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Chapter 455 Problems with Fuxing Group

Chapter 455 Problems with Fuxing Group
"Mr. Huo, this is the sales data of Fuxing Group last month. Our cooperation with Taohuo has achieved remarkable results. The online sales of Fuxing Group have already accounted for 30.00% of our total sales!" Li Wengao put Fuxing Group on the Internet. Monthly sales statistics, handed over to Huo Yingming.

Zhijiuke's products were removed from Taohuo, and the baijiu brand represented by Fuxing Group took the position of Zhijiuke.

During the Double Eleven event, the baijiu represented by Fuxing Group took the lead in the sales of alcoholic beverages on Taohuo.com!
Seeing this sales data, Huo Yingming smiled.

During this period of time, Fuxing Group's sales continued to decline under the attack of Zhijiuke.

Almost lost the number one sales position.

Fortunately, Taohuo terminated the cooperation with Zhijiuke, giving Fuxing Group a chance.

Fuxing Group was revived.

"Increase investment in Taohuo. Online sales will become the mainstream of liquor sales!" Huo Yingming analyzed the situation of the liquor market.

Originally, in terms of online sales, Fuxing Group lagged behind Zhijiuke.Now, they have a chance to catch up from behind.

Li Wengao nodded and went down to make arrangements.

The development of the matter was different from Huo Yingming's expectation.

The contract of Golden Crow Wine represented by Fuxing Group has expired.

When Fuxing Group wanted to renew the contract with Jinwu Winery, it was rejected by Jinwu Winery!

This situation was beyond Fuxing Group's expectations.

The Golden Crow Winery is not a big winery, and the Golden Crow Wine can only be regarded as a third-rate brand in China.

If Jinwu Liquor does not rely on Fuxing Group's sales channels, with its own strength and financial resources, there is no way for it to gain a foothold in the Chinese baijiu market!

"Director Wang, you have to think about it carefully. If Jinwu Wine is removed from the sales channels of Fuxing Group, then the sales of Jinwu Wine may not be able to maintain the operation of your winery!" Yang Shan, the sales representative of Fuxing Group, said. With a sneer, he threatened the director of Jinwu Winery, Wang Kaishun.

"Mr. Yang, don't scare me. I have already done a survey. The sales of Jinwu Wine through Fuxing Group's channels are mainly online." Wang Kaishun said with a smile.

"How about it? Are you going to open your own online store?"

"Yes, I have already negotiated a cooperation with Taohuo. Rather than being ripped off by the Fuxing Group, I might as well take out the money and promote it on Taohuo!"

Wang Kaishun's words made Yang Shan's face change slightly.

When e-commerce was not on the rise, Fuxing Group was able to have a huge impact on these wineries by virtue of its strong channel advantages.

It can even determine the life and death of some small wineries.

For these wineries, the huge publicity expenses and store investment are not something they can afford.

But now the situation has changed.

With the rise of e-commerce, online sales, relying on low costs, have quickly become the mainstream sales channel.

This has had a huge impact on traditional channels like Fuxing Group.

Jinwu Distillery decided to terminate the drinking cooperation with Fuxing Group, which made Yang Shan see the crisis.

He quickly reported the situation to the senior management of Fuxing Group!

Before the Fuxing Group had time to respond, several wineries successively terminated their contracts with the Fuxing Group.

There are even wineries who would rather pay liquidated damages than terminate the contract with Fuxing Group!

Huo Yingming was furious.

Originally, I wanted to use the channel of Taohuo.com to make Fuxing Group rise again
Unexpectedly, he was poached by Taohao.com.

The senior management of Fuxing Group immediately negotiated,

Discuss how to respond.

It's just discussion and discussion, and there is no good solution.

E-commerce has become the general trend. According to Fuxing Group's survey, Taohuo.com's commission for wineries is far lower than Fuxing Group.

Fuxing Group is trapped by rent and publicity costs, and there is no way to compete with Taohao.com in terms of price!
There is no other way, Huo Yingming can only terminate the cooperation with Fuxing Group.

He couldn't just watch the baijiu brand he represented and leave him like that.

However, Fuxing Group terminated its cooperation with Taohuo.com, which did not prevent more wineries from leaving.

In contrast, the situation of knowing alcoholics is much better.

Because Zhijiuke and the boss of Longfor E-commerce are both Liu Xiaoguang.

So there is no competition between the two.

Zhijiuke and Longhu e-commerce platform have unified the purchase price and selling price of their liquor brands.

Compared with the harsh cooperation conditions of Fuxing Group, Zhijiuke's cooperation conditions for wineries are much more reasonable. .
In this way, Fuxing Group's advantage over drinkers is rapidly reduced.

The most obvious manifestation is that the share price of Fuxing Group is shrinking rapidly.

Obviously, the capital market has also noticed the problems of Fuxing Group.

A sensible meeting for drinkers.

After summarizing the sales of Zhijiuke in the last quarter.

Cao Renti smiled and reported to the Zhijiuke executives present, "I would like to tell you good news. As of today, the market value of Zhijiuke has historically surpassed Fuxing Group!"

"Of course, it's not because Zhijiuke's stock price has risen sharply. The main reason is that Fuxing Group has fallen too much! Now the market value of Fuxing Group is only one-tenth of what it was at its peak."

The news brought by Cao Ren put everyone in a good mood.

For a long time, Fuxing Group has been the leader in the liquor industry in China.

In the liquor industry of Huaxia Country, it almost covered the sky with one hand.

As the challenger of Fuxing Group, Zhijiuke has always been on the opposite side of Fuxing Group.

The Fuxing Group has continued to suppress alcoholics.

Almost drove the drinker to a dead end.

However, the rise of e-commerce has caused Fuxing Group to lose its channel advantage.

Zhijiuke deployed online early, but Fuxing Group's response was slower.

In the end, Taohuo.com pulled the customers away.

The Fuxing Group fell into a slump and lost its former glory.

In contrast, the situation of Zhijiuke is much better.

Zhijiuke and Longhu E-commerce are both Liu Xiaoguang's industries, so there is naturally no competition between the two.

Zhijiuke and Longhu E-commerce signed the same contract with the cooperative winery.

Coupled with the accumulated reputation of Zhijiuke in the hearts of consumers, Zhijiuke has been able to withstand the impact of the Internet.

Zhijiuke, Longhu E-commerce, and Hanyang Super Factory are getting better and better.

Finally Liu Xiaoguang is no longer as busy as before.

But Liu Xiaoguang was not idle. Taking advantage of this time, Liu Xiaoguang began to promote the agricultural products of Longfor e-commerce cooperation!
The original intention of Longhu E-commerce was to let the poor farmers in Jiangbei Province live a better life.

The vast grassland is endless!
Green grass, unknown wildflowers.

The blue sky and a few cotton candy-like white clouds.

Looking at the scenery in front of him, Liu Xiaoguang suddenly felt refreshed.

The fatigue of these days is swept away!

(End of this chapter)

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