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Chapter 470 The Direction of Development

The bankruptcy of Jumbo Fuxing Group has brought great shock to the market.

Let people realize that even industry giants will be eliminated soon if they cannot keep up with the times!
The lessons learned from Fuxing Group have allowed Zhijiuke to constantly reflect on its own business ideas and adjust Zhijiuke's business strategies during this period.

In the past, Zhijiuke took the same route as Fuxing Group.

Mainly physical stores.

Although Zhijiuke started to deploy online very early, it was inevitably impacted by e-commerce.

Many wineries choose to cooperate directly with Taohao.com and no longer rely on offline physical stores as before.

Su Mingzhe knew very well that if changes were not made early, Zhijiuke would follow in the footsteps of Fuxing Group.

Among Zhijiuke’s senior executives, some people have suggested that Zhijiuke give up offline physical stores.

Specializing in the online market!

Zhijiuke's board of directors was held.

"Let's talk about it, everyone. What's the future for Zhijiuke?"

Liu Xiaoguang, who was sitting on the main seat, looked around and asked.

"Mr. Liu, Zhijiuke's current situation is not good. The sales of physical stores only account for 30.00% of the total sales, but the costs account for 60.00% of the total costs." Cao Ren gave Know the cost to drinkers.

Offline physical stores, rents, and labor costs are too high, which is a huge burden for drinkers.

"Mr. Liu, in my opinion, we can close Zhijiuke's physical store and focus on online, which can greatly reduce costs for us." Meng Feifei gave his suggestion.

As the chief operating officer of Zhijiuke, Xia Feifei pays great attention to cost control.

"This is a good idea," Su Mingzhe agreed with Meng Feifei's suggestion, "Reducing offline physical stores can reduce costs."

Liu Xiaoguang was silent in thought.

Indeed, offline physical stores have gradually become a burden for Zhijiuke.

High rents and labor costs have made Zhijiuke's burden increasingly heavy.

However, if Zhijiuke abandons offline stores, then Zhijiuke will lose its foundation.

"Have you ever thought about how we can compete with Taohuo.com if Zhijiuke abandons offline physical stores and switches to online operations?"

Liu Xiaoguang's words stunned everyone present.

As the top executives of Zhijiuke, they all think from the management of Zhijiuke.

In their view, Zhijiuke focuses on online, which can greatly save costs.

However, they did not consider that online sales are based on e-commerce platforms.

Since it can be sold on the e-commerce platform, why should the winery cooperate with Zhijiuke, and directly connect to Taohuo?

"What can we do!" Cao Ren frowned.

Nowadays, it is really a dilemma to go to Zhijiukeng.

"Mr. Liu, what do you think?" Su Mingzhe asked Liu Xiaoguang.

"Offline is the foundation for the development of Zhijiuke, and it must not be closed!" Liu Xiaoguang thought for a while, and then continued, "We can operate in a differentiated manner. Although e-commerce is developing rapidly, there are still many people who are used to going to physical stores. Buying wine in-store is the foundation of Zhijiuke’s offline physical stores, so we must train sales staff well in each Zhijiuke store.”

"The training includes two parts. The first is the knowledge of wine. Within one month, all sales staff in the store are required to master the characteristics of all wines sold by Zhijiuke! This includes the classification of white wine and red wine, and the characteristics of taste. We can provide consumers with professional guidance on what kind of dishes are suitable for drinking."

The Zhijiuke executives present took out their pens and started recording.

"In addition, we must also strengthen the training of sales etiquette, and we must make customers feel at home! In this process, we must pay attention to the sense of propriety, and we must not circle around customers like flies, which will only arouse disgust from others. We use Run Silent sales method, do not disturb customers, but when customers need it, they must appear immediately and give professional answers!"

Everyone present nodded frequently.

They've all had the experience of being harassed by a salesperson, and that feeling is uncomfortable.

"High-quality and professional service is the foundation of Zhijiuke. As long as we do this well, Zhijiuke will still have opportunities for development. Those of you here should not be idle. You must enter a Zhijiuke store every month. Evaluate salespeople anonymously.”

Liu Xiaoguang's words pointed out to everyone the direction of Zhijiuke's development.

"Also, don't let Zhijiuke's online development fall behind. We can develop deeper cooperation with Longfor E-commerce. E-commerce is the trend of business development. Zhijiuke must not be pulled down by others!"

After completing the work arrangements for Zhijiuke, Liu Xiaoguang was ready to return to Liujiacun.

A latest Beichen commercial vehicle parked in front of Liu Xiaoguang.

Knowing that Liu Xiaoguang often travels on business, Luo Qingquan gave him a new commercial vehicle from Beichen Motors.

The rear seat of this car is very spacious and comfortable, and it can be called a large mobile sofa, allowing Liu Xiaoguang to rest on the road.

Su Mingzhe, Cao Ren and others sent Liu Xiaoguang away.

The cold winter is over.

Spring is here!

The back mountain is emerald green.

Tailai Pharmaceutical Factory arranged drones to sow seeds on the back mountain again.

In the past year, the herbs sown by Tailai Pharmaceutical Factory have provided Tailai Pharmaceutical Factory with abundant raw materials.

Guarantee the output of Tailai Pharmaceutical Factory.

However, if Tailai Pharmaceutical Factory wants to expand its production scale, it must increase the output of raw materials!
Drones buzzed and sprinkled seeds all over the back hills.

Liu Xiaoguang stood at the foot of the mountain, looking towards the back mountain.

"Mr. Liu, the three kinds of medicines produced by our Tailai Pharmaceutical Factory are in short supply. Now that the scale of herbal medicine cultivation has expanded, we can expand production." Bai Xianyong stood beside Liu Xiaoguang and said to Liu Xiaoguang with a smile.

"Okay, you have the final say on this matter!" Liu Xiaoguang patted Bai Xianyong on the shoulder, "How did you go about what I told you last time?"

Bai Xianyong reacted immediately, "I asked someone to investigate, contacted several promising researchers, and divided the 200 million among four research groups, including Professor Shen Ling from Jiangbei College of Traditional Medicine..."

Liu Xiaoguang interrupted Bai Xianyong, "Okay, as long as you arrange this matter, you don't need to report to me!"

"Okay, Mr. Liu." Bai Xianyong was moved.

Liu Xiaoguang's trust in him made him feel like a scholar would die for his confidant.

After sowing the herbs, Liu Xiaoguang returned home.

Wu Xiaowen asked Liu Xiaoguang to report on his work.

"Mr. Liu, the flat peaches and strawberries sold in Xiaguan Village have been transported well, and the complaint rate is only [-]%!"

A few days ago, Liu Xiaoguang was carrying goods in Xiaguan Village, and the products he sold have been delivered to customers one after another.

Because it is fresh, the requirements for logistics are very high.

It now appears that the logistics of Longfor E-commerce is doing well.

(End of this chapter)