Really fragrant open life

Chapter 248
Chen Youren remained silent. Just listening to what Lin Chengnan said, he knew that the investment was not small, and the investment was even larger than that of Liren's headquarters.

This is not a storage base, nor is it a large supermarket, nor is it even a so-called super supermarket by Lin Chengnan, but a brand new business model.

According to Lin Chengnan, such a large shopping mall integrating logistics, warehousing and shopping is just a fucking comprehensive base.

Just think about how much investment such a base requires, and you have to be careful in choosing the location. Small places are definitely not good, and you have to go around big cities.

Those who are able to come here for consumption must drive a private car most conveniently, but in reality they still need a public transportation system, and it even depends on whether the local government supports it.

Not to mention other things, rich material categories, strict quality control, to put it lightly, but it is not easy to achieve each of them.

In the end, if it is realized, it will completely allow Chinese people to live a capitalist shopping life in advance, and it is far ahead of capitalism.

After all, he also has the attribute of a logistics and storage base, and shopping is just incidental in Chen Youren's view.

"In my vision, we can adopt the model of cities surrounding rural areas, giving priority to first-tier super-large cities. Such cities have a strong siphon effect and have inherent advantages in wealth. Although it may seem like a large investment, the actual cost is not shared. High, the government is also happy to see this kind of eye-catching investment. As long as we make a successful case, it can be replicated in the future and loans will be easy.

As for the cities below the second and third tiers, there may be a temporary lack of such consumption capacity at present, but they can follow up in the later stage, and the scale needs to be reduced accordingly. "

Lin Chengnan talked about the idea in his heart. As the boss of the company, Chen Youren has experienced a lot of experience after years of trials and hardships.This is the first time I have heard of such a business model.

At first glance, it seems to be very familiar, but when I look again, I have never seen it, I have never seen it.

"It's obviously a huge investment, how can you say that the cost is not high?"

Chen Youren retorted: "Land, buildings, materials, and vehicles used for logistics are all hardware costs, and there are related supporting software, buses, etc.

Such a place must be built in a vast area and sparsely populated. It is impossible for everyone to drive there. This is unrealistic. There is no public transportation system and government support.

Not to mention the soft requirements such as the type of materials and quality, do you know how big a project it is just related to logistics and distribution in supermarkets? "

Lin Chengnan waited for Chen Youren to finish speaking, then pointed his fingers in response.

"Dad, don't look at his location in a first-tier big city like Shanghai. Even if the traffic location is good, the location must be remote, so the land price will not be too high. There will definitely be investment in construction costs and land. , but the government’s support for this area must be very strong, after all, it is a complex, so that the initial investment cost can be reduced;
For material procurement and the like, such a large complex is placed here. As the father of Party A, we must pay for the goods first. It is an honor for him to be included in our catalog. How does the father of Party A like Yingmei do it? What a mess of entry fees, counter production fees, and promotional fees are all a headache to talk about. "

Chen Youren froze for a moment: "She is a beauty."

Lin Chengnan took a look, the father-in-law looked down on his idea of ​​a super store!

"What's wrong with Guomei? The store is bullying customers? Dad, let me tell you, controlling costs and increasing profits is not like this. Guomei is not the only one who goes too far in China. Many people do this just for profit.

My project has not had those messy fees from the very beginning, and the operating costs must be charged, but they are certainly not high.At the early stage of the billing cycle, I was still in the exploratory stage, and I was able to achieve monthly settlement. When I gradually matured in the later stage, the accounts will definitely be able to achieve semi-monthly settlement, or even weekly settlement.

In this way, we have no cost in the prepayment, almost no cost.

The father of Party A must have his own self-confidence and awareness, and establish a good relationship with the supplier. The larger the cargo throughput, the lower the cost. In the initial stage, the purchase of materials costs nothing and costs nothing. "

Chen Youren thought so too, but when he looked back, he was wrong. No matter how good you say, no one will believe you.

However, when I thought about promoting my self-built brand, I also begged my grandpa to sue my grandma. Now the manufacturer is still eager for channels. If I really help him ship the goods, it will be no problem to make the goods first and pay later.

"Let's talk about logistics. We only built one as a pilot at the beginning. The logistics cost is definitely not high. I guess Liren's own fleet is enough."

"What about the software, what about the accessories? Quality control?"

"Supporting or government relations, there is such a project, no one will refuse, software? Xingchen started, including quality control, this set of commercial software can be developed by ourselves, and there is no need to purchase it.

