Really fragrant open life

Chapter 210 The product is launched

Wang Xin has always felt that she is a person who cannot stop, just like the rice fou product that she is focusing on at the moment.

This product, which has condensed my own efforts and is the largest gathering place for "nervous diseases" on the Internet, is full of personalized speeches, and the intense discussions make all new users' blood pressure rise within a 10-minute stay.

People with a sunny mind can find angels here, and people with dark minds can find demons here. Wang Xin is definitely off to a good start. Maybe there are many problems with this product, but the crime is not to die for, just like my own child, although it is a bit bearish, But it's not hopeless yet.

Fanfou has users, discussions, social interaction, and most importantly, fun.

So every day is new to Wang Xin, just like a bumper car full of energy, "DuangDuang" is extremely powerful.

The good mood faded away the moment he stepped into the office. Looking at the daily data in the email, the glaring red color made Wang Xin feel bad.

The morning meeting was not yet time, but the heads of various departments also showed up. It was obvious that the relevant personnel had sensed something bad, and Wang Xin immediately organized a meeting.

"Who can tell me, what's going on with this cliff-like decline in active users?"

The products, operations, business, etc. people here look at me and I look at you, and they all feel that it is the responsibility of the other party.

The products I designed, my operation ideas, and my promotion plan are all perfect, and it must be your fault if they are not done well. In the end, the vice president responded.

"There is a new product on the market that was released yesterday."

"New product?"

Wang Xin smiled. In his many years of working in the industry, including the products developed by the team he led, has there been less follow-up production?

Born in the rich second generation, he has always been the kind who goes up and down, and his IQ is super high. This kind of mentality of being unscrupulous but looking down on everyone makes him never take his opponent seriously, even if The one in Jinshan is the same, Wang Xin is proud of it.

As for Fan Fou's opponent, can this be a problem?

After Twitter came out, there was no shortage of follow-up products in China. There was one every two days, but you didn’t have one that could beat it. As time went by, Wang Xin watched her children excel, and even had some Challenging Tencent's mentality, of course, is just a thought. Everyone involved in the Internet understands that Tencent has become a trend. Under the current circumstances, it is difficult to make changes unless there is another opportunity.

"It's a new product!"

The vice president then said that it was not too late for everyone to talk at the business banquet yesterday, but the effect was very good. Maybe the final investment can be finalized this week to expand the promotion scale of Fanfou and fill this hot product. accelerator.

In fact, many internal colleagues know that the current staff at Fanfou is not worthy of his size, operations are extremely lacking, and the focus is on the product technology itself. The staff responsible for review and other tasks are almost non-stop, and the turnover rate is also among the highest. It was still high, but resources were limited and there was no way to expand enrollment. Fortunately, nothing major happened, so we had to grit our teeth and survive.

When the investment is credited and the scale can be expanded, the problem of shortage of personnel may be solved at that time, and funds can also be invested in promotion at that time.

Wang Xin looked at the vice president who was hesitating to speak, and said angrily: "What time has it been? If you have anything to say, just say it."

Although it is not enough to say a word, but the boss of the company has spoken, there is no room for concealment.

"Xingchen, it is the new product launched by Shanghai Xingchen last night, called Weibo."

"Stars? Weibo?"

Wang Xin frowned. When Xingchen appeared in front of the world, Tengxun took him to play together. At that time, many people said that Xingchen, a small company, found a good father and sold it for a good price.

However, with the hot public beta of "League of Legends", the game circle is almost in a frenzy, and the data of each company is plummeting.

This is not a joke. In the small forums and small gatherings in the circle, Brother Cheng from Shengda was feeling emotional. If he had made up his mind at the beginning, "Alliance" would be theirs. With Fujixun's current operating methods, under such backward circumstances Pushing the game to such a point, in addition to its huge size, the quality of the game itself is also recognized by everyone. Otherwise, if another company makes operational mistakes, it will lose users long ago.

Look at "League of Legends", not to mention that it is different every day, but the straight-up user trend has made Fujixun happy. At present, even many company executives are diehard users of "League of Legends".

After all, most people who are engaged in the gaming industry have been playing games since the 90s, or even the 80s. "League of Legends" is separated from "Warcraft" and even "DOTA". Everyone is very clear about the pattern of one being better than the other, but people do play Something happened.

Of course, Wang Xin tried it, and quite recognized it, thinking that Xingchen is a company with ideas, just like him, they are all people with connotations.But after the press conference held in Jiujinshan last month, no one in the Internet industry said anything about Xingchen hugging his thigh.

This is no thigh-hugging, it's clear that Fujixun has found a hardcore ally, even the people inside Fujixun are saying that at the beginning they thought they found a good girl and they could stay together for a lifetime.I didn't expect that the girl turned into a man, not to mention, she was still the kind of steel straight man, the kind who can stand upright.

Teng Xun also changed his mentality quickly, turning himself into a cute little girl in front of the straight steel man.Teng Xunniang can be male or female, hard or soft, cute and popular, I just want to ask: Brother Xingchen, come up and play!

