achieve achievements that are difficult for many peers at such a young age.

However, the beautiful subordinates were not completely free of distractions.

At the beginning, she was a little disrespectful, and the thought of "can the quality of the song written in such a hurry" flash through her mind.

But the conscience of heaven and earth, that was just a flash of thought.

Wu Xia gathered herself together, and seriously gave Liang Teng the spoiler of the movie directed by her best friend.

It was a very bleak and corny love story.

It is about: a pair of neighbors and children who were childhood sweethearts, learned how to play house when they were young, made clay figurines, and pretended to be husband and wife.Feelings breed.When she grew up, she saw the world of mortals and the charm of money in the world of flowers and flowers. She changed her mind and wanted to marry a rich man.And the boy is farming and herding sheep in his hometown, which seems romantic, and cannot conceal the essence of being a poor man all his life...

As a result, on the day the girl got married, he insisted on sending her off.

The foundation of the drama of misery stems from the boy's hopeless persistence.

After hearing the outline of such a story, Liang Teng was stunned and shocked.

Of course, the reason for his shock is significantly different from others.

After a while, Liang Teng asked sullenly, "Are you sure, your best friend is directing a movie with a huge investment?"

"What's there to doubt?" Wu Xia asked in confusion: "Investing more than [-] million yuan, she directed this movie. It was invested by my old company. [-] million yuan is not a big investment? What kind of investment?" Is the movie considered a big investment?"

"Forget it! Of course it's a big investment!" Liang Teng said casually.

Of course, there is no doubt about the big investment.

The question is, to spend such a huge amount of money to invest in this kind of literary and artistic film that was considered old-fashioned in the 80s, what kind of background and energy should the director's family of Wu Xia's best friend have.

Without unimaginable energy, how could she attract such an unreasonably huge investment for the film she invested in? !

Wu Xia's old club is a giant in the domestic entertainment industry!Don't you even have a business vision above the passing line?
What Liang Teng was deeply shocked was actually the ability of this old-fashioned literary film to attract investment.

Horror!
After Liang Teng recovered from the shock, he cleared his somewhat dry throat, and praised with great difficulty: "The plot of this movie is so touching! It immediately inspired me to write here. I will write it now and give it to Do you think it fits?"

Wu Xia also looked at him in shock.

Are you writing a song?

Mr. Liang, are you sure it was because the clichéd plot of this movie moved you that you were "inspired" to write the song?
Or did the old-fashioned plot of this movie completely defeat you, make you completely hopeless, and write a song casually with the attitude of "breaking the can, breaking the can" and perfunctory?Anyway, just get the job done!
Wu Xia felt a little desperate.

From the very beginning, she felt that her best friend's movies were old-fashioned, and she didn't like them at all.But please, Mr. Liang, can you not be so perfunctory in your attitude! ! !
However, she was mistaken.

However, Liang Teng planned to come up with a real "Divine Comedy".

It's not that his music entrepreneurial talent is so deep and vast, it's just that he has a lot of inventory in his mind.

And in "Inventory", there are even more songs that are suitable for this old-fashioned theme.

It is not difficult for Liang Teng to choose an appropriate theme song.

But seeing Wu Xia's honest and shocked expression, Liang Teng also realized that he was too aggressive.

Writing songs is not difficult at all, and it is easy to make people suspicious.

He then added: "I'm asking you to listen to the lyrics I just thought up. After thinking about the beautiful lyrics, I can slowly spend a few days composing the music, and the probability of writing a high-quality song is relatively high. gone."

Hearing this comment, Wu Xia felt that it was reasonable.

The shocked expression gradually returned to normal.

(End of this chapter)