back home as anchor

Chapter 281 The live broadcast is very real

The news of Taohuo.com’s Double Eleven promotion has occupied the headlines of major newspapers!
The exaggerated numbers make people smack!

It took only one hour for Taohuo.com’s Double Eleven promotion to start selling, and sales reached 1000 billion!

In two and a half hours, it exceeded last year's full-day sales!

The final sales reached [-] million!
Online sales, like a violent storm, swept across the entire Huaxia Kingdom!
It subverted the sales model of Huaxia Kingdom.

Both Laolonghu Group and Zhijiuke have achieved good results in this Double Eleven promotion!
Due to the suppression of the Fuxing Group, the Laolonghu Group started to deploy online sales very early.

The official flagship store of the Laolongfor Group has already accounted for a quarter of the sales of the Laolongfor Group.

Moreover, this proportion is still expanding.

In contrast, Zhijiuke’s online sales journey started relatively late.

This Double Eleven promotion made Liu Xiaoguang even more optimistic about the online market.

Liu Xiaoguang called Su Mingzhe, Cao Ren and others together to put forward his own point of view.

"This is a good idea. Rents have been rising over the past few years, which has caused Zhijiuke's operating costs to increase. If online sales can be successful, it can save costs to a large extent!"

Su Mingzhe is very supportive of Liu Xiaoguang's views.

Cao Ren raised his concerns, "Mr. Liu, baijiu is different from other products. Many drinkers value the quality and grade of baijiu. Look at Jiang Nanchun. Through years of operation, he has established his own style. Although it is expensive , but some people bought it! I am worried that if Zhijiuke focuses on online sales, it will affect the reputation of the brand!"

There is some truth to Cao Ren's statement.

Most people in Huaxia have a good face.

Even more so for the wealthy.

There is a saying that describes it very aptly: only buy expensive ones, not the right ones!

Although it sounds ridiculous, it is a phenomenon that actually exists in reality.

It is also the consumer psychology of many people!

Liu Xiaoguang thought for a while, "The road of Jiangnanchun is not something we can follow! Jiangnanchun has spent decades building up the added value of the brand. Moreover, there are limitations of the times at that time. We It is almost impossible to copy the road of Jiangnanchun. From the beginning of establishment, Zhijiuke aims to introduce high-quality and cheap wine to the people. This is our original intention and the direction we should stick to!"

Su Mingzhe and Fang De nodded repeatedly.

"After all, the promotional effect of the store is limited, and the influence is not big enough," Liu Xiaoguang tapped his fingers on the table, which was a sign of his entering a state of thinking.

Cao Ren and Su Mingzhe just listened quietly to Liu Xiaoguang's words.

"We can invite passers-by, and let passers-by react to give you the most authentic feelings through live broadcasting! This way can maximize the influence of drinkers!"

The more Liu Xiaoguang talked, the more excited he became!

The train of thought gradually became clear in his mind.

"Brother Cao, please arrange it. I will broadcast live in various stores of Zhijiuke across the country!"

Liu Xiaoguang's words startled Cao Ren.

"Mr. Liu, Zhijiuke has more than 200 stores across the country, all over the country. If you want to go all over the place, it will be too hard!"

"I'm the boss of Zhijiuke. If I haven't even been to my own store, I can't justify it!"

Liu Xiaoguang has made up his mind.

Use your own live broadcast room to expand the influence of Zhijiuke!
Cao Ren made arrangements for the formation of Liu Xiaohong.

First test the water in the surrounding stores and see the effect of the live broadcast!

The first location I chose was the store in Qingzhou City!

Because he wanted to pursue real effects, Liu Xiaoguang did not refuse to make an advance notice.

Instead, start streaming directly.

As soon as Liu Xiaoguang went online, water friends followed him.

"Good morning, brother Guang, the live broadcast is starting so early!"

"The early bird catches the worm, Brother Guang!"

"Hey, Brother Guang, where are you, why are there so many wine bottles?"

……

"Good morning, everyone. I am located at the Zhijiuke store on Huishan Road, Qingzhou City. Today I will broadcast live at Zhijiuke!" Liu Xiaoguang enthusiastically introduced in the live broadcast room.

"Brother Guang, what's new?"

"I'm in Qingzhou, I'll go and play with Brother Guang later!"

"I'm going too, let's form a group!"

……

Liu Xiaoguang took out several bottles of liquor from the shelf.

"Many brothers don't know what kind of baijiu is suitable for them. Let's do a test today to see how passers-by like different brands of baijiu!"

As he spoke, Liu Xiaoguang opened these liquor bottles and put them into several identical bottles.

Then mark the serial number of the liquor on the bottle!
"This is interesting. I don't usually drink baijiu. I've always wanted to try it, but I don't know what brand of baijiu to drink!"

"I'm looking forward to the interaction between Brother Guang and passers-by! Haha!"

……

While talking, a middle-aged man walked in the door.

The uncle's elegant Mediterranean hairstyle is extraordinarily free and easy!

Liu Xiaoguang walked over, "Hi Uncle, can I spare you a few minutes?"

The uncle looked at the mobile phone next to him vigilantly, "Why are you taking pictures of me?"

"I'm doing a live broadcast..."

Before Liu Xiaoguang finished speaking, the uncle immediately walked out like a frightened bird.

"Do you know that this is an invasion of privacy? Let me tell you that now is my rest time, and I didn't miss work..." The uncle ran away chattering,

Liu Xiaoguang was left standing there in embarrassment.

"Hey, I'll go. I was wondering if brother Guang would look for you, but now I'm relieved!"

"reality!"

"I feel sorry for Brother Guang!"

"I don't know what's going on, brother Kanguang is very good at chatting awkwardly, my fritters are even more delicious than before!"

……

Liu Xiaoguang's failure to strike up a conversation this time has greatly increased the popularity of the live broadcast room!
Black fans, these guys are definitely black fans!

Liu Xiaoguang let out a long breath, and walked over to another customer.

This is a girl in her twenties.

"Beauty, can I spare you a few minutes?" Liu Xiaoguang showed a confident smile comparable to a black toothpaste advertisement.

"Are you live broadcasting?" The girl noticed Liu Xiaoguang's live broadcasting equipment.

"Yes, I wonder if you would mind cooperating with me for an interview!" Liu Xiaoguang said tentatively.

The girl adjusted her hair for the camera, "Hey, remember to give me a beautification!"

"Okay, no problem!"

Liu Xiaoguang took out the liquor he had prepared in advance, "What kind of liquor do you usually like to drink, beauty?"

"I don't drink liquor!" The girl had already taken out her lipstick and started to put on makeup.

"Then what do you come to know about drinkers?"

"My dad's birthday is tomorrow, I'll buy him a bottle of Old Dragon Lake!"

Liu Xiaoguang sighed, and took the girl to get the old dragon lake.

This kind of live broadcast method has no routine at all, and it happens completely randomly.

Bring a new experience to water lovers.

The popularity of the live broadcast room is bullish.

(End of this chapter)