Reborn Tech Maniac

Chapter 490 The Precarious Warner

Steve Ross, who is in the golden age, of course, can't really ride a crane to the west. His vitality is strong, and his third marriage last year shows this point from the side.

In order to dispel the rumors of his own death and save Warner, whose stock price fell to the 20-dollar range, Steve Ross returned to the office as quickly as possible.

In fact, at this time, Steve Ross can't do anything if he doesn't work hard. The market crash is not just for fun. According to Atari's current decline, it is completely predictable that this year's book loss will be 5 million US dollars.

Of course, it wasn't that the Atari family was so unlucky that they almost vomited out the profits earned in the previous two years.

For example, Mattel, which ranks second only to Atari in the home video game console market, has lost almost $2 million on its books so far, and it is rumored that Mattel may be about to file for bankruptcy protection.

Even Texas Instruments, which fought a price war with Commodore in the low-end and cheap PC market, and launched a joint killing of home video game consoles in the same price range, couldn't bear it anymore, and announced that it would officially withdraw from this field in a few months .

So what about the industry leader EA?Naturally, it can't escape the general environment. Fortunately, it is alone. The business of its home video game console department in the North American market has also shrunk sharply, with book losses of tens of millions of dollars, and its stock price has also fallen all the way.

However, compared to other unlucky peers, EA's situation has been quite lucky.

Since investors can see from time to time EA's active actions on the increasingly promising platform of personal computers, and the Xiaobawang game console has really managed a global market, so it will not be reduced to being completely ignored. The point of spurning.

More importantly, when EA was at its best, it took advantage of the large amount of cash it accumulated rapidly in its hands to obtain a lot of rights and interests in non-electronic game businesses. Tang Huan did not allow irrational factors in the market to bring down EA's stock price to Below $50, as he promised, he started to repurchase shares, and finally made EA stand firm in the ups and downs of the entire video game industry.

This act won Tang Huan the praise of being a business leader, but it made Steve Ross grit his teeth and tremble with fear.

Guy Tang Huan, while shouting that the video game industry cannot collapse and that everyone should work together to overcome the current difficulties, he also very "friendly" helped Warner support the market and purchased a large number of Warner shares.

You must know that Tang Huan not only has a lot of cash in his hand, but also has inestimable financing credit by virtue of the halo of the world's richest man. In addition, the junk bond model in the U.S. capital market at this stage is prevalent. Once he targets a hunting target, the other party will Almost only the fate of being caught without a fight is left.

After all, at this time, the poison pill plan with the characteristics of the American economy has not yet reached the state of great perfection in terms of theory, practice, and law. Large companies are extremely troubled by hostile takeovers.

It is completely conceivable that as long as there is one breath left, Steve Ross must come out to protect his fortune from his family.

At this juncture of life and death, a generation of business tycoon Steve Ross still maintained his composure.He was soberly aware that if he and Tang Huan simply competed for more money, they would probably die faster.Taking a step back, even if Warner is spared in the end, he will end up with high debts and a layer of skin peeled off.

In this way, although Tang Huan, who had already had a deep rift with himself, did not achieve his goal of eating Warner, he would still be happy to see his opponent severely injured.At that time, Warner is bound to fall from the Hollywood front-line camp.

Based on these considerations, Steve Ross continued to launch the previously used trick - Tang Huan's threat theory, and actively ran around, lobbying the Ministry of Justice to stop Tang Huan's intention to swallow Warner.

……

At this time, the American media has noticed that Warner is not only trapped in the quagmire of Atari's huge losses, but may also become the hunting target of capital predators. Its stock price has fallen from more than 70 US dollars to more than 20 US dollars. It is a once-in-a-lifetime acquisition opportunity, and the party that has seized this opportunity is Yanle Entertainment Group, headquartered in San Francisco.

When the company's president, Andy Albert, explained on behalf of Tang Huan that he was sincerely helping Warner get out of the crisis, everyone was amused. How big must be.

The "Los Angeles Times" quickly found a previous report about Universal Pictures suing EA's video game "Donkey Kong" for infringement, as well as a photo-Steve Ross representing Warner, Charles Brudeau representing Paramount Well, Sid Hinberg, who represents Universal Pictures, sat around a round table and jointly planned to deal with EA.

The "Los Angeles Times", which is enthusiastic about answering the public's questions, naturally saw a surge in sales and received considerable economic returns.

And this capital war triggered by the Great Depression of the video game industry, after adding such elements of love and hatred, is undoubtedly full of legend, and the viewing pleasure has skyrocketed, which is even more exciting than Hollywood blockbusters.

While discussing enthusiastically, people can't help feeling that the original Iron Triangle has been blown away by the rain and the wind.

Charles Bluedorn died young, but fortunately, Paramount has an excellent team and their performance is still eye-catching.

Universal Pictures, on the other hand, seems to have fallen under some kind of curse. It has been sluggish for the past two years, and almost no films worthy of praise have been produced. Some people simply attribute the reason to the failure to win over filmmakers like Spielberg.

As for Warner, it was passed down in one line, but because of this, he had to face Tang Huan alone, who had grown into the world's richest man, and waited for an opportunity to launch revenge, and the result was in a precarious situation.

Because Tang Huan hid in Asia and pushed Andy Albert to the front desk as a spokesperson, the reporters had to find Steve Ross, the person involved, trying to find out the process of the grudge between the two.

Steve Ross, who is in a state of desperation, has no time to pay attention to the clamor of these guys who are afraid that the world will not be chaotic.

As he expected, the lobbying of the Ministry of Justice went well, and it will soon come up with the results he expected.

During this period, Steve Ross urgently convened the board of directors, using his long-standing prestige to suppress any changes, and finally stabilized the situation internally.

Next, Steve Ross had to continue to deal with Atari, which had become a hot potato.

Regarding the matter of burying a large number of unsalable video game cassettes, Atari and Warner adopted a vague attitude of denying more than half and admitting a lesser half, that is, only admitting that there are indeed a small number of old game cartridges among this batch of industrial waste, and everything has been concreted anyway. Pressed firmly to the ground, there is no proof of death.

Then Steve Ross called James Morgan and said bluntly, "I'm impatient and I plan to find a home for Atari."

(End of this chapter)