back home as anchor

Chapter 874 Meeting
The live broadcast industry, as an emerging industry, is developing rapidly in China.

Especially live delivery, as an extension of e-commerce, has begun to threaten e-commerce platforms.

Not only major anchors, but even celebrities have joined the ranks of live streaming.

The reason is nothing more than the dictates of interests.

The quality of products sold live with goods varies.But anchors can get rich rewards.

At present, the two most popular anchors in Huaxia Kingdom claim to have an annual income of over [-] million!

Huge economic benefits have stimulated more and more people to join the ranks of live streaming.

Strictly speaking, Liu Xiaoguang is also an anchor with goods.

Previously, however, he sold products from his own farm.

Occasionally, I will also do publicity for Longfor E-commerce.

The cooperation with An Ning Clothing is unintentional, and the effect is not bad.

Other merchants also saw the business opportunities in Liu Xiaoguang, and sought cooperation with Liu Xiaoguang one after another.

Liu Xiaoguang is the head anchor of the big bear live broadcast platform.

Every time the broadcast starts, the popularity in the live broadcast room is always at the forefront of the entire platform.

This made Liu Xiaoguang see a huge business opportunity.

What Liu Xiaoguang values ​​is naturally not the profit of bringing goods, but the cooperation with these brands.

Although the development of Longhu e-commerce is very smooth, the gap between it and Taohuo always exists.

This is mainly because Taohuo.com started earlier and has accumulated sufficient background in the retail industry.

Consumers can purchase products of all brands on Taohao.com.

In contrast, Longfor E-commerce is lacking in this aspect.

With the rise of live streaming, Liu Xiaoguang sees the hope of Longfor e-commerce catching up with Taohuo.com.

Liu Xiaoguang set up a dedicated live broadcast studio to cooperate with various brands to win more suppliers for Longfor E-commerce.

With capital entering the organic planting industry, New Hope Farm is facing unprecedented pressure.

During the monthly regular meeting of New Hope Farm, Shen Mingzhu reported to Liu Xiaoguang the operation of the farm in the past month.

In the past month, New Hope Farm has experienced a decrease in the number of members for the first time.

This has never happened since New Hope Farms was founded.

The stock price of New Hope Farm also fluctuated.

"Mr. Liu, we have to take measures, otherwise, we will only become more and more passive!" Shen Mingzhu's tone was a little heavy.

"If you have any ideas, you can talk about them!"

Liu Xiaoguang looked at everyone present.

"I think we can also try to promote free membership for senior members. Give consumers some benefits." Sha Mingzhi spoke first, "Our family has a big business and is a listed company. Are you afraid that we will not win a price war with them?"

"That's right, isn't it just burning money? What are you afraid of!"

Several people nodded silently, also agreeing with Sha Mingzhi's idea.

Liu Xiaoguang remained silent, unable to see any expression on his face.

Seeing that Liu Xiaoguang was silent, Shen Mingzhu also sat silently in her seat.

"Mr. Liu, Mr. Shen, let me say a few words," Tang Xiaobin, who was sitting next to Shen Mingzhu, said, "Although the current situation looks dangerous, I don't think it will be a big problem in the long run. So much capital invested in organic The field of agriculture shows that this is a good track, and our New Hope Farm has already occupied a relatively good position. We are ahead of other companies in industrial layout and research and development, which is our advantage. As for this The trend of free stocks is just that these companies want to overtake in a corner. This kind of money-burning practice cannot last for too long. Therefore, we should not give up our advantages and compete with them on price, but continue to use our advantages , improve the quality of products and services.”

Tang Xiaobin spoke slowly, but clearly, especially his research and judgment on the situation of New Hope Farm, which complemented Liu Xiaoguang's.

Speaking of which, Tang Xiaobin has not joined New Hope Farm for a long time, and he was recommended by Cai Chongwen.

Tang Xiaobin has rich experience in the industry and has served as an executive in several listed companies.Joining New Hope Farm this time is also because I am optimistic about organic agriculture.

"I don't agree with Mr. Tang's words. Our New Hope Farm is now a listed company, and we must be responsible for the rights and interests of shareholders. Do you know that our stock price has fallen by [-]% in the past week! If it falls, the board of directors will definitely ask us for an explanation!" Wu Jingwen objected.

"Yes, we are the leader in the organic agriculture industry. We must not show weakness and let others erode our market."

"But if we follow up, it will definitely cost a lot of money!"

Everyone speaks a word and thinks differently.

Shen Mingzhu remained silent, with a calm expression.

"Mr. Shen, tell me your opinion?" Liu Xiaoguang directly named Shen Mingzhu.

As the actual person in charge of New Hope Farm, Shen Mingzhu has her own plan for New Hope Farm.

Liu Xiaoguang wanted to hear Shen Mingzhu's thoughts.

Hearing Liu Xiaoguang click her name, Shen Mingzhu said, "Mr. Liu, this incident has a relatively large impact on our New Hope Farm. To be honest, I had a certain prediction about this situation before. As an emerging industry, organic agriculture will definitely attract more and more capital. It’s just that I didn’t expect things to develop so fast. This is my dereliction of duty.”

As soon as Shen Mingzhu opened her mouth, she took the responsibility on herself.

Liu Xiaoguang waved his hand, "You didn't decide the matter alone, our entire management team is responsible."

Shen Mingzhu continued, "A large amount of capital is pouring into the organic agriculture industry. For New Hope Farm, it will face a lot of pressure. But on the other hand, it is also a good opportunity for New Hope Farm .As Mr. Tang said, there is definitely no problem in the organic agriculture industry. The setbacks we face are only temporary. However, when we face this situation, we can’t just sit back and take the initiative.”

"According to my understanding, those free products are of extremely poor quality. Most of them are products that cannot be sold in the market, and there are even rotten vegetables and fruits. The customer experience is very bad. We can make a fuss about this, Improve the speed of logistics operations to ensure that our products are fresh. Next month, two new large cargo planes will be delivered to the logistics department, and we should be able to do this.”

"This process is also a screening of consumers. Consumers who pursue cheap prices and are greedy for small and cheap products are not our target customers. We need to focus on quality-oriented consumers."

What Shen Mingzhu said made Liu Xiaoguang quite agree.

"Just do as Mr. Shen said. Our main work this month is to improve the delivery speed and service. The next two or three years may be difficult. Everyone must be mentally prepared."

(End of this chapter)