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Chapter 430 Capital Injection
"Brother Guang, you think this consumer is really weird. The two models are equipped with exactly the same engine. Even the Galaxy's configuration is richer and the price is lower. As a result, the sales volume is still not increasing!"

"Our country's current auto market is immature. Many consumers buy cars, but they actually buy brands for their face. Although Galaxy has a rich configuration, it is a domestic brand that cannot satisfy the Chinese people's mentality of pretending to be aggressive. It is difficult to increase sales. !"

Liu Xiaoguang gave Luo Qingquan an analysis.

The cooperation between Beichen Automobile and Wolfe has successfully captured the psychology of Chinese people's automobile consumption!

That is not to buy the right one, only to buy the expensive one!

Whether the car is good to use is the second thing, as long as it is face-saving to drive out.

Luo Qingquan shook his head with a wry smile, "It seems that I am really stupid. Look at other car brands, they are just assembly plants. With foreign backward technology, they can make a lot of money! I am fine, I have worked hard and endured a huge burden. risk, the result is not as good as others!"

Liu Xiaoguang didn't take it seriously, "Qingquan, what you said is wrong. Beichen Automobile is on the right path. Only by mastering the core technology can it be invincible in the competition. Don't look at those car companies that use foreign technology, look at it now. It looks very beautiful, time will tell everything, believe me, the last brand that stands at the top of domestic cars must be Beichen Automobile!"

"Brother Guang, are you serious or are you trying to comfort me?"

Liu Xiaoguang looked at Luo Qingquan very seriously, "This is my true thought, otherwise, I wouldn't be buying so many shares of Beichen Automobile."

"Hey, I hope so!" Luo Qingquan still hasn't recovered from his depression.

"Qingquan, the reason for the current chaos in the domestic auto market is because the quality of domestically produced cars is not good enough to compete with foreign auto brands. If Beichen Automobile can break this prejudice, then the entire domestic auto market will have a relatively large impact. Improvement. At that time, the biggest profit will definitely be Beichen Automobile."

After listening to Liu Xiaoguang's analysis, Luo Qingquan's depressed mood eased somewhat.

"Brother Guang sees the long-term view!" Luo Qingquan gave Liu Xiaoguang a thumbs-up sincerely.

Losing the sales platform of Taohuo.com, Zhijiuke's good situation immediately reversed.

It turns out that Zhijiuke is gaining momentum, and it seems that it is just around the corner to catch up with Fosun Group.

Some media even regard Zhijiuke and Fuxing Group as the duo in the liquor sales industry.

Department lost Taohuo.com, the largest online sales platform, and Zhijiuke's sales dropped sharply immediately.

However, Zhijiuke started out relying on physical stores. Although online sales were affected, Su Mingzhe relied on his rich experience to stabilize the situation of Zhijiuke.

"Mr. Liu, before the development of Laolonghu e-commerce, Zhijiuke must vigorously develop stores! This is our only way out!" Su Mingzhe reported the situation to Liu Xiaoguang.

Without the platform of Taohuo.com, it is very difficult for Zhijiuke to make a difference online.

According to Su Mingzhe's idea, the current Zhijiuke should focus on offline, relying on the sales of offline physical stores to maintain the operation of Zhijiuke.

Liu Xiaoguang did not agree with Su Mingzhe's statement.

E-commerce has shown a sweeping trend in China.The reason why Zhijiuke was able to narrow the gap with Fosun Group in such a short period of time was due to its online efforts.

At this time, we continue to hold on to offline sales, and sales may increase in a short period of time.

In the long run, the department will only be opened up by the Fuxing Group.

"Offline is not the main battlefield for drinkers!" Liu Xiaoguang talked about his analysis, "The house prices in our country are soaring, and the cost of rent is getting higher and higher, which is a huge burden for offline sales. If you keep focusing on online Next, then the development of drinkers must be limited!"

"But, we don't have a good online channel right now!" Su Mingzhe was a little embarrassed.

"The channel we can rely on now is Laolonghu e-commerce. Zhijiuke cannot wait and must develop together with Laolonghu e-commerce. It is best to drive the development of Laolonghu e-commerce. Only in this way can Zhijiuke be able to follow the Survive the confrontation of Fosun Group!"

"The current scale of Laolonghu E-commerce is too small!"

"Well, we must speed up the development of Laolonghu e-commerce!" Liu Xiaoguang has already made up his mind, "convene a board meeting to discuss Zhijiuke's investment in Laolonghu e-commerce!"

"Okay, Mr. Liu!"

Zhijiuke headquarters office!
Board members sitting around a mahogany table!

Liu Xiaoguang introduced his thoughts to everyone.

His proposal is very simple. Zhijiuke will inject capital into Laolonghu to speed up the development of Laolonghu's e-commerce. Only in this way can it compete with Fuxing Group.

"Laolonghu E-commerce? Is this company capable of challenging Taohuo?" As soon as Liu Xiaoguang finished speaking, Pan Shengbin, the company's independent director, raised a question.

"I definitely don't have this ability now, but this is the only way for Zhijiuke to rise!" Liu Xiaoguang explained to Pan Shengbin, "Taohuo.com has terminated the cooperation with Zhijiuke. If Zhijiuke wants to develop online , must find a new way out! Laolonghu E-commerce is the best choice!"

"Mr. Liu, as far as I know, Laolonghu E-commerce is also your business. If you do this, will you be suspected of using public affairs for personal gain?" Pan Shengbin was aggressive, and expressed the thoughts of many people present.

"Indeed, Laolonghu E-commerce is also my industry, but what I do now is entirely out of my identity as the chairman of Zhijiuke. This is a very important issue for Zhijiuke and Laolonghu E-commerce. Good opportunity. If we can get through it, there will be a bright road ahead! I believe that Zhijiuke is walking on the right path, and there will definitely be many difficulties in the future, but as long as we keep going, we will eventually replace Fosun Group s position!"

Liu Xiaoguang’s speech was impassioned!
Su Mingzhe took the lead in applauding!
Other people's emotions were also mobilized by Liu Xiaoguang.

Pan Shengbin nodded with a smile and didn't say anything more.

Although Zhijiuke is a listed group, Liu Xiaoguang has absolute control over the board of directors.

The so-called discussion of investing in Laolonghu e-commerce at the board of directors is actually just a formality!
As long as it is Liu Xiaoguang's proposal, it has never been rejected by the board of directors.

In the past few years, Zhijiuke has developed rapidly, and its performance has quadrupled, making the members of the board of directors have great trust in Liu Xiaoguang's ability.

Everyone has no objection to Liu Xiaoguang's decision!

The investment plan was successfully passed, and Zhijiuke injected 20 billion into Laolonghu E-commerce!

(End of this chapter)