Reborn Tech Maniac

Chapter 897
……

The roar of laughter in the conference room shows how deeply the metaphor of the big boss is deeply rooted in the hearts of the people.

Obviously, compared with the IT version of "Snow White and the Seven Dwarfs", the "NOISE Alliance" summarizes the industry situation more accurately, and at the same time, it can better inspire the superiority of Zheru Software Company - yes , these guys who can't compete with us are just noise!

After the silence, someone asked curiously: "The strength of Netscape is far from that of Microsoft, but Microsoft's position has been placed in the category of 'Else'. Do you underestimate it?"

"Do you think I underestimated the enemy just to make up the word 'NOISE' on purpose?" Tang Huan jokingly made the other party scratch his head in embarrassment.

"Your question just gave me a chance to analyze for everyone who is the real opponent, or the mortal enemy!" Tang Huan opened the slide file on his notebook and projected it on the big screen for everyone to see.

"The so-called seven dwarfs in the IT version of 'Snow White and the Seven Dwarfs' indeed listed some of the companies that compete head-on with Zheru Software at the current stage, but not everyone meets enemies and is extremely jealous , and even their relationship with each other is different."

Speaking of this, Tang Huan smiled slightly, "I believe in everyone's strength, and I am not afraid of the number of enemies-but since we can analyze the basis of their unity and let us deal with it with less effort, why not do it! "

"Yes..." Everyone in the meeting nodded in agreement.

Tang Huan pointed to the name of Microsoft and explained: "Speaking of which, Microsoft and Gates are our old friends, and we are more familiar with the relevant situation. For example, its product richness is not inferior to that of IBM, but the market focus is different - the former For the consumer market and the SME market, while the latter is mainly the large enterprise market."

"That's the problem - you know, not everyone in the large enterprise market is capable of doing it, and more companies are still making a living in the low-end market, which has caused Microsoft's 'popularity' in this field to Much worse than IBM."

"The same is true—Microsoft and Borland have had feuds over the years with programming language development tools, with Novell in network operating systems, with Netscape in browsers, and with Sun Microsystems in workstation server operating systems. , is no worse than those old accounts with IBM."

"Microsoft's situation is equivalent to a miniature version of ours - even if it flirts with other companies, it will only harbor evil intentions and each has its own agenda, and the threat will not match its strength."

"IBM, on the other hand, is a skinny camel that is bigger than a horse, and has a detached status. It has little conflict with those small companies in the low-end market, and the field of competition with Zheru Software is a golden place with huge profits. Doubtful opponent."

"Next, let's look at Borland and Novell, the two brothers and sisters I think-they both tried to build their own office software suite, but they failed without exception."

"Take Borland as an example. It was authorized by the word processing software WordPerfect two years ago, and it was packaged together with its own spreadsheet software Quattro_Pro, desktop database Paradox and other products to form Borland_Office, but the market response was very cold."

"The year before last, Novell officially acquired WordPerfect with US$14 billion worth of stock, and at the same time acquired Quattro_Pro with US$1.45 million. It also tried to create a set of office software suites of its own. Unfortunately, it ended as dismal as Borland."

"Just at the beginning of this year, Novell, who couldn't afford it, sold WordPerfect and Quattro_Pro to Corel in Canada—the dream of an office software suite. Whether it will pursue it again is unknown."

"After such a failure, both Borland and Novell were hurt, especially the former, who jumped into the big pit of DBase on his own initiative, and suffered even more serious losses."

"Therefore, Borland and Novell should consider recuperation more - the former may use their best programming tool capital, embrace Java, and develop a new set of rapid application development tools for it; The most proficient in the field of networking."

"In this way, for a long time from now, Borland and Novell will definitely belong to the role of accompanying runners."

"As for the rest..." Tang Huan marked the names of Netscape, Oracle, and Sun Microsystems, "These three companies are our sworn enemies."

"Because, their respective products - browsers, NC and Java, fueled by the Internet development boom, are trying to eliminate us from the rules of the industry game, and this is affecting the development of software platforms, hardware platforms, and development platforms. Things also go together like clouds and clouds."

"It's not difficult to imagine that once the three successfully merge, the threat will definitely take a qualitative leap."

Tang Huan looked around the crowd, "Everyone, now you understand that Netscape, Oracle, and Sun Microsystems are our real mortal enemies."

"My suggestion is: break through one by one - first aim at the NC that has built a hardware platform."

……

Although Zheru Software has always done a good job in terms of commercial confidentiality, such contemptuous names like "NOISE Alliance" for the tendency of competitors to form gangs inevitably spread in the Tang Dynasty through word of mouth, daily documents, emails, etc. It spread in the IT Kingdom and became a buzzword.

The reason is, first of all, this word comes from the mouth of the big boss, and the charisma of leadership is the easiest to create classic quotations; secondly, since Tang Huan founded his first company, Zheru, more than ten years ago, he put the "company distance from bankruptcy The crisis awareness that there will always be only 18 months" has been planted into the company culture, and the "countercurrent" facing Zheru Software is becoming more and more obvious, and everyone can't help but feel the same hatred - "NOISE alliance" satisfies the need to highlight the sense of superiority, Express contempt and other psychological appeals.

It is not difficult to imagine that the outside world soon learned of the existence of the "NOISE Alliance" title, and it spread on a wider scale, even the parties referred to by the "NOISE Alliance" knew about it.

Then, an interesting phenomenon happened.

Netscape CEO Jim Barksdale, Oracle CEO Larry Ellison, and Sun Microsystems CEO Scott McClenny all expressed triumphantly—the NOISE alliance?This name is very suitable for me!From now on, we are the NOISE alliance!Remember, do not lowercase letters!

