muscle actor

Chapter 101
"Thank you teacher!"

Unknowingly, more than two hours have passed. Faced with Ding Cheng's sincere teaching, the three of them are very grateful. After all, not everyone is obliged to support newcomers.

Ding Cheng waved his hand and said relaxedly: "We are just chatting. All this is just theory. You need to work hard to go back. Actors are not good at it, especially now."

"The audience is not stupid. They know who is good and who is bad. Even those idiot fans will grow up one day."

"Believe in the value of hard work. I am an example of step by step. No matter what others say, just remember one sentence."

"Relying on skills to make money to support the family..."

"No shame!"

Back at Sister Hua's office, sat down to drink tea and chatted and asked, "Who do you like more?"

Ding Cheng pondered for a moment and said: "Acting girls are the most mature, so they can be regarded as beginners. Su Zelin has the best body, but her acting skills are not good. As for the most promising person..."

"Open Tai."

Sister Hua nodded, the quality of the three newcomers is not bad, after all, there must be a basis for being able to catch my eyes.This show invites [-] newcomers from major brokerage companies.In the end, only eight people were left to create TV series.

Out rate,
It can be called cruel.

Ding Cheng received a formal invitation and will be recording for the first time tomorrow afternoon. All contestants will make an appearance. Those shortlisted for the audition will participate in two months of training. During the assessment, three mentors will be present as judges. The rest of the time will be casual.

Of course, there must also be shots of visiting the class in the middle, and go around for a while, these are routine routines.

For the three newcomers, I can help them as much as they can with their acting skills, but they have to rely on themselves for the rest.Each game has its own rules. Since you participate, you must do so fairly and justly.

If there are really unspoken rules, it is also something that Sister Hua worries about.

"In the past, the production directors of various David TVs were simply the God of Wealth. Who wouldn't burn incense when they saw it?"

Sister Hua poured tea for Ding Cheng and sighed: "Now it has become a variety of video platforms, especially the three giants. With BAT behind them, it has transformed into a listed company in the past few years, and it has unlimited glory!"

"Didn't you hear that you lose money every year?" Ding Cheng asked curiously, "On the Internet, it said that they lost billions of dollars last year?"

"Do you know why sky-high film remuneration prices have only appeared in the past few years?" Sister Hua said disdainfully: "It's not just these wealthy people who spend money to make it happen!"

"Ten years ago, even if it was Mr. Cheng Daoming, the maximum per episode of a TV series would not exceed 30, which is already the top."

"Five years ago, when the well-known producer X was preparing to shoot a fantasy drama, most of the popular actors had paid 5000 to 1000 million yuan. There was no choice but to choose a certain Xiaohua and a certain Xiaosheng who had just become popular with the fantasy IP drama at that time. At that time, their price was only in the early [-] million, and it is no longer that price now."

"In the next three years, the price of first-line traffic stars has doubled at least, and even ten times at most. The highest salary in the market today is an urban drama directed by a certain first-line director, and a certain first-line actress is sold for 8000 million yuan. .”

"And a well-known actor's salary was only 200 million six years ago, but after he became popular overnight with a variety show at the beginning of this year, his salary has been called 7000 million, and the coal boss was scared to cry!"

Ding Cheng curled his lips, who can be blamed for this?

I just read the so-called list of first-, second- and third-tier stars calculated by the real-time big data in the Internet market. Those who are on the list are jade, and those who are out of the list are cabbage. Currently, there are at least 30 first-tier celebrities.

"Nowadays, the overall remuneration of popular female artists is much lower than that of male artists. At present, the first-line female artists recognized by video platforms include Ying Bao, Da Mi Mi, Reba, Tang Yan, etc. Coffee doesn’t count.”

"But the market value of Silly Roe Deer is still higher, because most of the people who follow dramas and watch variety shows are old ladies who have nothing to do."

"The reason why film remuneration has skyrocketed in the past three years is because of video websites. In the past, in the film purchase system dominated by television stations, there were very few sky-high film remunerations. This was mainly related to the ceiling of film purchase by television stations."

