All-Professional Trainer

Chapter 290 Sales are hot

A few days later, there was an extra perfume advertisement in Huaxia's advertising market.

Online: video, Weibo, games...

Reality: newspapers, TV, magazines...

Without warning, Qingxue Perfume began its fatigue bombing.

Romantic and gorgeous commercials, exquisite shapes like works of art, and prices higher than top luxury goods such as Chanel... Relying on intensive advertising campaigns and highly topical content, Qingxue Perfume suddenly became the most popular in China. Hot fragrance products.

An Lingshan had been preparing for this day for nearly a year.

Throughout Nanhuai Province, major stores and counters in supermarkets and shopping malls were launched at the same time.On the Internet, the sales website was also opened for the first time.

In just one day, the sales of major stores and counters reached an astonishing [-] million, which is extremely popular.

In addition, the sales volume of the sales website is more than 3000 million in one day.Among them, the sales of six top perfumes accounted for [-] million yuan in sales.

The six endorsement stars all placed an order to buy a bottle as soon as the sales website opened.In addition, I strongly recommended several friends to buy.

As for mid-to-low-end perfumes, the online sales to the whole country are not as good as the stores and counters in Nanhuai Province. Naturally, no matter how awesome the advertisements are, they have not seen or smelled them with their own eyes. They are only a brand that has just emerged. , and the price is expensive, there are very few people who really can't resist placing an order.

Except for those ten bottles of top-notch perfume, it is already extremely astonishing that the daily sales can reach [-] million.

The next day, the sales of major stores and counters still reached an astonishing [-] million.As for the sales of the sales website, it dropped sharply to tens of millions.

An Lingshan understood that she succeeded!

Sales on the sales site plummeted the next day, which she expected.Because most of the customers who placed the order the day before did not receive the perfume they ordered. In addition, it takes time for word of mouth to ferment, so it is strange that sales have not dropped significantly.

The real success lies in the physical sales channel that she spent a year building and still achieved sales of [-] million the next day.

This means that the attraction of Qingxue perfume to women has indeed reached an extraordinary level.

You know, Qingxue Perfume takes the route of luxury.

Even for the lowest-end products, the price per bottle is between 300 and [-].Mid-range products range from [-] to [-] million.The most expensive high-end product is currently priced at [-] million yuan a bottle.

A 3000ml bottle of perfume costs [-] yuan at the cheapest price, and it's still in the early days of the Qingxue perfume brand, so you can imagine how many people are willing to spend this money.

The overwhelming advertisements can only let more potential customers know the name of Qingxue perfume.Whether it can be successful in the end depends on the real materials.

There is no doubt that the biggest feature of the physical sales channel is that it can be experienced in person.Being able to stay hot for two consecutive days is enough to prove the attractiveness of Qingxue perfume.

Cangnan City, a cosmetics counter in a large supermarket.

In front of the counter of Qingxue's perfume, there were many women trying it out.

Several salespersons continued to explain to them: "The Qingxue perfume launched by our Qingxue company is divided into three grades. They are floral scent type, named after the flower. Temperament type, named after temperament. Compound temperament type, It is named after the complex temperament. Although the price varies greatly, even if it is the cheapest floral fragrance, it will definitely not lose to those top-level products that cost tens of thousands of yuan a bottle of international famous brand perfumes."

"Everything is afraid of comparison. Like this Qingxue - Rose, the main color is rose fragrance, which is a very common style among perfumes. You can smell it and try the same type of perfume from other top brands. Just You can find that the fragrance of roses is more real, full of dreamy colors, and gives people a wonderful feeling, which can at least double the charm of people."

"It does smell more natural and comfortable."

"I prefer this Qingxue Violet, it's just so alluring."

"I like that Qingxue-Qiulan, more than 8000 yuan! I feel that if I don't buy it, I will go crazy. But if I buy it, I will go crazy again when I go back."

The salesperson smiled and said, "If you haven't thought it through, you don't have to rush to buy it. Try spraying it back first, and then let your husband, boyfriend, and friends review it before making a decision."

"Our Qingxue perfume, everyone has personally experienced it. I want to say that our Qingxue perfume will definitely become the most famous perfume brand in the world one day. I believe everyone will not think that I am bragging. So, don't hesitate too long Oh! The first batch of Qingxue perfume, even if it’s just a bottle, will have a very high collection value in the future.”

"I came here yesterday. Your Qingxue perfume is good, but it's a bit too expensive..."

The salesman sighed slightly: "The price is high, and the company can't do anything about it. The main reason is that the cost is too expensive."

"Oh...bring me a bottle of Qingxue-rose! If you don't buy it, you'll have insomnia again tonight. If you buy it, you might also have insomnia..."

"I'd better spray a little and try it out. I'll see the effect when I get home."

"I'll try it too, and we'll see what happens tomorrow."

Some people buy, but more people choose to wait and see.

In the distance, An Lingshan brought her secretary over, although she was still as cold as ice, her expression was calm.Inside, it was full of joy.

Even those who chose to wait and see tried to spray a little.This shows that Qingxue perfume is full of temptation for each of them.

Perhaps, many of these people finally resisted the temptation because of the price.But again, there are also people who cannot resist the temptation.

"Go back to the company and inform all the salespeople that they can buy train tickets and air tickets."

An Lingshan did not continue to read. She understood that she could start now to develop sales channels in other provinces.

Although Qingxue perfume can be sold online, relatively speaking, physical channels have more advantages because they can be tried.

Qingxue's sales channels have expanded to the whole province even though she didn't consider making a profit in the past year.At this rate, it seems that it will take longer to expand to the whole country.

But in fact, her plan is to have a Qingxue perfume store or experience store in every major city in the country within six months, and all large shopping malls have special counters for Qingxue perfume.

The easiest and most effective way to do this is to spend money.

As for manpower, she has trained a large number of sales staff and management staff this year, which can fully support the expansion.

In this way, next year, Qingxue perfume can start to enter the overseas market.

The next day, a large number of salespeople from Qingxue Company boarded trains or planes and rushed to major cities across the country.Their first task is to rely on the sales data of Qingxue perfume to enter the counters of major shopping malls first.Then, there is the matter of preparing to open the store.Once successful, they will be the person in charge of Qingxue Company in that city.

Although perfume is a consumable, it has a long service life.In the days that followed, sales in brick-and-mortar sales channels declined every day.On the other hand, on the sales website, as word-of-mouth gradually fermented and the overwhelming advertising campaign continued, sales began to increase.

Half a month later, Qingxue Company began to receive acquisition inquiry letters one after another.

There are international brands such as Chanel, Lancôme, and Guerlain, as well as some large domestic cosmetics companies.

　Thanks to the little ants who love to gnaw bones, and the flowers on the other side are in tears, O(∩_∩)O~……

　　
　
(End of this chapter)