Dad's Entertainment Life

Chapter 557 Huaxia Neon Cultural Exchange Festival

After several days of hard preparation, on Friday, the Huaxia Neon Cultural Exchange Festival officially opened.

Akihabara, which is already extremely popular, can be said to be crowded with fans of anime and games.

During the period before the opening, you can see various advertisements everywhere, and you all know the time and place of this cultural exchange festival, and you are full of curiosity about what the cultural exchange group from China will bring.

It has to be said that the Neon people are still full of curiosity about China, and the same is true about Chinese culture, because most people understand that Neon culture is a combination of Chinese culture and local culture. Contains a large number of traditional Chinese characters.

This made them full of curiosity about Chinese culture and wanted to participate in this cultural event in person.

What made them even more curious were two companies, Tonghua Animation and Fengteng Animation.

These two companies can be said to have contracted most of the advertising time during this period, bombarding everyone's attention all the time.

Fengteng animation is not very clear to everyone, but Tonghua animation makes everyone feel strange and familiar.

After the bombardment of advertisements, everyone knew that several children's animations that were very popular in Neon in the past two years came from the company Tonghua Animation.

Needless to say, "Peppa Pig" has become one of the favorite cartoons of many neon people in the past few years. Both adults and children know the cute Peppa Pig.

Then there are several cartoons such as "Dora the Explorer", "Let's Go Diego", "Paw Patrol", "Super Wings", etc., which have been liked by many audiences.

You must know that in Neon, animation can be said to be everywhere. Cartoons are not just exclusive to children. There are a lot of adults who like to watch animations.

Although these animations are more suitable for children to watch, there are still many teenagers and even adult fans.

In addition, Neon has a well-developed animation industry, and various animation magazines and reviews are very rich. These cartoons have already been analyzed several times, and they are called cartoons suitable for growing up with children, and the evaluation is not low.

Before that, everyone only knew about the company Nomura, but now through the advertisements put out by Tonghua Animation, everyone discovered that Tonghua Animation from China is the company that produces these excellent children's animations. In addition to the latest season and theatrical version of children's animation, it will also bring several newly produced animations.

"Doraemon Doraemon" is full of fantasy, and "Cardcaptor Sakura" is the most in line with everyone's aesthetics. Everyone likes the cute girl Sakura in the advertisement. She is cuter and cuter than most anime characters.

There is also a trailer for an animation called "Slam Dunk". Just watching the content of the trailer makes everyone feel excited. The combination of beautiful music and passionate basketball makes everything so perfect.

This made everyone curious about this Tonghua animation, and they came here to have a look.

Driven by this mentality, the Huaxia Neon Cultural Exchange Festival ushered in its first peak period as soon as it opened. Countless people poured into the exhibition venue, and then distributed to various exhibition halls.

As the organizer, Neon is naturally fully prepared this time. It regards this cultural exchange festival as an important event to demonstrate the strength of Neon culture. It also hopes that many cultural enterprises that came with the Huaxia Cultural Exchange Group can see Neon clearly. The strength of culture, negotiate more cooperation, and use their strength to enter the Chinese market.

However, in the eyes of many neon people, what they present is still the same. Although all kinds of cosplay are very exciting, they have long been tired of seeing them. There are no new works and no new surprises, so naturally they are not interested in learning too much.

As for Huaxia, with the experience of South Korea, this time there is more time, so more adequate preparations have been made, which brought a lot of surprises to the neon people who came to visit.

Every visitor can find their favorite cultural works or products here, and completely indulge in the dazzling Chinese culture exhibition halls.

The most eye-catching thing in the entire exhibition center is a large stage in the central area, where various wonderful programs are continuously staged.

Several well-known bands from Neon brought wonderful performances, among which the most popular ones were the new songs that you heard in the commercials.

Once classic songs such as "I Want to Say I Love You Loudly", "Until the End of the World", "Nobody Can Control Me", and "Just Staring at You" appear, they will set off a wave of enthusiasm and the audience will not stop.

The TV screens installed around the exhibition center continuously scrolled and played various cartoons and advertisements, most of which were the latest animation works brought by Tonghua Animation and Fengteng Animation, which attracted many people to stop and watch, and then watched it with their companions. It is recommended to go to the exhibition hall where Tonghua Animation and Fengteng Animation are located. What kind of existence do these two animation companies that bring so many excellent works look like?

