Reborn Tech Maniac

Chapter 562 Chinese Elite Association

On July 7, the Olympic torch was delivered to the Los Angeles Memorial Stadium, which means that the No.28 three Summer Olympic Games with too many exceptions officially opened.

The "memorial" in the name of the Los Angeles Memorial Stadium originated from the construction initiative in 1921, which refers to the memory of the veterans of the First World War, and was revised in 1968 to commemorate the veterans of all wars.

The opening and closing ceremonies of the 1932 Los Angeles Olympics were held at the Los Angeles Memorial Stadium. The Olympic torch tower has been preserved to this day, and the torch of this Olympic Games will also burn here for half a month.

Therefore, the Los Angeles Memorial Coliseum is the only stadium in the world to serve as the main venue for two Olympic Games, which is a historical witness.On the day the Olympics opened, it was designated a National Historic Landmark.

The Los Angeles Memorial Stadium, which can accommodate more than 92000 spectators, also relies on commercial sponsorship for renovation and repair funds. For example, Atlantic Richfield Specialty Company contributed 500 million US dollars. The seats were replaced with seats and more than 100 boxes were added.

At this time, Tang Huan was sitting in one of the boxes, admiring the opening ceremony calmly, occasionally glanced at the advertisements of Fangyuan Computer and EA, and nodded slightly in satisfaction.

Under the leadership of Peter Uberroth, the commercial operation of the Olympic Games Organizing Committee has been unprecedentedly successful.

Since he formulated the sponsorship rules-only one company in the same field can be selected, the competition between the merchants who intend to participate in it is extremely fierce.

One famous example is the battle between Coca-Cola and Pepsi, in which Coca-Cola won with a $1300 million bid.

The intrigues among sponsors sometimes lead to jokes, as was the case with the competition between Kodak and Fuji.

Originally in 1982, after hard work, Peter Uberroth signed a sponsorship contract worth $400 million with Kodak.However, Kodak deliberately delayed the payment of sponsorship funds for bank interest income. As a result, Fuji took advantage of it and won the love with a price of 700 million US dollars, squeezing Kodak out.

Seeing that he lost the Olympic sponsorship contract that he had already obtained at home, Kodak suddenly became angry and tried to use public opinion to attack Peter Uberroth and the Los Angeles Olympic Organizing Committee for treachery and mercenary, to save the defeat, but it was still to no avail.

Both Peter Uberroth and the Los Angeles Olympic Organizing Committee dare to take out the Olympic torch relay and sell it according to the kilometer, so can they care about Kodak's saliva?
Their rules are cute and simple, that is, before money, everyone is equal, everyone has a chance, and there is nothing that cannot be imagined.

Tang Huan welcomed this move with both hands. Otherwise, no matter how fast he rises up as a nouveau riche, he would not have time to participate in some aspects of this Olympic Games. The TV broadcast is an example.

There is no doubt that TV broadcasts play a pivotal role in revenue streams from franchise sponsorship programs, TV broadcasts, licences, tickets, and more.

Peter Ueberroth and his team were well aware of this, so they conducted a thorough study on the sale of television broadcast rights, and then carefully launched a gold-making plan—offering a price of US$2 million for the television broadcast rights in the United States, and at the same time requiring The successful bidder provides the technical equipment.

The three major television networks, ABC, CBS, and NBC, have become the inevitable traditional contenders.And Turner Broadcasting Company, which has the support of Tang Huan, also joined in as a newcomer.

At that time, Ted Turner had not acquired Metropolitan Media’s cable TV network, and the outside world generally believed that he was a fringe role who accompanied the prince to study. After all, no matter how rich you are and willing to spend money, your broadcasting scope is far behind other media. The three masters will inevitably affect the effect of the Olympic broadcast.

As a result, people still underestimated Peter Uberroth's determination to attract money. In order to scrape off a layer of oil from Ted Turner, the gold master, he brazenly revised the sales plan and helped CNN to create a limited cable network. Bidding for television broadcasting licenses.

In the end, the television broadcasting rights of the Los Angeles Olympics in the United States, invisibly "one daughter, two marriages", were split by ABC and Turner Broadcasting at a price of 2 million US dollars and 2500 million US dollars respectively.

Peter Uberroth's style of "anything is negotiable as long as you have money" has aroused criticism again.

