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Chapter 591 Pricing
Arrange the cooperation between Hanyang Gigafactory and Hongri Group.

Liu Xiaoguang returned to Liujiacun.

Yang Leping has already called him twice, asking him to come back and taste Laolonghu's five-year-old wine.

Both Liu Xiaoguang and Yang Leping have great expectations for the five-year aging of Laolonghu.

The old Longhu Distillery has developed rapidly in the past few years, occupying a place in the liquor market of China.

Moreover, it has launched a mid-to-high-end liquor, Laolonghu Fine Brewing, which has gained a good reputation.

However, the baijiu of the Laolongfor Group mainly occupies the middle and low-end market.

In the high-end liquor market, there are no available products.

The five-year-old Laolonghu brewed this time is expected to help Laolonghu Group enter the high-end liquor market.

In the evening, Yang Leping came to Liu Xiaoguang's house with two bottles of Laolonghu five-year-old wine.

"Old man, old man, I brought you the wine you asked for!" Yang Leping shouted loudly as soon as he walked into the yard.

Liu Tiezhu immediately walked out of the house, "I brought it here, then I have to taste it and see how your two skills are."

Liu Xiaoguang, Yang Leping, and Liu Tiezhu sat down around the stone table.

He Guizhi prepared appetizers for dinner.

Spicy crayfish, cucumber, endive and peanuts
Yang Leping opened a bottle of Laolonghu five-year-old wine.

The rich aroma of wine wafted out of the bottle.

Liu Tiezhu sniffed, "This wine is still not as good as puree."

"That's for sure, that bottle of puree is worth 2000 yuan if you take it out." Yang Leping poured a glass of five-year-old wine for all three of them.

Yang Leping picked up the wine glass, "I offer a toast to the old man, and wish the old man good health and a long life."

"You kid can borrow flowers to offer Buddha." Liu Xiaoguang scolded with a smile.

The three raised their wine glasses and clinked them.

Liu Xiaoguang took a sip.

The soft warmth comes with the white wine, and I feel very comfortable.

Liu Xiaoguang has no research on wine, but feels that the taste of the five-year-old wine is softer than that of Laolonghu Brew.

The aroma is also stronger.

Liu Xiaoguang looked at Liu Tiezhu.

Liu Tiezhu drank wine for half his life, so he has a say in the taste of wine.

At this moment, Liu Tiezhu half-closed his eyes, as if he was savoring the taste of the five-year-old wine.

"Grandpa, what do you think of the taste of this wine?" Liu Xiaoguang asked Liu Tiezhu.

"Although I have been drinking wine for half my life, I have never had any good wine, but I can say with certainty that the five-year-old wine tastes the best among the wines I have ever drunk. It is at least a level higher than Laolonghu Brew. "

"Well, I agree with the old man's statement. The taste of the five-year-old wine is soft and delicious. Brother Guang, your blending is very successful this time." years of aging, "good wine!"

Seeing two people say this, Liu Xiaoguang felt relieved.

This is the first time for Liu Xiaoguang to blend the five-year-old wine. Although he has the status of a special brewing master, Liu Xiaoguang is somewhat nervous.

At this time, with the approval of Yang Leping and Liu Tiezhu, Liu Xiaoguang was relieved.

"Leping, let's put the five-year-old wine on the market and see how it works."

"Okay, brother Guang, don't worry, it's unreasonable not to live with such a good wine."

"Well, I contacted Su Mingzhe and asked him to promote the five-year aging of Laolonghu in Zhijiuke's store, and the Longhu e-commerce company also arranged an advertisement for the five-year aging of Laolonghu on the homepage, guaranteeing that the five-year aging of Laolonghu Aged propaganda."

"Brother Guang, how do you price the five-year-old wine?" Yang Leping picked up a piece of cucumber.

After drinking two consecutive sips of Laolonghu's five-year-old wine, he had to eat some food to suppress the alcohol in his stomach.

"This time, let's set the price against Jiangnanchun's five-year-old wine. It's also 200 yuan a bottle."

"Ah, the price is a bit high, isn't it?" Yang Leping was a little unsure.

Jiangnan Chunna is the most famous liquor brand in China.

Let's put it this way, people in Huaxia Kingdom, no matter whether you drink or not, you must know Jiang Nanchun's name.

Competing with such a national brand is a bit of pressure for a liquor brand like Laolonghu Distillery, which has just been established for five years.

Liu Xiaoguang didn't take it seriously, "The five-year-old liquor we launched this time is to enter the high-end market. If we don't even have the confidence to do so, can Laolonghu Distillery only produce low-end liquor?"

"Okay, Brother Guang, I'll listen to you!" Yang Leping was full of passion when Liu Xiaoguang said it.

He knew very well that Liu Xiaoguang's goal since he founded Laolonghu Distillery was to create a well-known liquor brand in China.

And Liu Xiaoguang is also moving towards this goal step by step.

The Laolonghu five-year aging wine released by Laolonghu Distillery quickly attracted the attention of the market.

But most people are not optimistic about the prospect of Laolonghu's five-year aging.

This is not because of the quality of Laolonghu's five-year aging wine,

It's because of the pricing of Laolonghu's five-year aging wine.

The price of Laolonghu's five-year-old wine is already the same as that of Jiangnanchun's five-year-old wine.

That being the case, why don't you buy Jiangnanchun, but Laolonghu?
There are even well-known baijiu bloggers who satirized and satirized the five-year aging of Laolonghu.

Frankly speaking, the current pricing in the liquor market is chaotic, and some third- and fourth-tier brands dare to align their prices with first-tier brands.

This has caused great trouble to consumers who do not understand the liquor market.

The righteousness of the article said,
It seems that the author is a messenger of justice, dedicated to safeguarding the interests of consumers.

Yang Leping was so annoyed by this blog post.

Come to complain to Liu Xiaoguang.

"Has this guy drunk our wine? He's just talking nonsense here. I can guarantee that if this guy drinks our five-year-old Laolonghu wine, he will never say such things."

Compared to some anger, Liu Xiaoguang is relatively calm.

After making this pricing decision, Liu Xiaoguang already expected that he would definitely encounter huge resistance.

"How is the sales of Laolonghu's five-year craft beer?" Liu Xiaoguang asked.

Yang Leping shook his head, "It's not very good, everyone doesn't seem to agree with this price."

"Don't be discouraged, take your time. Anyway, the profit of our Laolonghu Distillery is not bad. As long as we persevere, Laolonghu's five-year aging will definitely be recognized by the market."

The pricing of Laolonghu five-year aging wine has not only attracted the attention of well-known bloggers.

At Station C, a well-known domestic video website in China, there are also many up owners who have seen the popularity of Laolonghu's five-year aging wine.

Videos are posted.

"A baijiu with the same price as Jiang Nanchun, let's try it today!"

"Such a high-profile old Longhu five-year-old wine, is it just asking for humiliation?"

"How much difference does the taste of liquor at different prices have?"

More and more videos about Laolonghu’s five-year-old wine are appearing on Station C.

The original intention of these up masters to make videos was to take the opportunity to laugh at the five-year-old Longhu wine.

In the eyes of many people, it is definitely Eileen's hype that this little-known brand, Laolonghu, is actually priced at the same price as Jiangnanchun.

(End of this chapter)