Reborn Tech Maniac

Chapter 564 Recovery of the American Game Console Market

……

With the help of the high popularity gathered by Carl Lewis at the Los Angeles Olympics, the brand of Fangyuan Computer has been further strengthened, and the sales of Fangyuan PC have also experienced a significant leap-forward growth.

Seeing the great success of this round of marketing, the subordinates began to flatter their boss, the wise Shen Wu Yunyun.The reason is not that he made the right bet. After all, many businesses have benefited a lot from the Los Angeles Olympics, and Tang Huan is not the only one; it is that everyone avoided a possible financial loss.

Originally, seeing McDonald's promotional plan of free delivery, the subordinates intended to follow suit, and came up with a radical plan, but Tang Huan rejected it.

Fortunately, this plan did not pass, otherwise it would be in a dilemma like McDonald's.

Due to the boycott of the Soviet Union, a sports powerhouse, the pattern of the Olympic medal table is clearly polarized, similar to the third Summer Olympic Games hosted by St. Louis, Missouri, USA in 1904.

At that time, the international situation was not easy, and it coincided with the Russo-Japanese War-the little devil and the old Maozi fought on the Chinese territory in order to compete for the influence of the Korean Peninsula and Northeast China, which made many world powers have no time to care about them. .

In addition, although the Olympic Games came to the North American continent for the first time, which was of great significance, the traffic conditions at that time were far inferior to Tang Huan's now. As long as he has money, he can fly around the earth in a private jet. The city can be reached in one day; in addition, St. Louis is located inland, which directly leads to the lack of interest of European countries, and other countries are unwilling to travel long distances to participate.

Ever since, the third Summer Olympics became a show for the Americans, who sent an unprecedented delegation—up to 523 people.You know, Canada, which has the second largest number of people, has only 56 people.

Therefore, in many events, the United States has almost won without a fight, and has obtained an unprecedented monopoly, winning 76 gold medals alone.

The event that most clearly illustrates this situation is the water polo competition. Except for the United States, no other countries participated in the competition. In the end, the gold medal was decided among the representative teams of the three cities in the United States.

In this year's Los Angeles Olympics, the advantage of the United States is also extremely obvious.After halfway through the competition, some media have vowed to predict that the number of gold medals that the US delegation can win should be around 80.

事实也是如此，光是卡尔·刘易斯就获得男子100米、男子200米、男子跳远和男子4X100米接力4枚田径金牌。

According to McDonald's gift method of "a gold medal gives a Big Mac, a silver medal gives a French fries, and a bronze medal gives a Coca-Cola", it is conservatively estimated that tens of millions of dollars will be thrown out for nothing, which is definitely considered A disaster that everyone celebrates.

Now McDonald's is in a cocoon, how many burgers will it have to sell to earn back?
But it does not dare to give up halfway. The American people are in high spirits. If you remove the ladder halfway at this time, then not only consumers will fall from the mid-air, but also your own signboard.

It can be said that McDonald's is in a dilemma, pouring cold water on all American manufacturers who are thinking about how to make a fortune in the Olympic Games. The management of Fangyuan Computer Company even broke out in a cold sweat and repeatedly called luck, and naturally wanted to ask the boss. Send compliments as a sign of self-reflection.

Tang Huan didn't say much about this. He was still very satisfied with the current management of Fangyuan Computer Company.

If you want to carve out a path among the thousands of people in the computer industry, you can't do it with technology alone. You also need management.The level of performance of these subordinates has always been remarkable, and there is no need to beat them through this incident.

……

The promotion of Fangyuan Computer relied on Carl Lewis, and EA played the card of gymnastics.

As a member of the Warsaw Pact, the Romanian delegation has received more attention than China and Yugoslavia in the United States, and its second place in the gold medal list seems to indicate that it has the capital to replace the Soviet Union in the Olympic Games status.

However, the story behind this is even more intriguing.

As early as 1981, the Romanian gymnastics national team came to the United States to participate in the tour.

But after that, coach Béla Károlyi - Bella Károlyi and Márta Károlyi - Marta Károlyi defected to the United States.Of course, in the description of the Western media, they defected to the United States.

The coaching ability of Bella Karoli and Marta Karoli is extraordinary, and Nadia Comaneci is their disciple.

Due to the departure of the two, the sports star was also implicated. He retired unofficially in the year of the incident and officially announced his retirement this year. Although he also came to the Los Angeles Olympics, his travel was restricted and he was only allowed to visit limited places such as Cuba and the Soviet Union. .

After settling down in the United States, Bella Caroli and Marta Caroli trained a dark horse for the United States—the 16-year-old Mary Lou Layton.