Looking back, if we are Party A, don’t we have an agreement on quality control with Party B?I don't believe it anymore. If you increase the liquidated damages, these products really dare to be of poor quality.Besides, our requirements are stricter and we need national quality inspection qualifications. If something goes wrong, don’t blame Xingchen Weibo for an announcement. It will be a small matter for the manufacturer to lose face, but if it is notified by the whole people, it will not blame me if it goes bankrupt. . "

Lin Chengnan's words made Chen Youren feel deeply malicious. There are many manufacturers in Dongfang Province who are just passing by, and there are also many counterfeitings of famous brands, but the quality is not that many, and some materials are even better than genuine ones. Well, after all, I have suffered enough in the early years, and now I am starting to pay attention.

If the quality is really poor, these factories are not afraid of fines and the like, they have become old fritters.But they are afraid that their reputation will be ruined and their hearts will be lost.

Don't underestimate it, those who make fakes are also afraid of reputation?
Let me tell you, there is nothing to be afraid of. If it is exposed, outsiders will not know, but the local people must know, and even the relevant government departments will be implicated. Why "315," and focus interviews are so powerful, people all over the country All eyes are on you, so the pressure can't be too much!

Chen Youren suddenly felt that Xingchen Weibo seemed to be working.

You said that if your product is really fooled and sold to users, it will eventually be exposed to big problems and cause fatalities.

fine?Then it's nothing to worry about.

Direct exposure, followed by government intervention, can you bear it?Let me tell you, there is nothing like this that our party can't handle. Wherever you look, it will be wiped out!

The more Chen Youren listened to it, the more he felt that this matter was a big deal, and the cost was not as high as imagined. Compared with any electronic foundry, he felt that this had a bright future.

The hardware, electrical appliances, clothing, shoes and hats needed in the mall are all business areas that Chen Youren does or is familiar with, and they can be pulled together.

Food-related, that can completely follow the route of state-owned enterprises, the lifeline of food-related is in their hands, even if they have a lot of supermarkets under their umbrella, but they are not a system.

As for other large and small pieces, even furniture, the Eastern Province is not good, and the neighboring provinces are all big producers.

After all the calculations, this matter is completely possible!

"In the beginning, we don't need to make such a big deal. After the pilot is successful, we can build up the logistics system and storage system in some untimely places, and follow up with the shopping.

But be careful not to settle in the so-called logistics parks that are emerging in various places.The nature of the land use of that thing limits our subsequent development. This kind of project is fundamentally different from the logistics storage base. Each one is unique, and we need to discuss it with the local government from the very beginning.

But every business scope that can be radiated is quite large.It is most suitable near the main roads of airports and stations.

Highways are essential, and you can take the route that the city surrounds the countryside, from large to small.

The consumption power of big cities is self-evident. When our project matures and the country develops, we can go to the second and third tiers or even lower ready-made ones. We must not underestimate their potential. The sinking market will be eliminated sooner or later. Pay attention.

The price of this kind of aggregate must be lower than most of the market, as long as we ensure the quality and quantity, even if the price is one percent lower, it will be competitive in the market..."

"Don't think so far, the first one can be done."

Chen Youren stopped Lin Chengnan, who was open-minded, and kept tapping his fingers on the desk.

"Your incident may harm the interests of the supermarket. They represent a stronger force. What if they join forces to deal with you?"

"So many overseas companies want to enter the domestic market. Although not many succeed, there are one or two. I don't think we will be targeted at the beginning."

Lin Chengnan's mind was very relaxed, and he felt that he could really do the things that he was chatting with.

"Now it's different from before. There is no shortage of food and clothing, and supplies are abundant. In the final analysis, channels are king. Everyone is trying to find ways to expand channels, even state-owned enterprises are among them.

Compared with private enterprises, they have a profound background, but their flexibility is limited.As a pilot, we can hook up with them, and we will not be resisted.

Secondly, with the development of the Internet and logistics systems, these current supermarkets may even become these online "servants under the skirt", relying on past brands, logistics distribution systems, and material storage and other hardware and software, These supermarkets are not very optimistic about their competitiveness. As vested interests, their transformation is too slow, and the old-fashioned old ways will be eliminated sooner or later.

Perhaps the essence has not changed, and the relationship between buying and selling is still the same, but in the future, it will definitely not be the original way of one or two supermarkets grabbing customers in one area. "

What Lin Chengnan said was a bit inexplicable. Chen Youren probably understood the meaning, but he couldn't understand: "Tell me specifically?"

"If they can't keep up with the new era, borrow the convenience of the Internet, continue to use the price war of the 90s, and even have a tacit understanding between the enemy and us, and don't even want to fight the price war. under experience.

Because in terms of cost alone, online "no-cost operations" are cheaper than offline physical stores. As long as some of my delivery-related services can keep up, how can you compete with me.Losing is certain, and elimination is sooner or later.

If you want to survive, you must combine the two, otherwise you will be abandoned by the times.

For example, I want to eat seafood in the future. I don't buy seafood and cook it back, nor do I buy it at the seafood market and cook it in a nearby restaurant.

