Reborn Tech Maniac

Chapter 493

"I think it's better to simply abandon the positioning of the Little Overlord game console in the Japanese market and directly let the second-generation Little Overlord game console go on top." After getting into the car, Trip Hawkins tentatively revealed his plan.

"Should you directly price the second-generation Xiaobawang game console at 30000 yen each?" Tang Huan looked at the other party in surprise, and pondered for a while, "Then you will really lose one if you sell one, and the more you sell, the more you will lose." too much."

"As long as Nintendo is wiped out, we can completely win the Japanese market, and we will naturally be able to recover all the money we paid."

Trip Hawkins replied viciously, "The FC was designed from the very beginning. In terms of performance and cost, it targetedly crushed the Little Overlord game console. Even the optimized Little Overlord game at the end of the year The 1984 version of the machine was launched on time, and at most it can be tied with FC, and the opponent at that time may have occupied a market share of nearly 100 million units."

"It seems that the biggest problem with the second-generation Xiaobawang game console is the price."

Tang Huan turned his eyes to the outside of the car, and said leisurely: "EA has been sitting in the leading position in the industry for a long time, but it still maintains such a strong fighting spirit. I am very pleased. You can let it go. The lion fights the rabbit, You still need to do your best. Let the second-generation Xiaobawang game console reach the same price range as FC in the form of 29800 yen. It’s okay, I won’t set a lower limit for you.”

"Great." Tripp Hawkins slapped his thigh happily, "Actually, we all have a draft, and I'm afraid you don't agree to fight a price war under pressure under the current collapse of the North American home video game console market. .”

"You all have good intentions." Tang Huan slightly nodded approvingly, "Then you can do Nintendo, be gentle, and try not to let the outside world say that we bully others. In fact, we don't necessarily have to drive Nintendo out. If you are willing to give up your own hardware platform and become a software developer for the Xiaobawang game console, we still welcome it."

……

In the war in the shopping mall, how can we control the power with ease and proper control.

On August 8th, the long-prepared second-generation Xiaobawang game console was officially launched to consumers by Taito as an agent in the Japanese market. The price was 5 yen, which was a bit lower than Tang Huan's suggestion. Launch as many as 28800 games catering to all kinds of players.

In addition to finding more well-known Japanese artists to endorse in advertising, Taito also released a murderous promotional slogan, that is, pay less than half the price and get at least three times the wonderful entertainment experience.

There is no doubt that this is a product comparison without naming names directly.

In addition to these killer moves in operation, Taidong also emphasizes the features of the second-generation Xiaobawang game console that other game consoles cannot provide, such as compatibility with the first-generation Xiaobawang game console games, and even the ability to connect to the Xiaobawang Palm. , has become the central platform for all EA's home entertainment products.

The most interesting thing is that Sharp, which has maintained a long-term cooperative relationship with Tang Huan, launched a color TV at the same time. It is said that when paired with the second-generation Xiaobawang game console, it can provide better results than other similar products.

……

Nintendo did not expect that EA would adopt such an aggressive price strategy and directly abandon the first generation of Xiaobawang game consoles that still have a market.

Hiroshi Yamauchi hurriedly put away the joy brought about by the good sales situation of FC before, and held an emergency meeting to discuss countermeasures.

In fact, there is nothing to discuss at all. Such price wars in the Japanese market are very common. The calculator war between Sharp and Casio, the motorcycle battle between Yamaha and Honda... are all bloody and vivid examples.

What's more, products like electronic game consoles are not necessary for daily life and have nothing to do with the lifeline of the national economy. Naturally, they are far from receiving official attention.

Everyone's opinions are very consistent, Nintendo has no way out, you can fight if you want, and it happens that the Christmas sales season is coming, and it is necessary to prepare for a big sale.

Just as Nintendo was united and determined to fight EA, the big monster in the game world, to the end, Hiroshi Imanishi, who was in charge of the operation of FC, hurriedly sent the collected player feedback on the product to Hiroshi Yamauchi.

Seeing that the report clearly stated that the service department had received hundreds of complaint calls about the failure of the FC mainframe, Hiroshi Yamauchi, who was full of fighting spirit, suddenly felt a dull thunder in his head.

"Ah! Ah! Why is the quality scandal spreading everywhere this year? The third-generation Fangyuan personal computer and the second-generation Subtitle game console have just been messed up, and Nintendo's FC has also been affected!"

Seeing that his president was about to enter a state of petrification, Hiroshi Imanishi quickly reminded him softly, "Maybe it's not a big problem, why don't you ask Junpei Yokoi to quickly find out the reason."

"Have Yokoi Gunpei and Uemura Masayuki check the game console together quickly." Hiroshi Yamauchi, who had regained his composure, immediately ordered.

The two people who were named were also terrified.You know, now Nintendo is almost betting on FC. If there is a serious problem with this product, the consequences will be unimaginable.

Fortunately, after burning the lights at night, Junpei Yokoi finally discovered the problem. It was indeed a design bug—in some cases, the game console would be blocked due to the rapidly increasing amount of data, which would lead to downtime .

As for the solution, it is not too complicated, just change the wiring inside the game console.

After receiving this report, the heart that Hiroshi Yamauchi had been hanging on was finally let go.

But the troubles are not so easy to solve. In the next meeting to discuss countermeasures, Nintendo’s senior executives agreed that the market pressure brought by the second-generation Xiaobawang game console is too heavy. In addition, it is necessary to prepare for the Christmas sales season at the end of the year. The quality gate should be resolved in the most resource-saving way, that is, only those FCs that have downtime problems are replaced free of charge.

But Hiroshi Yamauchi had other ideas. Although Tang Huan lost hundreds of millions of dollars because of the quality of the third-generation Fangyuan personal computer, he also turned a bad thing into a good thing and established a good corporate image on a global scale.

Therefore, Hiroshi Yamauchi also wanted to follow suit and recall all the 10,000+ FCs that had already been sold to the factory for processing.

After learning about Hiroshi Yamauchi's thoughts, Hiroshi Imanishi couldn't help but tremble with fear, and quickly remonstrated earnestly: "President, the current competition situation is too severe, and we are not as powerful as Tang Huancai. If we really want to pursue this perfect corporate image , it would be tantamount to giving up the market opportunity. At that time, Nintendo does not know whether it can sustain it.”

(End of this chapter)