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Chapter 270 Box Office and the Future

"Hello, Li Huanying" scored 8.1, which directly surprised many people, because it was completely unexpected: Many people originally thought that it would be good to get a passing score for an inexperienced director like Jia Ling.

And the score of 6 points for passing is naturally not very good now.

But in the original environment, the Spring Festival stalls are the kind of comedies that can get a passing score, and the box office is not bad.

想想有春节档8年以来，13年最高《西游降魔篇》7.1，14年《前任攻略》6.1，15年《狼图腾》6.9，16年《美人鱼》6.7，17年《乘风破浪》6.8
Basically, the scores are not particularly high, but the box office is not bad.

Even pretty good.

It wasn't until 18 or 19 that two high-scoring players appeared in "Operation Red Sea" and "The Wandering Earth".

When the score is opened, a high score of about 8 points is obtained respectively.

These two films were not very popular at the beginning, but they surpassed the most popular but low-rated "Detective Chinatown 2" with a score of 6.6 and "Crazy Alien" with a score of 6.4, and finally won the first place in the Spring Festival file.

This goes in a certain direction
The era when the audience just watched the fun and didn't have high requirements for the quality of the film may be slowly passing by.

Um, or in other words, everyone has asked for it before.

But the overall quality of the Spring Festival stalls is the same, and everyone is not good, so naturally there is no choice.

In short, there will be no Spring Festival stalls for the next 20 years.

In 21 years, it seems that everything will repeat itself: while "Li Huanying" scored 8.1, "Tang Detective 3" scored 6.8.

To be honest, the latter score is not too low at first glance.

But just after 5:6.5 pm on the first day of junior high school, the score has dropped to [-] points.The speed of this decline far exceeded the expectations of industry insiders:

Obviously, Douban scored this score, which does not meet the scoring standards of many people.

Of course,
There have been many rumors in the arena about the rating of a certain petal.

European and American movies automatically add 1 point, Japanese and Korean movies automatically add 1~2 points, domestic movies automatically subtract 0.5~1 points, and some specific types may lose more
Literary and artistic films are preferred, and commercial films are automatically lowered, and the requirements are higher.

But there is one more point here:
That is, in the past two years, most of the movies with high scores in a certain movie are not necessarily particularly good-looking movies; but most of the movies with low scores are indeed not so good-looking.

So obviously compared with the score of 8.1 and the evaluation of "surprise", "moving" and "tears in laughter, not forced to be sensational", "Tang Detective 6.5" with a score of 3 is at a disadvantage in terms of word of mouth.

Oh no, it's already 6.4 points, is it still falling?

Well, the wind direction has changed a bit on the Internet at this time:

When Dongsheng Culture was vigorously promoting the good reputation of "Li Huanying", there was a rumor on the Internet that "it is unnecessary to rely on family affection to gain emotional points, and what's the use of just a high score for a certain part. "Tang Detective 3" broke 10 billion on the first day. The box office is more reliable if the audience votes with their feet!"

The publicity of the Spring Festival stalls is changing rapidly, especially in the first few days when the world can be "fixed".It's almost like even if you have made the right preparations at the time, until now, the plan still can't keep up with the changes.

That's how Han Sheng felt at this moment.

It's still a bit difficult to deal with. He hardly stopped working this morning until late at night.

This kind of high-intensity work, accompanied by the pressure, results in a full mental state even without rest; of course, it is accompanied by nothing but tension.

He raised his hand and looked at his watch. It was almost one o'clock and two o'clock, and the zero o'clock scene should have been played.

I took a look at Maoyan Professional Edition, which shows today’s box office in real time:
"Tang Detective 3", 37.5% of the scheduled films actually won a box office of 10.1 billion, and the attendance rate was as high as an astonishing 69.7%!

This is definitely an indelible stroke in the history of domestic commercial films.

The results are amazing.

Sure enough, even the world record mentioned earlier has been broken.

"Li Huanying" ranked second, taking 20% ​​of the filming.It won a box office of 2.9 million and a 53.5% attendance rate is quite good, but overall it is still a bit worse in comparison.

"I think it should be considered pretty good, boss, the box office was almost at the runner-up level last year, and our reputation is good, and the box office will definitely increase in the future."

Guan Yi looked at Han Sheng's expression and said with a smile: "Although I feel that the box office is difficult to compare with "Tang Detective 3" for the time being, but if we can stabilize the word of mouth, it should not be difficult for the single-day box office to reverse."

The so-called reverse decline means that the box office of a movie is usually the highest when it is first released, and it is getting lower day by day.