Instead, choose it directly downstairs or in a nearby store, and help me fix it directly in the store.This store has plenty of food and seafood, a wide variety, and reasonable prices, and there will be no shortage of food and seafood. If you were you, would you still go to the delicious seafood market? "

"If you put it this way, isn't our seafood market in Tongzhou just to buy and kill when it's nearby?"

Chen Youren said strangely.

"Dad, I'm just giving an example. If you look at the seafood market in Tongzhou, it's not just for the old gluttons. The taste is so strong. This model may be in the center of the city, and the location is very convenient.

Not only that, if you don’t want to go out, you can even order food directly at home, choose live or ready, and I can deliver it to you. Who can do it right now.

So the Internet is a good thing, and it must be used well. What kind of quarterly checkouts and semi-annual checkouts are still used in supermarkets? It’s not that the suppliers don’t want to resist, it’s that they don’t have new channels at all.

You can see why Ari is so fierce. Compared with physical stores, although the volume on the Internet is small, the turnover is fast. Let’s not say that compared with Ari and the like, as long as it is convenient, it is enough to make the current supermarkets unable to eat. He left and still fought with us, what are we going to fight with?

Many people only see the Internet connecting you, me, and him, but they don't see the convenience of the Internet. This kind of speed-up is unimaginable to your old tradition. If you don't change your thinking, you will be eliminated sooner or later. This is the case in all walks of life. "

Chen Youren originally listened with great interest, but today Lin Chengnan's "Guankou" was good, and the solo cross talk was so good that he only had to take out a few coins to reward him.

It's a pity that the last sentence of "elimination" made Chen Youren feel cold.

"We Liren will also be eliminated?"

"Food, clothing, housing, and transportation are fundamental, and elimination is impossible, but the chances of explosive models in the clothing industry are too high, too many. A shirt, a T-shirt, or even a bag for travel may play tricks. Liren wants To gain a firm foothold in the industry and consolidate its dominant position, transformation is inevitable. The offline shop is huge, and the online industry must also be developed.

In the future, it is absolutely possible to create several Internet trendy brands and strive to become Internet celebrity products. I believe that with Liren's quality, luggage and clothing will not be a big problem. "

Later, Lin Chengnan came up with a few ideas, and Chen Youren secretly wrote them down in his heart.

What to please young people, try to get some promotional copy of "young people's first suitcase, first T-shirt", the products should also be young, fashionable, durable,

What to say to take the low luxury route.

Low luxury?What the hell is this!

After Lin Chengnan's explanation, Chen Youren probably understood.

Mid-to-high end, the kind that is affordable and slightly painful.

Speaking of which, Liren really has no shortage of mid-to-low-end products, and is also working hard to build high-end products. It is precisely the mid-to-high-end market that is somewhat in a vacuum, and product competition is weak.But this is not Liren's problem, and it is the same with several other well-known domestic manufacturers. Everyone is weak.

Taking the Internet route at the moment is a breakthrough.

"Xiao Nan, how much is the estimated investment for the super supermarket you mentioned earlier?"

"I'll tell you, it's not settled yet!"

Lin Chengnan said indifferently.The topic was good, and was brought back by Comrade Chen.

"How could it not be settled? I think what you said is so good, there is something wrong!"

"What's the matter, no money!"

Lin Chengnan retorted in one sentence: "I'm just putting forward ideas, site selection, land, building, supporting facilities, so many things, I can't finish it as a star, so I don't have the time to do this."

"No, that's not what you said at the beginning!"

Chen Youren said anxiously.

"The site selection and the land are not remote or worthless. The materials are paid in advance by Party B, and the matching is provided by the government. We have investment, so they have to provide supporting..."

"No money!"

Lin Chengnan got up and said, "Dad, it's getting late, I have to go back, tomorrow's Er and Chen Guo still have class!"

"What class are you in, wake up!"

Chen Youren held Lin Chengnan back: "Today you have to clear up this matter with me before leaving."

After saying that, Chen Youren opened the study door and shouted: "Guoguo, you and Xiaonan are staying here today. He and I have something to discuss. My mother-in-law, I have wronged you to stay in the guest room downstairs tonight."

"It's okay, you can talk to Xiao Nan!"

Li Caixia's voice came slowly from outside the door, and Lin Chengnan sat on the boss's chair, spinning around in boredom.

"Dad, there's no money, I'm just talking casually!"

"Tell me casually? It's just like the real thing!"

Chen Youren said disdainfully: "Isn't it just money, I have it!"

"I know, isn't it just [-] to [-] million, you don't invest in Jindong anymore?"

Lin Chengnan said strangely, Lao Chen thinks differently from others. Jin Dongming didn't vote for the price increase.

"Shh, be quiet!"

