muscle actor

Chapter 230 Joining forces
Xu Wenzheng leaned on the sofa, working with Ding Cheng was a joy, his acting skills were as good as a robot, and he never had more than three NGs.

It was originally planned to be two months, but now it has been basically completed in one and a half months, leaving only scattered and supplementary shots.

Not only myself, I heard that all the teams I have worked with are similar, and there has never been an overdue thing. It is simply a treasure for investors!

Ding Cheng looked at the bald man's complacent look. Although he had only collaborated on one movie, his shrewdness as a man from the city was impressive.

Take I am not a savior as an example. It seems that a good movie has gained word-of-mouth and social attention, and thus a high box office. Behind it is actually a well-planned movie business story.

After polishing the script for more than two years, from the selection of the release date, to the release in different periods, and the strategic changes in all marketing work, behind its success, every step is closely coordinated.

The publicity and distribution work was on the right track three months before the release, including the main producer Fang Bad Monkey, his own Zhen Le Dao, and other masters to join, even Alibaba Pictures and Wanda, almost bringing together domestic film publicity and distribution. The strongest team.

Bad Monkey is Ning Hao's company.

At that time, we were eating and chatting, and once commented on director Makino: Talent is something that can be seen at a glance, even if you only watch a few short shots.

After reading it at the time, I went directly to the unknown young man, and immediately signed a contract within a meal.

This may be the secret of successful people, unique vision?
Because it is the first feature film of a newcomer director, the initial positioning of the project is a literary feature film with a cost of 3000 million to be conservative.

However, the increase in the number of screenplays has changed the cost, and Xu Wenzheng has high requirements for the quality of the film, including the size of the crew, many shooting standards have been raised accordingly, and the project cost has risen by a large margin.

No way, Xu Wenzheng also took a stake, becoming the second producer after Bad Monkey.The increase in cost means that it is necessary to reassemble the disk, and it is a reasonable time for the first batch of capital to enter a movie before it is launched.

The basic principle of a good producer is: never choose capital outside the circle, and require that every capital that enters can be beneficial to the project.

After many years of cooperation and tacit understanding, it is even called blind casting, and only a number is mentioned. Investors do not need to read too much about projects and scripts, just chat and have a meal, and everyone will sign the contract.

Ali, Wanda Film and Television, and Youku became the second batch of capital to enter, representing resources such as distribution, Internet marketing, ticketing, and channels.

Almost all of them are old guns in the publicity circle!
In particular, Papa Ma’s Ali department has huge resources, with more than 30 apps, large and small, which cannot be measured by money.

without any exaggeration:

Overwhelm the screen overnight!
At that time, masters gathered in the same period, and "Animal World", "Hidden Man", and "Di Renjie's Four Heavenly Kings" were all opponents that should not be underestimated.

Coupled with the fact that the early summer period coincides with the knockout stage of the World Cup, many movies have avoided it because they are worried that the World Cup will affect the attendance of the golden field.

"For a really good film, it is beneficial to enter a strong schedule. Because the master confrontation, the publicity and distribution costs are all invested in a schedule, which can drive the entire market, and the audience's movie-watching mood can also rise, which can drive the most viewing demand. "

Xu Wenzheng said confidently: "If your film is really strong, success can be magnified."

"A few more trial screenings will be held, with 100 people in each session, distributed according to age, preference, and cultural level. After the trial screening is over, ten audience members will be randomly selected for in-depth interviews."

"Even audiences that have not been sampled will come to actively hope to join the interview. This is a good sign, and there is no need to worry about word-of-mouth."

"On the other hand, the audience is very enthusiastic after watching it and has a strong willingness to express it. The topicality of the movie will be very strong. In the future, the promotion will be easy to follow the rhythm and stir up hot spots."

"This time, I plan to divide our screenings into three rounds. Each round must be planned and released in advance according to the rhythm. For example, when it is released in September, the first large-scale screening will be arranged in July Thousands of people screened at the Metropolitan Film Festival."

"The core target is the industry crowd, such as the media, theater managers and film crews of the Shanghai Film Festival. The purpose is to fully drive word-of-mouth in the industry and form the first round of word-of-mouth communication and release."

"The second round of screenings will be held on the weekend of the week before the release, and a one-hour large-scale screening will be opened on the afternoon of Saturday and Sunday. The goal of this stage is to watch the movie with 70 people, and release word-of-mouth among small-scale movie fans."

"The third round of screenings will be held on the weekday prime time of the week of release. If it goes well, the popularity of the film will have reached its peak regardless of the media, public opinion environment, or fans' word-of-mouth. All efforts can be converted into box office on the first day! "

Ding Cheng nodded secretly, this is called professional!

Not only these, Ali’s father also made efforts at the same time, using Taopiaopiao and Lighthouse data in the second and third weeks to accumulate users, users of word-of-mouth topic movies, users of specific schedules, returning students, senior citizens...

There are also Alipay, Taobao, AutoNavi, UC...

indiscriminate bombing,

No grass grows!

Compared with Xu Wenzheng, Wuyou still has a long way to go.

Xu Yinghua is better. After all, following Sister Hua, there is no shortage of high-quality resources, but how to integrate and utilize them needs more work.

Of course, if there is a thousand words and ten thousand words, the work must be excellent.

In the last few days, it was completely finished, because it was all filmed in the green screen studio, this time there was no need to make up the sound of the same period, and it was easy to force.

The post-production special effects may take four to five months, and the release is estimated to be at the end of the year. Don't worry about the rest, just cooperate with the promotion at that time.

Back in the capital, the biggest gain this time is the green screen. The level of performance without physical objects has been further improved, especially the imagination, which the system cannot give.

"The Masked Singer?"

Seeing Ding Cheng's gloomy face, Sister Hua said a little embarrassedly: "The director is the son of my friend for many years, so..."

Ding Cheng was a little puzzled and said, "I've never sung before, how did he know?"

"Nonsense, it's not like you're pretending to be on the scene!" Sister Hua said helplessly, "The circle is so small, who is stupid?"

Ding Cheng suddenly realized, touched his nose, this...

Sister Hua sighed, and said in a low voice: "This time, I will beg you once, can you repay the favor by helping me?"

At the end of the conversation, Ding Cheng could only nod his head in agreement. In fact, this kind of thing is very common, especially since it is the first time Sister Hua has spoken in so many years, so just go.

Sister Hua secretly breathed a sigh of relief, this is indeed a bit inappropriate, as a three-gold actor to participate in a singing show?
But crossovers are very common now, and he comforted: "After all, it's not a reality show, and singers also rely on their profession to make a living, so it doesn't have much impact on your personality."

"Don't worry, no matter who the reality show is, my sister will never accept it!"

Ding Cheng nodded and said with a smile: "It's not that exaggerated. It's a big deal to practice more these few days. It's not a big problem."

"The character design, the richer the better." Sister Hua analyzed: "Your impression in the audience is just a movie star with great acting skills. If you are 28 or [-], it's fine. The problem is that you are only [-]!"

(End of this chapter)