Then the box office of the next day is higher than that of the previous day, which is called a reverse decline.

"Well, it's really not difficult for this movie to reverse."

Han Sheng nodded, and after a while, he said with some amusement: "But I see how you felt just now, it doesn't seem that it is temporarily difficult to compare with "Tang Detective 3", but it has always been difficult."

"Ah? No no!"

Guan Yi immediately shook his head like a rattle: "I definitely think our movie is better!"

"Hey, it's okay, just kidding."

He laughed and felt that everyone was a little too nervous after working all day: "You used the words quite correctly, and your judgment was quite good. Judging from the current situation, it is indeed difficult for us to go beyond. You have to blindly advocate and I still think you are flattering.

However, you can't lose your confidence in fighting just because of any strong opponent, so it's fine for the time being, no problem.That is, next time, your confidence should be a little higher, no matter whether you can surpass it or not, you must not be cowardly! "

"Yes, boss!" Guan Yi relaxed and replied immediately.

But maybe because of what the boss said, he continued: "But it is indeed such a big IP, and word of mouth doesn't seem to have a particularly big impact on it. Tomorrow's pre-sale is very good. I guess it's not as exaggerated as today, but 7 million or even 8 million is possible."

He paused, and added: "And to be honest, although they also released something more convincing as 'box office than a certain score' to resist the decline in word-of-mouth, they didn't pay much attention to it, but focused on promoting "" "Tang Detective 4". After all, boss, you also know that they changed people to shoot the fourth film. At this time, it is a handover film, so naturally they are relatively less cautious."

In other words, there are many people on the Internet who say that box office is more important than word of mouth, but they have not become the mainstream of their publicity.

Naturally, it will not become the mainstream of public opinion.

Besides, looking at the pre-sale box office, it seems that there are not many changes.

Therefore, when Guan Yi was working in another company, when encountering such a situation, normally speaking, he would not say something like No.1: the box office on the first day was three times that of yours, and it was an IP movie.

It's better to keep our feet on the ground and do a good job now.

But what Han Sheng said just now is correct. He has been in this business for a long time, and he is a little too conservative in everything. He still has the momentum he said just now and cannot be cowardly.

As for Han Sheng, the appointment of Guan Yi as the leader is actually largely due to Guan Yi's calmness.

On the other side, facing his opinion, Han Sheng nodded and said: "Yes, so you also know that he is a big IP. Even if there is a problem with word-of-mouth, there will still be a lot of fan bases and filters in a short period of time. Go and watch it, and it’s not really impossible to watch it at all.”

"However, our goal is to gain the upper hand in terms of word-of-mouth first, and then those who want to watch movies will give priority to my movies. Don't underestimate the stamina of the Spring Festival stalls. The first two box office champions of the Spring Festival stalls were counterattacks in the late stage. .”

"As for the word-of-mouth thing, it's indeed a bit arrogant to deal with "Tang Detective 3", but there should be reasons for changing the filming of the fourth part, so it's not cautious enough."

If it were him, he would immediately come out to do various things and organize corresponding activities to divert everyone's attention.

Of course, these things, in the end, are still not as good as a well-made movie from the beginning: after all, in today's age, everyone can speak.If you want the audience to pay for a movie that is not good enough, you can fool it for a while, but not for a long time.

Yes, no one can fool this point.

Han Sheng can't do it, Wu Jing can't do it, and director Chen of "Tang Detective 3" can't do it either.

So there is still no solution to this matter in the end, and word of mouth can only be like this.

This is the original intention of Dongsheng Culture in making movies, to make good-looking movies, and everything else will be icing on the cake.

As for "Li Huanying", after talking about "Tang Detective 3", it is all the opponent's business, and we should also pay attention to the movie itself.So Han Sheng quickly continued:
"Has the reputation of our movies on various platforms stabilized?"

"Steady."

When Guan Yi talked about his movie, he immediately became more energetic: "Not only is it stable, but word of mouth is still rising. I guess the ratings will continue to rise tomorrow or the day after tomorrow, that's it."

Han Sheng turned his head: "What is it?"

"It's the word-of-mouth promotion we are doing now, which is bound to attract many viewers who come here with high expectations. If they can't satisfy their impressions, they may be hacked and given a low score."

Caring reminded.

This kind of thing is also quite common. It can be said that everything has advantages and disadvantages.

When people don't expect you, it's a surprise if you show a little bit better; but if you have expectations, then the scoring standard will be different, and it's unclear whether you can keep the 8 points.

This is inertial thinking.

