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Chapter 629 Jin Jiannan Bankruptcy

News of Liu Xiaoguang's donation to Pingjiang University soon appeared in various media outlets in Jiangbei Province.

In the evening, Yang Leping brought Laolonghu five-year-old wine to Liu Xiaoguang's small courtyard as usual.

"Old man, Brother Guang has done something to honor our ancestors!" Yang Leping yelled at Liu Tiezhu as soon as he entered the courtyard.

That proud expression, as if he did it.

"Xiaoguang, what extraordinary things have you done?" Liu Tiezhu asked Liu Xiaoguang.

"Grandpa, don't listen to his nonsense." Liu Xiaoguang said with a smile.

"I'm talking nonsense, old man, Brother Guang donated 5000 million Chinese yuan to Pingjiang University, which is the largest donation ever received by Pingjiang University since its establishment. It's all on the news in Jiangbei Province."

"Grandpa, when I was in college, the school arranged a work-study job for me, and the teachers took good care of me. I wanted to make some contributions to my alma mater." Liu Xiaoguang explained to Liu Tiezhu.

Liu Tiezhu waved his hand, "Xiaoguang, you don't have to explain so much to me. A drop of water will be reciprocated. Since the school has played such a big role in your growth, donations should also be made. Xiaoguang, money You earned it, and no matter what you do, grandpa will support you."

"That's right, it's a good thing to shine on the lintel. The old man, those foreign rich people, after making money, like to donate to their alma mater in order to win a good reputation. Brother Guang, the money is worth it!" Yang Leping echoed.

"My donation this time is not only to thank my alma mater for its cultivation, but also to take this opportunity to strengthen cooperation with Pingjiang University."

"Is the old Longfor Group cooperating with Pingjiang University?" Yang Leping became interested.

"Well, Longfor E-commerce has become the practice base of Pingjiang University. What our old Longfor Group lacks most now is talents. Pingjiang University is the best university in Jiangbei Province. Our cooperation with Pingjiang University can increase the talent pool of the old Longfor Group."

"Brother Guang really has a strategic vision and started planning early."

"This is just the beginning. Pingjiang University has plans to build a branch campus. Let's try to let the branch campus of Pingjiang University be built in our Taiping Town. With the university as a support, our old Longfor Group can achieve better development."

"The university has been built in our town? It would be great if that's the case. Children in our village don't have to go out from elementary school to university, so it's very convenient!" Yang Leping said cheerfully.

At the same time, I secretly sighed in my heart.

He and Liu Xiaoguang started a business together, and in the process, watched Liu Xiaoguang grow step by step.

Although he knew that Liu Xiaoguang had great ambitions, he was still shocked to hear Liu Xiaoguang's plans for the future.

The real estate market in Jiangbei Province finally couldn't support it.

Except for Qingzhou City, in other cities, housing prices have been cut in half.

Such a large drop has brought a huge blow to developers.

Those small real estate companies that entered the real estate market rashly when the real estate market was booming, most of them broke their capital chains and went bankrupt directly.

There are also a large number of unfinished buildings on the market.

Although Fucheng Real Estate did not go bankrupt, it also suffered a huge blow.

Wang Tianxiang began to shrink investment.

Almost all of Fucheng Real Estate's overseas projects have been sold.

Moreover, Fucheng Real Estate has begun to change its business strategy, and no longer regards third- and fourth-tier cities as its main battlefield.

Focus on developing properties in first-tier and second-tier cities.

For this reason, Wang Tianxiang planned to move the headquarters of Fucheng Real Estate from Pingjiang City to Beijing.

Fucheng Real Estate survived the turmoil, but it was Jin Jiannan who unexpectedly declared bankruptcy.

As a well-known brand of Chinese liquor, Jin Jiannan’s business conditions have not been good in recent years.

After kicking Xu Jiahao away, although Liu Changfeng made many efforts, he did not reverse Jin Jiannan's decline.

For this point, Liu Xiaoguang sees it very clearly.

Jin Jiannan's biggest problem is not in management, but in the quality of liquor.

Liu Xiaoguang has always firmly believed that the quality of products is the most important factor that determines the success of an enterprise.

Jin Jiannan's quality is obviously not up to standard.

Although through a lot of publicity, Jin Jiannan got a lot of attention.

Sales in China are also very good.

But Jin Jiannan's reputation is getting worse and worse.

The vast majority of consumers, after purchasing once, will not make a second purchase.

Over and over again, Jin Jiannan's sales and sales have been surpassed by Laolonghu.

In the end, Liu Changfeng went even further.

Inject capital into Fucheng Real Estate and enter the real estate market.

He wanted to take advantage of the hot real estate market to complete the transformation of Jinjiannan Group.

Unfortunately, things backfired, and the real estate market turned hot and cold again.

This also became the last straw that broke the camel's back.

Jin Jiannan was insolvent and declared bankruptcy.

When the news came out, the liquor industry was in an uproar.

No one thought that Jin Jiannan, who used to be the leader in the liquor market and was so popular with Jiang Nanchun, would fall like this.

Everything was so sudden.

When the news of Jin Jiannan's bankruptcy and reorganization came out, Yang Leping immediately found Liu Xiaoguang.

"Brother Guang, what do you think of our acquisition of Jinjiannan? I took a look, and the funds on the books of the old Longhu winery are sufficient. If we can win Jinjiannan and replace Jinjiannan with the brand of the old Longhu winery, then the output of the old Longhu winery , can improve a lot than before.”

The old Longhu brand has been recognized by the market.

In the current old Longhu Distillery, the baijiu produced every day is almost sold out immediately.

A state of in short supply.

During this period of time, Yang Leping has been looking for a suitable location to expand the old Longhu winery.

Now that Jin Jiannan is bankrupt, Yang Leping thinks this is an opportunity.

The liquor produced by Jinjiannan Distillery is labeled as Laolonghu Group, so there is no problem in selling it.

Liu Xiaoguang disagrees with Yang Leping's statement, "There are too many factors affecting the brewing of liquor. Water quality, grain quality, temperature and humidity will all affect the taste of liquor. If Laolonghu liquor is produced directly in Jinjiannan's production workshop, the taste may wrong."

"How can it be so evil, Brother Guang, Jinjiannan is our company in Jiangbei Province. Our climate conditions are not very different. I can personally take people there to monitor the wine-making process to ensure that there will be no mistakes."

Liu Xiaoguang still disagreed, "Although the climate conditions in the two places are similar, but only a small difference is needed to affect the taste of liquor, I think it's better to forget about it."

Seeing Liu Xiaoguang's firm attitude, Yang Leping could only leave in anger.

Not only Yang Leping persuaded Liu Xiaoguang to take over Jin Jiannan.

The leaders of Jiangbei Province also found Liu Xiaoguang, hoping that Liu Xiaoguang could reintegrate the Jinjiannan Winery.

(End of this chapter)