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Chapter 145 The situation is different
When signing the contract with Laolonghu, Su Mingzhe didn't expect that Liu Xiaoguang would act in such a grand manner that he would directly buy advertisements on CCTV.

He is very clear about the advertising cost of CCTV. The advertising cost at that time is at least tens of millions.

Laolonghu is not a big winery, so being able to spend such a large sum of money on publicity shows Liu Xiaoguang's courage.

At the same time, Su Mingzhe is also observing, he wants to see if Laolonghu can take this opportunity to make a breakthrough in sales.

After the commercial aired, Laolonghu’s sales continued to increase.

There are naturally advertising factors in this, but in the past half a month, Su Mingzhe found that many people have become repeat customers of Laolonghu, which shows that the quality of Laolonghu must not be said, otherwise, they would not There are so many people coming to buy it for the second time.

In a month's time, the sales volume of Laolonghu has far surpassed that of other wines in the store.

This made Su Mingzhe realize that the reason why Liu Xiaoguang dared to spend so much money to advertise on CCTV was because he was confident enough in the quality of Laolonghu.

Looking at it now, this confidence is not groundless.

"What about this strategic partnership?" Liu Xiaoguang asked Su Mingzhe with a smile.

"Your family's wine will be given priority to our well-known drinkers. In return, we will recommend your family's Laolonghu in the store." Su Mingzhe said unequivocally.

"What about the contract we signed before?"

Su Mingzhe took out the contract signed by Liu Xiaoguang from his purse, "This contract is hereby terminated."

Liu Xiaoguang stretched out his hand, and the two held hands together.

"make a deal!"

Linhai City.

Renaissance Group Headquarters.

Linhai City is the most prosperous city in China, and Fuxing Group owns a building in the most core area of ​​Linhai City.

This building alone is worth more than the market value of many companies.

"I didn't expect that Zhijiuke really dared to break off cooperation with us. Zao Wou-ki is living a life so comfortable that he dares to offend anyone." The speaker was in his fifties, with a good figure Well maintained, a well ironed suit looks worth a fortune.

This person is Huo Yingming, the senior vice president of Fuxing Group.

Standing opposite him was Fang De who wanted to represent Laolonghu at the Famous Wine Expo.

At this time Fang De, with low eyebrows and pleasing eyes, doesn't have the domineering spirit of that day.

"Knowing the drinker is like a car, and with his little capital, he wants to fight our Fuxing Group. He is looking for a dead end!" Fang De followed Huo Yingming's words.

"However, according to the report of our marketing department, the sales of Zhijiuke last month not only did not decrease, but increased slightly." Huo Yingming took out a report and handed it to Fang De.

"How is this possible?" Fang De couldn't believe it. Fuxing Group had already removed all the baijiu it represented from Zhijiuke.

Although I heard that Jiang Nanchun has cooperated with Zhijiuke, no matter how strong Jiang Nanchun is, it is impossible to wipe out the sales of so many wineries by himself.

Fang De flipped through the report, his gaze was attracted by a familiar name.

Old Dragon Lake!
Laolonghu’s sales account for almost half of Zhijiuke’s sales.

"Mr. Huo, this old Longhu is the winery that refused our agency before. I didn't expect them to get mixed up with the drinkers."

"Old Dragon Lake?" Huo Yingming muttered the name silently, "A small winery dared to reject the agency of our Fuxing Group. Why didn't you take action against him before?"

"Mr. Huo, we have taken measures to block this winery before, but unexpectedly, it did not close down!" Fang De was also a little surprised.

Laolonghu was not the first to reject the winery represented by the Fuxing Group, but other small wineries, under the suppression of the Fuxing Group, failed to last long and closed down.

From the looks of it, Lao Longhu seemed to persevere.

"Investigate this old Longhu, I want to see how capable a small winery can be!"

Huo Yingming gave the order with a gloomy expression.

Fang De was also very strange, but as he investigated, things surprised him more and more.

Although many dealers have terminated their cooperation with Laolonghu due to the intervention of Fuxing Group, Laolonghu's sales do not seem to be greatly affected.

Fang De continued to investigate, only to find out that although the Fuxing Group blocked Laolonghu, Laolonghu adopted an online sales method, so sales were not greatly affected.

Especially in the last month, Laolonghu has started cooperation with Zhijiuke, which has led to an explosive growth in Laolonghu's sales.

Looking at the report in his hand, Fang De's face became more and more ugly.

He just regarded Laolonghu as an inconspicuous opponent, but he never expected that in just a few short years, Laolonghu could develop so fast.

It seems that I underestimated the energy of the old dragon lake before!

Yang Leping has been so busy these days that his feet don't touch the ground.

The machines in the winery are running 24 hours a day, even so, the supply is still in short supply.

"Brother Guang, the effect of this advertisement is too good. Our wine is selling like crazy!" Yang Leping said happily to Liu Xiaoguang during lunch.

Originally, he thought the advertising cost was too high, but he didn't expect that this advertisement could bring such a big increase to the sales of Laolonghu.

"Advertising is only one reason," Liu Xiaoguang took a sip of porridge, and he was busy all morning. He didn't even have time to drink water, and his mouth was already parched.

"The main reason is that the quality of our Laolonghu is excellent!" Liu Xiaoguang sighed, "The current liquor market is too chaotic. Except for Jiangnanchun, most of the liquors are in vain, and the taste is not good at all. But Jiangnanchun focuses on the high-end market, low-end liquor There is almost nothing to drink, and our Laolonghu has a pure taste, which just fills the market for this middle-end baijiu, and in addition to Fuxing Group’s previous ban on our sales, this time it is an explosive rebound.”

"Xiaoguang is right. The wine sold in Jinlian Supermarket is all kind of stuff. Not to mention the high price, it tastes like alcohol mixed with water. It's undrinkable!" recognized.

Yang Leping did not expect that Liu Xiaoguang had such a deep understanding of the liquor market.

"Brother Guang, you don't drink alcohol, how can you talk about the baijiu market so well?" Yang Leping said in surprise.

"Since we are doing this business, we have to work hard." Liu Xiaoguang filled another bowl of porridge, "This cooperation with Zhijiuke is a very good opportunity for us old Longhu. Although Fuxing Group sees It's a massive beast, but it's not without its weaknesses."

Liu Xiaoguang has always been worried about the Fuxing Group's ban on Laolonghu.

It's just that Laolonghu's scale was limited before and it couldn't compete with Fuxing Group, so it could only endure.

Now with the ally Zhijiuke, the situation is different.

(End of this chapter)