That's why a good person has to do as many good deeds as possible to become a fairy after going through ninety-nine or eighty-one hardships; a bad person only needs to put down the butcher's knife and become a Buddha immediately. In a sense, it is because of the degree of expectation for this person.

But if it's really on me, it's completely hard.

The same is true of movie speculation.

"Yes, so the pressure is on your side."

Han Sheng turned his head and showed a teasing smile: "When you want to speculate on word-of-mouth, pay attention to control a degree, and don't make people think that it is too much to cause disgust. At least wait for the box office to come up, after a few days of reverse decline, it will be big again." It is not too late to fry.

But don't worry too much, after all, our quality is really good, and someone helped me cover it up.

Don't forget that our only current opponent is "Tang Detective 3", and the other party has more hot things than us, and everyone's eyes are on it.We are hyping and hyping, and it is not a big problem for the time being.”

But actually?
What other people may not know is that the marketing budget of this film is really not low, and it is even a bit scary compared to the shooting cost.

It's just the same sentence, if a movie or TV series is really good, it's fine even if it's being hyped or not.

Throughout the Spring Festival schedule, in fact, the progress is really still, the overall fluctuates but it is still controlled within a reasonable range.

"Tang Detective 3" was still an astonishing 8 million the next day, and "Li Huanying" fell back to 3 million, but it is not particularly exaggerated-this is because word-of-mouth has a certain delay.

The word-of-mouth came out on the first day of the release yesterday, and the company only marketed it the next day. Many viewers would choose to wait and see.But it can also be said that "Tang Detective 3" has fallen by 20%, and "Li Huanying" can still rise, which has already explained the problem.

On the third day, things changed most obviously:
"Tang Detective 3" is still strong at 7.5 million, which is inversely proportional to the criticism of it on the Internet, including that a certain part has already scored 6.0, and it seems that it is really going to fall below the passing line.

But that’s the same sentence.

At the beginning, I had the self-confidence and even a little arrogance of this big IP, and after watching it for three days, the box office was quite brilliant.

So why worry about ratings?
It is true that in the previous era, such a thing as a certain flap score was not crucial to the box office.Being scolded doesn't matter, making money is the most important thing, otherwise why did Guo Xiaosi make four "Little Times"?

If a certain piece has a low rating and can be suppressed, then Guo Xiaosi should have stopped filming it a long time ago.

I won't wait until I lose one after another, so I don't have to shoot.

So the crew of "Tang Detective 3" has become accustomed to these things on the Internet, and continues to look forward to "Tang Detective 4"-after excluding the elements of arrogance and word-of-mouth problems, it has more reason to do so:
The unsatisfactory part of the third part,
Let’s make up for it in the fourth part.

And if it's normal, it's right to do this:

If you just watch this movie, no one will think that there is any problem with a movie with 10 billion on the first day, 8 million on the second day, and 7.5 million on the third day, even if this is making history.On the box office list, it also ranked sixth at 45 billion.

It can't be said that it is too bad to compare in any schedule.

At best, it's a pity to talk about highs and lows.

But it just so happened that "Hello, Li Huanying" came out at this time, which is considered to be low and high in comparison.

Yes, by comparison.

In fact, "Li Huanying"'s box office of 2.9 million on the first day is definitely not low, but it is definitely lower than 10 billion.So Dongsheng Culture has put in a lot of effort in publicity to make it look like this.

So on the third day, word-of-mouth broke out, "Li Huanying" reached 4.5 million, and the score even flipped to 8.3 points.

It blew away immediately.

Not to mention the reversal, but also a skyrocketing 50%, the plan must keep up with the changes, when will we wait if we don’t blow it at this time?
So on the fourth day, the fan effect of "Tang Detective 3" passed, and the word-of-mouth feedback was caught off guard: "Li Huanying" can skyrocket by 50% in a day, so why can't "Tang Detective 3" plummet by 3 million in a day?

On the fourth day, "Li Huanying" was 5.37 million, and "Tang Detective 3" was 4.36 million.

On the fifth day, "Li Huanying" 5.90 million, "Tang Detective 3" 3.14 million.

On the sixth day, "Li Huanying" had 5.52 million, and "Tang Detective 3" had 2.32 million.
So far, the Spring Festival file is over, and "Li Huanying" has also ended its reverse decline, but the overall situation has been set, and there is not much room for change.

Even at this time on the Internet, no matter whether someone is really dissatisfied after reading it: What is this, isn't it a sketch?It is not possible to blow such a high score, so why.

The best actor and actress in Berlin and the best actor and actress in Golden Rooster's "Everlasting" only scored 8.0 points.