"Nowadays, satellite TV's advertisements have shrunk significantly. The former God of Wealth is no longer there. Buying movies is no longer fully considered by celebrities, and each satellite TV has a maximum price for buying movies. If it is a drama with two stars, each channel's The 400 million online single episode has already reached the peak."

"At that time, Ruyi's Royal Love in the Palace only sold a single episode for 300 million, which was already a sky-high price. But with the entry of video websites, three local tycoons desperately spent money to compete for top resources. There are many movies that cost more than 800 million for a single episode. The big reason is that It depends on the actor’s status.”

"After all, he is a man with IT skills, and he likes to use data to speak for everything. At the beginning, the show will take the script to the video platform for evaluation. After the script is approved, the platform will estimate the purchase price based on the production team and cast."

"The price range for purchasing films for first- and second-tier actors is very wide. The platform needs to consider the membership acquisition rate and investment rate, so the term traffic came into being. Whether the actor can act and whether he has enough experience is no longer the first evaluation factor."

"If the works of first-tier streaming artists are used, the video website will offer a purchase price of about 800 million yuan for a single episode, and the price of second-tier artist lineups will be cut in half directly to become 50 to [-] yuan per episode. For example, for a [-]-episode TV series, first-line If the traffic is starred, the film studio can get [-] million."

"But if it were another lineup, it would be worth [-] million for a full player, and the difference would be double, so that's how the battle for stars begins!"

"The producers are not stupid. They have already calculated the accounts before the filming starts. No matter how much the actors are paid, most of the purchase price from the platform can cover most of them. That's why sky-high remuneration has become the norm."

"Because no matter what, the wool comes from the sheep, and someone will always pay for the traffic. Once the ratings are high, many people will join in to grab the slot, and the higher the price, the bigger the game."

Ding Cheng took a sip of tea, so only a giant like BAT could play the money-burning game.After reading various analysis, in the closed-loop market of sky-high film remuneration, the platform is the source, but it is also the biggest victim.

Platforms compete for the exclusive broadcast rights of so-called top dramas, not only to attract investment independently, but also to attract more users in the three-legged competition and cultivate more users' paid viewing habits.

The most powerful Penguin announced last year that the number of members was 7400 million, and the current annual membership fee is 198 yuan. If all 7400 million users can be retained, Tencent can earn approximately 146 billion a year from membership alone, not counting advertising. income.

The top exclusive content is one of the guarantees for retaining users. It is like buying futures. The platform is actually spending money to buy future earnings.

It's a pity that the membership and advertising revenue always make the platform unable to make ends meet, and the three platforms continue to lose money almost every year for all purchases exceeding [-] million yuan.

In the end, even the country couldn't stand it and directly banned the sky-high salary. Ding Cheng even wondered if the giants were playing tricks behind his back?
The development of any industry is like this. First, good and evil are mixed, and everyone wants to get a share.

After skyrocketing, big waves began to wash away the sand, and the market gradually removed the fake and kept the real, leaving only tough guys and dead garbage.

The big fish eats the small fish, and the big fish finally grows up to be the overlord of the ocean, holding the right to speak in life and death.

"Actually, directors who really put their heart into producing works have long been looking forward to this day!" Sister Hua said, "I had dinner and chat with Lao Gao the day before yesterday, director Gao Qunshu."

"He has been complaining that when there was no traffic when filming movies, the platform would just watch the movie and buy it if it felt good. Now there are no big names and traffic stars, and filming has not started yet. The platform directly said that if there is no such and such, so-and-so will act. I’m not sure about buying it.”

"A few years ago, he supervised a TV series Our Life Is Sweeter than Honey. It used powerful actors and the drama was very good. But when it was released, people were reluctant to buy it. They felt that the influence of actors in the market was small, so they didn't even want to lower the price. , Afraid of wasting golden broadcast time?"

Ding Cheng shook his head helplessly. He had no choice but to bow his head under the eaves.

"That's why it is said that the spring of good actors is here!" Sister Hua sighed: "This year, we can clearly see the signs. Many small fresh meats with traffic are becoming more and more unplayable, and works have hit the street one after another. For example, what big IP, smashing A few hundred million down, the score is only 5 points?"

(End of this chapter)