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Chapter 1210 Jiangnanchun Winery

If you ask a Chinese person what the best liquor brand in China is, 99 out of [-] people will tell you that it is Jiang Nanchun.If you ask more carefully, the other person should be an employee of another winery.

Jiangnanchun baijiu has unparalleled national popularity in China, and is called the national wine!Although Laolonghu Baijiu has risen rapidly in the past few years, it only occupies the No.2 position and cannot compete with Jiang Nanchun.

Before, Liu Xiaoguang had visited a winery in Jiangnanchun, and even recruited Cao Ren from Jiangnanchun.

Cao Ren is now the deputy director of the old Longhu winery.

The place Liu Xiaoguang visited this time is the headquarters of Jiangnanchun Distillery.

The headquarters of Jiangnanchun Distillery is located in Qiancheng, Jiangnan Province.The car was driving all the way, and the scenery on both sides of the road was already very different from the urban area.Except for this spacious road, there are not many other buildings, and the original and natural scenery is maintained all around.

Liu Xiaoguang knew that this was intentional by Jiangnanchun Distillery.Whether the wine is good or not, in addition to the brewing method, another important factor is the water quality.Only good water can make good wine.

The car stopped in front of a large modern factory building.Outside the factory building, there is a big signboard, Jiangnanchun Winery!

The five characters are vigorous and vigorous, and they come from the hands of Qi Nian, a master of calligraphy.

It is said that Qi Nian himself has a soft spot for Jiangnanchun baijiu.The reward for writing an inscription for Jiangnanchun is a carload of Jiangnanchun baijiu.This has become a good talk.

Looking at this word again today, it is indeed magnificent.

The driver greeted the security guard at the gate, the security guard opened the gate, and the car drove all the way into the factory area.

Jiangnanchun's factory covers an area of ​​more than 300 million square meters. If you don't drive, you need at least 20 minutes to walk to Gao Zhentang's office.

Gao Zhentang personally came downstairs to greet Liu Xiaoguang.

"Welcome Mr. Liu to guide the work!"

Liu Xiaoguang even dared not say, "Mr. Gao, we are here to learn!"

The two are regarded as colleagues, and they both say that colleagues are enemies, but Liu Xiaoguang and Gao Zhentang cherish each other.

Gao Zhentang invited Liu Xiaoguang upstairs, and the two came to Gao Zhentang's office.

Taking advantage of the staff setting up the live broadcast equipment, Liu Xiaoguang and Gao Zhentang exchanged a few words.

"Mr. Gao, Jiang Nanchun's market value has hit a new high. Congratulations to Mr. Gao!"

"Haha, thank you Mr. Liu, when is the old Longhu winery going to be listed?"

"There are no plans to go public yet."

"That's too polite. The quality of Laolonghu Baijiu is very good. If the winery can be listed, it will greatly benefit the popularity of Laolonghu Baijiu."

……

The two chatted for a while, and the staff completed the debugging of the live broadcast equipment.Liu Xiaoguang officially started the live broadcast.

"Good morning, brothers. This time we come to Jiangnanchun Winery. We are honored to invite Gao Zhentang, the chairman of Jiangnanchun Group. Everyone welcomes Mr. Gao with a round of applause!"

Water friends are all familiar with Jiang Nanchun.After all, it is the national drink, and even people who don’t drink have heard of Jiang Nanchun’s name.

"Brother Guang went to Jiangnanchun Brewery to broadcast live. Can Brother Guang bring us some Jiangnanchun?"

"Shouldn't Laolonghu Baijiu and Jiangnanchun be opposites? Why did Brother Guang go to Jiangnanchun Distillery to broadcast live? It's unscientific!"

"Although the development of Laolonghu Baijiu is good, to be honest, the gap with Jiangnanchun is still a bit big."

"It's the national wine! It's not comparable to the old Longhu baijiu."

……

Liu Xiaoguang didn't care about the barrages in the live broadcast room.The water friends are telling the truth. Laolonghu Baijiu does not have the capital to compare with Jiang Nanchun.It is no exaggeration to say that Jiang Nanchun has no rivals in the field of high-end liquor.

"Jiangnanchun has been in short supply in the market. Does Mr. Gao have any plans to increase production?"

Liu Xiaoguang's question is also what water friends want to ask.

The liquor produced by Jiangnanchun distillery is in short supply every year, and even had to take measures to limit purchases.Many people want to buy Jiangnanchun baijiu, but they have nowhere to go.

"Brother Guang, that's a good question. I've always wanted to know why I couldn't buy Jiangnanchun when I came here."

"Hey, some time ago I wanted to buy two bottles of Jiangnanchun before I put away my computer every day, but they sold out as soon as it went on sale. I didn't have a chance at all."

"Is brewing so complicated? Why can't Jiang Nanchun's production capacity keep up?"

In the face of doubts from water friends, Gao Zhentang explained, "Last year, the production of Jiangnanchun liquor was about [-] tons, and this year it may increase by about [-]%. In recent years, we have been trying to find ways to increase the production capacity of Jiangnanchun. However, this is a gradual process, and we will not reduce the quality of Jiangnanchun in order to pursue production. Therefore, we still need some time from everyone.”

"Yes, the brewing of baijiu is a very complicated process. If you can't buy Jiangnanchun, you can support Laolonghu more!" Liu Xiaoguang interjected at the right time.

"Haha, brother Guang still doesn't forget to advertise for Laolonghu!"

"To be honest, the quality of Laolonghu baijiu is also good, everyone can think about it."

"Old Longhu baijiu is fine to drink by itself, but if you want to give it away, it's not up to par!"

"That's a good statement. If you want to give a gift, it's best to give it to Jiang Nanchun."

……

Liu Xiaoguang continued to interact with Gao Zhentang, "Mr. Gao, there was news that Jiangnanchun Distillery will increase the ex-factory price of liquor. Is there such a thing?"

"Yes, we will increase Jiang Nanchun's guide price. Mainly because the price of raw materials has increased this year, we can only make price adjustments. In fact, Jiang Nanchun's guide price has been following the price fluctuations of raw materials. If the raw materials If the price drops, we will adjust the price accordingly.”

Jiangnanchun will adjust the official retail price every year according to the market situation.However, this is only the guide price set by Jiangnan Winery itself.All major dealers will increase their prices appropriately on this basis.Therefore, the increase in the guide price of Jiangnanchun has little effect on the price of Jiangnanchun in the market.

"Mr. Gao, tell us about the process of Jiangnanchun becoming the national wine of China?"

"Jiangnanchun has a long history. More than 800 years ago, Chishui Town had a history of brewing wine. At that time, it was called crock wine. At the beginning of the last century, when Panama held the World Expo, the winery in Chishui Town gave away local crock wine. I went to participate in the exhibition. At that time, outsiders were not optimistic about the disgraceful packaging of the crock wine. In desperation, an official knocked the crock wine to the ground. Attracted by the aroma of the wine. It was also at this expo that the crock wine won the gold medal."

(End of this chapter)