Or try to save another movie from another family:

What is "Li Huanying"? It's not cinematic at all, and it's not as real as the score from "XXXXX" next door.Yes, don't look at the ratings of a certain section, they are all brushed out!
hi,

Han Sheng also thought it was normal, and gave feedback on it.

The former, to appease and appease emotions.

After all, "Li Huanying" started the overwhelming marketing later on, mainly because "Tang Detective 3" was secretly pulled down by various means: it seems that "Li Huanying" pulled it down for the movie that was a miracle at the box office in the first three days altar.

Actually certainly not quite.

But the audience will have this impression to some extent, and they will watch the movie with higher expectations, and there will definitely be more dissatisfaction.

The latter is useless.

If the films in the Spring Festival file want to counterattack, at least the second and third days must have the meaning of reversal, and the fourth and fifth days must fully counterattack.Wait until everyone has started work and the Spring Festival file is over, and then do these things
For No.1 at this time, it has little impact.

...

"congratulations"

On February 2, "Hello, Li Huanying" was released on the tenth day, and the box office officially exceeded 21 billion.

After that, it won't be a popular schedule. After a while, the ticket price will drop after the theater passes this hot spot, and there should be another wave of box office revenue. It will be no problem to break through 50 billion by then. ten.

So there is no need to wait until then, everyone organized a grand celebration banquet today.

At the banquet, after Han Sheng greeted a group of people, he took the cup and walked to the side of Jia Ling who had just taken a break:

Han Sheng needless to say.

In the past, he made a lot of money by making movies by himself, and Dongsheng Culture still relied on him as word of mouth.

Then invest in movies without participating in the acting, and continue to make a lot of money, including "The Bathing King", which looks inconspicuous, but costs tens of millions, and the income is more than doubled.

So up to now, the three films of "Nezha", "The Bathing King" and "Li Huanying" have brought enough attraction to the company.

After Han Sheng exhausted his golden fingers, he laid the best foundation.

So there were naturally many onlookers at the celebration banquet.

Needless to say, Jia Ling.

The domestic best-selling directors are basically touted, not to mention the low-cost and high-grossing ones.

But seeing her was not very excited. Hearing Han Sheng's congratulations, he just smiled and said, "No, it's mainly due to Mr. Han, so I'm fine."

"No, it's already pretty good. I think it won't be long before you will become the number one female director in the history of single-film box office in the world."

Han Sheng also encouraged with a smile.

In fact, he has heard some rumors more or less.

The relationship between Gu Yue and her is not bad, and I probably know that after the movie became popular, the circle dare not say anything more to Dongsheng Culture, nor to Han Sheng, and the main pressure is passed on to Jia Ling This, all kinds of verbal criticism of her.

Including those who used to have a good relationship with Jia Ling, some of them have become a little bit wrong.

Some are even worse:

It's all about talking about relationships and favors, asking her to act in her own movie, or booking the next movie or something.After being unable to agree, the relationship has also become
Including Zhang Xiaofei, soon a bunch of companies came to poach her. You said it is impossible for her to be completely unmoved, but this made Jia Ling even more entangled.

In short, what she has gained the most from her recent box office sales is not happiness.

On the contrary, he was quite depressed, so Han Sheng just said some good-sounding news to cheer him up.

But obviously, it doesn't seem to have much effect.

Han Sheng couldn't help it either, he wasn't a psychiatrist either.

I could only chat with each other, and I also intentionally or unintentionally talked about my feelings about various problems after I became popular back then.He wanted to go back and ask Gu Yue to talk to Jia Ling more, to comfort her by insinuating, and to see if he could ask her to do some psychological counseling or something.

But talking about this, Jia Ling finally said:
"I understand these principles, and I understand them all. But what I think now is that I have reached this high position without making any scenes. How should I go next? You should have experience, right?"

"Uh, this."

Can I say that my experience is a golden finger?

Can't seem to.

And your problem is also the problem I am facing now—Han Sheng sighed in his heart, but fortunately, his urgency does not seem to be lower than Jia Ling's, and he was really prepared.

He could only click his lips: "You have to ask me about my own experience, that is, to walk more carefully and smoothly.

Now I feel that I am not as easy to distinguish good movies as I used to be, so I will choose new scripts more seriously when choosing my own movies.I will be more self-willed in the project selection of the company. I will choose the ones that the investment department is optimistic about, and I will also choose the ones I like to test the waters.

But the most important thing is not to rush and go with your heart.If you or I have the results we have now, we can stop making movies for a few years or even stop making movies.But if one day you still feel that making a film itself can bring you happiness again, and when you decide to make a new script, then you can continue on.”

(End of this chapter)