Reborn Tech Maniac

Chapter 523 Jobs who claims to be anti-mainstream

"I'm not afraid that there will be no good things, but I'm afraid that there will be no good people. Some guys will only succeed less than succeed, and fail more than fail." After expressing his attitude, Mr. Song solemnly assured, "Don't worry, although I dare not give a precise timetable , but will definitely let the film go through the various procedures required for release as soon as possible."

In fact, Mr. Song was very depressed about "Hu Hua Qing Qing" being stuck.In addition to complicated political factors, it seems that some people are also embarrassing Tang Huan, who is the leading actor, and he really can't bring it all out.

In Mr. Song's view, although Deng Lijun has "hardened wings" after her comeback, and began to stay away from the hustle and bustle of political propaganda, it is undeniable that Deng Lijun, who is becoming more and more influential, is objectively helping The increasing popularity of Baodao is exactly the precious resource urgently needed by Baodao, whose international space is shrinking day by day.

Tang Huan's participation in Deng Lijun's movie was naturally to help his confidante, but invisibly, it helped promote Baodao. After all, apart from Deng Lijun's birth in Baodao, part of the movie was shot in Baodao .

Is it possible that a movie starring the world's richest man and a generation of Chinese pop divas will be unknown?

But seeing that such a good publicity platform is about to be ruined by some people's selfishness, Mr. Song's annoyance can be imagined.

"Let's go with the flow, I'm just asking." Tang Huan laughed, "By the way, Song, you've been in the Information Bureau for a long time, and it's time to consider moving."

Having said that, Tang Huan lowered his voice, "I know a little bit about divination. This position will be difficult to sit in this year."

"Don't be too nervous to scare me. It's not like I don't agree to settle the film matter." Mr. Song then added complacently, "Brother, my future is already on the horizon."

……

After finishing the call, Tang Huan smiled playfully and murmured to himself, "I forgot. In the original time and space, this old man's official career can be said to be smooth."

However, Tang Huan did not fully place his hopes on Mr. Song's guarantee, because he still had other channels to learn about Baodao's news.

It is obvious that even in the end, "Love to Protect Flowers" can be screened normally in Baodao without any deletions, but now that the Lunar New Year is coming, the work style will inevitably be a little lazy, and it can be postponed to the New Year's Eve if you just delay it. After discussing it later, the golden schedule will be gone all of a sudden.

It has to be said that some people did successfully disgust Tang Huan, and he was very tired.

At this time, his subordinates sent two messages.

One is that Jack Trammell, the founder of Commodore Company who resigned from the board of directors at the beginning of this year, has quickly given a positive reply, but hopes to meet with Tang Huan as soon as possible so that the two parties can establish a trust mechanism.

After the company's political struggle failed and had to be out, Jack Trammell seemed to go on vacation first, lick his wounds, and adjust his mentality. Why did he decide to regroup so quickly?Was it inspired by the power of hatred?
While guessing, Tang Huan began to read the second message, and then frowned. It turned out that Apple wanted to invite him to attend the launch event of the latest product—MAC.

In fact, Tang Huan had already politely declined before, why did he come to pull people again?He didn't want to make a special trip to the United States for this matter.

So Tang Huan contacted Markkula and said bluntly that he was very busy in Xiangjiang and couldn't get away.

Markkula smiled wryly, "Don, anyway, you have a private jet, so just squeeze in some time, Steve said, he prepared two speeches, if you were at the press conference, he would describe you as challenging IBM, Heroes who brought computers to small and mid-sized companies, otherwise, you and IBM will be condemned."

"I'll go, the cheerleaders can be so rascal!" Tang Huan couldn't laugh or cry.

"To promote MAC, Steve has done a lot of incredible things recently..." Markkula sighed.

……

The first wave of graphical user interface system wars triggered by VisiOn of VisiCorp ended without a problem due to repeated bounces of VisiOn.

However, Jobs, who pursued perfection, still triggered some inspiration from it, and the progress of the MAC project was also pushed back.

If it weren't for the repeated promises to the market, and he couldn't continue to break his promise, it is estimated that Jobs still doesn't plan to launch MAC.

In addition, there is another driving factor, that is, some shareholders including Arthur Locke in Apple's board of directors believe that Apple is losing its position as an industry leader, and Jobs' MAC must immediately come forward.

In the past 1983, the sales volume of Apple computers was close to 40 units, IBM-PCs exceeded 100 units, and Fangyuan personal computers reached 180 million units.

Needless to say, the market status of each company is judged by superiority.

With the advent of Apple IIGS, which adopted Fangyuan PC ISA bus technology, the industry began to believe that Apple had lost its identity and became one of the followers of Fangyuan PC standards.

Although Apple IIGS has brought good performance to Apple, Wall Street's judgment that Apple no longer has high growth potential is unacceptable to Apple shareholders, because it means that Apple's stock has lost its momentum to continue to rise .

In this way, under the pressure of all parties, MAC, which has been developed for several years, is scheduled to debut on the stage in January 1984.

In order to promote MAC, Jobs took great pains, especially considering how to change his public image.

Don't look at Jobs, who violated the spirit of freedom, successfully mined gold by commercializing Apple I and Apple II, and is now a real billionaire--suits and ties, well-dressed, and driving a luxury sports car, but he Always fantasize about being a rebel.

This can also be seen from Jobs’ criteria for recruiting troops for the MAC team—the members of this project team are full of hacker temperament and pirate spirit, which shows that he likes to associate himself with such values.

To put it bluntly, Jobs wanted to be seen as a counterculture man rather than a spokesperson for big corporate culture, even though that was the reality.

Helping Jobs achieve this publicity goal was a Los Angeles-based advertising agency called Chiat/Day, which acquired the contract from Apple through the acquisition of Regis McKenna's advertising business.

Chiat/Day creative director Lee Crow, copywriter Steve Hayden, and art director Brent Thomas shot a 1984-second commercial of the same name based on George Orwell's famous novel "60".

When this commercial was played at the latest Apple board meeting, many members, including Markkula, were immediately overwhelmed.

(End of this chapter)