No, brother Xingchen, you still have new games there, no, I am the sole agent, and the price is easy to negotiate!
When the thoughts came back, Wang Xin looked a little tangled.

Although Xingchen appeared for a short time, it is no longer a rookie. The domestic Internet has begun to recognize that its technical strength is not inferior to Qiandu. Although they don't know where their next explosive point will be, they have a solid foundation and their comprehensive strength may be even better. .

It's just that I didn't expect that Xingchen actually followed Fan Fou, or Twitter.

"I think we can chat with Xingchen, we both cooperate, or let us take a stake or even acquire it."

Seeing Wang Xin's expression, Fanfou's vice president suggested: "I think it's good for them to start with the stars. The fans of these stars are very active, and the stars are very topical. If we ..."

"No ifs."

Wang Xin interrupted the vice president: "Xingchen is not another company. They are not short of money. Since they have entered this industry, they are our enemies. Everyone, get ready for a big battle, wolf is coming!"

Wang Xin didn't say much, buy the other party?This is impossible, as long as the other party doesn’t come to buy them, it’s fine. According to the limited news, Xingchen is a large fund reserve. Hearing that Heroine Capital has invested several hundred million in him, it seems that they don’t have much right to speak. They are big on money. !
Wang Xin announced that the company's internal "wartime" state is coming. This is not a joke. Maybe Weibo has only been online for less than a day, but Fanfou's user activity has dropped significantly.

After all, the size of a small [-] users is still a bit small, even weak.This is also where Wang Xin is strange. The market is so small, is it interesting for Xingchen to come in?

In the afternoon, this downward trend became more obvious. I don't know when it started, and Fan Fou himself started discussing how to play Weibo.

You know, in Fan Fou at this time, in addition to "nervousness," many Internet gatherings are also gathered here, and there is even a hint of schadenfreude when talking about this topic.

In recent years, Wang Xin's products have offended many people. After all, in business matters, if you gain, others will lose.

"You said, will Fujixun cut off contact with Xingchen?"

Under a certain topic, an unknown person suddenly made this statement. After all, the honeymoon period between Xingchen and Fujixun is not over yet. At this time, a product with some competitive relationship is launched. This is an ally that has changed into an opponent, and they can cooperate go down?

"Let's take a look first. In terms of attributes, Weibo doesn't look like a social-focused product. It's very similar to Twitter. It's a bit of a media attribute. But I don't know how it will operate after the stars. If it's only within this range Spinning around does not involve the root of Fujixun, so there is probably room for maneuver.”

After the product was launched, various resources within Xingchen began to lean towards it. Lin Chengnan also paid attention to the opinions of all parties, especially Fan Fou, who is a competitor.

Of course, it is obviously impossible for Fujixun to say that they don't mind. Lin has already received a call from Ren Yuxin, who tentatively asked if Xingchen entered the social field.

Of course, Lin Chengnan vetoed it categorically, and denied it in front of Qiu Jun, making it clear that this is a social product with media attributes.

After hanging up the phone, both sides sneered.

Of course, we have to look at everything. As for Fujixun, a "microblog-like" project department was established internally as a backup. It was really Xunlei who put tremendous pressure on them. It’s just that the products in the tool are all cited as enemies because of the huge number of users. How can Weibo not pay attention to this product?

Just listen to what Lin Chengnan said, don't take it seriously.

As for Xingchen, Lin Chengnan called on the relevant responsible personnel to increase promotional efforts. Not only individuals, but also government agencies, enterprises, colleges, teachers, well-known socialites, etc. are the customers that Weibo focuses on. It is a scarce resource, and the business team has to give priority to the public relations of these departments. If there is one more, Weibo will have an extra bullet.

Even the previous Hollywood resources, Xingchen began to communicate by phone, whether it was borrowing Gu Ge's public relations, or Xingchen's previous cooperation on music copyright, to enter the big list, and stars without taints to settle in as soon as possible.

Anyway, the pace of promotion cannot be stopped, and we must grab all the limited resources at present. At this time, the promotion of Weibo is not at the user level, but at the level of these scarce "customers". These customers all have their own users. If you can snatch some, your opponents will be smaller in the future.

Games like Fan Fou are still too niche, and the activity seems to be quite high, but the plates are too small and too niche.

In late December, the weather is getting colder and colder. Everyone thinks that this year's fresh "melons" on the Internet are all eaten, and they can wait for the New Year's Day holiday. I don't know where a thing called "Weibo" pops up.
No one paid attention at first, just a small group of die-hard fans clamoring that they had a new place to play.

But on the second day, the third day, especially those well-known stars and singers on TV, they began to open their Weibo one after another, saying "I have joined Weibo, everyone is welcome to play" and other straightforward Others didn't feel much about his words, but the group of belated fans left bravely. Everyone knew that they had a place to go.

