Reborn Tech Maniac

Chapter 198 Portable Handheld Game Console
Businessmen are businessmen. When they see business opportunities, they are full of motivation. After Tang Huan expressed his idea, Hattori Reijiro immediately agreed and took people to San Francisco for appraisal in person.

Natural gems are just like the equipment in the game, there is a drop rate. As for high-quality gems, they are more difficult to find than orange equipment. Among the collections after the colonists’ barbaric plunder hundreds of years ago, there will undoubtedly be many Surprised, Hattori Reijiro was obviously moved.

Tang Huan snorted in his heart, you have to follow the established rules if you go in person, it is impossible to swallow them all.In order to evaluate the second phase of the Lady Atoka treasure, I paid a lot of money to professional organizations. Naturally, I have to build up my reputation around the world. Japan is just a first step.

After chatting with Reijiro Hattori hypocritically, Tang Huan turned his attention to EA Japan, because Masayoshi Son, who had already accumulated enough capital, officially proposed that he was going to start his own company, Softbank.

It is impossible for such an ambitious person to stay under others for a long time. If he can help him build EA's structure in Japan, especially after completing the acquisition and resource integration of Taito, he has reached the top, and he can hold it in his hands. , also lost his potential value.

Tang Huan specially hosted a banquet to thank Sun Zhengyi for his dedication in the past six months, and put a shareholding document in the hands of the other party.

"It's really shameful." Sun Zhengyi was a little embarrassed and wanted to refuse.

"You're welcome, this is my intention." Tang Huan waved his hand, saying to himself that in the original time and space, the initial stage of your business was not as smooth as you expected. Take my brother's insurance as a way out, lest this potential stock die unexpectedly, and many layouts will still fall on this person.

After sending Sun Zhengyi away, Tang Huan inspected the Japanese game company under his name on the spot.

Taito in the previous life was bought by Kyocera in 1986, and finally became a subsidiary of Square Enix in 2005. After several reorganizations, the original corporate legal person disappeared several times, leaving only the Taito brand.

The current situation of Taitung is not much better than this. The business and personnel have been adjusted, but there are no deliberate layoffs. Due to EA's deep pockets, Taitung's financial situation is much stronger than before, so it is not popular. Stablize.

In view of the strength of the Xiaobawang game console in the Japanese market, Tang Huan continued to use the strategy of "surrounding three and one" in the United States, and shrunk Taito's main business with mediocre performance-arcade machines, so as not to put Nintendo, Sega, South Korea, etc. Companies like Menggong are pushing too hard, so that they have hope of survival, and maybe they can even kill each other.

Of course, if these guys really enter the field of home game consoles, Tang Huan will naturally find a way to let them know what a trap is.

As for the arcade business, after the MC68000 supporting chips and software have been developed, it will not be too late to return to the carbine. Tang Huan has a comprehensive consideration, but Taidong’s current messy product lines are all obsolete products in his opinion. It will take some time to clean up these hometowns, so that Taito can become a pure game company.

According to Tang Huan's vision, on the one hand, companies in Japan should be firmly controlled, and on the other hand, they should generally employ local people to fully mobilize their work enthusiasm to adapt to Japan's relatively exclusive market environment.
Therefore, Taito, whose resources have been integrated, is completely checked and balanced by EA Japan. One of the specific manifestations is that the financial director from the United States is in charge of the money bag, and EA's game products will be released under the Taito brand, so as to cater to Japan as much as possible. player preferences.

Mikhail Kogan, the original boss of Taidong Company, was transferred out of the management by Tang Huan and arranged to join Shennong Fund. The other party found a new field to display his talents. , so the atmosphere of this acquisition became more harmonious.

And the two capable generals under his command, Akio Nakanishi, who is in charge of marketing, and Mito Matsushita, who is in charge of research and development, have been promoted by Tang Huan to the corresponding director of EA Japan, but the position of the top leader is vacant, which can be regarded as a gift for those who are interested. People leave a thought.

As for the specific staff, the technicians were organized to start developing a portable handheld game console similar to the Nintendo Game Boy in the previous life, and other positions basically remained unchanged.

In short, the acquisition of Taito was not only completed at lightning speed, but also the integration of resources was done neatly and with a degree of progress. The Japanese local resources available for the operation of Xiaobawang game consoles have obviously reached a new level, which makes The Japanese colleagues who were watching were surprised one after another.