Chen Youren looked around, and then whispered in Lin Chengnan's ear: "Jin Dong still wants to invest, I still have some private money, I think this project can be done!"

"Fuck your sister!"

Lin Chengnan almost blurted out, but held back the words when he reached the point of his mouth.

"Dad, I'm not joking. This matter requires too much coordination and communication. Even if the government takes the lead in the early stage, it will cost hundreds of millions of funds. Success is not guaranteed. You just have private money, hundreds of thousands Wan Fang is useless here.

Be good, let's hide our private money honestly, buy whatever we want, eat whatever we want, and it's not ashamed to go out to treat guests. "

Chen Youren didn't speak, but just raised a finger.

Lin Chengnan looked at it, and stared: "My father-in-law is fine, he has hidden [-] million private money, it's terrible."

After finishing speaking, Lin Chengnan followed up: "Dad, [-] million is useless."

Lin Chengnan felt that even though Comrade Chen hid the private money for impure purposes, he could still understand it as a man, but this amount of money was completely useless to what he said.

"Dad, you are also engaged in the real economy. You think it is easy to store things like storage, but it is actually very difficult. Let's talk about it specifically. You think it is easy to store the tires of family cars.

In the eyes of ordinary people, this thing is corrosion-resistant and not afraid of water. It is good to add up layers and save space.

But after a long time, the tires will be slightly deformed.As long as it is out of shape, you can't see what's wrong with it, but there are actually many problems with it, especially for after-sales installation, how the tire worker master pumps the air into the tubeless tire, the huge gap between the hub and the tire, Those who are inexperienced will not be able to play. A seemingly simple thing is actually very troublesome. The owner of the car will feel that you are not regular just after hearing such complaints. It is better to go to a physical store to rest assured when buying your things.

There are also some things that are not resistant to corrosion and are very sensitive to temperature.There are other humidity requirements and so on, so the storage style is a very deep knowledge. It seems simple but it is difficult. It must be in charge of professional talents. Where can we find such talents..."

Lin Chengnan definitely disagrees with Chen Youren's vain attempt to use "[-] million" to leverage this brand new business model, it's too childish.

"I still have one billion!"

"⊙▽⊙"

Lin Chengnan thought he had heard it wrong, so he quickly realized that he said "Fuck" to express his heart.

"What do you want to do? If my mother-in-law finds out, you won't be kneeling on the washboard at night."

Lin Chengnan said with a bit of righteous indignation, still thinking in his heart: Chen Youren, the dog day, you are very good at acting, you don’t talk about such a large sum of money for a long time, what do you want to do, hide it and want to raise a small child to divide the family property?

"This... Guoguo's mother also knows, it's not what you think."

At this time, Chen Youren said with a "stupid" expression: "This money has been kept with Guoguo's mother, and it is our last strategic reserve. I think this project is very good.

Liren's transformation is difficult, but we don't want to invest too much in real estate. Instead, this matter can be done, and it can be combined with Liren's current industry, and Liren's friends in business for so many years, we can pull together try……"

It's really different for the boss to go out. As for whether Tian Liping, the mother-in-law, knows about this matter, Lin Chengnan doesn't want to say anything more.

I am so tired, why am I saving food and money, and it is not for this family. If I knew this, what would I still work hard for? Wouldn’t it be good to be a charterer honestly? Isn’t Chen Guo’s soft body fragrant?
struggle?

What does this kind of thing have to do with me? From birth to old age, isn't it just eating the softest food?

I am strong and firm, someone Lin, I will take the soft rice hard!
When he left Chen Youren's house early the next morning, Lin Chengnan was still full of resentment.

Chen Guo didn't know, she just looked at Lin Chengnan with big, confused eyes, like a silly rabbit.

"Hey!"

Lin Chengnan felt that life was so difficult. I was born as a human being, and I felt that I was not worthy of being a human being.

Why is there such a big gap between people.

The life of cheating was considered satisfactory enough, but facing the European-minded Guo Ge, Lin Chengnan always felt that he was not an opponent.

Such a happy life, coupled with such an appearance, actually...

It's my wife!

Lin Chengnan didn't care about his mother taking a nap in the car, holding Chen Guo next to her was an affectionate "kiss."

Brother Guo was shy and refused at first, but soon, he responded emotionally. After all, Li Caixia's slight snoring came from the side. As for the driver, the barriers in the middle of the business restaurant were all closed, so he couldn't see it.

When she got out of the car, Li Caixia woke up and said, "Be careful for such a big person. The road conditions in Shanghai are not very good. Be careful when driving."

Lin Chengnan was stunned for a moment, what did his mother mean, why couldn't he understand it?
Looking at Brother Guo again, he didn't know where to hide his blushing face.

But it's okay to think about it, the stomach is so big, is it a bit hated to pretend to be pure?

(End of this chapter)