Rebirth of the Almighty Internet Celebrity

Chapter 281 The Strange Behavior of the Hospital

As mentioned earlier, the dean of the "Didu ENT Hospital" is surnamed Qiu.

Dean Qiu rented the "building" in the town as the hospital's office, outpatient and inpatient buildings, an integrated business place. In fact, he actually planned to "rent" the building as the only business place of the hospital in the future.

Dean Qiu planned to sell the land and buildings of the old narrow hospital.Selling at an ideal price, the middle and upper-level leaders of the unit can still "share some profits".

Talk about "demolishing old buildings and building new ones" is a bit like "smoke bombs".From the very beginning, Qiu Hospital made up its mind to sell the old building, so why rebuild it?

The site is so narrow, it is just like a township health center, it is not up to the grade at all.This "building" in the town is also the property of the public. As long as we can sign a long-term contract here and rent this "building" to continue to open the "Didu ENT Hospital", Dean Qiu thinks it is better than the original site. too much.

Does the hospital have to work and operate in the building with its own property right?
This thinking is too conservative and outdated.

Like how many big companies in the world, in the process of becoming bigger and stronger, there are very few who have not rented "office buildings" for many years! ! !

"Didu ENT Hospital" has rented this excellent outpatient and inpatient building, and the annual business volume will definitely increase sharply. Wait until the hospital has accumulated a large amount of capital in ten or eight years, and then negotiate with the town government. If the other party intends to transfer it, directly It is not impossible to buy this "building".

It is also an inspirational story from a "tenant" to a "head of household" through hard work.

It is quite difficult to realize.

But one has to have a little dream, right?What if it comes true?

President Qiu insisted on renting this "building" in the town as the hospital's "outpatient and inpatient" building. He actually had no intention of returning to the old location.

He didn't disclose this idea.

It has been announced to the outside world that the old building on the old site will be demolished and a new outpatient building will be built.

Renting the "mansion" of this town government is actually not cheap.But Dean Qiu argued that this "building" had spent tens of millions of dollars inside and out for renovation because it was going to operate a hotel.It has only been renovated for more than a year now, and the hospital rents it, so there is no need to renovate it.Just make some changes on the original basis, change it into facilities suitable for hospital use, and bring some hospital style.

It can be said that the hospital only paid a slightly higher price than the ordinary rent to get this kind of hospital environment like a "hotel" suite, which is also a big profit.Do you still think the rent is expensive? ! ! !

The vice presidents were left speechless.

Well, the rent is all rented, and the environment of this newly renovated "building" is really good.Just work here for a few years.

The results of it?
I have rented a "building" in the town for three years and still haven't seen any movement at the old hospital site!Not to mention that the new "outpatient building" promised by Dean Qiu has not been built, and even the "old building" has not been demolished.

In a word, not a single brick or tile of the former site of the hospital has been moved.It doesn't look like "big construction" at all.

The senior officials of the hospital couldn't sit still, and they all came to ask Director Qiu, what's going on?

Only then did Dean Qiu announce his real intention: the old site of the hospital was too narrow and he did not plan to rebuild it.If you can find a good buyer and sell for a good price, you might as well sell it.

As for the operating premises of the hospital, Dean Qiu decided to always rent this "mansion" built by the town government.Because of moving to this "building" for three years, the hospital's operating income has more than tripled compared to when it was at the old site.A better environment will greatly help the hospital's income...

What?Worried that the town government will change its mind?Not to renew the lease?

If you are worried that the rented "outpatient and inpatient building" will have "uncertain factors" that cannot be used for a long time, Dean Qiu has already considered and taken preventive measures.

That is, Dean Qiu has already signed a long-term contract with the town government directly on behalf of the hospital regarding the rental of this "building".The lease is up to 15 years! ! !
With these 15 years, it is enough for the hospital to grow and develop.At that time, it will be no problem to buy this "building" directly.

The other vice presidents did not have any objections to the performance improvement results of the hospital in the past three years since the "relocation" was obvious to all.

I just have a doubt: Since this "building" is very suitable for the hospital, why not directly negotiate the purchase?Do you have to complete the 15-year long-term lease first, and then talk about the purchase? !The rent over the past 15 years is also expensive. Isn't it a "waste of money" for nothing?