The advertising strategies adopted by Tonghua Animation and Fengteng Animation have had the desired effect. Although they spent a lot of money, they have become the most concerned and popular pavilions in the entire exhibition center.

Of course, this is all based on their excellent works, otherwise the public will not accept it.

In the exhibition hall of Tonghua Animation, there are already crowds of people, but due to the proper division of functional areas, it does not appear to be very crowded.

Neon people can find their favorite things in their favorite areas.

The three latest cartoons are naturally the most popular area, packed full of people, with countless pairs of eyes staring at the big screen, amazed by Tinker Bell’s props, cheered by Sakura’s cuteness, shocked by the passionate basketball game ······

Sure enough, it is the country of anime.

Such a grand occasion was naturally seen by the major animation companies of Neon, and they understood that Tonghua Animation has the foundation to be liked by the people of Neon, and their works are their greatest capital.

They have all been to the exhibition hall of Tonghua Entertainment in person and saw many works owned by Tonghua Entertainment. The market potential of peripheral products of the Gundam series, in "Doraemon Tinker Bell", "Cardcaptor Sakura" and "Slam Dunk", they saw the potential of masterpieces.

The reaction of these people today also illustrates their judgment.

Now everyone is already thinking about how to cooperate with Tonghua Entertainment, because of the benefits and the temptation to develop the Chinese market.

Seduced by these interests, some of the previously considered matters no longer mattered.

Missed this opportunity, who knows when the next opportunity will come?

"In it, I seem to see my former self and the opponents." Nojima Yohei said with a sigh.

His subordinates don't quite understand, because they haven't experienced the peak era of neon animation.

In that era, one writer and one work could bring an animation company to its peak, which can be said to be a god.

Now, he could no longer see this possibility in Neon, but the Tonghua animation from Huaxia made him see this possibility.

In time, will the neon animation market be occupied by Tonghua animation?He believed not, but Tonghua Animation would become a new giant in the neon animation market.

There is no advantage in being an enemy with such a giant, but there are many benefits in being a friend. It is no longer necessary to think about how to choose.

On the weekend of the second day, the Akihabara Cultural Convention and Exhibition Center ushered in the biggest wave of passengers, and the Tonghua Entertainment Pavilion was still the one that attracted the most attention.

After watching for a day, Yohei Nojima of Shueisha was the first to let go of his airs, and took the initiative to cooperate with Tonghua Animation on the introduction of Tonghua Animation's works for distribution, peripheral product development, and the establishment of a branch of Huaxia Shueisha, and signed a letter of intent for cooperation.

Entertainment giants such as Aomori TV and SBC TV will increase their efforts to introduce more animations produced by Tonghua Animation to be broadcast on TV stations.

Animation production companies such as Bone Club will cooperate with Tonghua Animation to produce new animation works.

Many toy manufacturers have cooperated with Tonghua Entertainment in various fields, and the number of projects is surprising.

Aihui Records will cooperate with Tonghua Entertainment to push more Huaxia music to the neon market.

Cooperation is mutual, and Tonghua Entertainment also needs to provide necessary assistance to major companies. Fortunately, these are all within the allowed range.

It is impossible to push one's own cultural works to other countries without wanting any foreign cultural works to come in, even if the cooperation will not last long.

In this regard, the cultural department has already made a final decision, and will strictly control the imported works, so there is no need for Lin Qirong and others to worry.

They only need to follow the requirements, be vigilant, take care of every detail, and then strive to achieve the best results.

After a few days, Lin Qirong was also surprised by the achievements of this exhibition.

The most worrying field of animation has achieved great results, which is very encouraging.

You know, this is the country of animation, and they have conquered this country with their own works.

"Now, we confirm that we do have the strength and ability to go out to the world."

Xiao Yunfang and Lin Qirong said, "This trip to South Korea and Neon has gained a lot on the surface, but the experience and confidence gained by all the staff are greater than the gains on the surface, because their vision has already It is no longer placed in China, but placed internationally."

She knew that Lin Qirong brought all of this, including the various settings and measures on the cultural festival, which were proposed by Lin Qirong, so she was able to achieve good results.

With such a person leading Tonghua Entertainment forward, what else is there to worry about?
(End of this chapter)