Because it was peacefully incorporated and hugged the thigh, and the interests of the two people were not affected at the same time, the respect that subordinates showed for their superiors when Akio Nakanishi and Matsushita Minato reported to Tang Huan, It is still very sincere, and there may also be credit for Mikhail Kogan's confession and warning.

In fact, Akio Nakanishi and Mito Matsushita felt very sorry for Tang Huan's way of throwing away some of Taito's old background, but the goal of becoming a pure video game company seemed very reasonable, and the two were really in the heart Conflicted for a long time.

Tang Huan did not express much opinion on the company's operation, mainly talking about the handheld game console project.

This kind of electronic entertainment equipment originated from the Mattel Corporation of the United States, which is the Mattel that launched the Intellivision game console. The Mattel Electronics Handheld Games series was developed. The first product on the market is called Mattel Auto Race, which is the first to apply LED to electronic The ancestor of the handheld game.

In the original time and space, in the last year of the 1980s, Nintendo launched the first generation of portable handheld game consoles - Game Boy, or GB, which has three revised models, namely the small-sized GBP, the GBL with backlight function, and the Game Boy. and colorful GBC.As of 2003, GB has sold 1.2 million units worldwide, making it the highest-selling game console before 2004.

In fact, the technical parameters of the Game Boy host machine are not so unattainable. Its CPU is an improved Z80, the memory is KB, plus a 2-tone rectangular wave, 1-tone arbitrary wave, and 1-tone clutter. One-channel stereo sound, 4-inch reflective dot-matrix LCD screen, and the best-selling game on this platform is "Tetris", which has sold more than 2.45 million sets.

Japanese electronic entertainment products often have a characteristic. R&D manufacturers are not necessarily keen on the latest technology, but favor the technology with the best balance between cost and maturity. The decisive role is the creativity of the R&D personnel. It is possible to think of kneading these things together to become an attractive product, such as the previous model of the Game Boy, the Game & Watch that can only be paired with a specific game is an example.

Nintendo began to design the concept from Junhei Yokoi's portable device Game & Watch in 1979. It happened to catch up with SHARP (Sharp) and CASIO (Casio). In order to compete for the market of electronic calculators, the fierce price war was carried out, which eventually led to Japan. There was an overproduction of LCD screens in China, and Nintendo took advantage of a huge cost advantage. In the end, it sold more than 1200 million units in Japan and more than 4300 million Game & Watch units worldwide.

However, this kind of research and development idea will also encounter the helplessness of ideas being plagiarized because the technical threshold is too low.

This is the case for Nintendo. After the launch of Game & Watch at the end of April 1980, dozens of game and toy companies began to manufacture their own portable game consoles, and even many of them simply copied Game & Watch games intact. The Shanzhai spirit has been brought to the extreme.

Now, Nintendo's Game & Watch is selling well. As competitors in the same industry, Nakanishi Akio and Matsushita Minato naturally noticed this situation, so they listened very carefully to Tang Huan's speech.

"In my opinion, Game & Watch can be described as crude. The reason why people are welcome is nothing more than because people have not seen this kind of thing before. As long as we surpass Nintendo in terms of playability and cost." Tang Huan finally concluded as follows. He pondered for a while, "Hurry up and start the project. If you encounter difficulties in circuit design, apply for support from the United States."

When Matsushita left Tang Huan's office, he quietly glanced at the main points of the speech recorded in his notebook, and felt a little headache. He was a little uncomfortable with the fast thinking of the young boss in front of him, and even didn't understand some technical points I understand, but I can't show my professional backwardness and incompetence, so I can only think about working secretly to make up for it. Apart from being a little embarrassing, it's not too troublesome.

After dealing with the affairs of EA Japan and Taidong, Tang Huan expressed condolences to the many employees who came from Baodao to provide technical support for Fangyuan Computer.

Obviously, the batch of Fangyuan computers officially purchased by Japan both excited them and kept them busy.

Seeing the traditional festival of the Dragon Boat Festival approaching, Tang Huan naturally wanted to give these Chinese youths in different places some material incentives.

But seeing that it was mid-June, Tang Huan could no longer delay here in Japan, so he got up and returned to Xiangjiang.

Although I contacted Wang Jing last time, because of Hayakawa Tokuji's sudden invitation, Tang Huan left without having time to meet with him. Wang Jing was a thoughtful person who inquired about Tang Huan's whereabouts almost every day, so the first Came over in no time.

(End of this chapter)