Reborn Tech Maniac

Chapter 378 Who is the strongest in Hollywood this year

"Really? This is really too bad." Tang Huan, who was walking in front, had an imperceptible sarcasm in his eyes.

"I don't know why, this year the enthusiasm for the video game industry is getting higher and higher. In Hollywood, you can often see game producers who go to negotiate movie licensing. Recently, it seems that science fiction themes are the most popular. Even I am a little disturbed, but embarrassing What's more, when George Lucas and I were chatting about this topic, I suddenly found that EA seemed to have forgotten about the cooperation." Spielberg, who was chattering, had a resentment in his tone.

"I remember, Lucas's second "Star Wars" movie "The Empire Strikes Back" also authorized the production of video games." Tang Huan nodded, sat behind the desk, and tapped his fingers lightly Looking at the desktop, thoughtful.

Last year, EA's video game based on the movie "007" easily sold millions of copies, creating a new money-making avenue for the industry and attracting countless eager imitators.

现阶段的游戏卡带行情大致是：平均到每个拷贝上的实体制造成本为4.5到6美元之间，包装、宣传之类的广告费用为1到2美元之间，批发商拿到的价格为19美元左右。

Calculated in this way, the video game "007" alone has formed an industry chain worth hundreds of millions of dollars. EA has achieved sales of at least close to 1 million dollars just by wholesale cassettes.

As the owner of the Xiaobawang game console, EA's advantages in game development on this platform are self-evident. The average intellectual cost per copy is lower than the advertising cost, and the concept of huge profits has been fully interpreted.

Now other peers have long neglected the envy and hatred of EA's ability to attract money, and it is wise to follow suit.

Founded in 1883, Parker Brothers, a veteran toy manufacturer, broke into the industry of home video game consoles, and then set its sights on George Lucas's second "Star Wars" movie, "The Empire Strikes Back" released in 1980. ", and became the first company to be licensed, and its video game of the same name, "Star Wars: The Empire Strikes Back", has been listed this year.

After the hardware development platform of the Xiaobawang game console was jailbroken, countless third-party game developers poured into the world's largest electronic entertainment world.

What's more, some non-licensed compatible game consoles manufactured outside the United States were secretly shipped into the United States and sold at low prices. Although their graphics performance could not be compared with genuine Xiaobawang game consoles at all, in fact they did form a certain level. shock.

The game publishing platform of Parker Brothers, taking advantage of this wind, not only includes the Atari 2600, but also includes the Xiaobawang game console. Don't delay making money.

In short, this year, the American home video game industry, in addition to continuing its collective madness, has even regarded movie adaptation games as holy scriptures.

Lucas's "Star Wars" has become a favorite, and after Spielberg's "ET The Extraterrestrial" is released, it will naturally become the next hot spot.

Of course, EA can rely on its first-mover advantage to obtain video game licensing, but now the home electronic game console industry in the United States has been ruined. Judging from the intelligence collected by the market research department, one phenomenon that has obviously worsened is that the dealers in the game industry They began to complain because they were forced to sell goods to complete the sales task.

In the context of this kind of building that is about to collapse, even if "ET Aliens" has the bonus of a movie halo, its video games are hard to do.That being the case, it's better to use it to kill an opponent whose grievances are deepening.

Of course, it takes skill to lure fish into the bait, just like before starting to clean up Jardine, one of the symbols of Xiangjiang's colonial rule, you need to play yourself as a role of "no need to bear it anymore".

"Steven, you may not be clear. The matters I need to ask are complicated, so it is impossible to follow up on everything. After EA went public, it will inevitably become a bit arrogant and start to get tired of the things I have explained. "

Speaking of this, Tang Huan sighed, "I guess the mentality of these guys is like this. Your "ET Alien" has not yet been released, and it is not a series of movies like "007". The previous work was available as a reference, so it was taken lightly."

