The Rise of the Song People of the Three Kingdoms

Chapter 147 Picking Up Girls Finale The Birth of Qixi Festival

Lu Heng was going to make a fuss about the Qixi Festival, but he never expected that the Qixi Festival in the late Eastern Han Dynasty was completely different from the Qixi Festival in later generations.

Without a suitable atmosphere, such a day will lose a lot of meaning, which also makes future plans very likely to be less effective with twice the effort.

Lu Heng had an idea in his heart, first of all, let the atmosphere of Qixi Festival be warmed up, only in this way can we not make troubles on this day.

Pedestrian streets are already available, magpie bridges can also be remodeled, and there are still one month for lanterns, river lanterns, etc., more than enough!

Red lanterns, business atmosphere, these are not a problem, with Gu's restaurant taking the lead, Lu Heng does not believe that those merchants will not enter the water.

In the end, Lu Heng was about to use a nirvana, "Kongming Lantern!" 'Of course Zhuge Liang is still young, so he doesn't have the name Kongming now, so his name will be changed so he can't be called Kongming Lantern.

How about 'Yunlong Lantern'?Ha ha!

For Yan Baihu and Yan Yu, the two Erhas, to get their daughters-in-law, Lu Heng spent all his money this time, not only mobilizing Jin Yiwei, but also using the business connections of the Gu family and the Lu family.

Lu Heng is going to create a 'Qixi Festival' abruptly at the end of the Eastern Han Dynasty!
In the next month, not only Moling, but the entire Jiangdong under the activities of Jinyiwei, the sad and tearful love story of Cowherd and Weaver Girl gradually became a household name.

The first ones to know were the people in the previous meeting, and behind them were sisters Tao, Zhuge sisters, and Qiao's sisters spread by Yang Miaozhen and Lu Lingji.

Then it was widely circulated among the female relatives of various families, even not only among the female relatives. With the activities of the Jinyiwei, restaurants, brothels, flower boats, as long as there are such legends in places related to women.

Legend has it that the Weaver Girl is a celestial girl, while the Cowherd is a mortal.Once, the Weaver Girl was playing in the lake after playing in the world, and the cowherd passing by picked up the clothes. The two became attached to each other and fell in love at first sight. Get a perfect marriage.

When the fire was almost ready, Lu Heng asked Zhang Zhao to post a notice to all the people that on the seventh day of the seventh lunar month, which was the Qixi Festival, the Queen Mother kindly let the Weaver Girl go down to earth to meet the Cowherd.

When there is no night ban at night, the government will organize worship activities for the Queen Mother and the Fairy Weaver Girl. There will be Lantern Festival, River Lantern Festival, crossword puzzles, needlework, and archery competitions.

At the same time, Lu Heng ordered that on July [-]th, the whole world celebrates, the commercial tax of all shops in the pedestrian street is halved, and small vendors, acrobats, and entertainers are all tax-free.

In the afternoon of Lu Heng's order, the Gu family released the news that on July [-]th, there will be a [-]% discount for Fan Lou, [-]% discount for the rest of the Gu family's restaurants, and all Lu's shops will also have discounts on that day.

After Gu and Lu made their moves, Zhu's, Zhang's, Quan's and other aristocratic families followed suit, and then all the brothels and flower houses, which often deal with the government, announced their own promotions.

Even the top four brothels in Moling City, Chunxianglou, Huamanlou, Yuxiangyuan, and Xiulin Pavilion, have been upgraded one after another. On the afternoon of July [-]th, the selection of the first Jiangdong oiran will be held.

Any businessman would grasp such a business opportunity, and all the shops started to carry out sales promotions one after another, which immediately heightened the atmosphere.

Now the people of Moling are all looking forward to the day of July [-]th, not only Moling, but also Lu Heng in Wujun and Yuzhang have ordered it to be carried out simultaneously.

How wealthy Jiangdong people are flocking to Moling, preparing to participate in this prosperous festival. The world has been in chaos for too long, and Jiangdong has finally restored peace. The people also need such a festival as a vent.

