Dad's Entertainment Life

Chapter 263 The conception of Tonghua world

An exquisite LOGO appeared on the screen, which was the LOGO of Tonghua Entertainment, but under the logo, Tonghua Entertainment had changed into four big characters of Tonghua World.

What then appears on the screen is a sophisticated interface.

Lin Qirong said to the five new employees with blank faces, "This is an APP software designed by me and made with the help of my friend, called Tonghua World.

This APP will become the online home of our Tonghua Entertainment in the future, and it will also be the home of the company, me and Tongtong fans. Of course, this will also be the focus of your future work. "

Liu He asked, "Boss, can I understand that this will be the official APP of our Tonghua Entertainment?

Just like the most popular girl group SWEET Girls, an official girl group exclusive app?

Then Weibo is basically useless? "

Everyone else showed stunned expressions. They all knew the SWEET girl group. It was a girl group composed of a few girls who stood out from a popular online talent show last year. Behind them was Fengteng Group with strong capital. It spread all over the country.

The official interactive APP, SWEET has also become the first software downloaded by many fans.

Lin Qirong nodded, "You can understand it that way, it's almost the same, but my goal is higher."

He pointed to the page on the screen and said, "We still need to use Weibo to release some information about the company, do publicity, etc.

Of course, this information will also be released on the APP simultaneously.

My idea is that this APP integrates information release, fan interaction, video viewing, shopping mall and public welfare projects, etc., and we will explain them one by one.

The release of information is actually similar to Weibo and Moments. It is divided into two parts. The first one is various official news and news, so that fans can learn about the company's various dynamics in the first place.

I named the second one 'Tongyan Tongyu', mainly to release various dynamics of Tongtong, such as the activities she participated in, recent photos, etc., so that fans who like her can see her at the first time, of course my Dynamics can also be placed on top.

After a period of time, after having a manager, the manager will be in charge of this part. Is it okay for Shumei and Zixin to be in charge for the time being? "

Zhou Zixin nodded, that's what he was supposed to do, there was no pressure.

"The second part is fan interaction. According to my vision, this APP will become the official fan base. All fans who support Tonghua Entertainment and like me and Tong Tong can register as members and become a member of this base camp.

Here they can interact with fans all over the country and even the world, and enjoy the privileges that only they can have.

You can understand the dynamics at the first time, and our staff can answer their questions at the first time.

You can watch various videos, animations, TV series and even movies for free.

You can buy tickets, movie tickets, and various animation peripheral products, support products, souvenirs, etc. at discounted prices.

You can organize some online and offline activities during the holidays, so that fans can join in as much as possible, and you can get some benefits if you have fun.

How to manage, how to set the level, how to increase the stickiness of fans, and how to treat them differently, I will hand over this matter to Liu Helai.

The requirement is not to make money, but to increase the stickiness and loyalty of fans as much as possible. Is there any problem? "

Liu He shook his head, "The boss is very thoughtful. I will come up with a plan as soon as possible, select a few administrators to build a good structure, and then publish information on Weibo to let fans come here and settle down as soon as possible.

This is a very good idea, which can greatly increase fan stickiness and loyalty, and I will do my best to do this well. "

Lin Qirong nodded with satisfaction, and continued, "The third content is video playback. All animation works, TV series, and movies produced by our company will be put on it, and members can see it.

In addition, some relevant videos and activity videos can also be posted, which will become one of the benefits of members.

Of course, members can also upload their own videos on it for everyone to share, so the censorship needs to be very strict, and our platform is not allowed to become a test area for netizens to step on the line.

Sha Wuqing is responsible for this matter, and you also need to be responsible for the improvement and innovation of this APP, and keep adding new content. "

Sha Wuqing said happily, "Leave it to me, I'm still worried that I have nothing to do."

"Don't worry, you will be very busy." Lin Qirong smiled, "Needless to say about the mall, we will build our own official online mall, where you can buy all products related to the company.

Specifically, you will communicate with the marketing department in detail to determine, and you can also listen to fans’ opinions and continue to develop new products.

I still have the same opinion, making money is not the main purpose, the key is to expand channels, enhance influence, and enhance fan loyalty. "

Everyone nodded. A platform is definitely not going to make money in the early stage. How to increase and retain users as much as possible is the key to success.

Having experienced the rapid development of the Internet industry in the Internet age, they know the way of it all too well.

"The last one is a public welfare project." Lin Qirong said, "This is still under planning, as a key development direction in the future, how you can put forward your own opinions, and you can also solicit the opinions of the company's employees.