Since the 1976 Montreal Olympic Games, Romania's Nadia Comaneci and the Soviet Union's Nelligin have become superstars in the field of gymnastics in the world. Even in Western countries, there is no lack of admirers. Mary Lou Layton is Inspired by Nadia Comaneci's performances, she started studying women's competitive gymnastics.

Thanks to the excellent guidance of two world-class gymnastics coaches, Bella Caroli and Marta Caroli, Mary Lou Leighton made rapid progress. From 1983, when she was 15 years old, she started in Gymnastics shines.

In that year's American Cup—the American Cup gymnastics competition, Mary Lou Leighton, who participated for the first time, squeezed out the then national champion Dianne Durham—Diana Durham and became the rookie champion of the super dark horse.

Mary Lou Leighton also won awards in the ChunichiCup - the Japan China-Japan Cup Gymnastics Competition and the American Classic - the American Classic Cup Gymnastics Competition.

However, after winning the U.S. Cup gymnastics competition for the second time this year and the U.S. Olympic qualifying championship, Mary Lou Retton accidentally sprained her knee while performing floor exercise at a local gymnastics gym in Houston and died. Surgery was performed subsequently.

Although Mary Lou Retton recovered quickly and was able to successfully represent the United States in her first Olympic Games, her performance was inevitably full of uncertainties.

At this stage, women's competitive gymnastics is dominated by athletes from Eastern Europe, and the results of the United States are lackluster.

When the personal and overall situation is not favorable, the value of Mary Lou Leighton's commercial endorsement is really hard to say. The only signing companies are EA and Wyeth.

Everyone knew that Tang Huan had always had a strong interest in gymnastics, so his subordinates believed that the boss was giving a friendly sponsorship to pick the big one from the short men of the US team, and he basically thought so.

You know, although the Soviet Union missed the Olympics due to the boycott, Romania, which is equally strong in gymnastics, participated.Ecaterina Szab in his team——Ecaterina Szab, known as Nadia Comaneci's successor, withstood the baptism of the European Championships and World Championships with a higher level of competition last year, and harvested several medals Gold medals are far from what Mary Lou Layton can compare.

However, this is the charm of sports. With the prestige of the home court, the results of many games are beyond people's expectations.

In the first men's gymnastics team competition, the U.S. team won the championship with a score of 591.400, while the Chinese team finished second with a score of 590.800.This made Li Jingwei, Han Sining and other large and small outside audiences sigh with regret.

In the following women's gymnastics team competition, the Romanian team finally won the first team championship in history without the Soviet Union as its rival. The US team and the Chinese team won No.2 and No.3 respectively.

On August 8, 2-year-old Japanese veteran Koshi Ken Koji won the men's individual all-around gold medal. Peter Wiedema of the US team and Li Ning of the Chinese team won the silver and bronze medals respectively.

On August 8, the women's gymnastics individual all-around that EA focused on entered the final.

……

Trip Hawkins pointed to Mary Lou Retton, who is only 145 centimeters tall, and said: "This little girl has a sweet smile and energetic enthusiasm. The effect in the camera is very friendly. As long as she wins the championship , it has the potential to become 'America's Sweetheart'. Driven by this round of Olympic stars and idols, the collapsed American home game console market will further recover."

Tang Huan smiled slightly, "It seems that you are quite optimistic about Mary Lou Leighton winning the championship. Don't forget, Romania's Ekaterina Szabo is not to be underestimated."

"In the previous women's gymnastics team competition, although the Romanian team won and the American team was only the runner-up, among the individual results, Mary Lou Retton scored 79.050 points and ranked first, while Ekaterina Sabo scored 78.750 points, ranking second. According to the rules of women's gymnastics competitions, half of each player's personal score in the team competition will be brought into the total individual all-around score. Therefore, in today's individual all-around, Mary Lou Retton We had the advantage from the start.”

Having said this, Tripp Hawkins waved his hands around, "Have you noticed any difference in the atmosphere here?"

At this time, the Pauley Hall of the University of California, Los Angeles, where the Olympic gymnastics competition was held, was full of seats, and 13000 spectators had a strong home court advantage.

Noticing this, Tang Huan let out a haha, "It seems like the devil is at home."

……

Mary Lou Retton and Ekaterina Sabo were placed in separate groups at the start of the competition so they could compete on different machines at the same time.

It seems that Ekaterina Szabo, who is one year older than Mary Lou Leighton, has rich experience in the competition. She directly got a perfect score of 10 points for the first event of balance beam; while Mary Lou Leighton Layton's first event was the uneven bars, scoring 9.850.

