Rebirth of the Almighty Internet Celebrity

Chapter 54
Wu Xia's video promotion method is simple and effective.

Among the contacts she added on WeChat, there are hundreds of media people at least.

Even if they are not the editor-in-chief of the entertainment newspaper, the deputy director of the entertainment TV station, the director of the website, etc., they are at least some Internet celebrities and senior film and television critics.

When Wu Xia joined them at the time, it was because a big company wanted to promote a movie with a lot of investment, so he began to mobilize various channels and resources. As long as he had a certain influence, he asked them to give some positive comments and suggestions. promote.

In fact, it is some free and low-cost soft advertisements.

At that time, Wu Xia, as one of the executives of a large company, even if he was not directly responsible for the promotion of the film, but he should help the company's film to "wave the flag" if he could.

In the end, how many of these contacts added by WeChat helped to recommend them?How much promotion is awesome?
Wu Xia didn't bother to make statistics afterwards.

Even if the statistics come out, so what?

The success or failure of the film had little effect on her anyway.

But even if you don't deliberately count, judging from the box office results after the movie is released, you can know which movies have hit home.

The poor effect of those films proves that the recommendation of various channels is not as effective as expected.

Therefore, Wu Xia vaguely despises her "contacts" in the entertainment circle in her heart.

Their existence may just make a new thing suddenly lively.In the end, whether that thing can be recognized by the audience is not up to these entertainers.

Now that she has withdrawn from the stage of large companies, and she is not developing towards a bigger platform and a higher position, Wu Xia doesn't know how many of the "contacts" she is not optimistic about are still willing to sell. For her face, is she willing to help her promote a video of a small company shooting a garbage house for free?
How is the result?It's not the point now.

The point is, Wu Xia has to be worthy of Liang Teng, so she has to do her best to promote a trash video.

Life is often so much involuntary.

Wu Xia simply wrote the following message——

Long time no contact.I am so ashamed to ask you to say hello now.Because of the ups and downs in my life, I traveled to a small city in the south, but unexpectedly got a job in a small company.Feeling sad.Now our company launches a "house building video", which is exclusively released on "Horseshoe Net".This video is intended to be a series of videos on the same theme, so the critical first issue, I'm afraid no one will care about it.It would be very grateful if an old friend would like to have more eyes and help to recommend.

Because I don't have much expectations for the "contacts" of the entertainment industry with more than [-] accounts on WeChat, and the "house building video" is not popular, this is the result Wu Xia really hopes to see.So the message she wrote couldn't be more direct.

I just want to recommend.

The whole article expresses this meaning, simple and clear.

As for whether it is a paid referral?
Wu Xia didn't mention a word at all.That obviously can't be beneficial and rewarding.

Not only that, Wu Xia was too lazy to search Kuchang and wrote the more than a hundred messages one by one.

How many brain cells should be killed to write this kind of polite article?

Wu Xia simply copied and pasted the above message, and sent all official messages to more than a hundred contacts in the entertainment industry.

After doing such a thing, Wu Xia's vigorous promotion of "House Construction Video" is complete-this is how she pays attention to efficiency in her work.

In other words, the senior executives from large companies all have somewhat similar styles of doing things.They are only responsible for formulating strategies and planning, and after finishing the plan, they send it to a bunch of people below, and the specific promotion is handed over to professional personnel to complete.

Of course, Wu Xia is not so pretentious that she regards more than a hundred "veteran people" in the entertainment industry as her subordinates. She just said that her way of treating them is a bit similar to assigning tasks to subordinates.

Wu Xia also knows very well that those "senior people" in the entertainment industry used to value her more than the big companies behind her and her position in the big companies.

Now the big company has been replaced by a small company, and she didn't mention the position of general manager in the small company, as if she was just a small role like a marketing director in the small company, which is different from her in the big company. The influence of the executive position is more than a little bit worse.It is simply a thousand miles away.

Wu Xia's most optimistic estimate is that she can only invite one-tenth of the "contacts" at most, that is, ten or twenty "contacts" to help promote the "house building video".

According to the previous experience of big companies promoting projects, the promotion of more than a dozen senior people in the entertainment industry will not make much waves at all.

Wu Xia's judgment was actually wrong.

Because she ignores two very important facts.

First, if senior people in the entertainment industry recommend the "house building video", the impact will definitely not be negligible, but rather huge.

Not to mention far away examples, let’s take Liang Teng, a big V in the food industry, who promoted "Xiaoliang Cuisine". In addition, "Xiaoliang Cuisine" was really promising, and as a result, his dozens of food shows suddenly became popular. stand up.

Wu Xia would think that the recommendation of senior people is useless. That's because big companies promote movies that often invest hundreds of millions.

And how much is the "house building video" invested by Liang Teng?Strictly speaking, there was no investment at all in the first episode of the program. If it really earned more than one million yuan because of the promotion of senior people, it would definitely be an overnight hit!The fire is so hot!

In addition, the second neglected fact that led to Wu Xia's misjudgment was that she could "please move" the "contacts", which were definitely not like what she expected, only a mere dozen or so.

It should be said that among the more than 100 "contacts", at most only a dozen or so were "unmoved" by her request and ignored it.

She can at least ask a hundred "contacts" to help promote the "house building video".

Why is Wu Xia "exiled" to a small third-tier city to work for a small company, and still have such a huge influence that even her real self could not have imagined?
the reason is simple.

The vast majority of her "contacts" are directors or deputy directors of the entertainment media.

Can someone who engages in entertainment news not be proficient in inside information?

Most of them know that Wu Xia has a father who is a giant in the corporate world.And she is also the only daughter of "Big Mac".

Others will look at her father's face, and Wu Xia has influence.

Those who don't know Wu Xia's background are probably the dozen or so big Vs who write entertainment reviews professionally.Therefore, there should be only a dozen or so "contacts" who don't sell her face.

……

There are hundreds of veterans in the entertainment industry who are ready to recommend the first issue of "Housing Video", poor boss Liang Tengliang is in danger.

If you let him know the news, I'm afraid you'll be scared to death!

(End of this chapter)