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Chapter 345 Advertising
Although Luo Qingquan is a standard rich second generation, he is very thoughtful.

Unlike other rich second generations who only know how to eat, drink and play all day long, he is not reconciled to relying on his father's money all the time, thinking that with his own efforts, he can bring Beichen Automobile to an unprecedented height.

It is precisely because of this ambition that Luo Qingquan put all his eggs in one basket to develop the engine.

But the result disappointed him greatly.

"This car has just been launched, don't worry!"

Compared to Luo Qingquan, Liu Xiaoguang is much calmer.

This calmness is the accumulation of Liu Xiaoguang's career in the shopping mall.

He has traveled more bridges than Luo Qingquan has traveled!

"Hey, if only things were as easy as you said, Brother Guang, domestically-made cars are really struggling in the market! Our sales are not even comparable to other friends!" Luo Qingquan was a little frustrated.

"Mr. Luo, you can worry about this matter. Look at the mobile phone market. In the mobile phone market ten years ago, domestic mobile phones were synonymous with copycat phones. But in ten years, Xiawei mobile phones have already carried the banner. Gaining recognition from Chinese people in the mobile phone market. This is a process for consumers to recognize the brand.” Liu Xiaoguang explained to Luo Qingquan.

"Can I not be in a hurry, Brother Guang, Beichen Motors has invested a large amount of money in developing the engine this time, and to tell you the truth, our company's cash flow is very tight now!" Luo Qingquan complained to Liu Xiaoguang.

Liu Xiaoguang scratched his head, "Has Beichen Motors advertised recently?"

"We did it. New cars were launched. We published advertisements on the Internet and TV. We spent a lot of money on advertising, but the effect was average."

"Well, I'll design an advertising plan for you!"

"Brother Guang, you still know about advertising design?" Luo Qingquan was surprised.

He didn't know Liu Xiaoguang still had this ability.

Liu Xiaoguang put down his wine glass, "You invite some well-known Internet celebrity entrepreneurs in the business world to endorse Beichen Automobile. Considering your father's status in the business world, this shouldn't be a big deal, right?"

"Is this useful?" Luo Qingquan expressed doubts.

Liu Xiaoguang nodded, "These Internet celebrity entrepreneurs have a great status in the hearts of middle-aged people between the ages of 40 and [-]. They are all full of yearning for a successful life. These people are the main group of people who buy cars."

Luo Qingquan was dubious, "Then I'll go back and try!"

Liu Xiaoguang ate and drank with Luo Qingquan until midnight before leaving.

Within a few days, the new advertisement of Beichen Automobile was broadcast on TV.

Unlike other brands that use various traffic stars as endorsements, Beichen Motors took a different approach and invited three entrepreneurs to shoot advertisements.

Ma Cheng, chairman of Fengyun Fund.

His other identity is the master of success.

All kinds of chicken soup quotations can be seen everywhere on the Internet.

Wang Feng, founder of Baida Real Estate Company.

When he was in his sixties and climbed Mount Everest, the image of a tough guy was deeply rooted in people's hearts.

Zhang Dongqiang, who came from a poor background, said that when he went to university, the tuition fees were all funded by the villagers. However, Zhang Dongqiang has tens of billions of assets in only ten years.

Known by netizens as the best spokesperson for Huaxia Dream.

"Some people say that I can only sell chicken soup, but in my eyes, I just want to point out a way for young people so that they don't make the mistakes I once made. As long as you are persistent enough, chicken soup will turn into bread. With dreams Let the feelings fall to the ground!"

"Some people say that I don't have a proper job. In my eyes, there is more than one job. As long as you have aspirations, you must work hard to do your best. Even if you want to play professionally, you will change from a player to a winner. Use your dreams to make your feelings come true!"

……

Every advertisement perfectly fits the identities of these big names.

Especially the last sentence, "Use your dreams to let your feelings land!" has resonated with many people.

For a while, it was called a buzzword on the Internet.

This advertisement was very successful and brought great exposure to Beichen Automobile.

These successful businessmen have given consumers a feeling.

It seems that driving a domestic car does not lose points so much!
Doesn't even a big boss like Ma Cheng drive a domestic car?
With the broadcast of the advertisement, the sales of Beichen Automobile experienced a substantial increase.

"Brother Guang, you are really good. I didn't expect you to be good at advertising planning!"

Luo Qingquan was very surprised, he did not expect that Liu Xiaoguang's suggestion was so effective.

Liu Xiaoguang just smiled indifferently, "The quality of Beichen Automobile is still excellent, otherwise there wouldn't be so many people willing to pay for it."

Luo Qingquan respected Liu Xiaoguang even more.

Zhijiuke headquarters conference room.

Liu Xiaoguang attends the monthly regular meeting of drinkers.

Su Mingzhe, Cao Ren and other high-level executives who knew the drinkers were all present.

After Cao Ren introduced Zhijiuke's sales in the first half of the year, everyone present was overjoyed.

Zhijiuke's sales in the first half of the year showed explosive growth.

Exceeded expectations to complete the sales task.

"Mr. Liu, if the sales are disclosed, Zhijiuke's stock price will definitely increase!" Cao Ren said cheerfully.

Liu Xiaoguang is also very satisfied with this report.

Although the momentum of Zhijiuke is very good, but Fosun Group is an established overlord after all, and its influence in the liquor market is still there. It is not easy for Zhijiuke to achieve such results.

"Here is the sales data for the first half of the year disclosed by Fuxing Group!"

Cao Ren put Fuxing Group's sales data on the projector.

"The sales of Fuxing Group have not increased significantly compared to before! Moreover, dozens of liquor brands have terminated their contracts with Fuxing Group. The stock price of Fuxing Group has also fluctuated, and the market value has shrunk significantly." Cao Ren said with a smile.

The Fuxing Group has been suppressing the drinkers. Now the sales of the Fuxing Group have shrunk, but the drinkers are making great strides. Such a situation makes everyone present feel very good.

"Well, if things go on like this, we know that it's only a matter of time before drinkers catch up with Fuxing Group." Su Mingzhe added.

Although the market value of Fuxing Group is still far greater than that of Zhijiuke, Zhijiuke's upward trend is obvious, while Fuxing Group has stopped making progress, and the gap between Zhijiuke and Fuxing Group is constantly narrowing.

Liu Xiaoguang sat on the chair all the time, quietly listening to the reports of Cao Ren and Su Mingzhe.

Liu Xiaoguang was not too surprised by the rapid development of Zhijiuke.

The cooperative brands chosen by Zhijiuke are all carefully selected, and their quality is not comparable to that of the liquors represented by Fuxing Group.Moreover, with the listing of Zhijiuke, Zhijiuke's funds are very abundant.

With financial support, Zhijiuke speeds up its online and offline deployment at the same time, and its development speed is very fast.

In contrast, Fosun Group's response was half a beat slower.

(End of this chapter)