Self-cultivation of entertainment bigwigs

Chapter 505 Utilitarianism?

Zhao Qian's high personal popularity is one aspect, and the quality of the advertisement is also another aspect.

Hisense is considered a big brand anyway, and its investment in advertising is not top-notch, at least it is not stingy.

This can be seen from Zhao Qian's endorsement fee.

The video production is quite sophisticated, and it is also very careful, highlighting the highlights and selling points of its own products as much as possible, so that the audience can have a bright effect.

Facts have proved that this bet is correct.

Many people are still very curious about dual-screen mobile phones. After all, the current mainstream in the market is one screen, not to mention the ink screen design.

Many people didn't know what the ink screen was at the beginning, but after checking it, they found out, oh, that's what it means.

Most of Zhao Qian's fans are readers of online novels, and they have more say in mobile phone reading. After reading the explanation on the ink screen, their eyes light up.

"It looks good."

"The appearance of the mobile phone is not bad, and it feels full of style."

"Emmm, I had a fight with my daughter-in-law yesterday and broke my phone. I just bought a new one. If there is no problem, I will choose this one. It is said that reading novels is very comfortable?"

"The price is a little expensive, and the student party hurts. It seems that Goudong has installments?"

"Let me ask you one last time, is there anyone willing to give me a mobile phone? Bring your own uniform, handcuffs and bells~~"

"..."

Of course, not everyone is optimistic about Zhao Qian's ad endorsement.

For example, Amazon.

Of course, they have heard about Hisense’s A2 Pro dual-screen and ink-screen mobile phone, and its functions overlap with its own Kindle, so it can be regarded as a competitor.

It’s just that A2 Pro’s reputation has been mediocre since it left the factory. Compared with Kindle, its sales volume is much worse than that of several other brands, so I don’t pay more attention to it.

Amazon was quite surprised to see the new advertisement and new spokesperson launched so quickly.

However, after seeing the spokesperson, he couldn't help laughing.

Not long ago, they contacted Zhao Qian, but they were rejected by Zhao Qian because of the endorsement fee.

Now it seems that the endorsement fee given by Hisense is not low?

After watching the new advertising video for the A2 Pro, the Amazon Kindle marketing team had a discussion on the marketing plan for Hisense mobile phones.

"Tch, I thought there would be some big move, but I'm extremely disappointed."

"The advertisement is so-so, it can only be said to be moderate, and there are not many things that stand out."

"Isn't this spokesperson the one we contacted before?"

"This Hisense is the same, we only pick up the things we don't want."

"No wonder I can't go out all the time, my vision is too narrow!"

"That's right."

"..."

Although it is only the Kindle business unit of Amazon China Branch, the parent company is one of the top companies in the world after all. Compared with Amazon, Hisense is not at the same level at all.

They didn't agree on the terms of cooperation with Zhao Qian, so they changed to another endorsement partner.She is a female singer who has been very popular in talent shows recently, and her looks are not bad.

Although there are a lot of negative news about her on the Internet, it is cheap.

The price of 10 a year was signed, which was a huge profit.The money saved can be used in other publicity channels without affecting it at all.

In contrast, Hisense spent 120 million to sign Zhao Qian for half a year. No wonder Amazon is being Hisense.

Even within Hisense itself, there are many doubts about Zhao Qian’s endorsement of the A2 Pro mobile phone.

"I want to say, isn't this decision a little ill-considered? After all, the other party is not a star and has limited influence."

"After all, the online novel user group is only a part of the online reading group, and all the treasures are under this group..."

"And the endorsement fee is 240 million a year, which is almost equivalent to a second-tier star."

"If sales can't increase, wouldn't it be..."

In the huge conference room, many people were whispering to each other.

He Yunxiao, Marketing Director of Hisense Mobile, sat in his seat with a blank expression on his face. No one knew what he was thinking.

After the discussion broke out into laughter, he said, "If it is my decision that causes losses to the company's product sales, then I am willing to take full responsibility. I will hand in my resignation myself without the president asking."

The words were loud, and the conference room fell silent.

Everyone's eyes fell on He Yunxiao, with admiration, doubt, disdain and indifference.

Yet he remained motionless.

At this time, Liu Shangwen, the president of Hisense Mobile and the vice president of Hisense Group, said calmly: "I believe everyone knows the original sales volume of A2 Pro. It is human nature for Director He to want to open up the situation.

There is no need for a resignation letter. We are all part of the same team and working hard for the same goal. Disharmony should be avoided.Since Director He is in charge of the marketing plan, it's good that other people are responsible for cooperating with the implementation. "

Everyone's heart trembled.

As the top speaker of Hisense mobile phone, he has the supreme decision-making power over all affairs of the company department.It's just that he knows how to delegate power and is used to leaving things to professional people to handle, and he is only responsible for the general direction of the company.

But it doesn't mean that his power has been weakened. On the contrary, everyone knows what kind of person this Liu is always.

"Okay, Mr. Liu!"

"Understood……"

After the meeting ended, people walked out one after another, while He Yunxiao and Liu Shangwen were still sitting in their seats.

After everyone had finished leaving, He Yunxiao sighed softly and showed a wry smile: "To be honest, I don't have a [-]% confidence in me, I just trust my intuition."

"Where is [-]% certainty in business affairs, [-]% to [-]% is considered high, and some risks must be taken, as long as the income reaches the expected goal."

Liu Shangwen leaned on the chair and smiled.

"As a boss, I can only trust you unconditionally now. I hope you won't let me down."

He Yunxiao nodded heavily: "I will do my best."

Liu Shangwen nodded slightly.

Not doing your best, but doing your best.This is also what he appreciates about He Yunxiao.

This young man is not only driven, but also has an indomitable tenacity and a keen observation ability beyond ordinary people, which is why he has achieved the position of marketing director at a young age.

If he can keep going, it is not impossible to take over his position in the future, after all, he is at that age.

There was quite a fuss on Weibo.

"I always feel that love letters are a bit overconfident and overconfident nowadays. Although they have a lot of fans, compared with online authors and celebrities, they are on a completely different scale."

"Who knows, maybe you think that as soon as you get the money, everything else doesn't matter?"

"As a long-time reader, I am very disappointed with love letters. In the past six months, the utilitarianism of love letters has become more and more serious. I used to write seriously. Now I have not only set foot in the entertainment industry, but also started a company to engage in scripts, online dramas and movies. , and even took part in commercial endorsements in person. In the past, there were always changes, but now? Hehe!"

"In a word, the love letter is gone."

"..."

(End of this chapter)