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Chapter 81 CCTV Advertisement
[Tongshan, the last account will be settled soon, are you ready? 】

Li Borong, the president of Tongshan, who saw this news, was not angry or disdainful, but was thinking carefully about Shen Yi's purpose in posting this post to himself in the forum.

Shen Yi should not be underestimated. He can develop such a powerful software by himself, and he is not an ordinary person.

Even Zhang Jun and his like who developed the virus before, although they made the major anti-virus companies look bad, he thought it was not as good as Shen Yi.

From the two CCTV interviews, it can be seen that he is a genius, arrogant, and full of longing for the future.

Traditional antivirus companies in the industry are under too much pressure from him.

The profit model of traditional antivirus companies is to develop antivirus software and then sell it to make money by selling software.

But Spark's free antivirus bothered them a lot.

It has a lot of users, and its functions are very powerful. From this point of view, people who have downloaded Spark Computer Manager will not consider antivirus software anymore.

And this guy will also end up with rogue software and countless pop-up advertisements.

This makes it difficult for the 720 and Super Rabbit, which focus on computer security.

The two major needs of netizens have been met by this guy. It is no wonder that it is not popular and unsuccessful.

Under such circumstances, the future prospects of major antivirus vendors are not optimistic.

It is urgent to find a chance to survive.

What they hate most about Xinghuo is that they don't make money, and they don't want others to make money. This kind of behavior is simply disgusting.

Spark's current profit method is mainly through selling games.

But how much money can you make by selling games?
Spark also has the function of blocking advertisements, which makes them free but also breaks the way to make money by playing advertisements.

And how many manufacturers can make profits through games?
Tongshan is one, because there is a subsidiary company called Dongshanju.

But Kaka, Jiang Min and others did not take this path.

Isn't this bullying the honest person?

Isn't this cutting people off?
The antivirus software companies in the industry hate Spark very much.

It's just that there is no way to kill it, unless Xinghuo's financial resources are also cut off.

Or follow Kaka's old path
No, this is absolutely not possible, Kaka's activities have been exposed, and Giant Point is still in a lawsuit.

If anyone goes this old way again, he will probably die sooner.

Apart from unfair competition, they have no way to curb Xinghuo.

They all wanted to bring Xinghuo into the cooperation blacklist.

It can be said that what Spark has brought to the entire industry is a major change with a huge impact, subverting the charging model of the entire industry.

But what will happen to its future, and what is planned inside, no one can know.
Li Borong had a premonition that Xinghuo was brewing a big storm.

After all, it took four months to break through the Internet miracle of 3000 million users.

No one dares to underestimate this company created by a young man.

Shen Yi has already contacted the department of CCTV that can advertise.

"Sir, here is our advertising price list for each time period."

A more dignified woman handed him the price list.

Shen Yi glanced at the price list, all of which were core resources and advertising spaces with high exposure.

There are also various packages, such as all-day packages, mini-packages, all-day news packages, and noon news packages.

Shen Yi watched it for a long time, and decided to make a ten-second commercial, which would be played on one TV all day.

"Is this the best set meal? Are there many people in the show?"

"It's not too much." The woman replied ambiguously.

Playing throughout the day does not mean that the ad is placed all day long, but that it is placed during the specified advertising time period.

For example, after 08:30, after the weather forecast, and after the news broadcast.

That's how it plays all day.

There are eight chances to play advertisements every day, that is, there are [-] seconds of time for advertisements to be played in a day.

In this way, it will be 15 a day.

It costs so much money to advertise for only [-] seconds a day. Advertising is really profitable.

Moreover, CCTV has a lot of brainwashing advertisements that have indeed led to some companies.

For example: "We don't accept gifts during the holidays this year, but if we accept gifts, we will receive Melatonin."

“I won’t accept any gifts during the holidays this year, to honor my parents’ brain platinum.”

This ad is fantastic.

The brainwashing and bombing marketing almost made Shen Yi vomit.

It has successfully marketed melatonin as a "sharp weapon" that must be given as a gift.

The marketing was so successful that year that some college entrance examination classes bought it collectively and took a sip of it as a ritual every day as "holy water".

Then quietly waiting for the coming of the college entrance examination, it will come in handy.

But this is nothing more than melatonin, and the price is more than 20 times higher than ordinary melatonin.

It is a disgusting marketing advertisement + IQ tax product.

I don't know how many people choose such a "face-saving" thing when they choose to visit relatives.

Shen Yi plans to come for a three-week package, the total is 310 million.

This is already the largest of all his expenses.

"How long is the schedule?" Shen Yi asked suddenly.

He was going to wait for the schedule.

After all, CCTV is the TV station with the highest exposure rate in China, it is impossible that Shen Yi is the only one who wants to advertise on CCTV.

"Well, it will take about two months?"

"Two months? No, it's too long."

Shen Yi on the spot
"Change to one with a shorter schedule, but it also has a lot of exposure. Tell me which ones have a shorter schedule."

Shen Yi immediately regretted it and changed the set meal.

After all, we have to wait for two months. During these two months, we cannot just do nothing and let the development of the software enter a blank period.

So Shen Yi chose other packages.

"Now the schedule is relatively short, and that is the package of the column theater. If you sign the contract now, you can be in the queue in about two weeks."

Then Shen Yi chose the package for the column theater.

That is, advertisements are placed during the advertising time after the broadcast of the TV series.

The ratings are quite high, so although the frequency is five times a day, the fee is 12.

On average, it is a little more expensive than the all-day package.

But it will be scheduled soon.

Calculated this time, it only costs 252 million yuan, which is more favorable than the previous one.

However, Shen Yi asked for an extra time, from ten seconds to 15 seconds.

If so, the price will have to go up.

The total price has returned to 310 million.

It only takes two weeks to be ranked, which is not bad, because there is still advertising content to be prepared.

"Sir, let's continue to talk about making advertisements. We can do advertisements for you. I think you should need it based on the size of your studio."

When Shen Yi heard them mentioning this, he shook his head: "I don't need to bother you with this kind of thing, our company has already done it, and when the deadline comes, you can just put it up."

Shen Yi was worried about entrusting this kind of advertisement to them, worried that they would make it shoddy and charge arbitrarily, so he chose to make it himself.

(End of this chapter)