However, with the annexation of Metropolitan Media's cable TV network, the scale of the cable news network has rapidly expanded, and it has become the fourth largest TV network in the United States. The guys will automatically misfire.

In fact, businesses are very aware of the commercial promotion role of the Olympic Games. However, the previous Olympic Organizing Committee did not force the International Olympic Organizing Committee to make special exceptions like Peter Ueberroth did, and then got rid of the constraints of rules and regulations. It completely revitalized the game of Olympic Games.

As one of the many merchants who actively participated, Tang Huan mainly promoted the four major companies under his umbrella - EA, Fangyuan, Zheru and Pacific Telecom - on the dynamic commercial promotion platform of the Los Angeles Olympics.

Among them, only EA and Fangyuan were qualified as global TOP sponsors of the Olympic Games, because they were both listed public companies, and Zheru gave way to Fangyuan. Although Pacific Telecom was doing well, it was still an ordinary communication company after all. It couldn't compete with the former parent company, AT&T, which had the first-mover advantage.

During the bidding process, the challenges faced by EA and Fangyuan were not too severe: the former’s dominant position in the industry was firmly seated, and other pursuers were more willing to invest limited resources in product research and development; the latter faced IBM’s , Hewlett-Packard and other established companies.

It’s just that everyone has a different focus on marketing concepts. Fangyuan started with personal computers with mass consumer goods and gained popularity, so it spared no effort in marketing; while traditional technology companies such as IBM and HP, The business has already matured, so the amount of capital investment is not as strong as Fangyuan, a cutting-edge hero, and naturally falls behind.

Noticing that Tang Huan was quite proud of Fangyuan Computer and EA's advertising performance at the Olympics, Wang An smiled and said, "It's nice to be young. Mr. Tang's companies are full of momentum."

Another person sitting with him in the box was Ieoh Ming Pei, winner of the 1983 Pritzker Architecture Prize and known as "the last master of high modernist architecture" - "the last master of modernist architecture".

He also laughed and said: "Mr. Tang also showed great vigor when discussing the architectural style with me."

Tang Huan smiled slightly, "Everyone thinks that I have the title of the richest man with paper wealth of tens of billions of dollars. It can be said that I am young and ambitious enough to have no desires and desires, but meaningful things in the world are not achieved only by the amount of money. Defined, I will not get carried away, knowing that there is still an endless road in the world."

This time, taking the opportunity to attend the opening ceremony of the Los Angeles Olympic Games, Tang Huan specially invited Wang An and I.M. Pei to come over and plan to discuss the establishment of the Chinese Elite Association.He had previously consulted some other famous Chinese in North America for their opinions, and these two were just members.

Overall, this plan is progressing fairly smoothly, but it still needs to be advanced step by step, and there must be no rush to bring people's hearts together.

Although the official name of the Chinese Elite Association has not yet been determined, the main purpose is undoubtedly, that is, to support each other.Everyone is working hard in the United States, and no one can guarantee that it will be smooth sailing, and there will be no headaches.

Take I.M. Pei for example. He encountered a low point in his life in the 1970s.

The 60-story, 240-meter-high Boston's first skyscraper, the John Hancock Tower, was designed by IM Pei and his partner Henry Cobb and completed in 1976.

Looking down, the building's shape is a parallelogram, giving it a distinctly modernist feel.

Due to the minimalist large-scale blue glass curtain wall, the whole building is integrated with the sky on sunny days, making it the largest all-glass curtain wall building with the largest single glass area.

However, because the glass curtain wall technology at that time was not mature enough, there was an accident of glass falling off in the early stage of the building. Although it was solved after technical improvement, IM Pei and his partners paid a heavy price.

Fortunately, this old man has a strong ability to resist blows and pressure, and finally walked out of this career trough.

Naturally, Wang An's career has not been smooth sailing, otherwise he would not have always regarded IBM as his biggest opponent in his life.

However, the current computer industry has undergone earth-shaking changes due to Tang Huan's intrusion, and Wang An Computer Company's situation has begun to become embarrassing.

Since the office file editing solution composed of personal computer and word processing software has increasingly obvious advantages in terms of cost of use and advanced technology, whether it is Wang An Computer Company or IBM, the once-popular word processor has begun to receive strong attention. The impact, but relying on the old foundation has not been completely eliminated.

The impact of this market change on the performance of Wang An Computer Company is not insignificant.