And 15 years later when we talk about "purchase matters", what if the real estate price has doubled by then?Wouldn't it cost twice as much "wasted money"? (The person who asked this question thought of the problem of rising housing prices, but he judged that the price of the "building" would double, which is too conservative! In fact, it has doubled several times!!!)

But Dean Qiu replied contemptuously: Can you spend tens of millions to 1 million on the hospital's account to buy this "building"?The cost of investing in this "building" alone in other towns cost tens of millions.I'm not surprised that it sold 1 million in the end.

In a word, a group of assistants were speechless.

really!According to the current strength of the hospital, it is really impossible to spend tens of millions, or even hundreds of millions of funds.

However, there is still a deputy director who "concentrates on the future of the hospital" and raised his doubts: What if the town does not agree to sell this "building" after the 15-year long-term contract expires?According to the plan, the old site of our hospital will have been sold by then.Do we have to find a suitable land again and build a hospital outpatient building?

Dean Qiu said he was not afraid.The key now is that the hospital funds are too small.If the current momentum continues, the amount in the hospital account will be at least 15 times higher than it is now in 10 years.

Now that the hospital has money, are you afraid that you won't be able to buy a good plot to build a new hospital building?

Well, it seems that what "Old Chou" said is not unreasonable!
Regardless of whether they were persuaded by Dean Qiu or not, the vice presidents could all see that "Old Qiu" was determined to sell the "old site" of the hospital.

Today's public hospitals implement the "Principal Responsibility System", and the full-time dean has the greatest decision-making power over the hospital's development plan. The "deputies" couldn't stop him, so they had no choice but to let him go.

At that time, the directors and vice presidents of the hospital felt, without exception, that after the fund in the hospital account had increased by 10 times, it was easy and easy to buy a new plot of land to rebuild the "hospital building".

In fact, the skyrocketing land price of the "Emperor Capital" in the next ten or twenty years is far beyond their imagination.

Now he dislikes the old and cramped site of the hospital, and wants to sell it, and this "building" of the town government is only rented and not sold, so it's okay to say that the "lease" guarantee period.After 15 years, I would like to find another good land. Not to mention that the funds in the hospital account have increased by 10 times, even if the funds in the hospital account have increased by dozens of times, it may not be possible to buy a satisfactory land.

At that time, the hospital can only move more and more to the suburbs of the "imperial capital".

Cheap plots are only left in the suburbs.

But now that Dean Qiu has absolute authority, it is basically a "foregone conclusion" if he wants to sell the old hospital site.No one can change this fact.

Few people can guess why Dean Qiu insisted on renting the "building" for 15 years to run a hospital?Why insist on selling the old building of the hospital?
In fact, the key point is driven by "interests".

"Dean Qiu" is only four to five years away from his retirement age.

If he insists on emptying all the funds on the hospital's books to build a small "outpatient building" on the "original site", what good will he gain?

Not only is there less money to spend, but the monthly "bonus benefits" issued by the hospital will also be greatly affected.

And renting the "building" of the town government to run the hospital will not take up too much funds for the hospital. After all, the rent is paid once a year, and the burden on the hospital is not too great.

And "President Qiu" thought of the safest and safest way to "make money" in the past few years when he was approaching retirement, which was to sell the "old site" of the hospital to the big boss he knew.

The biggest disadvantage of the old site of the hospital is its small size.But the advantages are also outstanding.It is better than the prime location on the 5th Ring Road.

In addition, the big boss who is interested in buying this land is in the jewelry business. He does not need an extremely spacious business space like a hospital.The former site of the hospital seemed very suitable to the jewelry boss and he was very satisfied with it.

The price given by the big boss privately for the purchase of the old hospital site refers to the market price, and there is not much premium.But this is not the point, the point is that the jewelry boss has promised: if Dean Qiu contributes to the deal.He gave Dean Qiu gold jewelry worth 200 million.

This gold is like no other jewelry.It's very valuable.

Dean Qiu got the 200 million worth of gold, which can be "repurchased" by the big boss's company, or he can find someone to sell it himself.Anyway, the value will not have any moisture.

Dean Qiu was moved.

Do everything possible, thinking about selling the "old site" of the hospital.