The scores the two brought from the individual results of the team competition were 39.375 and 39.525 respectively. As a result, they drew immediately after the first round.

Trip Hawkins, who was originally smiling, suddenly became serious.

In the second round, Ekaterina Szabo performed almost flawlessly on the floor exercise, scoring 9.950 points; while Mary Lou Leighton scored only 9.800 points on the balance beam.

Now, the Romanian girl has led by 0.150 points, and the atmosphere in the arena became more and more tense and depressed.

In the third round, Ekaterina Szabo scored 9.900 points for her event on the vault; Mary Lou Layton's event was floor exercise, and the referee gave her a perfect score of 10 points.

Immediately, the audience cheered excitedly.However, the Romanian girl still leads by 0.050 points.

In the final round, Ekaterina Szabo scored another 9.900 points on the uneven bars; Mary Lou Leighton's final sprint event was the vault.

The situation is very clear: if Mary Lou Leighton can get a perfect score of 10 on the vault, then the gold medal will be hers; if she gets 9.950 points, then she will share the gold medal with the Romanian girl; , the gold medal was nowhere near her.

After Bella Karolyi gave her disciples a final minute of face-to-face instructions, Mary Lou Retton walked calmly onto the field.

At this moment, the Poly Hall was extremely quiet, and Tang Huan could hear a group of people beside him, including Trip Hawkins, breathing heavily due to nervousness.

Mary Lou Retton looked at the "horse", then started to run, and then touched the horse vigorously with both hands, her body dexterously rotated in the air, and finally landed firmly as if nailed.

Bella Caroli can still be heard screaming, "10 points, 10 points, ... 10 points!"

The coach, who left Romania for the United States, clearly needed the highest level of Olympic sports performance to prove his worth.

Thirty seconds later, the scoreboard in the stadium showed 30 points as Bella Caroli wanted.Mary Lou Leighton overtook her opponent in the closing stages to win the Olympic title in the women's gymnastics individual all-around.

The most important thing is that Mary Lou Retton broke the record of only Eastern European athletes winning individual all-around gymnastics gold medals and became the first American gymnast to win the individual all-around championship, which is of great significance.

Amidst the thundering cheers, Tang Huan smiled playfully.He clearly remembers that when he went to the Moscow Olympics four years ago, he witnessed with his own eyes the same women's gymnastics individual all-around final, where Yelena Davydova of the Soviet Union defeated Nadia Comaneci, who performed poorly. It won the first place, but Romania sparked protests.

Now, Mary Lou Leighton, who was originally behind, scored two 10 points in a row in the last two events, reversed and won the championship. Why don't you make trouble?
However, following the performance of Mary Lou Leighton, Tang Huan had to look at this little girl with admiration.

According to the rules of the gymnastics competition, each athlete has two chances in the vault competition, and the score is calculated according to the higher one.

Originally, Mary Lou Leighton had already won the game, so she didn't need to jump for the second time, but she still jumped for the second time, and finally got another perfect score-10 points!
Doing so seems to have little meaning, but in Tang Huan's view, it is just a kind of self-proof of his own strength. Mary Lou Leighton's fighting spirit is not usually strong.

In the subsequent women's single event, Mary Lou Leighton won the silver medal in the vault, and the bronze medal in the uneven bars and floor exercises. In addition to the previous silver medal in the team event, she has a total of 5 medals. American athlete with the most medals.

It can be said that in the context of today's era in which sports are clearly a continuation of politics, Mary Lou Retton has accomplished a feat, and has thus been enthusiastically praised by the American media. Her hometown of West Virginia In Fairmont City, a road and a park in the city were renamed after her.

In addition, President Reagan personally received Mary Lou Retton and took a photo with her.And this "America's Sweetheart" also became a well-known figure in the American Republican Party and an outspoken supporter of the Reagan Administration.It also appeared in various TV commercials this year supporting Reagan's re-election bid for the presidency.

Wyeth put Mary Lou Retton's picture on every box of breakfast cereal and made her the face of Cerrell's nutritional cereals.

However, another contracting company, EA, moved faster. A series of advertisements created by Mary Lou Leighton, an emerging idol, were quickly put out, including an idea proposed by Tang Huan, that is, "Once is full marks, come again." One time is also a perfect score."

The leading role of idols is really unfathomable. The second-generation Xiaobawang game console alone sold more than 30 units in the month before and after the Los Angeles Olympics.

While people marveled at the Olympic economy, the game industry shouted ecstatically that the home video game console market in the United States has begun to recover!The share price of EA, which has been silent for more than a year, is also rising in evidence.

(End of this chapter)