Of course, the business of Wang An Computer Company is not limited to word processors, its minicomputers are also very famous.

But in the past few years, the Fangyuan workstation and Fangyuan server developed from the Fangyuan personal computer technology system have also had a great impact on the minicomputer market, and Wang An Computer Company cannot be spared.

Tang Huan once tried to win over Wang An and let Wang An Computer Company enter his Fangyuan Computer Standard System, but Wang An, who had built a large business single-handedly, refused. He was conceited and believed that he could achieve his goal of entering the personal computer industry alone.

But it is a pity that although Wang An Computer Company has taken some actions, so far, the results have been lacklustre.

One of the main reasons is that Wang An Computer Company encountered the same confusion as IBM.Big Blue's positioning for IBM-PC is that it cannot affect the traditional mainframe business with larger profit margins; and when Wang An Computer Company designs personal computers, it is inevitable to consider problems under the framework of minicomputers.

It is not that no one dares to take the risk of impacting the vested interests of the old architecture and actively seek the future interests of fresh prospects, but it is difficult for IBM, known for its conservative style, to take this step!

It is equally difficult for Wang An, the most prestigious founder of Wang An Computer Company, to take this step!Because Wang An, who is over sixty years old, is really quite old for the ever-changing computer industry!After the hero gets old, he will inevitably lose his keen judgment, and the common problems of being self-sufficient and self-willed will become more and more obstacles to career development.

At this stage, Wangan Computer Company is losing its leading position in the computer industry and is beginning to show signs of decline.

Maybe Wang An also felt the objective fact that he was indeed getting older, so in his speech, he unconsciously expressed his emotion for Tang Huan's enterprising spirit.

Although Wang An stubbornly rejected his previous cooperation proposal, Tang Huan is still willing to continue working in this direction.

Practically speaking, Fangyuan computer standards have become a trend, and Fangyuan personal computers alone have sold millions of units in the three major global markets of North America, Europe, and Japan.

On such a large-scale platform, a large number of applications have been gathered, and the resources that have been invested in it have reached the point where no one will give up easily.It is not an exaggeration to say that Tang Huan, who opened up the market, kidnapped users.

Under such circumstances, the support role that Wang An Computer Company may provide has become dispensable, and the team of Fangyuan Computer Standard Compatible Machines that Tang Huan has compiled is quite impressive.

However, Wang An Computer Company, which has been in business for more than 30 years, is not without its merits. It still plays an irreplaceable role.

The eastern part of the United States, facing Europe across the Atlantic Ocean, is a political and economic center in the traditional sense.Wang An Computer Company, headquartered in Boston, has been working hard here.If it can reach a strategic cooperation with Fangyuan Computer, which is rising in the Silicon Valley of the western United States, it is believed that it can bring practical benefits to both parties.

On the other hand, a single tree cannot make a forest. Tang Huan originally wanted to have Chinese companies like Wang An Computer Company join the alliance so that they could grow together.

Today, no matter how old and dim-witted Wang An is, he has recognized the current situation clearly and is no longer as stubborn as before. He clearly supports the initiative to establish the Chinese Elite Association. As for the cooperation between Fangyuan Computer and Wang An Computer, although it is not so clear Expressed his opinion, but he didn't reject it outright. It can only be said that the old man is still a little embarrassing.

At this time, an eye-catching scene appeared during the entrance ceremony.When the Chinese delegation and the Chinese_Taipei_Taipei delegation entered the arena, the background music was the Chinese People's Liberation Army military song "Three Disciplines and Eight Points of Attention".It has to be said that no matter what the reason for the arrangement, its significance is very special.

I.M. Pei sighed: "Some time ago, when Ms. Deng Lijun held a tour in the United States, the 'billion applause' made me feel a sense of Chinese unity."

Tang Huanshen nodded in agreement. He remembered that in the original time and space, the audience for the 2008 BJ Olympics opening ceremony was huge. In China alone, 8.4 million viewers watched the opening ceremony through TV media, and the TV ratings in the United States reached a record high. It reached a record of 18.6%, which was the highest number of viewers for an Olympic Games held outside the United States. The ratings of broadcasts in other countries and regions also set a record high.

This is the power brought by strength and unity, and the Chinese elite can always use this to win a more favorable external environment for themselves.

(End of this chapter)