Of course, the real intention will not be revealed on the surface.Dean Qiu blindly disliked that the original site was too narrow, which affected the "patient visits" and limited the long-term development of the hospital.

A look of upholding publicity and only thinking about the future of the hospital.

It must be admitted that after the opening of the new "outpatient and inpatient building" in the "Didu ENT Hospital", the business volume has really increased rapidly.

The hospital's new inpatient and outpatient conditions are indeed excellent. Patients who need inpatient treatment feel as if they are staying in a star-rated hotel.Well, a huge amount of money was spent here to decorate it according to the standards of a "star hotel".

In a few years, he will reach the age of retirement. Dean Qiu has decided to sell the old hospital site. He will raise the hospital's performance to a new level in just a few years, so as to prove his claim to "rent" the building Running a hospital is really a wise move.

From a psychological point of view, Dean Qiu's desperate efforts to boost the hospital's "performance" are also a bit "guilty".

He is also afraid that after retirement, others will find out that he insisted on moving out of the old hospital site and renting a "building" to run the hospital. Is there any trick?
To use N times the business volume to prove that he has no "selfish intentions", relocating the hospital is completely for the sake of the development of the hospital itself.

Any speculation about "making profit from it" against him belongs to "thinking about the belly of a gentleman with the heart of a villain".

In order to increase the hospital's business volume, Dean Qiu came up with a lot of incentives.

There are many hospitals that simply believe that the hospital’s income depends on prescribing more expensive medicines and ordering more examinations (including blood routines, X-rays, and B-ultrasounds). They wish they could scratch out a piece of blood on every patient. Come with layers of skin.

However, Dean Qiu's positioning of "Didu ENT Hospital" is very clear and clear.

The hospital itself is just a "first-class hospital" (it is in the process of creating a "second-class hospital"). You also charge expensive medical fees like other "third-class hospitals", so it is strange not to scare the patients away .

The disease is not in the brain.

As long as you are not a fool, you will think: the same fee is so expensive, why don't I go to a "third-class hospital" for medical treatment, and come to your small hospital? !

It is not advisable to increase the profit of the hospital through high charges.

After careful consideration, President Qiu tried out a very advanced medical model in the hospital.

Specifically, the hospital has issued a medical catalog, referring to the charging standards of most hospitals, and formulating treatment fee standards for each disease in the "catalogue".If this "standard" is exceeded, and the number of times of exceeding is too many, the year-end funds of the "doctor in attendance" will be directly deducted.

If you are within the "standard" and reach a certain number of times, you can keep the year-end bonus.

For example, for cataract surgery for the elderly, referring to the cost of surgery in many "first-class hospitals", the full set can be done for 800 yuan.Then, in the medical catalog of "Didu ENT Hospital", the "standard for cataract surgery" is set at 900 yuan.

If the doctor in charge of a "cataract patient" can cure the patient within the range of 900 yuan, then it is considered that an assessment has been completed.

If the "cataract patient" ends up spending more than 900 yuan when he is discharged from the hospital, then the "attending doctor" has a record of failure.

In this way, it effectively restrained the phenomenon of doctors in our hospital prescribing medicines and issuing check-ups indiscriminately.

In particular, some unscrupulous doctors want to "make money privately" and recommend patients to their "designated" private pharmacies to get medicines, so that doctors can get "commissions" from the pharmacies.

As soon as Dean Qiu's "reform" measures came out, the hospital's chaotic situation of arbitrary billing and charging was immediately changed.

Otherwise, a small "cataract surgery" can cost the patient thousands of dollars.This kind of hospital has seriously damaged its reputation. Who will dare to come to your hospital for medical treatment in the future?
As soon as the price of Huimin came out, word of mouth became better. "Didu ENT Hospital" does not affect the overall income of the hospital just because the charging standard of a single service is lowered.

The business volume has been magnified several times and ten times, and the profits of the hospital have been even greater.

It's just that after the doctor's workload has increased, it is much harder than before.

However, Dean Qiu also timely raised the year-end bonus standard for doctors and medical staff.

A higher standard means more money in hand.

Doctors and medical staff are more motivated.There is no need to make those little thoughts to "solicit business" for private pharmacies.

(End of this chapter)