If a company or an enterprise wants to become bigger and stronger, it must have a sense of social responsibility, use the money it earns to give back to the society, improve its corporate image, and improve its corporate culture.

I hope everyone will pay full attention to this.

Finally, if you have other ideas, you can also put them forward, and we can improve and mature them together.

In short, this will be a major task for us at Tonghua Entertainment, and we need everyone to go all out to complete it. "

Liu He said on behalf of others, "Boss, rest assured, we will go all out to perfect this APP as soon as possible, enrich its content, arrange servers as soon as possible, open up online and offline channels, and put it into the market as soon as possible. Its role makes it truly the official platform of our Tonghua Entertainment."

"Then I will trouble you. Let's adjourn the meeting if there is nothing to do."

Liu He and others stood up one after another and left the conference room after paying tribute to Lin Qirong.

If they had a little arrogance unique to technicians before, now they have become convinced.

Being able to come up with such an APP and put forward such an ambitious plan, they have to admire in terms of ability, vision and courage.

It seems that this company is really in the right place, and the future may be very interesting.

I just don’t know if this APP was developed by the “Truth Master”?

Seeing them go out, Lin Qirong was also very satisfied.

Three mature employees with first-class management and technical capabilities, and two young graduates with great potential are enough to support a network technology department and complete the tasks I entrusted to them.

In fact, after the last Weibo battle, he had the idea of ​​building his own public opinion platform. Only by having his own platform can he not be too influenced by public opinion like Weibo.

With this "Tonghua World" app, he and Tongtong fans can use themselves as their home base, instead of going to Weibo to follow their updates, they can interact at any time, and can also generate more sense of belonging.

And the netizens who want to hack them need to spend more energy to do this, and the price is a bit high.

In the previous life, various apps blossomed everywhere, and major entertainment companies launched their own apps one after another, building their own network platform, and received great results.

I just copied this approach here.

If possible, he hopes to do more things through this platform, but it will take a certain amount of time and cannot be rushed.

Hu Mei and He Shumei behind him looked at him with admiration. As administrative managers and secretaries, they knew more.

From Lin Qirong's recent actions, they could feel that Lin Qirong was playing a big game of chess, and his vision was far away. While worshiping in their hearts, they also felt a sense of urgency and crisis.

If I don't strengthen my studies and work hard, I may not be able to keep up with the pace of the boss, and by then, I will fall behind.

This is absolutely not what they want.



Xiao Yunfang and her staff have moved to the downstairs office and are preparing for a new Tonghua animation company.

As the first subsidiary, they have an entire floor of offices to use, and employees from various departments of the company are also free to choose.

The Marketing Department, Finance Department, Administration Department, including the General Manager's Office have all transferred a lot of personnel to enrich them and build a complete company structure.

Many outstanding employees have been promoted, promotion and salary increase.

This is the case for new companies with fast business development. As long as they have the ability, it is easy to get ahead.

Therefore, the atmosphere in the company is very good. If you don’t get a promotion and salary increase, it’s not because the company doesn’t give you the chance, but because you are not good enough or hardworking enough.

So if you want to get a higher position and better treatment, it's very simple, just work hard.

Therefore, the whole company presents a vigorous and upward atmosphere of studying hard and working hard.

The office of the original animation department was vacated for the scriptwriting department.

When Lin Qirong came here, he saw many strange things.

For example, those who are standing at the door doing stretching exercises, those who are shaking their legs with headphones on in the corridor, and those who are meditating with their legs on the desk.

Except for Li Guangsheng, He Yijun who came after hearing the sound, and Ni Jiayin who followed behind him, no one else noticed them.

"This is my idea." Li Guangsheng explained, "At school we advocated brainstorming, and now I also ask them not to sit in front of the computer, and find something they like to do when they have no inspiration and relax. It might even help him find inspiration when it’s time.”

Lin Qirong patted him on the shoulder, "Since you are in charge, I believe you can do a good job, and the screenwriting department itself can't be dead, it's pretty good.

It's good news. You don't have to go to work there? "

Nijiayin smiled coquettishly, "Why should I worry about Youran? Those students, including their parents, are all there for Youran. It doesn't matter if I'm here or not.

Besides, I have more important things to do. "

Lin Qirong looked at He Yijun, seeing that his expression was normal, he secretly laughed inwardly, and secretly praised Ni Jiayin for being bold enough.

If things go on like this, He Yijun might really be chased by her successfully.

"Okay, you must have something to do here, so I won't bother you, Yijun, goodbye."

After speaking, he stepped on his high-heeled shoes and left.

　It's a new month again, please continue to support me, thank you.

　　
　
(End of this chapter)