"After the company develops, it is inevitable to suffer from the disease of large enterprises." Spielberg nodded understandingly, "Why don't I contact EA proactively."

"How can you be so wronged?" Tang Huan quickly waved his hand to stop the considerate Spielberg, "I'll just remind them."

Tang Huan patted the table and snorted heavily, "Steven, I have made an agreement here to give you an explanation. If EA still does not take any effective actions by the end of this year, then according to the movie "ET Outside" Three times the budget standard for "Starman", Amblin Entertainment will be compensated US$3000 million."

"This is too exaggerated." Spielberg declined repeatedly, "We have cooperated so happily, there is no need to be so strict, just communicate more."

"No, it must be like this." Tang Huan insisted solemnly: "Although EA is currently having some troubles in its operation, it is generally very smooth. I, the creator, must teach it a lesson."

The box office of a movie often has an element of luck. Because no one knows which cloud in the sky will rain, there are too many random factors in it, so Hollywood has formed a complete set of business operation mechanisms to maximize reduce the risk of failure.

Spielberg's confidence in his "ET Alien" does not mean that he believes that his work can create considerable economic benefits.

Therefore, Tang Huan's agreement made Spielberg feel a little uneasy. After all, when the "ET Alien" project was confirmed before, the other party had already used a third party to compete for the film authorization unless it was willing to pay 3000 million US dollars. According to the conditions, the rights to adapt the game have been locked in advance.

Spielberg was in a hurry, and then Tang Huan changed the subject and said: "Of course, if someone is really willing to pay 3000 million US dollars for the video game adaptation rights of "ET Aliens", then you have The right to determine its ultimate ownership."

"Don, I attach great importance to the gentleman's agreement between us." Spielberg waved his hand quickly.

"No, Steven, you have to think about the problem in a different way. I also have a share in Amblin Company. Even if the video game adaptation rights of "ET Aliens" fall to his family, I won't get nothing at all, and I'll pay for it. Help me teach those arrogant subordinates of EA a lesson."

Speaking of this, Tang Huan smiled playfully, "As long as you let me know the progress of the situation."

Seeing that Spielberg was about to speak, Tang Huan waved his hand, indicating that this topic is over, and then asked about the detailed operation of "ET Alien".

""ET Aliens" will be previewed in Houston, Texas, and will participate in this year's Cannes Film Festival. The official release time is scheduled for the summer file starting in June." Spielberg said of United Artists' huge investment of resources The operation is quite grateful. After all, "ET Aliens" was considered naive by Columbia Pictures and refused to invest in it when it was first established.

After Spielberg said goodbye and left, Lin Qingxia came out from the lounge next to it and asked curiously: "It can be seen that you don't attach great importance to "ET Alien"."

"That's because it's of extraordinary value." Tang Huan asked Lin Qingxia to sit down, and then continued: "The Cold War has been going on for so many years. No matter how peaceful the United States is, it will occasionally feel the atmosphere of war. I don't know where the seeds of peace come from. How much time has been buried in the bottom of my heart, this slightly fresh "ET Alien" is very likely to cater to the psychological needs of the public."

"So you asked me to follow this project all the time, in addition to learning something, but also earning some fame?" Lin Qingxia looked into Tang Huan's eyes with a smile.

"You're already a big star, what's the point of gaining fame? It's true to keep pace with the times and broaden your horizons." Tang Huan joked, raising his hand to scrape Lin Qingxia's cheek.

"If I hadn't shown my face in last year's TV series "Martial Arts Emperor's Flower", many people would have forgotten about me." Lin Qingxia's tone was full of melancholy.

In the original time and space, Lin Qingxia in this period has finished her emotionally confused rest, returned to Asia, continued her acting career, took on many inexplicable movies, and groped how to transform.

Now Lin Qingxia is arranged by Tang Huan to join Amblin Entertainment Company to follow up the operation of "ET Alien".

Tang Huan was like a mirror in his heart, and Lin Qingxia somewhat missed the working environment in Asia.