In the first step, Xingchen accumulated original users from the fan circle. Soon, some colleges and universities joined in an official capacity, and some teachers from famous schools also joined. Then, even some small businesses, especially small and medium-sized enterprises in Dongfang Province, also began to drive The addition of circles will cause the spread of Weibo users. From one niche circle to another, it is all within a small range, and gradually expands to the entire user layer.

But after three weeks of effort, looking at the top of the Weibo homepage, when the number of users who joined it has reached 100 million, everyone knows that another big social network has been born.

It is certain that Fan Fou is uncomfortable. As a product with [-] users as the unit of measurement, although they do not admit that it is a follow-up work of Twitter, the market thinks so. Unfortunately, not many people joined it.

The financing negotiations came to an abrupt end, and the management turned around and went to Shanghai.

What to do in the capital, of course, is to go to Xingchen to ask about Weibo. One million registered users is not high, but if you look at the number of active users, they are all on the order of hundreds of thousands. It's almost unimaginable for a product that hasn't been around for long.

In the recent period, apart from constantly attracting people, what Weibo has done the most is to deepen ties with traditional domestic media.

Many media, including Yang Ma, are reluctant to settle in Weibo, no, under the invitation of Xingchen, or even under the leadership of Yidong, and give certain news resources, more or less Shaolin Chengnan also gave some cash subsidies, especially some big heads of local media, which add up to several million expenses every year.

Compared with latecomers, this one is absolutely kind and shameless picking up news everywhere.

Of course, Lin Chengnan was also afraid that he would eat alone, which would attract suspicion from everyone, and the several million yuan should be regarded as tolls.It is right to give money, if you don’t want it, I’m sorry if I get your news, it’s not my responsibility.

So everyone gritted their teeth and accepted it, otherwise the Internet circle would be so chaotic, and other people would pick it up and not give money, Xingchen is really kind.

Xingchen is also willing to spend money. It doesn’t matter if the money goes out. When people or units come in, I will give you resources and even subsidies, but you can’t find fault afterwards, and everyone will win together.

It is precisely because of this that there is no vigorous promotion at the user level. Although Tengxun is uncomfortable, he is incubating similar products while shouting that Tengxun and Xingchen are still friendly partners, and the positioning of the two parties is different.

As for what's going on inside, everyone knows that although the number of users of Xingchen is not comparable to that of Fujixun, and everyone is hardly on the same front, the rapid expansion of the situation can be seen with the naked eye. possible.

Tengxun's stock price rose sharply one after another after October 100, until the end of the year. With the launch of Weibo, it also came to an abrupt end because of the explosive [-] million new users of the other party.

On the one hand, Tengxun understands that it is impossible for the two sides to tear each other apart temporarily, and there will be a war to be fought afterwards, and the time depends on the time when Tengxun itself launches similar products;
On the other hand, the development of "League of Legends" is so good that such things as terminal agreements may not be possible. Fujixun's investment of such a large amount of resources is not a joke, it is all accumulated from real money.But I feel bad!It’s definitely not realistic if you don’t make money, but the agreement is there, the more you earn, the more you give away, that heart!

It's like the kind where everyone originally wanted to go whoring for nothing, and finally got pregnant.
Such an example is a bit inappropriate, but with that kind of mood, a "fuck" is a little bit expressive!
Xingchen internally agrees with the current situation of Weibo. After all, when the scale is expanding, the team is also expanding rapidly, and the manpower can still keep up.

Qiu Jun originally wanted to make efforts on the Xingchen browser, but Lin Chengnan said to cool down first. At this point, the current domestic products of the same kind have no rivals, and Fan Fou can only rely on his own group of loyalists.

After all, overseas twitter doesn't have much users at present, and Weibo is shining as soon as it appears on the stage, and it is invincible in front of the world under the name of Huaguo twitter.

The operations team can keep up with the current situation, but when the scale crosses the other line, it is a disaster for operations. When you try to step into it without being prepared, all you get is smoke.

After all, Weibo signs exclusive agreements with celebrities. Although enterprises and institutions cannot sign exclusive agreements, Weibo also has the right to know if they want to enter other companies.For Weibo, which has such a strong first-mover advantage, it may be difficult for latecomers to rely on their old ways.

As for the leftover stars who want to be picked up by some people, Lin Chengnan doesn’t mind releasing relevant black material at that time, and if one of them counts as nothing, at least there are minor mistakes and minor problems he signed, but there is a principled one. None exist.

If Fujixun wants to use the resources of Gangcun by taking advantage of its geographical advantages, the Internet earthquake at the beginning of next year is no joke. No matter how much resources he invests and how much scale he obtains, the final loss will be doubled, and it may even fail.

At the same time, don't forget that the Star Browser hasn't made any effort yet!

Since its launch, the silent Star Browser has already occupied [-]% of the domestic market share. Don't underestimate this figure.

The first peak period here is the cooperation between Xingchen and Guge in Jiujinshan. At this time, Guge is very appealing in the market. They are the representatives of the "free spirit". Even Guge is a good product. The product's father is still a Chinese, don't you want to see if this product is delicious or not?
(End of this chapter)