muscle actor

Chapter 131

Ding Cheng was a little surprised, playing so professionally now?
"If you hang out with Sister Hua, you definitely don't have to worry about this kind of thing." Wang Tian smiled and said, "Your company must have a special team responsible for the script, otherwise the actors will not be able to finish reading it."

"I have friends who specialize in this business, and 10-20% commission is the norm. Screenwriting agencies and screenwriting companies are different. As far as I know, there may not be more than 20 companies in this business in China. They specialize in screenwriting agencies and screenwriting companies. No more than 5 companies trade scripts.”

"And there are at least a few thousand screenwriters with certain writing skills. Especially for new screenwriters, brokerage companies can undoubtedly solve the problem of lack of resources and circles, similar to new artists entering the industry."

"Those well-known screenwriters need agents even more. Not everyone has the ambition to start a company. Screenwriters are creative talents. They stay at home all day, and the business is completed by the agent. When you meet a script at the bottom of the box and want to sell it, Or when there is too much work to do, someone will help to integrate resources, or even subcontract them to find hot ones, you know.”

Ding Cheng was very interested and asked, "How many screenwriters can an agent bring?"

"My friend has seven or eight senior veterans, including Wang Peng. No matter how many there are, it will be too busy."

"At the beginning, I found this business opportunity in other cities, and later in Beijing, a few friends set up a company. They were the first batch of entrepreneurs in 14, and now they are flourishing."

"Their team's internal resources are also shared. Once the project is obtained, the demand will be sent to all agents, so that everyone can recommend suitable screenwriters to increase the chance of successful recommendation."

"We hold meetings every week to exchange work progress. The agent has to introduce to his colleagues the new screenwriter he has signed, and what type of book he is best at writing, so that everyone can know in his heart. In this way, when he goes out to discuss projects, if he does not have a suitable one, You can also recommend contracted screenwriters of other colleagues.”

"This year, their company signed more than 200 screenwriters, served more than 130 screenwriters, and represented more than 100 original projects."

Seeing Ding Cheng's surprised expression, he continued: "The share that the scriptwriting company will draw is basically 10-20%, depending on his popularity."

"Semi-approved screenwriters only need to match projects, while full-approximate screenwriters need to be in-depth. Screenwriters at different stages often have very different needs. Some hope to take on more jobs and make more money, and some are determined not to accept customization and only accept originals."

"Mature screenwriters may not accept many projects and only do what they are interested in. Young screenwriters need more growth opportunities, so they are not so picky."

"In the past few years, not only the remuneration of the actors, but even the screenwriters have been soaring all the way. The screenwriters of well-known satellite TV dramas can easily earn 10,000+ per episode. For screenwriter agencies, they are not willing to take on big Internet projects. The most top-level web drama is 10 an episode, usually 2 to 5, with a drizzle of 20% commission."

Wang Tian took a sip of tea and analyzed: "You also know that original scripts are not easy to sell in the circle, especially when the screenwriter is not well-known, the sponsors like to spend money directly on the so-called big IP that has been certified by the market, and change it casually. Just find a few streams and you will be able to establish a project.”

"I often chat with them. According to them, in terms of script types, except for comedy, action, and war themes, which are relatively easy to sell, there is actually no specific theme that can be favored for a long time, and the market is often easy to follow suit."

"A lot of times, they will stock up on whatever themes they encounter first, and the investors have everything they want. I heard that there are few satellite TV dramas recently. Last year, Wangda was very good, but this year is not good. The popularity of online dramas is becoming more and more popular, and everyone starts to invest in them. money."

"Now their companies are getting together to do big things. One is to establish a screenwriting agency system, build the largest screenwriting information database in China, and collect all talents. The other is to establish a script trading model and mature industrial operations."

"Screenwriter agents are responsible for signing screenwriters and finding commissioned projects for them; script agents are more like pre-production or project master planners, who need to screen, evaluate, and package scripts, such as designing concept posters, making project proposals, conducting Market and budget analysis, and then accurately pushed to each channel."

"Because the chain of the film and television industry is broken, it is not easy to become a project just by providing scripts. For example, negotiating with directors, they can even provide 50 investment companies and 20 producers, who can bond resources and help you solve the code The problem with the plate."

"Last year, I planned a fantasy web drama. The screenwriter was a college student, but the theme and concept of the script were very good. So he found a film and television company to provide a planning plan, recommend a director, and even help contact the broadcast platform."

"Cash and 10% return on equity, excluding the remuneration paid to the screenwriter, makes a net profit of millions in just one project. Through the operation of an agent, the cost of script incubation can be reduced from millions to 10,000+. Of course, it is also a test of the agent. People’s judgment on projects and operational capabilities.”

"Now I hear that more advanced gameplay is called reverse incubation IP. One of the reasons why original scripts are harder to sell than IPs is that IPs have data and fans, while original scripts have no fans. But in fact, the conversion rate of IPs is very low. , Many times it costs 200 million to buy an IP copyright, and another 200 million has to be spent for the screenwriter to change it.”

"As a result, they came up with a new method of script packaging. If the original script is of good quality, the screenwriting agency will cooperate with the publishing house to find a writer for the script to write a novel into a book, and carry out packaging operations similar to bestsellers."

"The package of script + IP novel copyright + fan data will even provide you with services such as market analysts, script doctors, planners, etc. This kind of full-case service will not only make original scripts sell better, but also allow brokerage companies to and screenwriters receive more profit sharing.”

"In the past, screenwriters could only be commissioned. The work belonged to the film and television company, and only the authorship belonged to the screenwriter. Now the commissioned creation has gradually become the transfer of copyright. Just like the current novel IP, the screenwriter is the authorized party A, and it is getting better and better. Force it!"

"Of course there will be no pie in the sky. Because of the complicated post-production operation, script agents have a higher percentage of commission. There is a guarantee mode, and there is also a three-seven or four-six split model. The highest may be 50%."

Ding Cheng nodded, professionalism is worth the price, did not expect the market to be so subdivided?
"I went to a meeting some time ago, and analyzed with big data that more than 70% of the online dramas had more than two screenwriters' signatures, and the average number of signatures was 3.3. The collective creation of the TV drama screenwriting team accounted for 47.5%, and the large project team had 20% still have the position of chief screenwriter?"

"Especially for online dramas, the traffic is growing very fast. A few years ago, 10 billion was still a threshold. It is not particularly unusual to break through 3.0 billion this year. What kind of Internet student [-] are you claiming?"

"With the soaring volume of single episodes, the number of online dramas is constantly shrinking, and the overall high-quality production has the strength to compete with TV stations. The demand for big IP and big stars has been weakened, and the status of focus is particularly obvious. The most important Competition becomes originality."

"The deputy director of Penguin Entertainment even said that with at least 300 online dramas produced every year, the entire market is more hungry for screenwriters than stars!"

Ding Cheng took this very seriously. After all, good actors can be found with a little effort, but good scripts are hard to find even with a lantern!
(End of this chapter)