In particular, after Deng Lijun returned to the stronghold of Chinese-speaking culture in Asia, she made a comeback with more momentum than before. As a sister with the same disease and sympathy who fell into a trough in her career in the same year, Lin Qingxia couldn't help being jealous.

"After "ET Alien" is released, the Asian side will also strive for the box office. Then you can go back and watch it." Tang Huan comforted, while pulling Lin Qingxia, and walked into the lounge again.

"I don't want to be like Ah Zhi, with a big belly and being unable to do anything." Lin Qingxia twisted and refused to cooperate.

On the eve of the Lunar New Year this year, Zhao Yazhi stayed with Tang Huan in Yanjing for a period of time, and as a result, the seeds were sown by singing and singing every night.

Zhao Yazhi, who took this very seriously, rejected the heroine of the TV series "Eastward Is the Sea" and made a special trip to San Francisco to raise her baby in order to avoid reporters.

During Lin Qingxia's participation in the filming of the TV series "Warrior Emperor's Flower", she was taken care of by Zhao Yazhi in terms of work, life, language, etc., so naturally she often visited her.

"Then just let me verify how likely it is to be twins." Tang Huan said seriously.

……

Tang Huan didn't stay too long in San Francisco and Silicon Valley, so he came to Los Angeles without stopping. There were some things here that he needed to personally deal with.

First of all, EA took advantage of the current video game market and continued to spend a lot of money to buy land in Los Angeles to build a game-themed entertainment park.

Its creativity can be said to come from Disneyland. If the game is not to be used up as toilet paper, then the management of related culture is indispensable. Think about how the Blizzard Carnival was sought after in the original time and space. Know the importance of game culture.

The reason why the EA game theme park was settled in Los Angeles, rather than in San Francisco, its base camp, is because the population base here is larger, the city size ranks among the top three in the United States, and the consumption capacity is reliably guaranteed.

Moreover, Los Angeles, which has Hollywood, has an irreplaceable advantage as a cultural center. Naturally, EA must fully consider such soft factors.

Another point is that in the 1984 Los Angeles Olympic Games, it is a waste of opportunity if you do not seize such an opportunity on the world stage that is so close at hand.

Tang Huan took the planning map and drove around the park several times. After confirming the area he requested to reserve for Chinese games, he left here very satisfied without any compromise.

Next, Tang Huan turned to ask about the operation of United Artists and MGM.You know, he plans to use the resources of these two companies to officially promote his own Chinese-language movies starting this year, so he must control this power well.

At the 3th Academy Awards Ceremony held at the Dorothy Chandler Hall in Los Angeles on March 29 this year, "Golden Pond", which received a good reputation at the box office, received a total of 54 nominations, and finally Won three awards including the Academy Award for Best Adapted Screenplay, Academy Award for Best Actor and Academy Award for Best Actress,

Katharine Hepburn, who played the heroine, convincingly won the fourth Oscar in her life, setting an unattainable record,
Henry Fonda, who played the lead actor, was already seriously ill during filming, but with his superb acting skills and deep feelings, he played the role of Norman in the film vividly and touchingly, and thus became the Oscar winner as he wished.

In the past years, Henry Fonda has been opposed to actors competing for Oscars, so some people speculate that this may be the reason why he has not won an award for many years.

When Jane Fonda took the place of her seriously ill father Henry Fonda to accept the award, all kinds of rumors naturally dissipated with the wind.

As the driving force behind all these achievements, United Artists undoubtedly benefited a lot. Correspondingly, Universal Pictures, which had an enmity with Tang Huan because of the game copyright, began to slowly decline after being poached unknowingly. The advantages accumulated by Spielberg's "Jaws" were handed over without knowing it.

For Tang Huan, who was also well-planned this year, he looked at United Artists President Andy Albert and MGM President David Bigelman, and asked with a smug smile, "Have you ever thought about who is the strongest in Hollywood this year?"

(End of this chapter)