Lu Heng himself didn't expect that the game would become so big. All the aristocratic families and business houses took action. Even without Lu Heng's call, large restaurants and merchants invested their own money and began to prepare lanterns.

Lu Heng is likely to bring the prosperity of the Shangyuan Festival in the Northern Song Dynasty to the end of the Eastern Han Dynasty hundreds of years in advance.

Lu Heng himself is also actively preparing. Besides helping Yan Yu and Yan Baihu, Lu Heng also wants to surprise Lu Lingji.

Lu Heng's original idea in his mind was that the fireworks festival + balloons with Kongming lanterns and river lanterns would be more exciting.

It's a pity that in this era, Lu Heng learned that there are only firecrackers, but no fireworks. Don't get me wrong that firecrackers in this era have nothing to do with gunpowder.

Bamboo is roasted on the fire, and it will make a crackling sound. The ancients believed that this sound can exorcise evil spirits, so they were named firecrackers.

There are no balloons either. There is no rubber in this era, and it is impossible to make colorful and thin balloons that can be blown up. In order to fulfill Lu Heng's idea, the craftsmen use the alveoli of a cow to blow up air, but the ugly one is not 01 :30 o'clock, there is no romance at all.

There are no roses either, they are foreign species, so Lu Heng can only find some camellias instead.

In order to increase the total GDP of Jiangdong in the late Eastern Han Dynasty, and to enhance the festive atmosphere, Lu Heng asked Lu Gardener to find a large pine tree that was hundreds of years old and transplant it to the streets of Moling Pedestrian Street.

Then hang red silk and satin on it, hang various gifts, personally inscription "Qixi tree" wrapped in silk and satin, Lu Heng ordered the government to organize only children under the age of 15, and those who participated in the lottery can come forward to pick up the gifts.

All gifts are on a first-come, first-served basis, while supplies last. This is also to allow children to have a sense of participation.

That's right, this idea is the idea of ​​a Christmas tree for future generations. Now that Lu Heng has this ability, why doesn't he play with it?
Anyway, Lu Heng has created a new river. Thousands of years later, when people look up history, there is such a sentence.

"History of Wu" Gao Zu established the Qixi Festival, hung treasures on a century-old pine tree, decorated it with red silk, and inscribed it as a Qixi tree, which was handed down to future generations. Marco Polo traveled to China and discovered this folk custom. When he returned to Europe, he introduced this custom. Europe, renamed the Christmas tree.

It is not without objections that Lu Heng spent so much time and energy. For example, Zhang Zhao, an old man, scolded Lu Heng on the spot when he announced the decree: "Playing with things and losing one's ambition! Luxurious and lustful! This is absolutely impossible, my lord, this trend cannot last long!"

Should there still be some sycophants by his side?
Ding Wei went out to argue and said: "Zi Bugong, this statement is far from enough. There are three reasons for my lord to act so profitably!

First, the lord and the people of Jiangdong have fun together, which is conducive to the unity of the monarch and the people, and the harmony between the monarch and the people of Jiangdong.

Second, this matter can benefit merchants, promote Jiangdong's economy, obtain a large amount of business taxes, and at the same time benefit the common people.

Third, there are frequent wars in Jiangdong. Now there is a lord, Shengming, who dominates Jiangdong and gives the people of Jiangdong a rest. This can be widely publicized and let nearby counties know that it is so peaceful and prosperous, why not attract people to Jiangdong. "

Ding Wei is worthy of contemporary economists, he grasps the business opportunities in this matter much better than Zhang Zhao!

Ding Wei saw that creating the "Qixi Festival" would bring terrifying economic profits and obtain sea-like wealth with a vision beyond this era.

And Zhang Zhao is an old-school scholar, his face was red with anger, and he didn't know how to persuade Ding Wei. Lu Heng was really afraid that Zhang Zhao, who was very old, would be kicked by Ding Wei's feet in anger.

(End of this chapter)