IBM, in fourth place, was as subtle as its Philosophy competitors classified as "Else" and declined to comment.

In fact, the mentality of Big Blue is quite representative - it hopes to make Zheru software a target of public criticism in order to compete for market share; I want to take care of it.

Analysis of industry observers: Compared with the IT version of "Snow White and the Seven Dwarfs", "NOISE Alliance" accurately and skillfully classifies the current IT market from the perspective of philosophical software.

For example, the relationship between the "seven dwarfs" and "Snow White" is aptly described.

Among them, Netscape, Oracle, and Sun Microsystems, the most active ones, not only hold the three most popular focuses under the background of the booming Internet development--browser, NC, and Java, but also complement each other's advantages without conflict of interest. Became the "Three Musketeers" with the highest ranking and tacit cooperation in the "NOISE Alliance" that challenged Zheru software.

All in all, no matter "Snow White and the Seven Dwarfs" or the "NOISE Alliance", they have infinitely intensified the confrontation of interest groups in the IT circle at the current stage, driving both parties concerned, regardless of whether they want to or not, they have no choice but to disclose Put on the armor, pick up the weapon, and slam into each other to kill a river of blood.

The first battlefield in front of them was the Zheru Spring Developer Conference, and the battle between the NC Alliance Conference and the Java Alliance Conference, which were forming a pincer attack. The media, which had always watched the excitement and did not take it too seriously, stared excitedly. Close your eyes and observe carefully, for fear of missing the wonderful drama.

……

In stark contrast to the tense situation in the IT industry, the San Francisco Bay Area, where Silicon Valley is located, is not so tense. Gein’s computer industry conferences, which are coming one after another, have brought real money. GDP, first of all, the hotel industry ushered in a wave of good market.

Cupertino, located in the heart of Silicon Valley, is even more crowded and extremely popular.

The media, already fully armed, quickly noticed sensitively—before the opening of Zheru Spring Developers Conference, it seems that a large-scale meeting will be held in advance.

This is indeed the case. Zheru Group, the largest landowner and employer in Cupertino, did not deliberately hide anything.After all, the ever-stopping luxury cars, helicopters, and executives with different skin colors, well-dressed clothes, and extraordinary conversations are all obvious evidence.

……

Before the meeting, Tang Huan had a separate communication with Intel CEO Andy Grove.

He asked straight to the point: "Are you really thinking clearly about the sharp price cuts of microprocessors and peripheral chips, and are you willing?"

Andy Grove nodded with a serious face, "Both the board of directors and the management have realized that they must take strong countermeasures against NC. Otherwise, once the sales of PCs are affected, the Intel microprocessor The income of devices and peripheral chips will also drop sharply.”

"It's the best if we can do this." Tang Huan took a deep look at the other party, "I've always convinced people with virtue."

Andy Grove complimented: "Compared to the 20.00% stake held by IBM at the beginning, Tang obviously communicated more smoothly and had a more harmonious relationship with Intel."

It has to be said that in the face of the aggressive trend of NC that is gradually taking shape, Intel and Andy Grove have no choice - if they continue to look at it indifferently, the ensuing crisis will definitely exceed The extent of RB semiconductor memory products being dumped in the United States more than ten years ago.

After all, how many microprocessors and peripheral chips Intel can sell is directly proportional to the number of personal computers sold.

On the one hand, in the PC industry represented by Fangyuan PC, there are two main categories according to the different CPUs used - Intel x86 series and other branches.

When Motorola's MC68000 family of microprocessors gradually failed to keep pace with the advancement of personal computers and had to withdraw from the market, Zheru's RISC microprocessor Holder replaced it to meet the needs of high-end and special application scenarios. For example, industrial computers that focus on real-time performance, and educational computers that care about energy consumption ratio.

Under this circumstance, the sales of Intel's x86 series of personal computers have increased significantly, and the benefits they have contributed far exceed those of the lingering IBM-PC compatibles.

Intel, without Motorola's pressure on the top of its head, also ushered in its own spring.

On the other hand, the NC that popped up suddenly has more factions in the camp.

Apple once planned to make NC, but it is in a bad situation now, and it is not far from bankruptcy, so naturally it can't keep up with the fashion.

The IBM-PC camp in a remote corner also intends to manufacture a new type of microcomputer according to the NC specification, but their market share cannot allow the Intel x86 microprocessor they are most familiar with to give up profit margins to achieve NC sales. $800 standard line—the result is, dry thunder, no rain.

The remaining three NC manufacturers - Oracle, Sun Microsystems and IBM, no matter which one has its own set of hardware solutions including CPU, has nothing to do with Intel.

In this way, it is conceivable how Intel hates NC.

What's more, when Zheru's Holder microprocessor began to cut prices, it also checked and balanced Intel's x86 microprocessor, and it had to respond and follow up, otherwise, it also faced the risk of losing market share.

Everyone is a sensible person. After thoroughly analyzing these stakes, Andy Grove clearly let Intel participate in the fierce battle between NC and PC.

……

After ventilation, Tang Huan and Andy Grove came to the venue.

Looking at thousands of representatives of Fangyuan PC and compatible machine manufacturers and distributors from all over the world, Tang Huan said straight to the point: "I would like to announce three things to you first."

"One, Zheru and Intel will significantly reduce the purchase price of [-] CPUs."

"Second, Zheru software will also reduce the price of the pre-installed operating system."

"Third, I am about to visit the global supply chain system and seek to further reduce procurement costs."

"All in all, our goal is to give up profit margins to everyone, and set off a climax of PC sales in the second half of this year."

"As for the more specific situation, I will now ask the CEOs of the relevant companies to give you a detailed introduction."

(End of this chapter)