my app store

Chapter 140

After purchasing the land, Shen Yi began to look for real estate developers. This matter needs to be done little by little, and there is no rush for now.

There is another important thing right now, that is, the 3C certification of the driving recorder has reached the final stage.

After finishing this matter, he went to the developer, just to be able to take a break.

3C certification usually only takes one or two months to complete.

Shen Yi's company did not have professional personnel, so it spent thousands of dollars to let other agency companies perform inspections on their behalf.

In fact, this is not too much trouble, the main reason is that Shen Yi has no relevant experience.

After this time was over, he himself understood the process.There will be no need for these agencies to do it in the future.

Speaking of it, 3C certification is quite troublesome, mainly because there are many steps and it is very complicated.

Application acceptance, data review, sample acceptance, sample testing, factory inspection, conformity assessment, certificate approval, certificate printing, collection, delivery and management.

The foundry that Shen Yi found was a local foundry, the price was relatively good, and the workmanship was not bad, so it was totally passable.

The quality of this batch of Tianmu products is relatively high, so the yield rate is also relatively high.

After testing, it's pretty good.

Quality is the lifeline of an enterprise, and he dare not delay at all on the matter of quality.

Even if he spends a little more money, he is unwilling to suffer a huge loss to his reputation.

Now Shen Yi has almost completed the previous steps, and the certificate has been approved, so he just needs to print it out and get it.

This shows that the quality of his products has passed the standard and can be sold.

Shen Yi did not make much of the first batch, only 10 units were produced.

See how it works. If the sales volume is better when it starts selling, then advertise directly on the Internet.

If the sales volume is relatively poor, then you can directly buy CCTV advertisements, and you can also make profits to the dealers.

Speaking of which, Shen Yi's driving recorders are relatively expensive.

Including labor costs, transportation costs, packaging and other costs.

The cost of this driving recorder is about 190 yuan.

Shen Yi's price is 399 yuan.

After all, his driving recorder is considered very good in this era.

Moreover, the price is relatively conscientious, without bullying consumers like those manufacturers who don't understand anything, and use defective products for various materials.

Although the price is higher, it can still make money.

According to the usual practice, Shen Yi shouted on the Internet again. Many people felt that the driving recorder was useful, so they placed orders one after another.

However, not many people chose this driving recorder in the early stage, and some old fans expressed their support.

Just over 2000 units were sold within five days of its launch, which is the combined sales of the online store plus his own computer store.

After five days, the sales gradually decreased, which shows that the people did not buy it.

To be honest, although this industry has prospects, people have not yet realized the importance of this thing.

Shen Yi then sent some employees to conduct investigations to analyze the reasons for the poor sales, and he already knew the problem.

So he decided to shoot commercials again.

He needs to shoot an advertisement that can reflect the usefulness and importance of this driving recorder.

It would be nice to be able to market dash cams as a necessity for cars, even though dash cams are in fact more important for private cars.

Moreover, Shen Yi has relatively high requirements for the production of advertisements. If he shoots an advertisement, he should shoot the advertisement well.

If you advertise for the sake of advertising, you might as well not do it.

in his conception.

Advertising must catch people's attention.

The advertisements of Tianmu driving recorder should not be those dry and meaningless garbage advertisements.

A great product ad, even if it gets interrupted while people are watching TV.

People don't complain too much, but watch the advertisement with relish. Such an advertisement can be regarded as a success.

However, even if the advertisements made by some companies are paid, people are not willing to watch them.

Shen Yi has seen similar advertisements before:

"You don't want free money? You have to download apps that can't make money."

"Download will give you 60 yuan in cash, and the threshold for cash withdrawal is low..."

Shen Yi felt embarrassed looking at these commercials, and even wanted to kill the guy who made the commercials.

This kind of rubbish advertisement is not even as attractive as the crooked son-in-law of the Dragon King.

The crooked-mouthed God of War, Shura, and the genius doctor, Dragon King Zuo-in-law, at least have a plot.

But those spam advertisements mentioned above are all for deceiving people. They keep saying that they can get 100 yuan in cash for downloading. Now no one tells them that they are lucky.

If you sue them, it is estimated that once you sue them, you will be sure.

This kind of spam is the ugliest!
Unless it is for downloading 18+ videos.

Or get rewarded for playing games and watching ads.

So he attaches great importance to this advertisement.

He already has some ideas.

This advertisement can be filmed in a cool text mode with a plot.

For example, an unreasonable car owner hits your car, but there is no monitoring and no one around.

Not that you hit the car.

The car owner who was framed was too honest, and didn't talk too much truth, and didn't talk too much nonsense.

The honest car owner silently took out the driving recorder from the car, and then showed the unreasonable car owner the pictures taken by the driving recorder.

By the way, let the traffic police take a look, and then this unreasonable car owner will be punished.

In this way, it is completely a cool script for pretending to face.

There is also the old lady in Pengci, who obviously didn't suffer any injuries, ran directly to your car and lay down, claiming that you hit her.

Without surveillance, you have nothing to do if you let her mess around.

The old lady's family even proposed millions of unreasonable compensation.

Then facing the traffic police, the old lady and her family members, she took out the driving recorder and showed them the pictures...

This kind of drama seems to be so cool.

Although it looks a bit earthy in some people's eyes.

But it is undeniable that there are still many people who like this.

Few people like the high-end commercials, because not everyone is so artistic.

However, a large number of people like the interesting and cool-looking commercials.

This is because the audience is different.

We must understand which one has a wider audience, Yangchun Baixue or Xialiba people.

The one that fits the masses is the best.

Now that the advertisement was decided, Shen Yi had to ask Gong Nan to write a detailed description.

Her writing skills are pretty good.

I believe that in addition to being able to write the general background of the game Clash of the Gods, she can also write cool texts in a reasonable and reasonable way.

However, Gong Nan never let Shen Yi down. This time, she wrote the script very well, and it was almost time to start filming.

This time there will be more casting in the ad.

Therefore, Guan Yao can't be the only one to shoot the advertisement like last time.

This time I had to find professional actors for the commercial.

As for the selection of actors, his plan was not to choose expensive ones, but only to choose the right ones.

Shen Yi plans to find students from Jiankang Academy of Art and ask them to work as temporary workers.

(End of this chapter)