muscle actor

Chapter 157

"Come, visit and visit!"

Looking at the magnificent office environment around him, Ding Cheng couldn't help laughing and scolding Wang Tian's complacent look in front of him, "I can only see one sentence in you..."

"Money can turn ghosts around!"

Wang Tian looked up to the sky and laughed, with a face full of ambition, he countered: "I definitely can't compare with you, how much do I earn?"

Ding Cheng smiled and said nothing, the profit from the sniper phone booth has already arrived, and he made 4000 million, and Wang Tianza still has [-] million after deducting all kinds of miscellaneous things. Didn't expect this guy to set up his own business without saying a word?

"Hey, they're all empty shells!" When he came to the office, Wang Tian complained while making tea: "Although the place is not small, there are more than 20 people at full capacity, but the real talents..."

"Take your time, how can you become a fat man?" Ding Cheng comforted: "The first step is already good. Look at Liu Hongyi. After so many years of debut, isn't he still fighting alone?"

"I love hearing that!"

Wang Tian slapped his thigh, and said again: "Let Lao Liu come over in two days, and he will be greedy to death!"

Seeing the other party's high-spirited look, Ding Cheng settled his mind.The effect of the first film was very good, both box office and word of mouth made the new director Wang Tian famous, otherwise he would not have the confidence to open a private studio.

The favor from the early years has been repaid, as for how far he can go, it depends on his own ability.

"I didn't think it before, but when I really started my own business, I realized that there are too many things to learn."

Wang Tian couldn't help sighing: "Recently, I just hired a senior poster designer from Guangguang. Hearing what he said, he is really knowledgeable."

Ding Cheng was very curious and asked, "Tell me about it."

Wang Tian chuckled. Actually, he really wanted to cooperate with this kid, but several trials failed. Thinking about it was right. After all, he would hang out with Wang Jinhua, so he didn’t have to worry about his connections. He was only 27 this year, and there would be opportunities to set up a private studio in the future.

"I used to think that as soon as a movie comes out, whether it's a print poster, a trailer, a viral video, or even new media material, it should be over, but it's not like that."

"On the contrary, after the film is released, it is the most critical period for real publicity, such as maintaining the film's reputation...how to deal with negative reviews...how to guide the audience to a more positive direction..."

"It's all university questions!"

Ding Cheng nodded. The so-called not being in charge of a family doesn't know how expensive it is. I didn't worry about it before, but now as a boss, I have to do everything myself. This is also a process that forces people to grow up.

"For example, last month he made a poster for The Monkey King, a cartoon. The Monkey King Returns has achieved very good box office results, and then the sequel was immediately approved. It is expected to be released the year after next, so the project has just been approved, and there is only a preliminary concept."

"The difficulty lies in the fact that there are many unidentified character settings, so it is impossible to produce a very real character."

"In the end, we can only use the classical style as the keynote and present it in the way of characteristic ink painting, and try to avoid the problem of specific character images."

After speaking, he took out a poster and showed it: "This is a scrapped design. It does not involve commercial secrets, but the general idea is similar."

"Many details in it are just an expression. For example, a small silhouette image of Monkey King is used here to make the classic cloak behind it swing up."

"Including Erlang God, they are all integrated into it, and it also leaves a lot of blank space. Doesn't it feel good?"

Ding Cheng took the poster and studied it carefully. As an actor, he had never paid attention to so many details.

"According to the production schedule and process of conventional commercial films, it will take about three months to half a year. When it is officially announced who will star, there will definitely be single-person posters of big-name artists. This is a very suitable time for hype."

"To give one of the most classic cases, many people are particularly impressed by the movie "Lost in Hong Kong" because of the 30-day countdown dynamic poster. The creativity has indeed achieved a very good publicity effect."

"A new trick every day, with Xu Wenzheng himself as the main line, every day is to introduce a joke in the form of director interaction."

"His publicity team is awesome, and it caused widespread dissemination at the time, because no one in domestic movies did this before. He was the first person to eat crabs. You know the box office. It was followed by "Looking for the Dragon". Now it has become Bad street tricks."

After Wuyou finished speaking, he suddenly sighed and said, "Now the studio is just an empty shell, except for the administrative staff, basically I am myself."

"What camera, lighting, props, costumes, Qing Yishui newcomers, all rely on me to teach..."

"Not to mention screenwriters, you can only find other studios to buy. A good book is harder than finding a needle in a haystack..."

"At first, I thought that I had some spare money, so I would raise a few newbies for special effects and post-production, but it turned out..."

Ding Cheng was taken aback for a moment. If you say that senior experts are all sweet and pastries, they are once-in-a-lifetime cooperation opportunities, but newcomers?

"Take the current popular CG special effects as an example. It is no exaggeration to say that without this thing, there would be no Terminator, no 2012, no Transformers trilogy, and it would be impossible to have the visual shock of Avatar."

"The division of labor in their industry is also extremely fine, there are modelers, lighting engineers, material engineers, binding artists, animators, special effects artists, hair stylists, fabric artists..."

"Many people say that our domestic special effects are poor, and everything costs [-] cents. In fact, the level of real masters is not bad at all!"

"Look at the subtitles at the end of the movie. As long as the special effects production company has base, pixomondo, and films of international film companies with branches in China such as Zhongshidian, all the special effects in it are done in China, such as 2012, Fast and Furious. 567, Pacific Rim, HUNGER GAME, Game of Thrones..."

Seeing that Ding Cheng wanted to open his mouth, he waved his hand and continued: "You want to ask why our own films can't produce awesome effects?"

"I didn't quite understand it at first, but now I understand that this is a big topic. Although directors are paying more and more attention to CG production, the investment in special effects is constantly increasing, and films that promote hundreds of millions of special effects investment are also emerging in an endless stream, but the real CG production company. The money in it is actually pitifully small.”

"The best result is to get a [-]% discount on the advertised investment amount. As for where the remaining money goes, the water will be deep."

"That is, we brothers closed the door and chatted. I dare say that among the directors of the older generation, there is no one who really understands special effects!"

(End of this chapter)