Future Optical Brain System

Chapter 225 Sponsorship and Commercialization Management Rights!

Moreover, in addition to sponsors, placement advertising revenue.

There is also "commercialization management rights", that is, revenues other than movie box office, such as Harry Potter series of toys, stationery, Harry Potter theme parks, games, clothing, drinks and other thousands of franchised products. right.

In Hollywood, in a big-budget movie, the income of this piece may even completely exceed the box office income.

For example, in the original time and space, before the filming of the film, Coca-Cola bought the exclusive global joint marketing rights of "Harry Potter and the Philosopher's Stone" for 1.5 million US dollars, and also fully assisted the global promotion of the film.

Subsequently, one of the world's three largest toy manufacturers, Mattel, Lego and Hasbro, each purchased the franchise rights of the Harry Potter series of toys and stationery for tens of millions of dollars.

In 2002, at a franchising exhibition in California, 80 companies purchased franchise rights from Time Warner, involving more than 2000 commodities, and this time brought about 10 billion US dollars in revenue for Time Warner.

According to the experience of Hollywood giants and the extraordinary popularity of "Harry Potter", some analysts predict that there will be more than 10000 "Harry Potter" related products.

Chen Dong, who holds various copyrights of "Harry Potter", is really making money every day.

What Chen Dong wants to do is to develop various copyrights of "Harry Potter", either by cooperating with related big companies, or by himself.

"Hiss!" Hearing that the investment budget of "Harry Potter" would exceed 8 million, Li Rixin gasped.

8 million, if placed in Hollywood in the United States, is definitely a big-budget, big-production movie. If placed in the mainland, the investment budget of 8 million is unique. Just look at it, the highest box office record in mainland film history is only 13 billion+, absolutely As a big cast, this news, if it is released, will definitely cause a shocking earthquake in the entertainment industry.

"With an investment budget of 8 million, plus publicity and distribution fees, the total investment will exceed more than 10 billion. The domestic film market cannot support such a big movie with a big cast." Li Rixin said.

Chen Dong smiled and said, "The release focus of "Harry Potter" will be in North America and Europe."

Chen Dong never thought of focusing the release of "Harry Potter" on the mainland.

First, compared with the very mature film markets in North America and Europe, there is a mature film industry system.

The mainland film market has not yet been developed and is very immature. For example, for a movie in the mainland, its income is mainly from the box office, while in North America, the box office income only accounts for a part, 1/2 OR 1/3, or [-]/[-] OR [-]/[-]. There are DVDs, video tapes, peripheral products, games, theme parks, merchandise management rights and so on.

In the mainland, from the selection of scripts, investors, to directors, the choice of actors is determined by people with the power to make decisions. When a film is made, it is too much interfered by external factors.

In the United States, there is a perfect film industry system. The process from financing, script selection, director selection, actor selection, shooting, publicity, and release is like a fairly sophisticated and mature industrial process.

Second, "Harry Potter" is a western fantasy novel, which conforms to the cultural values ​​and reading tastes of Westerners. Moreover, the "Harry Potter" series of novels set off a wave of fans in Europe and North America. , Cultivated a large number of potential "Harry Potter" fans.

Therefore, Chen Dong focused the distribution of "Harry Potter" on North America and Europe.

Of course, the film market in the mainland will not be let go. The mainland has already surpassed Japan/Japan to become the second largest box office in the world.

In the original time and space, "Harry Potter and the Sorcerer's Stone" earned a box office of 5900 million in the mainland. In 2001, according to inflation, it was over [-] million in today's terms.

"The distribution of "Harry Potter" is focused on North America and Europe. I suggest that the boss cooperate with major American movies." Li Rixin suggested to Chen Dong.

Chen Dong nodded, and Chen Dong also considered this point.

The reason is very simple.First, "Harry Potter" is a western fantasy movie, and the filming location will be in a western country. Chen Dong chose to shoot in the original version of "Harry Potter", with many ancient castles and a medieval style England.

The director will choose a western director who is good at shooting medieval magic themes, so that he can make that kind of authentic medieval magic movies.

There is no doubt that actors choose Westerners. If they want to cater to the movie-watching experience and aesthetics of Westerners, the faces of Westerners must appear in the movie.

Also, negotiating with sponsors, advertisers, and commercialization rights, a film company that is not well-known in the mainland is definitely not acceptable.

Therefore, in order to obtain more benefits, one must choose to cooperate with one or several large foreign film companies.

As for how to obtain more benefits from cooperating with Hollywood film companies, Chen Dong left it to Li Rixin to discuss.

Chen Dong holds the film copyright of "Harry Potter", and he has the initiative. As long as some news is released, film companies who want to cooperate will flock to him like crucian carp in a river.

Chen Dong picked up the tea cup, took a sip of tea, and said, "One more thing. The company plans to shoot 1~2 TV shows, 2~3 movies, and organize a concert this year. With the current structure of the company, It is difficult to complete these plans, so I plan to reorganize the company."

Hearing this, Li Rixin nodded.

Indeed, the company has to make TV series, make movies, and organize a concert. In the future, it will also involve other aspects, so there is indeed a need for reorganization.

Seeing that Li Rixin nodded, Chen Dong revealed his reorganization plan, "Starlight Entertainment Company was renamed Starlight Media Company, and under its jurisdiction Starlight Movie Production (Investment) Company, Starlight Music Company, and Starlight TV Drama Production Company. At present, the company is extremely short of For talents in related fields, we will set up three subsidiaries for the time being, and then add other subsidiaries in the future.”

Li Rixin nodded, and then expressed his own doubts, "Chen Dong, what is going on with organizing the concert? Currently, the company has not signed any celebrity artists."

Chen Dong said, "I forgot to say, I plan to sign me under the soon-to-be-established Starlight Music Company. In order to make the company famous, I plan to hold a grand concert."

Hearing this, Li Rixin suddenly realized.

Chen Dong's achievements in directing almost made him forget Chen Dong's achievements in music.

It is only now that I realize that Chen Dong is already a singer with two albums sold over 2 million records, and is hailed by the music circle as the most talented original singer.

(End of this chapter)