muscle actor

Chapter 126

"Hey..." Wang Tianchang sighed, and said helplessly, "This is the biggest headache for all new directors."

"About 15 years ago, do you know what the state of domestic film distribution was? I gave you a copy, and then you sold the copy."

"I still remember that I entered the industry in 01. At that time, I sold copies everywhere. The marketing was very weak, and the channels were single. The so-called film promotion is not comparable to what it is now."

"To put it bluntly, it is mainly about logistics and distribution of copies. Many advanced distribution methods today were unthinkable at that time. In addition, the disconnection between film creation and publicity is quite serious. After a film is created, it is handed over to the publicity company. The creative level is completely disconnected.”

"It's so awesome now. There are various marketing and distribution methods, which are highly integrated with the entire technology and media environment, including the mentality of consumers."

"Marketing and distribution are constantly advancing upstream, while the most upstream production and development are also constantly sinking. Not only is it closely integrated with publicity and distribution, but also closely integrated with creators. I think it is a more advanced and more in line with the film industry. An ecological environment with regular content.”

Ding Cheng nodded. In just 20 years, movies have undergone a huge transformation from film media to digital media very quickly, not only in China, but also in the whole world.

Since there was no social media and self-media, they have become a very important force now. Due to the highly developed Internet and the existence of social media and self-media, all movie-watching emotions can be spread quickly and directly with the help of emotional outlets built by film marketing. .

It can even be summed up that the most popular films in the past two years are basically very strong genre films.For example, I am not a savior, and there are wolf warriors who focus on patriotism.

"For example, I'm not the savior you played. Although there is no traffic star, I knew from the beginning that there must be high topicality. If I let me sum up, the first is strong stimulation, the second is strong resonance layer by layer, The third is strong empathy.”

Wang Tian analyzed: "From an ordinary movie to a national movie, at least the process of strong resonance must be completed. If the strong stimulation is full, it is only a movie with a score of 80 or 90. To break through [-] points and [-] points, you must To achieve a strong resonance."

"Resonance and empathy are progressive concepts. Resonance makes people feel that something has a high degree of interaction with his life and cognition, and can arouse his empathy."

"And empathy is to improve it to a certain level. This thing is in perfect harmony with your life, or you have to feel the pain of your skin."

Ding Cheng has a deep understanding of this. At that time, he ran a road show with Xu Wenzheng, and specially asked himself to carry a large bag of oranges. When he met and answered questions from the audience, and gave signed posters, he gave the audience an orange every time.

This is the most iconic symbol of Lu Chuanjun, and it also leaves the deepest impression on the audience.

"For traffic stars, the director's attitude is pain and happiness!"

Wang Tian said with a smile: "When filming, I must be swearing all kinds of mothers. It's okay to meet a little fresh meat who is more dedicated. Acting skills can be taught slowly. At worst, I will shoot a few more scenes. I will pick the general among the crippled."

"I am the most helpless when I meet those big players. I can't afford to provoke them, and I can't fucking hide them. I can only hold back my stomach full of anger!"

"Of course there are happy moments, when the movie is finished and when it's announced, just stir up a few hot spots, such as CP, gossip, who's intriguing with whom, who doesn't like who..."

"How much money do you think you can save if you just go to the hot search easily?"

Ding Cheng laughed out loud, this is the fundamental reason why many people scold the little fresh meat, but they can't do without it.

Hiring Xiao Xianrou for tens of millions is actually an investment, not for his acting skills, but to buy the tens of millions of fans behind him, that is, the legendary fan circle fans.

To say that those boys and girls are the cutest, they play their lives to support their favorite idols, the rich spend money, and even book a movie to support the box office.

Posting all kinds of data without money, I can't wait to draw all the people I know into the movie theater, it's almost crazier than selling insurance.

So the most popular combination now is to find a few old actors to act in, and finally invite a traffic to stir up the topic, which can not only guarantee the quality, but also have exposure in the later stage, which is a good thing that kills two birds with one stone.

"I have seen too many small film crews with no money and power. Every time a press conference is held to invite the media, the company will provide the film crew with several A4-sized media lists, but the actual invites are only more than a dozen, even the final list. The signatures on the website are all colleagues signing a few, pretending that all the media are present."

"The location of the press conference must also be considered. The movie theater is the most convenient and affordable place. The hotel also needs to pay for venue fees, construction fees and other expenses. The movie theater only needs to buy a movie hall to show a movie. Movie tickets are settled."

"If the time is long, buy movie tickets for one and a half shows. A movie hall with 225 seats only costs more than 1 movie tickets. If it is in a hotel, it is not even enough for the construction fee."

"Moreover, the cinema will also provide VIP rooms for free, and more importantly, the movie tickets purchased there can also be counted as movie box office, which is equivalent to two services of completing the preparation of an event and buying box office."

"Various launch conferences, wrap-up conferences, finalizing conferences and other press conferences are bombarded one after another. Roadshows during the release period, premiere ceremonies, university speeches, star meetings, film seminars and other landing activities..."

"Back then, Deng Chao's road show for "The Breakup Master" opened the door to a new world. There was no theme song, and there was no complete dance. called unprecedented."

"So the participation of the main creators, especially the leading actors, in the promotion of the film is very important. The box office is not just about shouting out, but actually making it. The audience pays more attention to a movie or to the stars in it."

"During the period of the Three Lives Three World hit, Youku gathered resources from all Alibaba platforms such as Taobao, Alipay, Xianyu, and Xiami Music, and launched online barrage live activities such as catching idols, Peach Blossom Skin, Jiwufu, and Peach Blossom Charity Sale to continue building momentum."

"The most awesome thing is to take advantage of the Valentine's Day craze to build a peach blossom forest at Xidan subway station and launch a peach blossom special train for Subway Line [-]. Do you think it will be popular?"

"The popularity of the name of the people, in addition to the high quality, is also inseparable from topical announcements and media reports. Topics such as what old drama bones are better than fresh meat, guessing the prototype of the boss behind the scenes, and the GDP of Secretary Dakang have attracted a large number of people. young users."

"At that time, all kinds of emoticons of Secretary Dakang were circulated on the Internet. Through the bombardment of media reports and comments, the target audience was reached with massive information, and at the same time attracted the general audience. In the end, it broke the ratings of 13, which is worth it!"

"Now not only movies, but even theme songs have become a battleground for military strategists." Wang Tian took a sip of wine and sighed: "Whether it is "Little Apple", which became popular before the film was released, or Guo Xiaosi at the last moment. The release of Kris Wu's version of "Time to Cook the Rain" has successfully attracted the attention of a large number of fans and ordinary audiences."

"Actually, I hadn't been very optimistic about "The Future Will Be Unexpected" before, but when Pu Shu's theme song came out, I immediately felt that Han Han is still a bit powerful!"

"In that year, I spent all my friendship cards to invite the queen Faye Wong to sing the theme song, and even invited me to the press conference. Maybe when Zhang Yibai invited her to sing, he didn't expect that he would attract attention again because of his relationship. , the cusp can invite people to the press conference to make a public appearance..."

"Absolutely!"

(End of this chapter)